近日，抖音生活服务2026职人共创会顺利举办。会上公布了过去一年"职人经济"发展的年度成绩单：职人贡献的 商品交易总额同比增长超2.6倍，认证职人总数突破300万名，累计创造交易额超400亿元。来自零售、酒店、文 旅、休闲等领域的品牌商家、一线职人代表齐聚一堂，共话生态发展成果，探讨职人助力商家经营、推动生活服 务数字化升级的新路径。 规模与质量双提升，职人贡献商品交易额同比增长超2.6倍 职人是指店长、店员、技师教练等商家体系角色，通过抖音平台认证后成为商家专属内容创作者，通过短视频和 直播推广商家商品或服务。2025年，平台职人生态规模与质量同步提升，成为助力商家交易增长的重要力量。数 据显示，职人贡献商品交易额同比增长超过2.6倍，其中，直播交易额同比增长331%，短视频也取得了45%的稳定 增长，多元内容形态协同发力，持续释放经营动能。 抖音职人的多元经营业态 截至目前，抖音生活服务认证职人已覆盖丽人、零售、住宿等17个核心生活服务品类，300万职人以专业能力连接 线上线下，成为助力实体商家经营增长的重要力量。 专业信任成核心纽带职人助力商家提质增效 本次共创会上，平台、商家与职人普遍认同，职人兼具线 ...

Core Insights - The upcoming Spring Festival is driving a surge in both online and offline consumption, particularly in the instant retail market, with Douyin's New Year's Eve dinner-related product sales increasing by 92% year-on-year [1] - The demand for home delivery of festive meals is rising, with many restaurants offering special New Year's Eve packages and signature dish gift boxes, making it easier for consumers to enjoy festive meals at home [1][3] Group 1: Market Trends - Instant retail is experiencing a peak, with significant growth in sales across various categories, including seafood gift boxes and "light cooking" dishes [1] - Meituan's flash purchase platform has seen sales of beverages and digital home appliances double, indicating a strong consumer demand for convenience during the holiday season [1] - The trend of home delivery for New Year's Eve dinners is becoming increasingly popular, as consumers seek a balance between the warmth of home-cooked meals and the convenience of dining out [3] Group 2: Service Innovations - SF Express's "New Year Flavor Delivery" service has been enhanced this year, focusing on customized, high-quality delivery to ensure that various New Year's Eve meal packages arrive safely and in good condition [4] - The service has established a mature and efficient delivery system, with sufficient capacity and a flexible transportation model to meet diverse delivery needs [4][6] - SF Express has implemented specialized packaging and delivery standards to maintain the quality and temperature of different types of dishes, ensuring a premium dining experience at home [6] Group 3: Business Collaborations - SF Express collaborates with well-known restaurant brands and supermarkets to provide a comprehensive delivery service that meets the dual demands for quality and convenience during the Spring Festival [1][4] - The platform's partnerships with brands like Sam's Club and Luckin Coffee enable efficient delivery of festive products and beverages, enhancing the overall consumer experience [1][9] - SF Express's flexible delivery model supports various channels, allowing businesses to effectively convert marketing efforts into sales and improve customer loyalty [9] Group 4: Future Projections - The Ministry of Commerce predicts a 5.8% year-on-year increase in online retail sales during the 2026 Spring Festival, with instant retail order volume expected to grow by 120% [10] - The demand for reliable delivery services is increasing, with SF Express reporting a 55% year-on-year growth in active merchants, reaching 850,000, indicating a strong market presence [11] - SF Express's continuous investment in its "New Year Flavor Delivery" service positions it as a key player in the rapidly growing instant retail sector, helping businesses differentiate themselves in a competitive market [11]

