证券代码：002345 证券简称：潮宏基 公告编号：2025-009 3、根据相关法律、法规及《公司章程》等有关规定，结合公司实际情况和发 展需要，公司 2024 年度拟进行利润分配，分配预案如下： 以公司现有总股本 888,512,707 股为基数，向全体股东每 10 股派发现金 2.5 元 （含税）；不送红股，不进行公积金转增股本。本次利润分配共拟派发现金红利人 民币 222,128,176.75 元（含税），剩余未分配利润结转下一年度。 广东潮宏基实业股份有限公司 2024 年度利润分配预案 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 一、审议程序 广东潮宏基实业股份有限公司（以下简称"公司"）于 2025 年 4 月 27 日召开 第七届董事会第二次会议和第七届监事会第二次会议，审议通过了《2024 年度利 润分配预案》，本议案尚需提交公司 2024 年度股东大会审议。 二、利润分配预案的基本情况 （一）本次利润分配预案的基本内容 1、本次利润分配预案为 2024 年度利润分配。 2、根据华兴会计师事务所（特殊普通合伙）对公司 2024 年度财务审 ...

Financial Performance - The company's operating revenue for 2024 was CNY 6,517,873,750.39, representing a 10.48% increase compared to CNY 5,899,854,799.80 in 2023[21] - The net profit attributable to shareholders for 2024 decreased by 41.91% to CNY 193,649,307.09 from CNY 333,349,714.72 in 2023[21] - The net cash flow from operating activities for 2024 was CNY 435,459,712.35, down 29.22% from CNY 615,237,736.79 in 2023[21] - Basic earnings per share for 2024 were CNY 0.22, a decrease of 42.11% compared to CNY 0.38 in 2023[21] - The total assets at the end of 2024 were CNY 5,744,730,828.69, a slight increase of 0.13% from CNY 5,737,487,218.17 at the end of 2023[21] - The net assets attributable to shareholders decreased by 2.80% to CNY 3,529,937,206.67 at the end of 2024 from CNY 3,631,804,237.34 at the end of 2023[21] - The company reported a weighted average return on equity of 5.45% for 2024, down from 9.33% in 2023[21] - The net profit after deducting non-recurring gains and losses for 2024 was CNY 187,257,817.53, a decrease of 38.72% from CNY 305,560,216.24 in 2023[21] Revenue Breakdown - The company's total revenue for Q1 2024 was approximately ¥1.80 billion, while Q2, Q3, and Q4 revenues were ¥1.64 billion, ¥1.43 billion, and ¥1.66 billion respectively, indicating a decline in Q3 revenue by 13.0% compared to Q2[25] - The jewelry sector contributed ¥6,228,834,262.50, accounting for 95.57% of total revenue, with a growth of 13.18% from ¥5,503,287,409.42 in the previous year[84] - The traditional gold product segment saw a significant increase of 30.21%, generating ¥2,949,201,545.80, up from ¥2,264,897,476.26 in 2023[84] - Online sales accounted for ¥1,089,518,395.13, representing 16.72% of total revenue, but experienced a decline of 11.01% compared to the previous year[84] - The franchise and agency sales model generated ¥3,283,894,248.32, marking a 32.35% increase from ¥2,481,226,780.25 in 2023[84] Market Trends - The jewelry market is experiencing a shift towards younger consumers, with the youth segment's consumption share of gold jewelry rising from 16% to 59% over five years, driven by innovative manufacturing techniques and design[32] - The "she economy" is reshaping the consumer market, with nearly 400 million female consumers contributing to a market size of ¥10 trillion, highlighting the increasing purchasing power of women[32] Brand and Product Strategy - The company focuses on brand management and product design in the mid-to-high-end fashion consumer goods sector, particularly in jewelry and fashion handbags[34] - The "CHJ Chaohongji" brand aims to lead the Chinese jewelry fashion trend through original design and the modern application of traditional