Core Viewpoint - The article emphasizes the transformation of the automotive industry in China, highlighting BMW's commitment to innovation and collaboration with local partners as it adapts to the rapidly changing market landscape [4][5][10]. Group 1: BMW's Strategy in China - BMW has established itself as a significant player in China, with over 7 million users, and views China as its largest market and innovation hub [9][10]. - The company has integrated local technological advancements, such as AI and collaboration with Chinese firms like Huawei and Alibaba, to enhance its product offerings [11][20]. - BMW's "Home in China" strategy reflects its deep commitment to the Chinese market, aiming to co-create technology and drive innovation alongside local enterprises [10][11]. Group 2: Future of Automotive Industry - The automotive industry is undergoing a significant transformation, moving beyond mere technological advancements to a systematic integration of these technologies into products [15][20]. - BMW is focused on balancing innovation with sustainability and quality, ensuring that its vehicles remain a worthwhile investment for consumers [21][25]. - The introduction of the "New Generation" models signifies BMW's commitment to electric and digital innovations while maintaining its core values of driving pleasure and safety [25][26]. Group 3: Globalization and Cooperation - BMW's leadership emphasizes the importance of international cooperation, asserting that global interdependence is crucial for innovation and market success [33][34]. - The company maintains a diverse powertrain strategy, offering multiple driving options to cater to varying consumer preferences across different markets [30][31]. - BMW's experience serves as a model for other Chinese companies aspiring to expand globally, highlighting the necessity of embracing globalization despite current geopolitical challenges [33][34].

Core Viewpoint - The automotive industry is likened to a triathlon rather than a sprint, emphasizing the importance of integrating various advantages to succeed in the market [1] Group 1: Innovation and Technology - BMW showcased three new generation concept cars at the 2025 Shanghai International Auto Show, highlighting advancements in electrification and digitalization [1] - The new generation represents a significant leap in design, technology, and philosophy, featuring a new design language, advanced electronic architecture, and next-generation powertrain and battery technology [2] - BMW's strategy emphasizes local innovation in China, with the first domestically produced new generation models set to roll off the production line in Shenyang starting in 2026 [2] Group 2: Collaboration and Market Strategy - BMW is deepening partnerships with leading Chinese tech companies, focusing on AI and cloud interaction capabilities [3] - Recent collaborations include partnerships with Alibaba to integrate AI language models and with Huawei to enhance the smart experience through the HarmonyOS ecosystem [3] - BMW's strategy of "In China, for China" reflects the importance of the Chinese market as the largest automotive market globally [2][3] Group 3: Safety and Customer Focus - The company prioritizes safety in its innovation process, ensuring that new technologies are reliable and secure for users [4][5] - BMW emphasizes the importance of traditional values such as safety, product quality, and brand integrity, which are seen as its competitive advantages [5] - The company believes that true innovation involves not just the invention of new technologies but their correct application to minimize risks [5] Group 4: Future Outlook - BMW aims to accelerate innovation in China, leveraging its strong local R&D capabilities and deepened local partnerships to provide smarter, more convenient, and sustainable mobility solutions [5] - The company is committed to setting new benchmarks for the global automotive industry through its advancements and local strategies [5]

