Core Viewpoint - The incident during a live broadcast by Pop Mart has sparked significant public backlash, leading to a sharp decline in the company's stock price and raising questions about its pricing strategy and product quality [1][3][14]. Group 1: Incident Overview - On November 6, during a live stream, a staff member commented on the high price of a DIMOO blind box, which led to consumer backlash and accusations of condescension towards buyers [1][6]. - Following the incident, Pop Mart's stock price fell over 5%, closing at 208.2 HKD per share, with a total market capitalization of 279.6 billion HKD [3][6]. - Pop Mart has acknowledged the incident and is conducting an internal investigation but has stated that no employees will be dismissed as a result [5][6]. Group 2: Product Details - The DIMOO blind box series, launched in November, includes six regular items and one hidden item, priced at 79 HKD per box and 474 HKD for a full set [6][10]. - The product's components include zinc alloy charms and resin figures, but the cost of counterfeit versions is significantly lower, raising concerns about the perceived value versus actual cost [10]. Group 3: Previous Controversies - Prior to the live stream incident, Pop Mart faced criticism for quality control issues related to its Skullpanda blind box series, which had printing errors that went viral on social media [14]. - The company quickly removed the flawed products from sale and offered exchanges, but customer dissatisfaction grew due to lengthy replacement times and lack of a unified return policy [14]. Group 4: Financial Performance - Despite recent controversies, Pop Mart reported a strong financial performance, with a 245% year-on-year revenue increase in Q3 2025, driven by significant growth in both domestic (185%-190%) and international (365%-370%) markets [16]. - The DIMOO IP contributed 1.105 billion CNY in revenue during the first half of the year, accounting for 8% of the company's total revenue [17]. Group 5: Leadership and Market Position - Pop Mart's founder and CEO, Wang Ning, has seen his net worth rise to approximately 146.7 billion CNY, making him one of the wealthiest individuals in China [19]. - The company has established itself as a leading player in the cultural and entertainment sector in China, focusing on IP incubation and consumer engagement [12].

Core Viewpoint - The live streaming incident involving Pop Mart has sparked significant public backlash, raising questions about the company's pricing strategy and consumer perception of value [1][5]. Group 1: Incident Overview - On November 6, during a live stream, a staff member commented on the high price of a DIMOO blind box, which retails for 79 yuan, leading to widespread criticism on social media [1][2]. - The incident quickly trended on Weibo, with consumers accusing Pop Mart of viewing them as "cash cows" and questioning the value of its products [1][2]. Group 2: Product Details - The DIMOO blind box series launched in November includes six regular items and one hidden item, with a price of 79 yuan per box and a total of 474 yuan for a set of six [2]. - Market investigations revealed that counterfeit versions of the blind box could be produced for as little as 4 yuan, while the genuine products often suffer from quality issues, further fueling consumer skepticism [2]. Group 3: Brand Reputation and Previous Issues - This incident is not the first controversy for Pop Mart; previous issues included a customer receiving incorrect products and quality control problems with other product lines [3]. - Despite these challenges, Pop Mart reported a strong performance in Q3 2025, with overall revenue increasing by 245% year-on-year, driven by significant growth in both domestic and international markets [3][4]. Group 4: Market Impact and Stock Performance - Since August, Pop Mart's stock has dropped over 33%, closing at 217.6 HKD per share on November 6, reflecting market concerns about the brand's long-term value and consumer perceptions of product pricing [4]. - The incident has highlighted a disconnect between the company's brand value recognition and consumer expectations, particularly regarding product pricing and quality [5]. Group 5: Recommendations and Future Outlook - Experts suggest that Pop Mart should reflect on its internal training and brand value understanding to prevent similar incidents from damaging consumer trust [6]. - The incident may serve as an opportunity for Pop Mart to improve its internal management and reshape its brand image, but the effectiveness of these efforts will depend on subsequent actions taken by the company [6].

