Summary of Conference Call Notes Industry Overview - The conference call discusses the **Chinese consumer market**, highlighting its transition into a new consumption era characterized by emotional consumption and the integration of AI applications. [1][2][5] Key Insights and Arguments - The **fifth consumption era** in China emphasizes "well-being," which includes both physical and emotional health, leading to a diversification of emotional consumption patterns, especially in first-tier cities. [1][7] - The **media sector** is positioned as a dual attribute of technology and discretionary consumption, benefiting from both new consumer trends and AI applications, which are expected to drive valuation reassessment. [1][6][10] - **Policy support** from the government is crucial in driving market growth, with a focus on urban renewal and the application of new technologies to stimulate economic activity. [1][9] - The **Japanese experience** in transitioning through consumption eras serves as a model for China, particularly in understanding consumer behavior and the importance of emotional value in purchasing decisions. [2][3][6] Emerging Trends - Emotional consumption is gaining traction as it reflects changes in social and economic cycles, aligning with the "well-being" concept introduced in Japan's fifth consumption era. [8] - The **rise of new consumer demands** in sectors such as beauty care, fitness, and card games is noted, particularly in lower-tier markets, indicating potential growth opportunities. [1][5] Important but Overlooked Content - The **impact of AI and new media** on the media sector is highlighted, with a focus on the integration of AI applications in enhancing consumer engagement and content delivery. [3][10] - The **China Securities Regulatory Commission's** policies on mergers and acquisitions are expected to invigorate the market, allowing companies to leverage strategic partnerships for growth. [3][11] - Specific **media sector companies** to watch include cinema chains like Wanda Film and Hengdian Film, as well as companies involved in IP derivatives and digital marketing, indicating a diverse investment landscape. [12][13] Conclusion - The conference call emphasizes the importance of understanding the evolving consumer landscape in China, driven by emotional values and supported by government policies, while also recognizing the potential of AI applications in reshaping the media sector. [1][2][10]

| 证券代码：002605 | 证券简称：姚记科技 | 公告编号：2025-035 | | --- | --- | --- | | 债券代码：127104 | 债券简称：姚记转债 | | 上海姚记科技股份有限公司 2024年度股东大会决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 特别提示 1、本次股东大会未出现否决议案的情形； 2、本次股东大会未涉及变更前次股东大会决议。 一、会议召开和出席情况 1、会议召开情况 1）会议召开时间：2025 年 5 月 20 日下午 14:00 2）会议召开地点：上海市嘉定区曹安路 4218 号一楼会议室 3）会议方式：本次年度股东大会采取现场投票和网络投票相结合的方式 4）会议召集人：公司董事会 5）会议主持人：董事长姚朔斌先生 参加本次年度股东大会的股东及股东代表 296 名，代表有表决权股份 110,304,943 股，占公司有表决权股份总数的 26.509260%，其中：参加现场会议 的股东及代表 5 名，代表有表决权股份 98,450,965 股，占公司有表决权股份总 数的 23.660429%；参加网络 ...

上海市通力律师事务所 关于上海姚记科技股份有限公司 2024 年度股东大会的法律意见书 致: 上海姚记科技股份有限公司 上海市通力律师事务所(以下简称"本所")接受上海姚记科技股份有限公司(以下简称 "公司")的委托, 指派本所梁茜颖律师、韩宇律师(以下简称"本所律师")根据《中华人民 共和国公司法》《中华人民共和国证券法》《上市公司股东会规则》等法律法规和规范性文 件(以下统称"法律法规")及《上海姚记科技股份有限公司章程》(以下简称"公司章程") 的规定就公司 2024 年度股东大会(以下简称"本次股东大会")相关事宜出具法律意见。 本所律师已经对公司提供的与本次股东大会有关的法律文件及其他文件、资料予以了核 查、验证。在进行核查验证过程中, 公司已向本所保证, 公司提供予本所之文件中的所有签 署、盖章及印章都是真实的, 所有作为正本提交给本所的文件都是真实、准确、完整和有效 的, 且文件材料为副本或复印件的, 其与原件一致和相符。 在本法律意见书中, 本所仅对本次股东大会召集和召开的程序、出席本次股东大会人员 资格和召集人资格及表决程序、表决结果是否符合法律法规和公司章程的规定发表意见, 并 不对本次股 ...

