今年4月，"宝马5系跌破29万元"曾冲上热搜，才过了一个多月，曾经售价超40万元的宝马5系再次降价超2万元。 "26.3万是最低价了，但需要选择贷款购车的方案。"5月29日，北京一家宝马4S店内，销售专员对新款宝马5系给出了裸车报价。 据计算，这款2024年12月底上市的"2025款 525Li 豪华套装"5系，现在落地价仅约32.5万元。另一家北京的宝马4S店则给出了约33万元的落地价。 值得注意的是，去年7月宝马中国曾因宣布退出价格战而引发广泛关注。进入2025年，这家豪华品牌似乎也不再坚持"拒战"宣言，又打起了价格牌。 探访：终端车价26万、落地价33万 5月29日，新京报贝壳财经记者走访两家宝马在北京的4S店。其中一家4S店销售人员介绍，时值月底冲量，店内给出的是5系入门车型"2025款 525Li 豪华套 装"最优惠价格——车辆裸车价格为26.3万元，购置税约2.25万元，保险约1.4万元，验车上牌费用0.2万元，赠送贴膜、脚垫、镀膜。不过，想要享受此价 格，用户需要选择贷款方案，贷款利息约2.3万元，综合后车主提车共需支付约32.5万元。 新京报贝壳财经记者还从其他多家北京宝马4S店了解到，在满足 ...

Group 1 - BMW has officially launched road testing for its first electric vehicle equipped with all-solid-state batteries (ASSB), specifically the i7 model, and has made adjustments to its fifth-generation platform to integrate new prismatic cell designs [2] - The solid-state battery technology is being pursued by multiple automakers, with BMW's move following Mercedes-Benz's announcement of a prototype vehicle using lithium metal solid-state batteries, which can reduce weight by 40% while maintaining high energy density [2] - Despite advancements, BMW executives acknowledge that the current high costs of solid-state batteries pose challenges for large-scale commercialization in the short term [2] Group 2 - Chery has unveiled its high-end electric crossover, the Exlantix ET, which prominently features "all-solid-state battery" branding, indicating significant industry interest [3] - Chery announced its solid-state battery strategy in October 2024, aiming to initiate preliminary mass production by 2027 and establish a global production line with a capacity of 1 GWh [3] - The solid-state battery pack developed by Chery is expected to achieve an energy density of 600 Wh/kg, providing electric vehicles with a range of up to 1500 kilometers, significantly outperforming current mainstream lithium batteries [3] - The specific specifications of the solid-state battery used in the Exlantix ET have not been disclosed, but a recent battery from Guoxuan High-Tech has completed vehicle testing with an energy density of 350 Wh/kg and a capacity of 70 Ah, supporting a range of 1000 kilometers [3]

据德国商报引述消息人士的话报道称，宝马、梅赛德斯-奔驰和大众汽车正与美国商务部就关税问题进 行磋商，目标是在七月初达成协议。 ...

Core Insights - The luxury car market is witnessing a brand crisis, with BMW facing challenges similar to those that led to Audi's decline [1][2] - BMW's sales strategy has shifted, leading to a significant drop in customer loyalty and brand value [4][14] - The rise of domestic brands like AITO and Li Auto is capturing market share from BMW, particularly in the SUV segment [2][3] Sales and Market Dynamics - BMW's X5, once a profitable model, has seen its price drop to 540,000 RMB, yet it struggles to sell [2][3] - The company exited the price war last year, which further alienated potential customers who perceived BMW as becoming more expensive [3][4] - The rapid expansion of BMW's dealership network from 460 to over 600 between 2014 and 2017 was initially successful but has led to internal competition among dealers [5][6][9] Dealer and Pricing Strategy - BMW's dealer model, which offers 90% of the MSRP as wholesale price, has created a competitive environment where dealers undercut each other [7][9] - The introduction of the new 5 Series has resulted in disappointing sales, with only 4,000 units sold monthly, leading to inventory pressure on dealers [10][11] - The price cuts initiated by dealers to move inventory have eroded BMW's pricing integrity, making it difficult to maintain higher price points [11][12] Brand Perception and Product Development - BMW's brand value and premium pricing ability are declining, with consumers now expecting lower prices [14][20] - The company is struggling to adapt to market changes, with its new models failing to resonate with consumers compared to competitors like Mercedes-Benz [16][20] - BMW's slow response to the electric vehicle market and reliance on traditional performance metrics have left it vulnerable to newer brands [18][19] R&D and Market Strategy - BMW's development teams in Germany are disconnected from the preferences of Chinese consumers, leading to products that do not meet local market demands [21][22] - The company is facing internal challenges regarding decision-making and product development, which are hampering its ability to compete effectively [25][26] - Competitors like Mercedes-Benz and Audi are actively adapting their strategies to better align with Chinese consumer preferences, while BMW remains stagnant [24][26]

