Core Insights - Mercedes-Benz has invested 1.342 billion yuan to acquire a 3% stake in Qianli Technology, a smart driving company, as part of its strategy to enhance its competitiveness in the Chinese market amid declining performance [1][2][3] Group 1: Financial Performance - In the first half of 2025, Mercedes-Benz's sales revenue decreased by 8.6% year-on-year, and net profit after tax dropped significantly by 55.8%, with sales in the Chinese market declining by 14% [1][2] - The company's overall vehicle sales fell by 6% to 900,000 units, with a 14% decline in China, a 6% drop in the U.S. market to 142,000 units, and a 3% decrease in Europe [2] - Mercedes-Benz's projected revenue for the year is expected to be significantly lower than the previous year due to tariff impacts, alongside challenges in electric and smart transformation [2] Group 2: Strategic Intent - The investment in Qianli Technology aims to accelerate local R&D efforts in response to intense competition in smart driving technology [3] - Qianli Technology's core business, smart driving, is supported by a joint venture called Qianli Zhijia, which is becoming a unified and independent smart driving technology platform within the Geely ecosystem [3] - Mercedes-Benz is pursuing a dual-track strategy in China, collaborating with Momenta to develop a new generation of advanced driver-assistance systems, set to debut in the upcoming all-electric CLA model [3] - The investment reflects a shift in the Chinese smart driving technology landscape from "importing" to "exporting," with other global automakers also increasing partnerships with local smart suppliers [3]

Core Insights - Mercedes-Benz has spun off its Silicon Valley chip team to establish a new company, Athos Silicon, focused on developing next-generation computing chips for autonomous vehicles and drones [2] Group 1: Company Overview - Athos Silicon is headquartered in Santa Clara, California, and consists of engineers who previously worked at Mercedes-Benz's North American R&D center for five years [2] - The company aims to create new chips that are safe for automotive use and have lower energy consumption compared to existing chips [2] Group 2: Financial and Structural Aspects - Following the spin-off, Athos received significant investments and relevant intellectual property from Mercedes-Benz, although the transaction amount has not been disclosed [2] - Mercedes-Benz will hold a minority stake in Athos, which will have an independent board of directors and plans to attract additional venture capital in the future [2] Group 3: Technological Innovations - Athos employs "chiplet" technology, which replaces traditional multi-chip solutions by packaging small chips together, resulting in a 10-20 times reduction in power consumption compared to conventional methods [2] - This technology is designed to meet the low energy demands of electric vehicles while ensuring the reliability required for autonomous driving [2] Group 4: Strategic Goals - CEO Charnjiv Bangar emphasized that maintaining independence allows Athos to engage with more automotive companies, including competitors of Mercedes-Benz, ensuring business neutrality [2] - The core objectives of chip development at Athos are "safety for automotive applications + low energy consumption" [2]

Group 1 - The event "Broad World, Directly Ahead" was held by Yi Shan Kids in collaboration with Mercedes-Benz V-Class MPV at the Mogan Mountain Tennis Court, focusing on tennis and family interaction [2] - The event featured participation from renowned tennis player Wang Qiang and families from nearly 10 prestigious schools, emphasizing the importance of sports in children's education and personal development [2] - Yi Shan Kids aims to respond to modern family growth needs through diverse educational experiences, promoting a holistic education philosophy [2] Group 2 - The event extended beyond tennis to include exploration and challenge tasks in the natural environment, fostering family cooperation and parent-child interaction [3] - Mercedes-Benz V-Class MPV provided a safe, comfortable, and multifunctional travel experience, enhancing the overall event experience for families [3] - The collaboration between sports culture and high-quality travel experiences aims to enrich users' lifestyles and expand the value boundaries of family outings [3]

Core Viewpoint - Mercedes-Benz has officially acquired a 3% stake in Qianli Technology, enhancing its software capabilities in China, marking a strategic investment aimed at boosting its presence in the intelligent driving sector [2][3]. Group 1: Investment Details - On September 25, Qianli Technology announced that its shareholder, Lifan Holdings, transferred 135.6 million shares (3% of total equity) to Mercedes-Benz Digital Technology at a price of RMB 9.87 per share, totaling approximately RMB 1.34 billion [2]. - This transaction is characterized as both a "debt restructuring and strategic investment," as Lifan Holdings needed to settle debts through this share transfer [2]. Group 2: Background of Qianli Technology - Qianli Technology, formerly known as Lifan Technology, underwent a name change in February 2025 after emerging from bankruptcy restructuring in 2020, with Geely becoming its major shareholder [3]. - Geely has recently restructured its intelligent driving team, merging various divisions into Qianli Technology, which now serves as the primary platform for intelligent driving within Geely's operations [4]. Group 3: Strategic Implications for Mercedes-Benz - The investment in Qianli Technology is part of Mercedes-Benz's broader strategy to enhance its intelligent driving capabilities in the Chinese market, following previous investments in local tech firms [5]. - Mercedes-Benz's collaboration with Qianli Technology is expected to help the company meet the evolving demands of Chinese consumers for electric and intelligent vehicles [6]. Group 4: Industry Context - Other major automotive players like BMW, Audi, and Volkswagen are also accelerating partnerships with local Chinese tech firms to enhance their competitive edge in the electric and intelligent vehicle market [6].