Investment Rating - The investment rating for the company is "Outperform the Market" [5][19][20] Core Views - The company's main business performance is stable, with a significant improvement in Q1 2025 compared to the previous quarter. In 2024, the company achieved a revenue of 3.271 billion yuan and a net profit of 539 million yuan, representing year-on-year declines of 24.04% and 4.17%, respectively. The diluted EPS was 1.27 yuan. In Q1 2025, the company reported a revenue of 779 million yuan and a net profit of 141 million yuan, with year-on-year declines of 20.67% and 6.70%, but a quarter-on-quarter increase of 61.66% and 22.46% [1][8][19]. Summary by Sections Main Business Performance - The company’s revenue in 2024 was 3.271 billion yuan, with a net profit of 539 million yuan, showing a year-on-year decline of 24.04% and 4.17%, respectively. The diluted EPS was 1.27 yuan. The net profit remained stable despite significant revenue decline due to business adjustments, indicating strong operational resilience [1][8]. - In Q1 2025, the company achieved a revenue of 779 million yuan and a net profit of 141 million yuan, with year-on-year declines of 20.67% and 6.70%, but a quarter-on-quarter increase of 61.66% and 22.46% [1][8]. Business Segments - The gaming business in 2024 generated a revenue of 1.015 billion yuan, down 17.2% year-on-year, while the gross margin remained stable at 96.15%. The decline was attributed to a high base effect from the previous year and product cycle factors. The company operates in a relatively stable leisure gaming segment [2][14]. - The digital marketing business saw a significant revenue drop of 40.25% year-on-year, totaling 1.142 billion yuan, with a slight increase in gross margin to 7.76% [2][14]. - The poker business reported a revenue of 1.082 billion yuan, a slight decline of 0.75%, but maintained stability with a gross margin increase to 30.4%. The new production base for poker cards is expected to enhance revenue growth [2][14]. Emerging Business Opportunities - The company has strategically invested in card trading and collectibles, entering the sports culture and trading card market. It has established a leading position in the domestic market through its subsidiaries, DAKA and Card Hobby, which focus on card IP distribution and second-hand trading, respectively [3][18]. - New technologies such as AI are gradually being applied in gaming and internet marketing sectors, indicating potential for innovation and growth [3][18]. Financial Forecasts - The company’s net profit forecasts for 2025 and 2026 have been revised down to 614 million yuan and 665 million yuan, respectively, with a new forecast for 2027 at 699 million yuan. The diluted EPS is projected to be 1.48, 1.60, and 1.69 yuan for 2025, 2026, and 2027, respectively [19][22].

Market Overview - The Shanghai Composite Index closed at 3380.45 points, above the five-day moving average, with a gain of 0.38% [1] - The total trading volume of A-shares reached 752.206 billion yuan [1] Stocks Performance - A total of 730 A-shares have surpassed the five-day moving average today [1] - Notable stocks with significant deviation rates include: - Fulejia (Code: 301371) with a deviation rate of 8.24% and a daily increase of 12.17% [1] - Huahai Pharmaceutical (Code: 600521) with a deviation rate of 7.56% and a daily increase of 10.00% [1] - Aofei Entertainment (Code: 002292) with a deviation rate of 7.46% and a daily increase of 10.02% [1] Deviation Rate Rankings - The top stocks with the highest deviation rates from the five-day moving average include: - Fulejia: Latest price 36.05 yuan, five-day moving average 33.31 yuan [1] - Huahai Pharmaceutical: Latest price 15.62 yuan, five-day moving average 14.52 yuan [1] - Aofei Entertainment: Latest price 9.77 yuan, five-day moving average 9.09 yuan [1] - Other notable stocks with high daily turnover rates include: - Huifeng Diamond (Code: 839725) with a daily increase of 9.56% and a turnover rate of 14.77% [1] - Beiningmei (Code: 002570) with a daily increase of 10.07% and a turnover rate of 22.33% [1]

