Investment Rating - The investment rating for Qingdao Beer is maintained at "Outperform" [1] Core Views - The company aims to prioritize sales recovery, with expectations for improvement in demand during the peak season of 2025 [1][7] - In Q1 2025, the company reported revenue of 10.45 billion yuan, a year-on-year increase of 2.9%, and a net profit attributable to shareholders of 1.71 billion yuan, reflecting a growth of 7.1% [4][5] - The company forecasts net profits for 2025-2027 to be 5.097 billion, 5.780 billion, and 6.458 billion yuan respectively, with corresponding EPS of 3.74, 4.24, and 4.73 yuan [4][5] Sales and Pricing - In Q1 2025, beer sales increased by 3.5% year-on-year, while the price per ton decreased by 0.6% [5] - The main brand and sub-brands saw sales growth of 4.1% and 2.8% respectively, with mid-to-high-end beer sales increasing by 5.3% [5] Cost and Profitability - The gross profit margin improved by 1.20 percentage points year-on-year, attributed to a decrease in raw material costs [6] - The net profit margin increased by 0.64 percentage points year-on-year, indicating better cost management despite pricing pressures [6] Financial Summary and Valuation Metrics - The company’s projected revenue for 2025 is 33.689 billion yuan, with a year-on-year growth of 4.8% [9] - The projected P/E ratios for 2025-2027 are 20.1, 17.7, and 15.8 respectively, indicating a favorable valuation trend [9][10]

Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The report highlights that the company achieved a revenue of 10.446 billion yuan in Q1 2025, representing a year-on-year increase of 2.91%. The net profit attributable to the parent company was 1.71 billion yuan, up 7.1% year-on-year, while the net profit excluding non-recurring items was 1.603 billion yuan, an increase of 5.9% year-on-year [1][4] - The report indicates that the company continues to benefit from cost advantages and a decrease in expense ratios, contributing to profit growth [4] - The long-term outlook for the beer industry is considered clear and stable, with expectations for good profit elasticity due to ongoing cost benefits and a low base for recovery [4] Financial Summary - Total revenue for 2023 is projected at 33.937 billion yuan, with a year-on-year growth rate of 5.5%. For 2024, revenue is expected to decline to 32.138 billion yuan, followed by a recovery to 33.456 billion yuan in 2025, with a growth rate of 4.1% [3] - The net profit attributable to the parent company is forecasted to grow from 4.268 billion yuan in 2023 to 4.698 billion yuan in 2025, reflecting a year-on-year growth rate of 8.1% [3] - The gross profit margin is expected to improve from 38.7% in 2023 to 41.6% in 2025, indicating a positive trend in profitability [3] - Earnings per share (EPS) are projected to increase from 3.13 yuan in 2023 to 3.44 yuan in 2025, with corresponding price-to-earnings (P/E) ratios decreasing from 23.78 to 21.60 [3][4]

盈利预测：看好25Q2&Q3 低基数下公司销量端持续改善。24 年公司经历库存水平调整，整体渠道库存 良性，叠加Q2&3 销量基数较低。我们看好公司量端的恢复弹性。我们预计公司25-27 年实现营收 331.4/340.6/349.0 亿元，分别同比+3.1%/+2.8%/+2.5%，实现归母净利润47.4/50.2/52.4 亿元，分别同比 +9.0%/+6.0%/+4.4%，维持"强烈推荐"评级。 成本端红利延续，毛利率提升，盈利能力有所提升。25Q1 公司吨成本同比-2.6%，毛利率同比+1.2pcts 至41.6%。费用端，销售/管理/财务费用率分别同比-0.3pcts/-0.2pcts/+0.4pcts。在毛利率提升及费控良好 的带动下，25Q1 公司归母净利率同比+0.6pcts至16.4%，扣非归母净利率同比+0.4pcts至15.3%。 事件：公司发布2025 年第一季度报告，25Q1 实现营业收入104.5 亿元，同比+2.9%；实现归母净利润 17.1 亿元，同比+7.1%；实现扣非归母净利润16.0亿元，同比+5.9%。 25Q1 销量改善兑现，展望Q2&Q3，在低基数下销量有望持续改善 ...

Investment Rating - The report maintains a "Buy" rating for the company [4][7]. Core Views - The company is expected to achieve better-than-industry performance in 2025 due to low base effects and strengthened internal momentum, with projected EPS of 3.55, 3.86, and 4.19 RMB for 2025-2027 [4][6]. - The first quarter of 2025 saw revenue and net profit growth of 2.9% and 7.1% year-on-year, respectively, aligning with expectations [1][2]. Revenue and Profitability - In Q1 2025, the company reported revenue of 10.45 billion RMB and a net profit attributable to the parent company of 1.71 billion RMB, with a gross margin of 41.6%, up 1.2 percentage points year-on-year [1][3]. - The sales volume of beer reached 2.261 million tons in Q1 2025, reflecting a 3.5% year-on-year increase, driven by the recovery in the restaurant sector and inventory destocking [2][3]. Cost and Efficiency - The report highlights significant cost benefits, with a 2.6% decrease in per-ton cost and a 0.3 percentage point reduction in sales expense ratio, contributing to improved profitability [3][4]. - The company is focusing on enhancing operational efficiency, which is expected to continue supporting profit margins [3][4]. Market Outlook - The company is entering a peak season for inventory replenishment, with expectations for accelerated sales growth as northern weather warms and economic activity increases [1][2]. - The report anticipates that the recovery in the restaurant sector will boost sales of mid-to-high-end products, while the company continues to promote the canned format of lower-end products [3][4].