出品丨虎嗅汽车组 作者丨肖漫 头图丨宝马官方 去年，宝马研发投入达到91亿欧元，创历史新高。据宝马称，大部分的研发资源和技术成果都将倾注在宝马明年将在中国量产的"新世代车型"。 新世代是宝马CEO齐普策定义的宝马公司转型的第三阶段。 转型方案的第一步是 i 品牌所代表的"Project i项目"，第二阶段始于同一款车型上推出搭载不同驱动技术的产品，提供多元的动力选择，在前两个阶 段，宝马的转型还不够彻底，一些车型还是"油改电"，智能化做得也不好，但新世代车型会搭载宝马过去几年卧薪尝胆后做的全新技术和产品，呈现 一个全新面貌的宝马。 早在2021年，齐普策宣布2.0版"三步走"转型方案时就这么说："对我们来说，'新世代'构成了彻底重新思考汽车的核心……以电动出行为先的原则，我 们正在革新产品的基本逻辑，并将其与全新的汽车架构相结合。" 今年上海车展，新世代首发亮相驾趣概念车，这也是我们第一次足以近距离探视宝马未来的底牌。 宝马亮剑 在车展亮相前，宝马就以一场动态驾控秀展现了宝马新世代概念车的性能，直接上演54°的极限爬坡挑战。 对于智能座舱，宝马认为，智能人机交互不是将过度的数码电子化产品塞进车内，不是车里的屏 ...

Core Insights - BMW, in collaboration with Alibaba, launched two AI-driven assistants, "Car Genius" and "Travel Companion," at the Shanghai Auto Show, marking a significant step in their AI strategy [1][3] - The AI assistants are based on Alibaba's extensive language model and are designed to enhance user experience by integrating insights from over 6 million Chinese users [3] - The new generation of BMW vehicles will feature a 20-fold increase in computing power, focusing on driving pleasure, intuitive interaction, and immersive entertainment [3][7] Group 1 - The AI assistants aim to empower users by providing emotional awareness and proactive support during travel [3][5] - "Car Genius" offers real-time vehicle information and driving habit reminders, while "Travel Companion" assists with complex travel planning and personalized route suggestions [5][7] - The new generation models incorporate advanced electronic architecture and innovative technologies, including the panoramic iDrive and a revolutionary cylindrical battery [8] Group 2 - BMW's AI integration represents a major leap in design, technology, and brand philosophy, defining the future of the BMW brand and its next-generation vehicles [3][7] - The AI assistants achieve a high recognition and wake-up rate of 99%, ensuring a seamless interaction experience for users [3][5] - The focus on intelligent, human-centric, and responsible luxury travel is a key aspect of BMW's vision for the future [7][8]

Core Insights - BMW has reached a record high of €9.1 billion in R&D investment, focusing on the "new generation models" set to be mass-produced in China next year [1] - The "new generation" represents the third phase of BMW's transformation strategy, which aims to rethink the core of automotive design with an emphasis on electric mobility [2][11] - The company is facing significant challenges in the Chinese market, with a 17.2% year-on-year decline in sales, indicating a need for strategic adjustments to regain market share [12] Group 1: Transformation Strategy - The transformation strategy consists of three phases: the initial "Project i" for electric vehicles, followed by models with diverse powertrains, and culminating in the new generation models that incorporate advanced technologies [1][2] - The new generation concept car features a distributed four-motor system capable of delivering 18,000 Nm of wheel torque, enhancing performance and stability [8] - BMW's approach to intelligent cockpit design emphasizes a balance between physical controls and digital displays, aiming to improve driver focus and interaction [10][11] Group 2: Market Position and Challenges - BMW's sales in China have been significantly impacted, with the company selling 155,000 vehicles in Q1, marking a 17.2% decline, making it the largest single market for sales drop [12] - The luxury car market in China is increasingly competitive, with local brands redefining luxury standards through advanced technology and features [12][16] - BMW's strategy to counteract these challenges includes a "car sea" tactic, planning to launch over 40 new models globally in the next three years to cover various market segments [12][16] Group 3: Localization and Technology Integration - BMW is focusing on deep localization in China, incorporating mainstream technology solutions and collaborating with local firms for software and battery development [16] - The company has established three software companies in China to enhance vehicle software development and customer experience [16] - BMW's new generation operating system X has 70% of its source code developed and optimized in China, reflecting a commitment to local market needs [16]