Investment Rating - The report maintains a "Buy" rating for the media industry, highlighting the potential for growth driven by AI applications and consumer spending [6][19]. Core Insights - The media industry is supported by continuous policy backing, which includes urban renewal initiatives and the exploration of AI application scenarios. This is expected to stimulate new demand and enhance business growth [5][15][16]. - The upcoming e-commerce events, such as the 618 shopping festival, are anticipated to drive significant business activity within the media sector, leveraging technology to boost consumer engagement [18][19]. - Companies in the media sector are actively innovating and exploring new business models, particularly through AI integration, which is expected to enhance operational efficiency and create new revenue streams [16][19]. Summary by Sections Industry Review - The media sector has shown varied performance, with the e-commerce index experiencing significant gains while the smart TV index lagged behind. Notable stock performances included NetEase and Xunyou Technology, which saw increases of 16.07% and 14.26%, respectively [14][25]. Policy Support - Recent policies emphasize urban renewal and digital cultural development, aiming to enhance consumer infrastructure and promote new technologies. This is expected to create new opportunities for media companies [15][16][17]. Key Recommended Stocks - The report recommends several stocks within the media sector, including Mango Super Media (300413), Yaoji Technology (002605), and Wanda Film (002739), all of which are expected to benefit from upcoming events and innovations [6][9]. Market Dynamics - The report notes that the film market is recovering, with recent box office figures indicating a weekly revenue of 2.10 billion yuan. Upcoming films are expected to further stimulate audience engagement [30][32]. - In the television sector, popular shows are driving viewership, with top-rated series achieving significant market shares [34][35]. E-commerce Trends - Major e-commerce platforms like Alibaba and JD.com are gearing up for the 618 shopping festival, with strategies in place to enhance consumer engagement and drive sales growth [26][27].

Group 1: Industry Overview - The media sector showed signs of recovery in April 2025, outperforming the market with a decline of 2.23%, which was 0.78 percentage points better than the CSI 300 index, ranking 14th among 31 industries [2][11][4] - In Q1 2025, the A-share media sector achieved a total revenue of 1258.53 billion yuan and a net profit of 110.77 billion yuan, representing year-on-year growth of 5.59% and 28.63% respectively, indicating a significant improvement after four consecutive quarters of decline [28][23][24] Group 2: Gaming Sector - The gaming market experienced double-digit revenue growth in the first quarter of 2025, with actual sales revenue reaching 857.04 billion yuan, a year-on-year increase of 17.99%, and mobile gaming revenue at 636.26 billion yuan, up 20.29% [54][55] - In April 2025, 118 domestic games and 9 imported games were approved, with a total of 510 game licenses issued from January to April, marking a 7.6% year-on-year increase [46][47] Group 3: Film and Television Sector - The film market faced challenges in April 2025, with total box office revenue of 11.97 billion yuan, down 46.5% year-on-year, indicating a lack of new releases with box office appeal [68][73] - In the television sector, the top 10 online dramas in April included "无忧渡" with 865 million views, leading the rankings, while Mango TV continued to dominate the variety show market with a market share of 16.09% for "乘风2025" [91][92] Group 4: AI Applications - The AI sector is rapidly advancing, with Google launching the Agent2Agent (A2A) protocol, which allows AI agents to communicate and collaborate effectively [106][99] - ByteDance introduced a universal AI agent platform called "扣子空间," designed for task collaboration and intelligent execution, showcasing its potential in enterprise applications [107][109]