Core Insights - The Coca-Cola family, including Sprite, Minute Maid, and Coca-Cola, has successfully integrated its brands into the Chinese New Year celebrations through a collaboration with Douyin's "Boiling Winter" IP, creating a festive atmosphere that resonates with traditional customs and modern experiences [1][5]. Group 1: Brand Integration and Activities - The Coca-Cola family has transformed its products into symbols of reunion and celebration, engaging consumers through various activities such as lantern festivals, temple fairs, and family gatherings, thereby enhancing the festive spirit [3][5]. - A notable event took place in Jinan, where a traditional banquet was held, allowing 300 participants to experience a blend of ancient customs and modern flavors, showcasing the brand's commitment to cultural integration [4]. - The collaboration with Douyin's "Boiling Winter" IP represents a significant step in localized marketing, combining platform advantages with brand presence to promote traditional customs and enhance user engagement [5]. Group 2: Cultural and Community Impact - The multi-brand strategy of the Coca-Cola family aims to highlight local cultural traditions during the New Year, making them more visible and accessible to a broader audience through interactive experiences [5]. - The partnership with local governments and platforms has revitalized cultural tourism, bringing vitality to local communities and enhancing brand visibility while promoting cultural exchange [5]. - The campaign concluded with gratitude towards participating cities and users, emphasizing the brand's ongoing commitment to being a part of significant moments in people's lives [6].

Core Insights - The report released by the Internet Consumer Dispute Mediation Platform "Dian Su Bao" highlights a significant number of merchant complaints against e-commerce platforms in January 2026, revealing the challenges faced by merchants in the current e-commerce landscape [1] Group 1: Douyin E-commerce Merchant Complaint Data - In January, Douyin E-commerce received 113 merchant complaints, with the highest issue being arbitrary refunds at 41.59%, followed by excessive consumer protection (26.55%), arbitrary store closures (10.62%), arbitrary fines (6.20%), withheld deposits (2.65%), and mandatory shipping insurance (0.89%) [5] - The top regions for merchant complaints against Douyin in January were Guangdong (23.01%), Zhejiang (20.35%), Henan (13.27%), Shandong (8.85%), Anhui (6.20%), Fujian (5.31%), Hebei (4.42%), Hunan (4.42%), and Jiangsu (2.65%) [5] - The top five business categories for complaints were clothing and accessories (26.55%), 3C digital products (9.73%), outdoor products (7.96%), food and fresh produce (7.08%), and personal care and cleaning (6.20%) [7] Group 2: Typical Merchant Complaint Cases - Case 1: A merchant from Jilin complained that Douyin e-commerce deducted fees from their deposit to subsidize customer shipping costs without consent, highlighting a lack of consideration for merchant rights [9] - Case 2: A merchant from Shanghai argued that Douyin's direct refund to a customer for a fresh product was unreasonable, as the complaint was made beyond the stipulated time frame for returns [10] - Case 3: A jewelry merchant from Zhejiang reported that Douyin refunded a customer despite an agreement to cancel the refund request, due to system limitations preventing proper communication [11] - Case 4: A 3C digital merchant from Guangdong claimed that Douyin supported a customer's return request despite the product being used for seven months, resulting in financial loss for the merchant [12] - Case 5: A merchant from Hebei alleged that Douyin imposed an unjust store closure and fund withdrawal restriction without proper evidence or due process, claiming it violated their rights [13][14]

作为主场活动举办地，福建省将举办"清新福建 闽式生活"文旅消费主题年活动，包括4300多场文旅消 费活动、560多项优惠措施，推出"十大年味场景"、100条新春旅游线路、100个"闽式生活"文旅消费新 场景等。泉州市围绕"泉州非遗年 生活加点甜"主题，推出超千项文旅活动和优惠措施。 （据新华社） 消费月将从1月底持续至3月初，其间各地将围绕年俗、演出、展览、冰雪游、避寒游、亲子游等热点， 推出丰富多彩的应季文旅产品和活动，举办约3万场次文旅消费活动，发放超3.6亿元消费券等消费补 贴，推出门票减免、票根联动优惠、跨区域文旅优惠等举措，加大直达居民游客的普惠政策力度，为人 民群众欢度新春提供更多文旅选择。 主场活动上，文化和旅游部会同相关部门、支持单位推出一系列春节主题特色活动、优质产品和惠民举 措。其中，文化和旅游部发布第二批全国旅游演艺精品名录，中华全国总工会发布扩大职工文体消费政 策措施，中国民航局发布春节民航文旅消费惠民措施，中国银联、中国银行、兴业银行等金融机构发布 迎新春文旅消费金融惠民措施，抖音、美团、京东旅行等平台和企业发布了春节线上线下融合文旅消费 活动。 （来源：廊坊日报） 转自：廊坊日报 ...