craftsmanship[36] - The company plans to continue launching products that blend Eastern cultural elements with modern design aesthetics to enhance its market competitiveness[53] - The company introduced new product lines, including the "花丝" series, which showcases traditional craftsmanship and has received international design awards[63] Operational Efficiency - The company employs a combination of self-operated, franchise, and wholesale sales models, with significant revenue generated from each channel[38] - The production model includes both in-house manufacturing and outsourced processing, ensuring flexibility in meeting inventory and order demands[39] - The company has implemented digital management systems to enhance operational efficiency and supply chain optimization, leveraging data analytics for better market responsiveness[61] International Expansion - The company plans to open stores in Kuala Lumpur, Malaysia, and Bangkok, Thailand, as part of its international expansion strategy in 2024[60] - The company initiated its international expansion strategy by entering the Southeast Asian market, opening stores in Kuala Lumpur and Bangkok, enhancing confidence in its brand globalization efforts[73] Research and Development - The company has completed the development of a new gold-plated product with a Vickers hardness increased to 80-100, which is double that of traditional gold (30-40)[96] - The company is currently developing a new 5D hard gold product welding technology, which enhances the assembly of components and improves product quality and market competitiveness[98] - The company is enhancing its research and development capabilities to fill domestic technology gaps and promote sustainable development of core technologies[96] Corporate Governance - The company maintains strict independence from its controlling shareholders in terms of business operations, personnel, assets, institutions, and finances, ensuring a complete and autonomous business system[150] - The company has established a comprehensive performance evaluation and incentive mechanism for senior management, ensuring transparency and compliance with legal regulations[146] - The company has a complete and independent financial accounting system, allowing for independent financial decision-making and compliance with tax obligations[152] Shareholder Returns - The company plans to distribute a cash dividend of CNY 2.5 per 10 shares, based on a total of 888,512,707 shares[7] - The cash dividend distribution represents 100% of the profit distribution total, reflecting the company's commitment to shareholder returns[184] - The company has established a three-year shareholder return plan (2024-2026) to ensure long-term value creation for shareholders[184] Employee Engagement - The company is committed to optimizing its talent ecosystem, enhancing employee engagement and performance through improved compensation policies and training programs[82] - The company has established a comprehensive training system focused on enhancing employee effectiveness and includes various training programs for different employee levels[181] - The company emphasizes a performance-driven culture to motivate employees and enhance overall productivity[180]