Investment Rating - The report maintains a "Buy" rating for the media industry [6][21]. Core Insights - The evolution of consumer behavior in Japan's fifth consumption era highlights a shift from material quantity to quality, personalization, and emotional value, indicating that consumers are increasingly focused on well-being and life quality, which benefits the media sector [5][17]. - The report emphasizes the potential for domestic demand to drive growth in the media industry, supported by government policies and the integration of technology and content [5][19]. Summary by Sections Industry Overview and Dynamics - The media sector has shown varied performance, with the media index rising by 9.1% over one month, while the Shanghai Composite Index increased by 4.3% [3][15]. - The report notes significant fluctuations in individual stocks, with top gainers including Baotong Technology and Daocaoxiong Entertainment, while major losers included Wanda Film and Meiri Interactive [15]. Key Recommendations - The report recommends several stocks within the media sector, including: - Fengyuzhu (603466) focusing on experience economy - Mango Super Media (300413) benefiting from upcoming shows - Yaoyi Technology (002605) expected to recover due to card games [6][10]. - Other notable mentions include BlueFocus (300058), Wanda Film (002739), and Huace Film & TV (300133), all rated as "Buy" [10]. Market Trends - The report discusses the impact of the fifth consumption era on consumer preferences, emphasizing a focus on emotional resonance and value recognition rather than mere status symbols [17][19]. - It highlights the importance of the cinema line content sector, which is expected to benefit from government support and a growing domestic market [18]. Gaming Industry Insights - The gaming sector continues to thrive, with Tencent leading in mobile game revenues, and significant growth observed in titles like "Honor of Kings" [20]. - The report notes that 33 Chinese publishers ranked in the global top 100 for mobile game revenue, collectively earning $2 billion in April 2025 [20]. Upcoming Releases and Market Activity - The report outlines upcoming film releases, including "Chong·Zhuang," set to premiere on May 17, 2025, which is based on a true story [29][34]. - It also provides insights into the television ratings, with popular shows like "Cheng Jia" and "Man Hao De Ren Sheng" leading in viewership [35].

Investment Rating - The report maintains a "Buy" rating for the media industry [6][21]. Core Insights - The evolution of consumer behavior in Japan's fifth consumption era highlights a shift from material quantity to quality, personalization, and emotional value, indicating a growing focus on well-being and life quality, which is expected to benefit the media sector [5][17]. - The report emphasizes the importance of domestic demand and the dual nature of media as both a technology and consumer sector, suggesting that the integration of technology and content can stimulate curiosity-driven consumption [5][19]. Summary by Sections Industry Overview and Dynamics - The media sector has shown varied performance, with the media index rising by 9.1% over one month, while the Shanghai Composite Index increased by 4.3% [3][15]. - The report notes that the cinema content sector is still in a "low valley" and is expected to benefit from upcoming releases and policy support [18][19]. Key Recommended Stocks and Logic - The report recommends several stocks within the media sector, including: - Windy Zhi (603466) focusing on experience economy - Mango Super Media (300413) with upcoming variety shows - BlueFocus Communication (300058) as a leading digital marketing firm [6][10]. Game Industry Progress - In April 2025, Chinese mobile game publishers generated $2 billion, accounting for 38.4% of the global top 100 mobile game publishers' revenue, with Tencent leading the market [20]. Film Market - The report highlights the upcoming film "冲·撞" set to release on May 17, which is based on a true story, indicating a focus on culturally relevant content [29]. Television Market - The report provides insights into the television ratings, with "成家" leading the viewership, showcasing the competitive landscape in the drama sector [35]. Variety Show Market - The report mentions popular variety shows such as "哈哈哈哈哈 第五季," indicating strong viewer engagement in the entertainment sector [37].

Group 1: Company Performance and Strategy - The company's management team remains confident in future development despite the major shareholder's decision to sell convertible bonds, which was based on personal financial needs and not a reflection of the company's prospects [2] - The company is focusing on technological innovation and product development in the mobile gaming sector to address intensified market competition and changing user demands [3] - AIGC technology is being integrated into game development, enhancing content production capabilities across various media formats [3] Group 2: Future Plans and Market Positioning - The company plans to enhance its mobile game offerings through iterative upgrades and the development of a product matrix to improve research and development efficiency [3] - Strategic partnerships and acquisitions are considered important for future growth, although no immediate plans are in place [3] - The Shanghai International Short Video Center aims to become a leading hub for short video and live streaming production, with over 200 acres of land and 200 indoor scenes already developed [4] Group 3: Financial Outlook and Shareholder Returns - The company plans to distribute a total cash dividend of ¥207,388,116.50 for the 2024 fiscal year, with cumulative dividends from 2022 to 2024 amounting to ¥682,804,805.00, representing 141.27% of the average annual net profit during this period [4] - The company is committed to a stable and sustainable shareholder return mechanism to enhance shareholder value and recognition [4] - Future decisions regarding share buybacks will be made based on operational and financial conditions, as well as market circumstances [4]