Core Insights - The National Press and Publication Administration approved 166 domestic online games in August 2025, including three games from Zhongqingbao and titles from NetEase and 37 Interactive Entertainment [1] Company Highlights - Zhongqingbao (300052.SZ) received approval for three games: "Let's Go! Kulu," "Cat Island Party," and "Cute Beast Attack" [1] - NetEase (09999) has its game "Tianxia: Myriad Forms" approved [1] - 37 Interactive Entertainment (002555.SZ) also had its game "Super Cow Hero" approved [1] Industry Overview - A total of 166 games were approved, indicating a continued growth and regulatory support for the domestic gaming industry in China [1]

Group 1 - The gaming sector is experiencing a triple boost from continuous policy support, industry recovery, and accelerated AI implementation [1][2] - The normalization of license approvals and the launch of new products during the summer will support performance realization in the short term [1][2] - AI technology is reshaping research and operations, driving cost reduction and efficiency improvements, as well as content upgrades in the medium term [1][4] Group 2 - The gaming industry's recovery is reflected in the sales revenue, which reached 29.084 billion yuan in July, showing a month-on-month increase of 8.14% and a year-on-year increase of 4.62% [3] - The mobile gaming segment continues to dominate, accounting for over 74% of the total revenue, with companies like Gigabit achieving a revenue of 2.518 billion yuan, up 28.49% year-on-year [3] - New game launches and long-term operations are becoming the core logic for industry growth, indicating a stable and positive trend [3] Group 3 - AI is significantly enhancing research and operations, with companies like Gigabit and Giant Network leveraging AI to reduce costs and improve efficiency [4] - The integration of AI in game development is leading to faster development cycles and improved player experiences, as demonstrated by various companies [4] - The large-scale implementation of AI technology is expected to enhance both competitive strength and player experience across the industry [4] Group 4 - Recommended stocks based on product validation and the summer window include Gigabit, Giant Network, 37 Interactive, and Perfect World [5] - Companies with outstanding AI capabilities include 37 Interactive and Kaiying Network [5] - Firms benefiting from policy support and cultural expansion include Shenzhou Taiyue, Century Huatong, and Zhongqingbao [5]

Group 1 - The article highlights the collaboration between local companies and the city of Guangzhou to enhance urban aesthetics and promote sustainability during the 15th National Games [4][6][8] - Nippon Paint, as a "city partner," is involved in the renovation of the Tianhe Sports Center, aiming to make it the first large-scale sports venue in China to achieve near-zero carbon emissions [6][8] - The project utilizes green building standards and eco-friendly materials, showcasing Guangzhou's commitment to a vibrant and livable urban environment [6][8] Group 2 - The integration of AI and gaming technology is emphasized, with the introduction of a virtual assistant named "Congmei" to provide information about the National Games and local attractions [10][12] - The gaming company 37 Interactive Entertainment plans to release a special version of a game that allows global players to experience Guangzhou's culture and tourism virtually [12][14] - The company aims to leverage its digital capabilities to support future city events, enhancing the digital economy and cultural development in Guangzhou [14]

Market Performance - The gaming sector increased by 3.01% on August 22, with Kunlun Wanwei leading the gains [1] - The Shanghai Composite Index closed at 3825.76, up 1.45%, while the Shenzhen Component Index closed at 12166.06, up 2.07% [1] Individual Stock Performance - Kunlun Wanwei (300418) closed at 44.38, up 20.01% with a trading volume of 2.1688 million shares and a transaction value of 9.047 billion [1] - Shunwang Technology (300113) also saw a rise of 20.00%, closing at 27.24 with a trading volume of 866,700 shares [1] - Other notable performers included ST Dazheng (600892) with a 5.07% increase, and Zhejiang Shuju Culture (600633) with a 3.77% increase [1] Capital Flow Analysis - The gaming sector experienced a net inflow of 1.491 billion in main funds, while retail investors saw a net outflow of 637 million [2][3] - Main funds showed significant interest in Kunlun Wanwei with a net inflow of 1.28 billion, while retail investors had a net outflow of 400 million [3] ETF Performance - The Gaming ETF (product code: 159869) tracked the China Securities Animation and Gaming Index, with a recent five-day increase of 2.53% and a net inflow of 21.067 million [5] - The Food and Beverage ETF (product code: 515170) saw a five-day increase of 3.13% but experienced a net outflow of 23.49 million [5]