Investment Rating - The report maintains a "Buy" rating for the company [4][7]. Core Views - The company is expected to achieve better-than-industry performance in 2025 due to low base effects and strengthened internal momentum, with projected EPS of 3.55, 3.86, and 4.19 RMB for 2025-2027 [4][6]. - The first quarter of 2025 showed revenue and net profit growth driven by sales recovery and cost improvements, with revenue at 10.45 billion RMB and net profit at 1.71 billion RMB, reflecting year-on-year increases of 2.9% and 7.1% respectively [1][3]. Summary by Sections Sales Performance - In Q1 2025, the company sold 2.261 million tons of beer, a year-on-year increase of 3.5%, supported by the recovery in the restaurant sector and inventory reduction [2][3]. - The average revenue per ton of beer decreased slightly by 0.6% year-on-year, while sales of mid-to-high-end products increased by 5.3% [2][3]. Profitability - The gross margin for Q1 2025 was 41.6%, up 1.2 percentage points year-on-year, driven by a decrease in raw material costs [3]. - The net profit margin increased by 0.6 percentage points year-on-year to 16.4%, supported by improved operational efficiency and cost reductions [3]. Future Outlook - The company is expected to continue its growth trajectory in 2025, with anticipated revenue and profit growth driven by seasonal demand and ongoing cost advantages [4][6]. - The target price for the A-share is set at 92.30 RMB, and for the H-share at 71.78 HKD, based on a PE ratio of 26x for 2025 [4][7].

Investment Rating - The report maintains a "Buy" rating for the company [4][6]. Core Views - In Q1 2025, the company achieved operating revenue of 10.45 billion yuan, a year-on-year increase of 2.9%, and a net profit attributable to shareholders of 1.71 billion yuan, up 7.1% year-on-year [1][2]. - The sales volume increased by 3.5% year-on-year, with a notable rise in the proportion of mid-to-high-end products, which saw a sales increase of 5.3% [2]. - The company improved its gross margin to 41.64%, up 1.20 percentage points year-on-year, driven by lower prices for barley and packaging materials, as well as an increase in the sales proportion of higher-margin products [3]. Summary by Sections Financial Performance - Q1 2025 operating revenue was 10.446 billion yuan, with a year-on-year growth of 2.9% driven by sales volume [2]. - The company reported a net profit of 1.71 billion yuan, reflecting a 7.1% increase year-on-year [1]. - The average selling price (ASP) decreased by 0.6% to 4,620 yuan per thousand liters [2]. Cost Control and Profitability - The gross margin improved to 41.64%, up 1.20 percentage points year-on-year, due to lower raw material costs and a higher sales proportion of mid-to-high-end products [3]. - The sales expense ratio decreased to 12.53%, down 0.29 percentage points year-on-year, indicating improved efficiency in expense allocation [3]. - The net profit margin reached 16.64%, an increase of 0.65 percentage points year-on-year [3]. Future Outlook - The company is expected to see improved profitability in 2025 due to low year-on-year comparisons and a favorable cost environment, with raw material costs projected to decline [4]. - The new management team, which completed its transition at the end of 2024, is anticipated to enhance operational efficiency [4]. - Profit forecasts for 2025-2027 are set at 4.846 billion, 5.171 billion, and 5.442 billion yuan respectively, with corresponding EPS of 3.55, 3.79, and 3.99 yuan [4].

Investment Rating - The report maintains a "Strong Buy" rating for Qingdao Beer, with a target price of 90 CNY and 70 HKD [2][6]. Core Views - The company reported a good start in Q1 2025, with total revenue of 10.446 billion CNY, a year-on-year increase of 2.91%, and a net profit attributable to shareholders of 1.71 billion CNY, up 7.08% year-on-year [2][6]. - The report anticipates an acceleration in sales during the peak season, supported by reduced inventory levels and a focus on sales growth strategies [6][7]. Financial Performance Summary - **Revenue and Profit Forecasts**: - Total revenue is projected to grow from 32.138 billion CNY in 2024 to 33.639 billion CNY in 2025, reflecting a year-on-year growth rate of 4.7% [2][6]. - Net profit attributable to shareholders is expected to increase from 4.345 billion CNY in 2024 to 4.875 billion CNY in 2025, with a growth rate of 12.2% [2][6]. - **Earnings Per Share (EPS)**: - EPS is forecasted to rise from 3.19 CNY in 2024 to 3.57 CNY in 2025 [2][6]. - **Valuation Ratios**: - The price-to-earnings (P/E) ratio is projected to decrease from 24 times in 2024 to 22 times in 2025 [2][6]. - The price-to-book (P/B) ratio is expected to decline from 3.6 times in 2024 to 3.4 times in 2025 [2][6]. Market Position and Strategy - The company has achieved a sales volume increase of 3.5% in Q1 2025, with a focus on premium products contributing to overall growth [6][7]. - The report highlights the importance of cost reduction and scale effects, with a decrease in unit costs by 2.6% to 2,696 CNY per ton in Q1 2025 [6][7]. - The management's strategy includes flexible product mix adjustments and increased investment in marketing to boost sales during the upcoming peak season [6][7].

