Group 1 - Zhao Changjiang, former executive of BYD, has officially joined Zhijie Automobile under Hongmeng Zhixing as Executive Director and Executive Vice President [1] - Zhao expressed gratitude for his experience at BYD, emphasizing the importance of user value, technological innovation, and industry advancement [1] - Prior to joining Zhijie, Zhao worked at BYD for over 15 years, rising through the ranks to become the youngest executive at BYD [2] Group 2 - Zhao's transition to Zhijie is closely related to his experience with the Tengshi brand, which saw significant success with the Tengshi D9 model, achieving over 100,000 cumulative sales in 2025 [3] - Zhijie is set to launch its first MPV model, the Zhijie V9, in 2026, targeting the mid-to-large luxury market, raising questions about its potential to replicate the success of the Tengshi D9 [3] - The Zhijie brand's main sales currently come from the Zhijie R7, which has experienced significant sales fluctuations, indicating a need for a stable product to support growth [3]

Core Viewpoint - Zhao Changjiang, former general manager of BYD's Tengshi brand, has joined Zhijie Auto as executive director and executive vice president, aiming to create a user-centered global benchmark smart brand [1][3]. Group 1: Company Developments - Zhijie Auto is a joint venture brand launched by Chery Automobile and Huawei, currently offering two models with a new MPV model set to launch soon [3]. - Zhao Changjiang has been appointed to lead brand building and market sales for Zhijie, following his departure from BYD after nearly 16 years [3][4]. - Under Zhao's leadership, Tengshi's sales network expanded to over 600 stores by October 2022, laying a solid foundation for brand development [6]. Group 2: Market Performance - Tengshi's monthly sales have fluctuated around 10,000 units, with the D9 model being the main contributor, while other models like N7 and N8 have underperformed with monthly sales in the dozens to hundreds [6]. - As of October 2022, Tengshi's monthly sales were reported at 8,575 units, significantly lower than BYD's other brand, Fangchengbao, which exceeded 30,000 units [6]. Group 3: Strategic Adjustments - To enhance Zhijie's market performance, Chery and Huawei have made several adjustments, including establishing an independent Zhijie division and upgrading it to a standalone company in January 2025 [7][8]. - A strategic cooperation agreement signed in August 2025 will see over 10 billion yuan invested and a dedicated R&D team of 5,000 people, focusing on building a proprietary sales network for Zhijie [8].

Core Insights - Zhao Changjiang officially announced his joining of Zhijie Automotive as Executive Director and Executive Vice President, responsible for overall brand marketing [2][7] - His previous experience includes significant roles at BYD, where he led substantial sales growth and brand transformation [3][5][6] Group 1: Zhao Changjiang's Background - Zhao Changjiang began his career at BYD in 2009, quickly rising through the ranks to become the youngest sales head in the company's history by 2017 [3] - He played a crucial role in increasing BYD's market share in the Beijing-Tianjin region to over 35% and achieving a tenfold sales increase [3] - In 2021, he took on the challenge of leading the Tengshi brand, which was struggling with low sales and profitability, and successfully revitalized it with the launch of the Tengshi D9 [4][5] Group 2: Tengshi Brand Performance - Under Zhao's leadership, Tengshi's sales doubled in 2022, nearing 10,000 units, with the D9 model becoming a market phenomenon [5][6] - By 2023, Tengshi's total sales surpassed 120,000 units, with the D9 accounting for 81.75% of those sales [6] Group 3: Zhijie Automotive's Market Position - Zhijie Automotive, a collaboration between Huawei and Chery, is positioned in the high-end MPV market, with the upcoming V9 model expected to compete directly with Tengshi D9 [10][13] - The V9 is designed with advanced technology and spacious luxury features, aiming to redefine the high-end MPV segment [12][15] - Zhijie plans to expand its product lineup and retail presence significantly in 2026, with the V9 being a key product launch [15]

Core Insights - BYD has become a preferred choice among university faculty, showcasing its brand strength and product line across various models, from the Han to the Dolphin and luxury brands like Yangwang [1] - The appeal of BYD to the educated demographic is rooted in its strong technological capabilities and innovative spirit, aligning with the values of university professors who prioritize reliability and advanced technology [2] - BYD's commitment to energy efficiency and environmental sustainability resonates with the lifestyle and consumption values of university teachers, offering low fuel consumption and maintenance costs [3] - The recognition of BYD's technology in academic settings and the brand's ability to create a consensus among educated consumers reflect its evolution from manufacturing to innovation, establishing a strong emotional connection with users [4] Group 1 - BYD models are widely seen in university parking lots, indicating strong brand presence and preference among educated consumers [1] - The company's technological advancements, such as the blade battery and DM hybrid system, have gained academic recognition, enhancing its credibility among university faculty [2] - BYD's energy-efficient vehicles, like the fifth-generation DM model with a fuel consumption of 2.6L/100km, align with the practical and environmental values of university teachers [3] Group 2 - The integration of Eastern aesthetics in BYD's vehicle design appeals to university faculty, enhancing the brand's attractiveness [3] - The consensus among university faculty regarding BYD reflects a deeper recognition of its technological and value propositions, marking a significant shift in consumer perception [4] - BYD's strategy of making advanced technology accessible in affordable vehicles challenges traditional market norms and aligns with the values of its target demographic [3][4]