Game Launch Overview - In July 2025, a total of 11 new key mobile games were launched, including titles from Tencent Games, KuLo Games, and others [1] Game Performance Analysis - "Douluo Continent: Soul Hunting World" has established strong competitiveness in the MMORPG sector through its open world, IP fidelity, and multi-soul combat system. It is the first 3D realistic MMO RPG mobile game based on the Douluo IP developed by 37 Interactive Entertainment [2] - The game features unique innovations such as an open world, multi-soul combat design, and deep character development, along with multiple branching storylines and a sect social system. It achieved significant success, topping the iOS free charts in multiple regions and maintaining the number one position in China for four consecutive days [2] - On July 12, the game reached a peak daily download of 113,776 times. As of August 15, the corrected total revenue for the iOS mobile version was $4,643,377, with a peak daily revenue of $323,467 on July 20. Initial revenue growth has stabilized after a decline [2] Investment Outlook - The number of game licenses issued in July 2025 remains high, with a continuous release of industry product reserves and a stabilizing market environment, indicating promising performance for new games. There is a recommendation to focus on quality game developers with innovative capabilities and effective IP adaptation and fidelity [2]

Group 1 - The gaming industry is experiencing a strong recovery starting in 2024, driven by both market sentiment and fundamental performance of certain companies [1][2] - The current gaming market is characterized by a significant reliance on user acquisition strategies, with many companies shifting from a focus on quality to large-scale user acquisition [2][3] - The introduction of new high-quality games from major internet companies in 2024 is expected to act as a stabilizing force for the industry [2][4] Group 2 - The financial impact of user acquisition is significant, often leading to a delay in profit realization after new game launches due to high initial marketing costs [3][7] - The gaming industry has shown resilience due to its non-cyclical nature and a more relaxed regulatory environment in recent years [7][8] - Institutional investors are increasingly optimistic about gaming companies, with a notable increase in public fund holdings, indicating a shift in market sentiment towards these companies [7][8] Group 3 - The upcoming release of Tencent's "Valorant Mobile" is highly anticipated, with over 60 million pre-registrations, although its short-term commercial success remains uncertain due to a crowded market [6][7] - The overall new game releases in the market are limited, leading to a focus on performance verification of existing companies [7][8] - The absence of new trending topics in the gaming industry suggests that performance validation will be the main focus in the latter half of the year [8]

Investment Rating - The report maintains a "Market Perform" rating for the media sector relative to the Shanghai and Shenzhen 300 Index [1] Core Views - The report expresses a positive outlook on sub-sectors such as gaming, publishing, and IP derivatives, highlighting strong performance and growth potential in these areas [12][13] - The gaming market in H1 2025 reached new highs in both market size and user data, supported by favorable policies and the integration of AI technology [12][42] - The publishing sector shows stable demand for educational materials, with a recommendation to focus on state-owned companies with high dividend yields [13] - The film sector is expected to see improved performance in Q3 due to the summer box office demand, despite a weaker Q2 [14] Summary by Sections Investment Recommendations - Continuous optimism for gaming, publishing, and IP derivative sectors due to strong performance and growth potential [12] - Emphasis on the gaming sector's resilience and AI's role in enhancing valuation [12][42] - Recommendations to monitor companies with positive fundamentals ahead of the upcoming mid-year reports [12] Market Review - From July 21 to August 15, 2025, the media sector rose by 6.56%, outperforming the Shanghai and Shenzhen 300 Index [15][16] - The gaming and broadcasting sectors saw significant increases of 12.55%, while the publishing sector grew by 1.35% [16] - The overall PE ratio for the media sector as of August 15, 2025, is 31.11, significantly above the historical average [22] Industry News - New policies from the Shanghai Municipal Government aim to support high-quality internet content creation [23] - The approval of 127 domestic game licenses in July 2025 indicates a robust regulatory environment for the gaming industry [25] - The central government emphasizes the importance of artificial intelligence in driving economic growth and innovation [25] Monthly Data Film Market - In July 2025, the domestic film market generated a box office of 4.067 billion yuan, a year-on-year decrease of 24.38% [26] - The total box office for the first seven months of 2025 reached 33.299 billion yuan, reflecting a 13.72% increase year-on-year [26] Game Market - The domestic gaming market's actual sales revenue for the first half of 2025 was 168 billion yuan, marking a 14.08% year-on-year increase [42] - The user base for games reached 679 million, a 0.72% increase from the previous year [42]