1 广东潮宏基实业股份有限公司 2025 年第一季度报告 广东潮宏基实业股份有限公司 2025 年第一季度报告 证券代码：002345 证券简称：潮宏基 公告编号：2025-018 广东潮宏基实业股份有限公司 2025 年第一季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗漏。 重要内容提示： 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不存在虚假记载、误导性陈述或重大 遗漏，并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人（会计主管人员）声明：保证季度报告中财务信息的真实、准确、 完整。 3.第一季度报告是否经审计 □是 否 2 广东潮宏基实业股份有限公司 2025 年第一季度报告 一、主要财务数据 （一） 主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 □是 否 | | 本报告期 | 上年同期 | 本报告期比上年同期增减（%） | | | --- | --- | --- | --- | --- | | 营业收入（元） | 2,252,067,657.04 | 1,796,4 ...

Summary of Conference Call Notes Company and Industry Overview - The conference call discusses the jewelry industry, specifically focusing on the company "朝鸿基" (Chao Hong Ji) and its product offerings in the gold and jewelry sector. Key Points and Arguments 1. **Inventory and Sales Performance** - The inventory issue related to embedded products is no longer a constraint on financial reporting - From January to February, the sales of embedded products were from stock received in December, indicating a shift in inventory management - The proportion of embedded product purchases has decreased from 11% in Q1 last year to approximately 5% this year, highlighting a significant decline in high-margin business [1] 2. **Order and Revenue Growth** - In March, Chao Hong Ji's order performance was strong, with new product launches experiencing stock shortages in some stores - The company expects a net profit of 470 million yuan for the year, with a year-on-year growth rate exceeding 30% - Same-store sales are projected to increase by 15% to 20%, with around 150 new stores expected to open [1] 3. **Product Pricing and Margins** - The company reported a revenue growth of over 35%, with 客众 (Ke Zhong) growing at 40% and ECO products at 30-35% - The gross margin for brand products is approximately 25%, while ECO products have a margin of about 13% - The revenue growth for franchise operations is at 29%, with a gross margin increase of 26% [2] 4. **Product Differentiation** - Chao Hong Ji is noted for its precise product pricing and differentiation in the market - The company’s products, such as the串珠编绳 (beaded string) series, are positioned in the mainstream price range of 2000 to 4000 yuan, which is a strategic pricing point [2] 5. **Competitive Landscape** - The gold jewelry sector is experiencing high demand, with Chao Hong Ji's products being competitively priced compared to rivals - For example, the single-piece price of Chao Hong Ji's products is approximately 15% to 30% lower than competitors like 周大生 (Zhou Da Sheng) and 周大福 (Zhou Da Fu) [3] 6. **Product Innovation and Consumer Appeal** - The company has successfully launched unique products that address consumer needs for personalization and differentiation - Examples include the original designs and collaborations with IPs, which have increased consumer interest and sales [4][5] 7. **Long-term Growth Prospects** - Chao Hong Ji's long-term revenue growth is expected to remain between 15% to 20%, with store openings contributing approximately 10% to this growth - The company currently operates 1500 stores, which presents significant expansion potential compared to leading brands like Zhou Da Fu, which has over 6800 stores [5] Additional Important Content - The conference call is intended for clients who meet specific suitability requirements and does not constitute investment advice - The content reflects the views of the research team at 国海证券 (Guohai Securities) and should be considered in conjunction with their published reports [6]

广东潮宏基实业股份有限公司（以下简称"公司"）近日接到公司控股股东 汕头市潮鸿基投资有限公司（以下简称"潮鸿基投资"）函告，获悉潮鸿基投资 将其所持有的本公司部分股份办理了解除质押和股权质押手续，现将有关事项公 告如下： 证券代码：002345 证券简称：潮宏基 公告编号：2025-005 广东潮宏基实业股份有限公司 关于控股股东股份质押和解除质押的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 | 股东名称 | 持股数量 | 持股比 | 累计质押股 | 占其所 | | 已质押股份 | | 未质押股份 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | 持股份 | 占公司总 | 情况 | | 情况 | | | | （股） | 例 | 份数量（股） | 比例 | 股本比例 | 已质押股份限 | 占已质押 | 未质押股份限 | 占未质押 | | | | | | | | 售和冻结数量 | 股份比例 | 售和冻结数量 | 股份比例 | | 汕头市潮 | | | | ...

Group 1: Investor Relations Activity - The event was categorized as a specific object investigation and analyst meeting [1] - A total of 60 participants from various securities firms and investment companies attended the meeting [1] Group 2: Company Overview - The meeting took place on March 18, 2025, in the company's conference room [1] - The company is Guangdong Chaohongji Industrial Co., Ltd., with the stock code 002345 [1] Group 3: Discussion Topics - Participants engaged in discussions regarding the jewelry product series, new product planning, product structure, and channel expansion plans [1] - The company provided references to previously disclosed announcements and Q&A from the interactive platform [1] Group 4: Compliance - The communication strictly adhered to relevant regulations, ensuring no disclosure of undisclosed significant information occurred [2]