Group 1 - Alpina, a high-performance sub-brand of BMW, has launched a handcrafted GT sports car based on the BMW M4 Coupe, which will make its global debut at the Villa d'Este elegance competition in Italy [1][6] - The Bovensiepen family, founders of Alpina, has established a new brand that aims to embody superior driving principles, with the first model named Zagato, developed in collaboration with Italian design firm Zagato [6] - The new car features a carbon fiber body to offset the additional weight from the coachbuilding process, resulting in a curb weight of 1895 kg, which is an increase of 120 kg compared to the standard M4's 1775 kg [6] Group 2 - The interior retains the original M4 layout but is upgraded with custom leather and color options, allowing buyers to choose from 16 leather colors and 45 Alcantara materials, with fully bespoke designs available [6] - The powertrain consists of a reinforced 3.0-liter inline-six turbocharged engine, with maximum power increased to 611 horsepower and peak torque of 700 Nm, compared to the standard M4's 480 horsepower and 550 Nm [11] - Despite the weight increase, the new model can accelerate from 0 to 100 km/h in 3.3 seconds and has a top speed exceeding 300 km/h [11] Group 3 - The exhaust system is provided by Akrapovic, featuring titanium components that weigh only 22 kg, approximately 40% lighter than traditional options [11] - The suspension system utilizes Bilstein's custom Damptronic dampers, supporting Comfort, Sport, and Sport Plus driving modes, specifically tuned for a "Gran Turismo" driving experience [11] - Production is set to begin after the Villa d'Este showcase, with the first deliveries expected by the end of the second quarter of 2026, while pricing and production volume details will be announced in the fourth quarter of 2025 [11]

Group 1 - BMW announced the launch of its next-generation smart cockpit system "Panoramic iDrive," which will be featured in its first new generation SAV model, enhancing its competitive edge in the high-end automotive market [1] - BMW has been a long-time leader in heads-up display (HUD) technology, having introduced it to mass production vehicles in Europe in 2003, and has continuously innovated since then [1] - The new "Panoramic iDrive" system will expand the display area to 40 inches, ensuring that both drivers and passengers can access critical information without blind spots [1] Group 2 - The smart cockpit has become a key battleground for automakers, with BMW's HUD technology evolving from physical knobs in 2001 to a complete technology matrix that includes five-dimensional interaction and zero-level interaction [2] - The introduction of the Panoramic iDrive is expected to strengthen BMW's technological moat in the high-end market, particularly in key markets like China, where localized data research may provide a competitive advantage [2] - The global HUD market is projected to exceed $13 billion by 2030, with a compound annual growth rate of 18%, indicating significant growth potential for companies involved in the supply chain related to this technology [2]

新浪科技讯 5月23日下午消息，近日，宝马集团宣布全球首辆搭载全固态电池（ASSB）的BMW i7测试 车型在慕尼黑正式启动道路实测。此举标志着宝马集团与固态电池技术企业Solid Power的合作进入全新 阶段，全固态电池技术从实验室验证跨越至实车应用。 此次测试的BMW i7车型搭载由Solid Power提供的大尺寸全固态电芯，并采用了创新的模组结构，从而 更好地适配宝马现有电驱系统。测试将重点关注电芯膨胀管理、运行压力控制及温度调节等核心课题， 为后续量产积累关键数据。 宝马集团电芯与模组副总裁Martin Schuster表示："BMW i7全固态电池测试车的上路，充分体现了宝马 的技术开放战略。我们始终以用户需求为核心，通过与全球顶尖伙伴的深度协作，持续推动电芯技术迭 代。" Solid Power是一家专注于全固态电池研发的企业，宝马集团与Solid Power的合作始于2016年，此后在 2021年，宝马通过战略投资进一步强化双方联合开发协议。2022年，双方共建全固态电池原型产线，并 于帕尔斯多夫电芯制造技术中心（CMCC）启动试制。 Solid Power总裁兼首席执行官John Van ...