Core Points - The incident involving "Pop Mart live streaming accident" became a trending topic on Weibo on November 7, 2023, following a controversial dialogue during a live stream where a staff member mentioned the price of a DIMOO blind box [1] - Pop Mart's official customer service stated that they are conducting internal investigations regarding the incident and have not yet received any notification about price adjustments for the mentioned product [3] - Reports indicate that the two staff members involved in the incident have been dismissed, and related departments are being held accountable, although internal sources suggest that no employees will be terminated as a result of the live streaming accident [3] Product Information - The product in question is the newly launched "DIMOO New Birthday Diary Series - Blind Box," which includes 6 regular items and 1 hidden item, with a pricing structure of 79 yuan per blind box and 474 yuan for a full box [4] - The blind box contains components such as zinc alloy pendants, polyester cords, resin figurines, and glass/acrylic parts, with counterfeit versions costing as low as 4 yuan, raising concerns about the value versus pricing [6] - DIMOO, created by designer Ayan Deng, is now one of Pop Mart's proprietary IPs, contributing 11.05 billion yuan in revenue in the first half of the year, accounting for 8% of the company's total revenue [6] Financial Performance - Pop Mart has shown strong financial performance, with a reported overall revenue growth of 245% to 250% year-on-year for the third quarter of 2025, including a 185% to 190% increase in domestic revenue and a 365% to 370% increase in overseas revenue [6]

Core Viewpoint - The recent incident involving a live-streaming event for a product priced at 79 yuan has sparked consumer criticism and led to a significant drop in the stock price of Pop Mart, highlighting potential issues with pricing strategy and consumer perception [1][2]. Group 1: Incident Overview - During a live-streaming session, staff members commented on the high price of the DIMOO blind box, leading to consumer backlash and accusations of exploiting buyers [1]. - Following the incident, Pop Mart's stock fell over 5%, closing at 208.2 HKD per share, with a total market capitalization of 279.6 billion HKD [1][2]. Group 2: Company Response - Pop Mart has acknowledged the live-streaming incident and is conducting an internal investigation but has stated that no employees will be dismissed as a result [2][3]. - The company’s customer service confirmed that they are addressing the situation internally and have not yet decided on any price adjustments for the 79 yuan product [4]. Group 3: Product Details - The DIMOO blind box series, launched in November, includes six regular items and one hidden item, with a pricing structure of 79 yuan per box and 474 yuan for a full set [5]. - The product's components include zinc alloy charms and polyester cords, but the production cost for imitations is significantly lower, raising questions about the product's perceived value [8]. Group 4: Previous Controversies - Prior to the live-streaming incident, Pop Mart faced criticism for quality control issues related to the Skullpanda blind box series, which had printing errors that went viral on social media [11][12]. - The company quickly removed the flawed products from sale and offered exchanges, but customer dissatisfaction remained due to lengthy replacement times [12]. Group 5: Financial Performance - Pop Mart has reported strong financial performance, with a 245% year-on-year revenue increase in Q3 2025, driven by significant growth in both domestic and international markets [13]. - The DIMOO IP contributed 1.105 billion yuan in revenue during the first half of 2025, accounting for 8% of the company's total revenue [14]. Group 6: Leadership and Market Position - Pop Mart was founded in 2010 and has established itself as a leading player in the trendy cultural entertainment sector, focusing on IP incubation and consumer engagement [10]. - The founder, Wang Ning, has seen his net worth rise to approximately 146.7 billion yuan, reflecting the company's market success and his significant ownership stake [16].