Summary of the Conference Call on Chao Hong Ji Industry Overview - The conference focused on the gold and jewelry industry, highlighting a significant shift from B-end to C-end value chains, emphasizing user value creation as a key driver for growth [3][7][9]. Company Profile - Chao Hong Ji positions itself as a mid-to-high-end fashion consumer brand targeting urban women aged 25-35. The company has transitioned from a family-run business to a professionally managed entity, with a notable increase in franchise stores from 337 to over 1,000 since 2018, while self-operated stores decreased from 570 to around 250 [4][5]. Financial Performance - In the first three quarters of 2024, Chao Hong Ji reported an 8% revenue growth, with net profit remaining stable, outperforming the industry average, which saw a 20% revenue decline and a 15%-20% drop in net profit [4][5]. - The company's gross margin has stabilized, and return on equity (ROE) has improved due to enhanced product design and operational capabilities [4][5]. Key Strategies and Initiatives - Chao Hong Ji has embraced the "Guochao" trend, focusing on the inheritance of Eastern culture and enhancing the design and operation of gold products, leading to a significant increase in the gross margin contribution of gold products from less than 20% in 2019 to nearly 60% in 2024 [4][6]. - The company has implemented a digital transformation strategy, utilizing a cloud-based system since 2020 to improve supply chain management and consumer demand responsiveness [4][16]. Market Trends and Challenges - The industry is witnessing a transformation where brands like Chao Hong Ji, Lao Pu, and Man Ka Long are achieving growth through user engagement rather than solely relying on channel expansion [7][9]. - The shift to a C-end value chain requires brands to focus on user needs and experiences for sustainable development, moving away from the previous B-end distribution model that emphasized deep distribution and channel expansion [7][10]. Future Outlook - Chao Hong Ji's future growth prospects include continued brand building aligned with the Guochao trend, innovation in product design, and expansion of franchise stores while enhancing online presence [8][18]. - The company is expected to maintain a revenue growth rate of over 30% in 2025, with a potential increase in valuation to around 20 times earnings if product performance continues to validate [18][19]. Additional Insights - The company's store opening model is relatively light, with initial investments around 6 million, lower than competitors, allowing for quicker returns on investment [17]. - The digital system enables real-time monitoring of franchise sales, providing a competitive edge in understanding consumer trends [15][16]. Conclusion - Chao Hong Ji is well-positioned for future growth in the gold and jewelry industry, leveraging its digital transformation, flexible store model, and strong brand potential to drive revenue and profitability [19].

一、股票交易异常波动的情况 广东潮宏基实业股份有限公司（以下简称"公司"）股票（证券代码：002345， 证券简称：潮宏基）连续三个交易日内（2025年3月11日、2025年3月12日、2025 年3月13日）收盘价格涨幅偏离值累计超过20%。根据深圳证券交易所的相关规 定，属于股票交易异常波动的情况。 二、公司关注、核实情况说明 针对公司股票交易异常波动，公司进行了必要核实，现对有关核实情况说明 如下： 证券代码：002345 证券简称：潮宏基 公告编号：2025-004 广东潮宏基实业股份有限公司 关于股票交易异常波动的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 4、公司、控股股东及实际控制人不存在关于本公司的应披露而未披露的重 大事项，或处于筹划阶段的重大事项； 5、公司控股股东、实际控制人在公司股票异常波动期间不存在买卖公司股 票的情形。 三、是否存在应披露而未披露信息的说明 本公司董事会确认，本公司目前没有任何根据《深圳证券交易所股票上市规 则》等有关规定应予以披露而未披露的事项或与该事项有关的筹划、商谈、意向、 协议等；董事会也未获悉本公 ...

Group 1: Investor Relations Activity - The event was categorized as a specific object investigation and analyst meeting [1] - A total of 28 participants from various securities and investment firms attended the meeting [1] Group 2: Meeting Details - The meeting took place on March 12, 2025, in the company's conference room [2] - The company was represented by the board secretary, Lin Yuhao [1] Group 3: Discussion Topics - Participants discussed the operating conditions for the first three quarters, changes in product structure, and new product planning [1] - Topics also included the jewelry product series, channel expansion plans, overseas store openings, and women's bag business [1] - Attendees were advised to refer to previously disclosed announcements and Q&A from the interactive platform for more information [1] Group 4: Compliance - The communication adhered strictly to relevant regulations, with no incidents of undisclosed significant information leakage [2]

Group 1 - The concept of cultivated diamonds has seen a short-term surge, with Chaohongji reaching its daily limit up [1] - Other companies such as Lili Diamond, Mankalon, Huifeng Diamond, Huanghe Xuanfeng, and Sifangda also experienced gains [1]