Core Viewpoint - The all-new Mercedes-Benz pure electric CLA has officially started pre-sales, offering two versions with pre-sale prices of RMB 259,000 and RMB 299,000, along with various promotional gifts for early customers [1][4]. Group 1: Product Features - The new pure electric CLA is positioned as a safety benchmark, adhering to Mercedes-Benz standards, and features an AI-enabled smart cockpit, developed in collaboration with leading tech companies [3][5]. - It boasts a unique electric two-speed transmission and an energy consumption rate of only 10.9 kWh per 100 km, setting a standard for efficiency in the industry [3][10]. - The vehicle is equipped with advanced safety features, including 11 standard airbags and has undergone extensive safety testing, achieving a five-star rating in fire safety assessments for electric vehicles in China [5]. Group 2: Customer Offers - Mercedes-Benz is providing a range of limited-time pre-sale gifts for luxury electric customers, with a total value exceeding RMB 13,000 for those who place orders before 18:00 on the launch day [4]. - Additional benefits include a navigation assistance package for urban and highway driving, enhancing the smart driving experience for customers [4]. Group 3: Technological Advancements - The CLA features the latest generation of in-car systems, including a virtual assistant capable of understanding different emotions, enhancing user interaction [9]. - It is built on the new MB.OS architecture, allowing for tailored smart technology specifically for Chinese customers [7]. Group 4: Market Positioning - The all-new pure electric CLA is designed to meet the needs of various customer segments, including families, first-time electric vehicle users, and urban elites seeking luxury electric options [16]. - The vehicle will be available through nearly 170 dedicated dealerships across the country, ensuring a personalized service experience for customers [14].

Core Insights - The collaboration between Mercedes-Benz and ByteDance aims to redefine the division of labor in the automotive industry during the intelligent era, focusing on the integration of AI technology across various business sectors [2][3] - This partnership will cover the entire business chain, including smart driving, cockpit, research and development, and marketing, which is unprecedented in the automotive industry [2] - The collaboration is not merely a short-term market strategy but a long-term strategic layout, as both companies seek to leverage their strengths to enhance user experience and operational efficiency [2][4] Collaboration Details - The partnership is built on Mercedes-Benz's self-developed MB.OS operating system, which allows for a modular approach to vehicle functionality, enabling partners like ByteDance to develop applications without deep hardware integration [5][7] - The introduction of the Doubao large model in the new electric CLA is set to enhance user interaction, allowing the vehicle to understand vague commands and respond intelligently to contextual expressions [6] - ByteDance's cloud computing capabilities will accelerate the integration of Mercedes-Benz's nearly 40 years of technological expertise in autonomous driving, eliminating the need for the automaker to build its own data centers [6] Market Implications - The collaboration signifies a shift from competition based on individual technologies to a focus on ecosystem competition within the intelligent automotive sector [3][7] - Mercedes-Benz's localization strategy will evolve to include "adaptive innovation," allowing for a better match with domestic user needs and exploring new profit models through software subscription services and ecosystem sharing [7] - The partnership is expected to enhance Mercedes-Benz's ability to respond quickly to the Chinese market, with a capability to convert ideas into software applications within 24 hours [7] Challenges and Considerations - Data compliance remains a critical issue for international automakers utilizing local cloud services, and the complexity of technology integration requires a highly reliable system architecture [8] - The compatibility of ByteDance's ecosystem with Mercedes-Benz's luxury brand image poses a long-term challenge for maintaining brand integrity [8] - The outcome of this collaboration may set a precedent for a new industrial division model, emphasizing "symbiosis" over "replacement" in the intelligent automotive era [8]

Core Viewpoint - Mercedes-Benz and Momenta have officially announced the upcoming release of their jointly developed intelligent driving assistance system, which will first be featured in the new domestic all-electric CLA model launching this autumn [1][3]. Group 1: Collaboration and Development - The collaboration between Mercedes-Benz and Momenta has been ongoing for several years, focusing on the development of a new intelligent driving assistance system tailored to Chinese traffic conditions and driving scenarios [3]. - The system integrates Mercedes-Benz's engineering expertise with Momenta's AI technology, aiming to provide a safer and more intelligent travel experience for Chinese customers [3][4]. Group 2: System Features and Testing - The intelligent driving assistance system will offer smart driving capabilities from parking space to parking space in various scenarios, including highways, urban areas, and parking lots [1][4]. - The development process utilized local Chinese data and included extensive real-world testing across multiple cities, ensuring the system's reliability and performance under various conditions [3][4]. - The system emphasizes safety features, such as not forcing through yellow lights and yielding to pedestrians at crosswalks, while enhancing the overall driving experience through optimized vehicle dynamics and collaboration with the driving assistance system [4].