Core Viewpoint - The incident involving Pop Mart's live streaming has sparked significant public discussion, leading to a notable decline in the company's stock price following the event [1][2][8]. Group 1: Incident Details - On November 6, a live streaming incident occurred where a staff member commented on the high price of a DIMOO blind box, which retails for 79 yuan, leading to public backlash [1][3]. - The DIMOO IP, created by designer Ayan Deng, is now owned by Pop Mart, and the blind box series includes six regular and one hidden variant, with the hidden variant having a probability of 1 in 72 [3][6]. Group 2: Market Reaction - Following the incident, Pop Mart's stock price dropped by 5.51%, closing at 205.6 HKD per share, with a market capitalization of 276.11 billion HKD [8][10]. - The DIMOO blind box series was reported to be sold out on Pop Mart's official mini-program shortly after the incident [8].

Core Points - A live streaming incident occurred on November 6, where staff discussions were inadvertently recorded, raising concerns about product pricing and sales strategy [1] - The product in question, a pre-sale necklace priced at 79 yuan, has already sold out [1] - The company has acknowledged the incident and is taking it seriously, with a dedicated team assigned to investigate and address the matter [1]

Core Points - The incident involved a live broadcast by Pop Mart where two staff members were overheard discussing the high price of a product, leading to significant public backlash and trending discussions online [1] - Despite initial rumors of employee terminations, the company confirmed that it would not fire the involved staff members and is conducting an internal investigation [1] - Following the incident, Pop Mart's stock price dropped over 5% [2] Company Response - The company acknowledged the live broadcast incident and is currently investigating the matter internally [1] - Pop Mart clarified that no employees would be dismissed as a result of the incident, countering rumors circulating online [1] Market Reaction - The stock market reacted negatively to the incident, with Pop Mart's share price experiencing a decline of more than 5% [2]

Core Viewpoint - A live streaming incident occurred in Pop Mart's official channel, leading to a significant drop in its stock price, with the company confirming the event and stating that an investigation is underway but no employees will be dismissed as a result [1]. Group 1 - On November 7, Pop Mart confirmed a live streaming accident in its official channel on a certain platform [1]. - The company is currently conducting an urgent investigation into the incident [1]. - Following the news, Pop Mart's stock price fell over 5%, closing at 205.6 HKD per share on the same day [1].

Core Viewpoint - The incident involving a live broadcast by Pop Mart has sparked significant public backlash due to comments made by staff regarding the pricing of a blind box product, which was perceived as inappropriate and insensitive [1][3]. Group 1: Incident Details - During a live stream, a staff member commented that the price of a blind box necklace at 79 yuan was "a bit expensive," which was followed by another staff member stating, "it's okay, someone will buy it" [1][3]. - The comments made during the live broadcast led to widespread criticism and discussions on social media platforms [3]. Group 2: Company Response - An internal source from Pop Mart confirmed that the company is conducting an urgent investigation into the incident [1]. - Despite the gravity of the situation, the company has stated that it will not terminate the employees involved in the live broadcast incident [1][3].

11月7日，话题"泡泡玛特直播事故"登上微博热搜第一。 此外，网传消息称，涉事的两位工作人员已经被开除，连带相关部门也被追责。有媒体从泡泡玛特内部 人士处获悉，确实发生了直播事故，公司正在紧急调查，但不会开除直播事故中相关员工。 据悉，该产品挂链含锌合金挂件、聚酯纤维挂绳、树脂公仔及玻璃/亚克力等配件，但仿品成本低至4 元，正品频现掉漆问题。其真实价值与定价差距引发争议。 DIMOO是由中国设计师Ayan Deng（邓瞻）创作的IP，目前该IP已被泡泡玛特收购成为其自有IP。2019 年DIMOO推出首个盲盒系列"宠物度假"。目前，DIMOO是泡泡玛特旗下第五大艺术家IP，上半年收入 为11.05亿元，收入占比为8%。 值得关注的是，近期，泡泡玛特业绩表现强劲。10月21日，泡泡玛特发布公告，2025年第三季度整体收 入同比增长245%至250%。其中，中国收入同比增长185%至190%；海外收入同比增长365%至370%。 来源：红星新闻、九派新闻、智通财经 图片：网络截图 编辑：暴梦川 ...