投资要点： 成本红利延续，盈利能力同比优化。根据公司公告，测算2025Q1 公司吨酒成本为2696.3 元/吨，同比下 降2.6%，主因去年同期使用了部分高价麦芽，以及今年麦芽价格进一步下降。2025Q1 公司毛利率为 41.64%， 同比提升1.2pct 。费用端， 2025Q1 公司销售/管理/ 研发费用率分别为12.53%/3.2%/0.17%，分 别同比-0.29/-0.2/基本持平。费用率优化预计一方面是公司优化了费用投放方式，另一方面来自于销量 表现回暖后规模效应增强。2025Q1 公司归母净利率为16.37%，同比提升0.64pct。净利率提升幅度小于 毛利率，主因2025Q1 公允价值变动收益减少，以及利息收入减少等因素所致。 股价表现的催化剂：餐饮消费改善，产品提价。 核心假设风险：中高端竞争加剧，原材料成本超预期上涨。 事件：公司发布2025 年一季报，根据公司公告，2025Q1 公司实现营业总收入104.46 亿，同比增长 2.9%，归母净利润17.1 亿，同比增长7.08%，扣非净利润16.03 亿，同比增长5.9%，公司业绩符合预 期。 投资评级与估值：维持盈利预测，预测2025~2 ...

Investment Rating - The investment rating for Qingdao Beer is "Buy" (maintained) [1] Core Views - The report indicates that Qingdao Beer has crossed the pressure point in Q1 2025, with expectations for volume and price to accelerate in the future [7] - The company reported a revenue of 10.446 billion yuan in Q1 2025, a year-on-year increase of 2.91%, and a net profit attributable to shareholders of 1.710 billion yuan, up 7.08% year-on-year [7] - The report highlights that the sales volume in Q1 2025 increased by 3.53% to 2.261 million tons, indicating resilience and a positive outlook for the upcoming quarters [7] - The gross profit margin improved, with a net profit margin rising to 16.64%, reflecting better operational efficiency [7] - The report emphasizes that Qingdao Beer is a quality stock with both offensive and defensive characteristics, benefiting from restaurant recovery and management enhancements [7] Financial Forecasts - Total revenue projections for Qingdao Beer are as follows: 33.614 billion yuan in 2025, 34.783 billion yuan in 2026, and 35.909 billion yuan in 2027, with respective growth rates of 4.59%, 3.48%, and 3.24% [1][8] - The net profit attributable to shareholders is forecasted to be 4.845 billion yuan in 2025, 5.350 billion yuan in 2026, and 5.736 billion yuan in 2027, with growth rates of 11.51%, 10.43%, and 7.21% respectively [1][8] - The report projects the earnings per share (EPS) to be 3.55 yuan in 2025, 3.92 yuan in 2026, and 4.20 yuan in 2027 [1][8] - The price-to-earnings (P/E) ratio is expected to decrease from 21.75 in 2025 to 18.38 in 2027, indicating a potentially attractive valuation [1][8]

Investment Rating - The investment rating for Qingdao Beer is "Buy" (maintained) [1] Core Views - The report indicates that Qingdao Beer has crossed the pressure point in Q1 2025, with expectations for volume and price to accelerate in the future [8] - The company reported a revenue of 10.446 billion yuan in Q1 2025, a year-on-year increase of 2.91%, and a net profit attributable to shareholders of 1.710 billion yuan, up 7.08% year-on-year [8] - The report highlights that the sales volume in Q1 2025 increased by 3.53% to 2.261 million tons, with expectations for marginal acceleration in sales growth in Q2 and Q3 due to low base effects [8] - The gross margin improved, and the net profit margin continued to rise, reaching 16.64% in Q1 2025, an increase of 0.65 percentage points year-on-year [8] - The report emphasizes that Qingdao Beer is a quality stock with both offensive and defensive characteristics, benefiting from restaurant recovery and management strengthening [8] Financial Forecasts - The forecast for net profit attributable to shareholders for 2025-2027 is updated to 4.845 billion, 5.350 billion, and 5.736 billion yuan respectively, with corresponding P/E ratios of 22, 20, and 18 times [8] - The report provides detailed financial projections, including total revenue and net profit growth rates, with expected revenue of 33.614 billion yuan in 2025, a 4.59% year-on-year increase [9]