Core Insights - BMW Group is set to officially implement its long-developed Horizon panoramic display technology in new generation vehicles, transforming the entire windshield into a display interface that surpasses existing HUD experiences [1][2] - The technology features ultra-close projection, achieving a panoramic display effect from A-pillar to A-pillar, with a display area of 40 inches, supporting 4K quality output and a contrast ratio of 100,000:1 [1] - The core of this technology lies in a patented nano-black coating that effectively eliminates reflections and glare, ensuring display effectiveness in complex lighting environments [1] Technology Development - BMW's involvement in HUD technology began in 2003, making it the first European manufacturer to introduce heads-up display technology in mass-produced vehicles [1] - The company applied for a patent for the panoramic display technology in 2021 and launched the BMW Panoramic Vision Bridge concept in 2023, indicating a systematic advancement based on a long-term technological strategy [1] User Experience and Research - BMW's China R&D team initiated usability studies in 2020, with over 1,180 users participating and more than 4,700 hours of interview research conducted [1] - The BMW SkyLab Human-Computer Interaction User Experience Research Center completed three years of digital validation work, training algorithms based on anonymized data from 6 million Chinese users [1] Design and Market Implications - The technology employs a "visual cone" design concept, layering critical information such as driving, navigation, and alerts according to the natural line of sight, reducing the frequency and time of visual focus switching for drivers [2] - The introduction of panoramic display technology reflects intensified competition in the smart cockpit sector of the automotive industry, significantly expanding the information display space compared to traditional HUD technology [2] - BMW plans to launch the first new generation SAV model equipped with the panoramic iDrive system by 2025, considering technological maturity and market demand for smart cockpit innovations [2]

Group 1 - The article presents the market capitalization changes of global automotive manufacturers as of May 22, 2025, highlighting significant fluctuations in their valuations [1][3][4] - BMW's market capitalization stands at $555.1 billion, experiencing a decrease of 1.95% [3] - Porsche's market capitalization is reported at $475.13 billion, with a decline of 2.05% [3] - General Motors has a market capitalization of $474.66 billion, down by 8.06% [3] - The market capitalization of Mahindra & Mahindra is $433.59 billion, showing an increase of 3.82% [3] - Honda's market capitalization is $420.95 billion, reflecting a rise of 3.26% [3] - Ford's market capitalization is $416.74 billion, with a significant drop of 9.55% [3] - Hyundai's market capitalization is $348.13 billion, up by 9.84% [3] - Tata Motors has a market capitalization of $312.89 billion, increasing by 3.4% [3] - The market capitalization of Li Auto is $296.46 billion, with a notable increase of 8.86% [3] Group 2 - The article also lists other automotive manufacturers, such as Nissan with a market capitalization of $86.86 billion, down by 1.97% [4] - Renault's market capitalization is $162.33 billion, showing a slight increase of 0.73% [4] - Changan Automobile has a market capitalization of $154.73 billion, up by 2.42% [4] - Subaru's market capitalization is $133.5 billion, reflecting a decrease of 2.57% [4] - VinFast Auto's market capitalization is $82.56 billion, with a minor decline of 0.23% [4]

Investment Rating - The investment rating for the electric power equipment industry is "Positive" (maintained) [1] Core Viewpoints - The report highlights a significant increase in BEV sales among major automakers in Europe, indicating a strong trend towards electrification in the automotive industry. Renault's BEV sales grew by 88% year-on-year, Volkswagen's by 113%, and BMW's by 64% in Q1 2025 [4][14][23] - The introduction of new electric vehicle models is expected to sustain the electrification trend, with various automakers planning to launch competitively priced electric vehicles in the coming years [6][37] - The report discusses the implications of carbon emission regulations, noting that a shift to a three-year average assessment period for emissions targets could alleviate pressure on automakers and allow for better planning and execution of new model launches [53] Summary by Sections Sales Performance - In Q1 2025, Renault's BEV sales increased by 88% year-on-year, with a penetration rate of 17.1% [15] - Volkswagen's BEV deliveries in Europe rose by 113%, achieving a market share of approximately 26% [19][21] - BMW's BEV sales in Europe grew by 64%, with a penetration rate of 18.7% [23] New Model Launches - Stellantis plans to introduce multiple new models priced below €25,000, which are expected to boost sales in Q2 2025 [40] - Renault's new model, the Renault 4, is set to launch in Q2 2025, building on the success of the Renault 5 [41] - Volkswagen will showcase a new range of entry-level BEVs in September 2025, with the ID.2 model expected to launch in 2026 [45] Carbon Emission Regulations - The European Parliament has approved a revision of carbon emission regulations, shifting to a three-year average assessment, which is seen as beneficial for the industry [53] - Stellantis believes that relaxing the assessment timeline can prevent panic pricing strategies in late 2025 [54] - BMW is confident in meeting the revised emission targets, having already exceeded previous goals [58] Investment Recommendations - The report recommends investing in companies involved in lithium batteries, such as CATL and Yiwei Lithium Energy, as well as companies producing lithium materials and components [59]