Core Viewpoint - On September 25, 2023, Chongqing Qianli Technology Co., Ltd. announced that its shareholder Lifan Holdings transferred 135.6 million shares (3.00% of total equity) to Mercedes-Benz (Shanghai) Digital Technology Co., Ltd. at a price of RMB 9.87 per share, totaling approximately RMB 1.34 billion, marking Mercedes' strategic investment in the smart technology sector [2][5]. Group 1: Investment Details - Lifan Holdings transferred shares to Mercedes-Benz Digital Technology to repay debts due to a failure to complete a stock pledge repurchase agreement [2]. - Mercedes-Benz Digital Technology will become the fifth largest shareholder of Qianli Technology and has committed not to reduce its holdings within 12 months post-transfer [2]. Group 2: Company Background - Qianli Technology, formerly known as Lifan Technology, underwent a name change in February 2025 after emerging from bankruptcy restructuring in 2020 [3]. - Geely became the majority shareholder of Qianli Technology in 2022 and has since made significant adjustments to its smart driving team, integrating various divisions and personnel [3][4]. Group 3: Strategic Implications - Qianli Technology is positioned as a key platform for smart driving within Geely's ecosystem, with its solutions being applicable to Geely's vehicles and available for external supply [4]. - The partnership with Mercedes-Benz is expected to enhance Mercedes' smart technology capabilities in the Chinese market, aligning with its ongoing investments in local smart technology firms [5][6]. Group 4: Industry Context - Other major automotive companies like BMW, Audi, and Volkswagen are also accelerating partnerships with local smart technology suppliers to enhance their competitive edge in the electric and smart vehicle market [6].

Core Viewpoint - The collaboration between Mercedes-Benz and ByteDance marks a significant step for international car manufacturers in achieving intelligent transformation in China, focusing on smart cockpit and driving assistance technologies [4][5][7]. Group 1: Collaboration Details - The strategic cooperation will encompass the entire business process of Mercedes-Benz in China, from R&D to marketing and service [5][6]. - ByteDance will support Mercedes-Benz in developing smart cockpit features, intelligent driving assistance, digital marketing, and customer operations using core technologies like the Doubao model and AI cloud-native algorithms [4][5]. Group 2: Smart Cockpit Enhancements - The new models equipped with the Doubao model will feature a significantly improved voice assistant that allows for more natural interactions, enhancing user experience [5][6]. - The system's interaction smoothness has improved by 50%, providing near-instantaneous responses to user commands and recognizing four different emotional states of passengers for tailored interactions [5][6]. Group 3: Driving Assistance and R&D - The collaboration will also focus on localizing driving assistance algorithms, with support from partners like Volcano Engine to ensure compliance with Chinese data security regulations [6][7]. - Mercedes-Benz's R&D team in China will leverage AI and data analytics to enhance overall efficiency and communication within the team [6]. Group 4: Strategic Importance for Both Companies - For Mercedes-Benz, this partnership is a strategic move to strengthen its R&D capabilities in China, coinciding with the 20th anniversary of its local R&D team [6][9]. - For ByteDance, collaborating with a prestigious brand like Mercedes-Benz enhances its credibility in the automotive sector and showcases the capabilities of its technology [9][10]. Group 5: Market Position of Volcano Engine - Volcano Engine has established itself as a leading public cloud service provider for large models in China, collaborating with major automotive brands to provide comprehensive technological support across various business scenarios [10][14]. - The company has successfully penetrated the automotive industry, partnering with around 80% of mainstream car manufacturers in China, demonstrating its strategic importance in the intelligent development of vehicles [10][14].

12月1日起，约尔格·伯泽将接替薛夫铭（Markus Schäfer）出任董事会开发与采购部门负责人及首席技 术官。已在公司任职30多年的薛夫铭将在合同到期后退休。（智通财经） 梅赛德斯-奔驰9月24日宣布，决定任命梅赛德斯-AMG首席执行官、梅赛德斯-奔驰高端车系负责人迈克 尔·希贝（Michael Schiebe）接替约尔格·伯泽（Jörg Burzer），担任董事会成员并负责生产、质量与供应 链管理。 ...