Economic Overview - Germany's economy has been in stagnation since 2021, with predictions of continued recession through 2025, marking it as potentially the largest crisis since World War II [1][2] - The International Monetary Fund (IMF) forecasts a GDP growth of only 0.3% in 2025, placing Germany at the bottom among major economies [1][2] - The manufacturing sector, particularly the automotive industry, is facing significant challenges, including layoffs and reduced investment [2][10] Manufacturing Sector Challenges - The automotive industry, a key pillar of the German economy, is experiencing a collapse, with Volkswagen announcing a plan to cut 10,000 jobs [2][10] - Manufacturing job vacancy rates have dropped to their lowest since the 2009 financial crisis, indicating a shrinking labor demand [2][4] - The shift towards electric vehicles is hindered by rising costs and competition from Chinese manufacturers, impacting traditional German automotive firms [10][19] Trade and Export Dynamics - Germany's export model is under threat, with a notable decline in exports to China, down 9.7% year-on-year in 2024 [3][4] - The trade surplus with the U.S. has reached a record €65 billion, raising concerns about potential tariffs from the U.S. government [6][19] - The overall trade-to-GDP ratio fell to 90.11% in 2023, a decrease of 9.77% from the previous year, reflecting a downturn in international trade [8][19] Labor Market and Employment - The labor market is showing signs of strain, with job vacancies decreasing by 23% and unemployment expected to rise to 3.5% by the end of 2024 [14][21] - Despite a slight increase in disposable income, consumer confidence remains low, leading to reduced spending and further economic stagnation [13][14] Structural Economic Issues - Germany's reliance on exports and traditional manufacturing is becoming increasingly unsustainable, with a need for diversification and innovation [12][19] - The country faces significant challenges from rising energy costs and geopolitical instability, particularly due to the Russia-Ukraine conflict [9][18] - The economic model has been criticized for its over-reliance on external markets, making it vulnerable to global economic fluctuations [12][19] Policy and Economic Management - The current economic management approach, heavily influenced by neoliberal policies, has been criticized for failing to address underlying structural issues [11][22] - There is a call for increased public investment and a reevaluation of fiscal policies to stimulate domestic demand and economic growth [28][29] - The need for a shift towards a more balanced economic model that prioritizes long-term stability over short-term gains is emphasized [26][29]

Group 1 - The core concept of BMW's new generation smart cockpit is to integrate advanced technology with classic design, showcasing a significant leap in human-machine interaction [2][4][8] - BMW's innovative technologies include the industry-first panoramic iDrive, which features four major interactive technologies: horizon panoramic display, new 3D head-up display, ultra-sensitive control steering wheel, and a central control screen [4][8] - The horizon panoramic display technology replaces traditional instrument panels with a projection system that displays information on the lower part of the windshield, offering a width of over 1 meter and an area of 40 inches [7][8] Group 2 - BMW emphasizes that true innovation must not compromise safety, maintaining a driver-centric approach while integrating advanced technologies [8][9] - The company is focusing on AI innovations and deep customization to penetrate the Chinese electric vehicle market, collaborating with local partners to develop tailored smart solutions [10][12] - BMW's localized strategy includes the development of a China-specific version of the BMW new generation operating system X, which optimizes user experiences based on local preferences and integrates popular digital services [15]

Group 1 - The global automotive industry is increasingly focusing on the Chinese market, which is the largest and most competitive in the world [1] - Major automakers like BMW and Mercedes-Benz are integrating Chinese AI and smart driving technologies into their products to enhance user experience [1] - Audi's collaboration with Huawei to launch the A5L sedan with advanced driving assistance systems highlights the growing partnership between foreign automakers and Chinese tech firms [1] Group 2 - Momenta has formed partnerships with six major automotive brands, including General Motors and Toyota, to expand its influence in the smart driving market [2] - Volkswagen's investment in local smart driving company Horizon Robotics and the establishment of a joint venture demonstrate its commitment to participating in China's smart driving technology development [2] - Analysts note that China's role in the global automotive industry has shifted from a potential market to a core R&D hub, driven by its technological strength and innovation capabilities [2]