Core Viewpoint - BYD has launched a new automotive brand named "Linghui," which will focus on B2B sales, separating its public vehicle offerings from its main consumer brand [2][3]. Group 1: New Brand Launch - The Linghui brand includes four new models: three pure electric sedans (Linghui e5, e7, e9) and one plug-in hybrid MPV (Linghui M9) [2]. - The Linghui brand was registered back in 2010 and is intended to promote vehicles aimed at business customers [2]. - The new brand will integrate existing models from BYD's e-series and establish an independent distribution channel [2]. Group 2: Market Positioning and Strategy - Analysts suggest that separating the public vehicle business under a new brand is a strategic move to enhance BYD's brand image and facilitate its upward brand positioning [3]. - BYD's total sales for 2025 are projected to reach 4.6024 million units, reflecting a year-on-year growth of 7.73% [3]. - The core brands, Dynasty and Ocean series, account for approximately 88.5% of total sales, indicating a need for continued efforts in brand premiumization [3]. Group 3: Future Opportunities - The launch of the Linghui brand may also position BYD to capitalize on the emerging Robotaxi market as L3 autonomous driving technology becomes more prevalent in China [3]. - Analysts believe that BYD can either develop its own mobility platform or collaborate with third-party platforms to explore opportunities in the Robotaxi sector [3]. Group 4: Industry Context - Other automotive companies, such as GAC Group's Aion, have also initiated similar strategies to create separate brands for B2B products, indicating a trend in the industry [4]. - Currently, BYD is one of the few leading domestic automakers without its own mobility platform, focusing instead on its core vehicle business amid intense competition in the EV market [5].

Group 1 - BYD has celebrated its achievement of being the top exporter of new energy buses for three consecutive years [1][2][4] - In 2025, BYD exported 4,234 new energy buses, marking an 18.2% year-on-year growth and capturing a 24% market share [4] - BYD is the only company to exceed 4,200 units in new energy bus exports, solidifying its position as the leader in this sector [4]

Core Insights - Zhao Changjiang, former senior executive at BYD's Tengshi, announced his new position as Executive Director and Executive Vice President at Zhijie Automobile, a subsidiary of Hongmeng Zhixing [1][4] - He expressed gratitude towards BYD for its nurturing, emphasizing the importance of user value, technological innovation, and advancing the industry [1][4] - Zhao aims to collaborate with the Zhijie team to create a globally recognized intelligent brand centered on user experience, establishing a unique "AI era user-friendly system" [1][4] Company Background - Zhao joined BYD in 2009, holding various positions including Regional Sales Manager and General Manager of BYD Auto Sales Co., Ltd. [3][5] - In October 2021, he became General Manager of BYD's Tengshi brand division, and in July 2025, he switched roles with another executive [3][5] - Zhao announced his departure from BYD in October 2025 [3][5]

Core Viewpoint - Former BYD executive Zhao Changjiang has officially joined Zhijie Automotive as the Executive Director and Executive Vice President, marking a significant leadership change in the company [1]. Company Summary - Zhao Changjiang has a long tenure of 16 years at BYD, where he served in various capacities, including General Manager of Tengshi Sales Company starting in 2021 [1]. - His departure from BYD was officially announced in October 2025, indicating a strategic shift in his career towards Zhijie Automotive [1].

Core Insights - Zhao Changjiang, former general manager of BYD's Tengshi brand, has officially joined Hongmeng Zhixing - Zhijie Automobile as the executive vice president, focusing on creating a user-centered global smart brand [1][2] - His tenure at BYD lasted 16 years, where he significantly contributed to the sales and marketing strategies, including the successful launch of models like Han and Tang [2] Group 1 - Zhao Changjiang announced his new role at Zhijie Automobile on January 13, emphasizing the goal of building a unique "AI era user-friendly system" [1] - Prior to his official announcement, he hinted at his new position by commenting on a promotional video for Zhijie V9, suggesting it would have no competitors for at least three years [1] - His career at BYD peaked when he became the youngest sales director in the company's history at age 31, leading to the successful development of key models [2] Group 2 - Under Zhao's leadership, Tengshi underwent significant transformations, including brand renewal and product restructuring, with the D9 model achieving monthly sales of 9,000 to 10,000 units [2] - In July 2025, Zhao was involved in a high-level executive rotation within BYD, transitioning to manage the direct sales of the Fangchengbao brand before leaving the company [2] - Following his departure from BYD, Zhao expressed gratitude for the support he received during his tenure and indicated a desire to find a new rhythm in his professional and personal life [2]

Group 1 - Zhao Changjiang has officially joined Zhijie Automobile as Executive Director and Executive Vice President after a long tenure at BYD, where he held various key positions for 16 years [2][6] - During his time at BYD, Zhao was instrumental in the development of significant models such as the Han and Tang, and he led the brand transformation of Tengshi, achieving remarkable sales figures for the MPV model Tengshi D9, which maintained monthly sales of 9,000 to 10,000 units [6] - Zhao expressed his commitment to creating a user-centered global benchmark smart brand at Zhijie Automobile, emphasizing the importance of user value, technological innovation, and industry advancement [1][5] Group 2 - Prior to the official announcement of his new role, Zhao had already promoted Zhijie on social media, indicating a strong belief in the potential of the upcoming flagship MPV, Zhijie V9, which is set to debut in spring [5] - Zhao's career at BYD began in 2009 as a sales manager, and he quickly rose through the ranks due to his outstanding performance in the Beijing-Tianjin region [6] - In 2017, at the age of 31, Zhao became the youngest sales leader in BYD's history, showcasing his rapid ascent within the company [6]