Group 1 - The core index of the China Securities Entertainment and Media Index (H30365) rose by 2.37% to 919.98 points, with a trading volume of 59.548 billion yuan [1] - Over the past month, the index has increased by 5.91%, by 14.37% over the last three months, and by 16.10% year-to-date [1] - The index includes companies involved in video, live streaming, gaming, film, IPTV/OTT, digital publishing, digital marketing, online education, and event performances, reflecting the overall performance of listed companies in the cultural, entertainment, and media sectors [1] Group 2 - The top ten weighted stocks in the index are: Focus Media (9.7%), China Duty Free Group (8.0%), Giant Network (4.81%), Kaiying Network (4.29%), Kunlun Wanwei (4.09%), Leo Group (3.77%), Light Media (3.66%), Shenzhou Taiyue (3.54%), 37 Interactive Entertainment (3.37%), and BlueFocus Communication Group (3.19%) [1] - The index's holdings are primarily listed on the Shenzhen Stock Exchange (73.94%) and the Shanghai Stock Exchange (26.06%) [1] Group 3 - In terms of industry composition, communication services account for 87.83%, consumer discretionary for 10.79%, and information technology for 1.38% [2] - The index samples are adjusted semi-annually, with adjustments occurring on the next trading day after the second Friday of June and December each year [2] - Public funds tracking the entertainment and media sector include the Huaxia China Securities Entertainment and Media ETF [3]

Group 1 - The core point of the news is the recent change in senior management personnel at 37 Interactive Entertainment Network Technology Group Co., Ltd. [1] - Xie Huijia has been added as a senior management member, while Ye Xin has exited from their previous position [2] - The company was established in 1995, is located in Wuhu City, and primarily engages in internet and related services [2] Group 2 - The registered capital of the company is 2,212.24 million RMB, with a paid-in capital of 134 million RMB [2] - The company has made investments in 14 enterprises and has participated in 5 bidding projects [2] - The company holds 53 patent information records [2]

Core Viewpoint - As of August 15, 2025, the stock price of Sanqi Interactive Entertainment is 17.13 yuan, reflecting a 1.36% increase from the previous trading day, with a trading volume of 684,100 hands and a transaction amount of 1.163 billion yuan [1] Group 1: Company Overview - Sanqi Interactive Entertainment focuses on interactive entertainment, primarily engaging in the research, development, publishing, and operation of mobile and web games [1] - The company's product portfolio includes various game types such as MMORPG, SLG, card games, and simulation management [1] Group 2: Financial Performance - Over the past three fiscal years, the cumulative cash dividend amount reached 5.778 billion yuan, and the total amount for the last three buybacks exceeded 700 million yuan [1] - On August 15, 2025, the net inflow of main funds into Sanqi Interactive Entertainment was 18.071 million yuan, while the net outflow over the past five days was 1.49 billion yuan [1] Group 3: Future Prospects - At the 2025 ChinaJoy exhibition, the company showcased cutting-edge technology products such as brain-computer interface AI headsets and AR glasses [1] - The company has over twenty key game products in reserve, with the 2025 semi-annual report expected to be disclosed on August 26 [1]