Group 1: Market Dynamics - The "BBA" brands (Benz, BMW, Audi) are re-entering consumer focus amid a product-scarce era, with domestic brands achieving a market share of 60% in 2024 [1] - The penetration rate of L2 and above advanced driver assistance systems (ADAS) in new energy vehicles in China has exceeded 60% as of Q1 2025, leading globally [1] - Concerns over safety and quality have emerged among consumers regarding new technologies, prompting traditional luxury brands to regain visibility in the market [1] Group 2: Traditional Luxury Brands' Response - Traditional luxury brands like "BBA" are facing a development cycle of 3-5 years for new vehicles, which has temporarily placed them behind in terms of smart technology [2] - At the Shanghai Auto Show, "BBA" brands launched new models and showcased advancements in smart technology to catch up with domestic brands [2] Group 3: Mercedes-Benz Innovations - Mercedes-Benz introduced several new models, including the pure electric CLA long-wheelbase version, which is touted as their "smartest" vehicle to date [3] - The CLA features advanced driver assistance capabilities developed in collaboration with Momenta, enabling full-scenario assistance from parking to complex road conditions [3] - The CLA is equipped with the self-developed MB.OS operating system, enhancing user experience with improved voice recognition and AI capabilities [4] Group 4: Performance Metrics of Mercedes-Benz - The CLA achieves a CLTC range of 866 kilometers with an 85 kWh battery, and a power consumption of only 10.9 kWh per 100 kilometers, despite weighing over 2.1 tons [5] - The vehicle's two-speed transmission system is a key innovation, allowing for significant battery savings and cost reductions [5] - The complexity of the two-speed transmission system requires extensive R&D and testing, which is a strength for Mercedes-Benz given its history in system engineering [7] Group 5: BMW's Focus on Driving Experience - BMW is prioritizing cockpit technology and driving dynamics, collaborating with Alibaba to integrate AI models into new generation vehicles [9] - The new cockpit design features a large projection screen and a tilted central control screen, enhancing user interaction while maintaining a focus on driving performance [10] - BMW's new generation concept car demonstrated advanced capabilities, including a distributed four-motor system and a significant increase in computational speed for vehicle dynamics [10][11] Group 6: Competitive Landscape - The competition between domestic brands and traditional luxury brands is intensifying, with both sides aiming for a balance between smart technology and quality [12] - The advancements from "BBA" brands serve as a reminder of their enduring advantages, while domestic brands continue to excel in product offerings and cost-effectiveness [12]

Group 1: Automotive Industry Performance - BMW leads the automotive sector with a value of 528.04, showing a slight increase of 0.16% [2] - Porsche follows with a value of 486.24, reflecting a growth of 1.02% [2] - General Motors (GM) has a value of 456.47, up by 1.27% [2] - Rivian shows a notable increase of 6.41%, reaching a value of 148.11 [3] - NIO has a value of 94.42, with a significant increase of 6.14% [3] Group 2: Notable Changes in Automotive Companies - Mahindra Automotive shows the highest growth rate of 9.48%, with a value of 418.27 [2] - Ideal Automotive also demonstrates strong performance with an increase of 8.27%, valued at 245.16 [2] - Tata Motors has a value of 294.69, increasing by 5.69% [2] - Geely Automotive shows a growth of 6.49%, reaching a value of 211.76 [2] - Leapmotor has a value of 82.32, with an increase of 5.94% [3] Group 3: Declines in Automotive Companies - Ford Automotive shows a decline of 0.8%, with a value of 399.24 [2] - Hyundai has a significant decrease of 6.54%, valued at 326.96 [2] - Great Wall Motors has a decline of 3.93%, with a value of 227.37 [2] - Suzuki Japan shows a decrease of 3.52%, valued at 226.6 [2] - Ford Otosan has a slight decline of 0.64%, with a value of 84.14 [3]