Core Viewpoint - The traditional centralized model of Olympic broadcasting is evolving, with viewers shifting from television to mobile and interactive platforms, leading to changes in sponsorship and content delivery strategies [1][2][17]. Broadcasting Rights and Revenue - Broadcasting rights remain a crucial revenue source for the Olympics, with the Central Broadcasting Television Station (CCTV) and China Mobile Migu as the official broadcasters for the 2026 Winter Olympics [1][2]. - The partnership between CCTV and Migu highlights a clear copyright authorization chain, fostering competition in the market [5]. Content Delivery and User Engagement - Platforms like Migu are enhancing viewer experience by offering differentiated services such as smart viewing companions, real-time data visualization, and interactive features to attract audiences [5][6]. - Migu's business model includes ad-supported viewing options, with a subscription model allowing users to watch without ads for a fee [6][12]. Changes in Viewer Behavior - Non-rights holders like Kuaishou and Douyin are engaging audiences through social media interactions and content creation, despite lacking official broadcasting rights [13][14]. - The shift towards a multi-platform ecosystem indicates that Olympic viewership is no longer confined to traditional broadcasting, as attention is fragmented across various digital platforms [14][15]. Future Directions - The industry is moving beyond simple copyright competition to focus on building comprehensive content service systems that enhance user engagement and retention [14][17]. - The integration of AI technology is transforming viewer experiences from passive watching to immersive participation, suggesting a trend that may continue in future events [17].

近日，抖音生活服务发布2026春节消费前瞻数据，随着年味渐浓，非遗年俗、家庭聚餐、旅游过年、商场购物、家居焕新等多类消费日趋火热。数据显示， 与去年春节前同期相比，鱼灯巡游团购销售额增长890%，冰上游玩类与家纺品类团购销售额均增长超16倍，年夜饭销售额增长185%，酒店宾馆、客栈民宿 订单增长显著，年前消费市场呈多点开花趋势。 同时，"抖音新春吃喝玩乐节"于2月10日正式启动，将持续至2月23日，通过打造"过年场景短剧+春节爆款热点+春节特色活动"等优质内容，结合新春品类红 包雨等玩法，线上线下联动，助力春节消费。 团圆经济显著升温，非遗年俗体验游将成新趋 1月26日至3月3日，用户在抖音搜索"新春来抓马"即可参与相应的主题活动，通过完成活动页内任务获得抓马绳，进行抓马，活动特别设置了"吃什马""收款 马""一字马""好运加马"等9种虚拟马形象。活动玩法包含带话题带POI定位发视频、带特效发视频、邀请朋友投稿、向朋友赠送一只马等任务。用户可通过 集齐3种、5种、7种、9种不同的虚拟马，分别解锁5元团购优惠券、10元团购优惠券、200元团购优惠组合券包、2026元团购优惠组合券包的领取资格。 旅游过年为新春增 ...

五大系列主题活动亮点纷呈—— "马上有好视"聚焦春节期间精品内容供给和多元化节目编排，36部"北京大视听"精品佳作上新播出，20 家网络视听平台开设"北京大视听 春天马上来"线上专区，爱奇艺、优酷推出超高清节目限时免费观看 惠民活动，让更多高品质的视频内容在春节走进千家万户。 "马上有好愿"聚焦年度主题，由抖音、得到等平台推出春节联欢晚会等精彩视听内容，传递新春祝福与 时代心声。 "马上有好景"依托丰富的视听资源，发起"京城寻迹——新春CityWalk融媒体联创行动"，推出影视取景 地打卡、超高清沉浸式体验、美食品鉴等路线推荐，让市民游客在行走中邂逅光影里的京城。 视听美轮美奂，喜庆马年新春。 本报记者 邱伟 李夏至 马年新春将至，由北京市广电局牵头打造的"网络视听过大年"活动，以"北京大视听 春天马上来"为主 题，用高品质视听内容与创新服务场景为春节注入别样精彩。活动涵盖五大系列主题，推出36部视听精 品，联动20家网络平台上线专区，打造21处沉浸式体验特色点位，奉上多场"超现场"文化演出，12条影 视取景地打卡路线，以丰富多元的视听盛宴喜迎新春。 "北京大视听 春天马上来"新春系列活动将聚焦"内容精品化、 ...

新春将至，陕西省西安市以"西安年 最中国——数享西安年"为主题，构建"1+6+5+N"活动体系，打造惠 购、传脉等五大"文旅+百业"跨界新场景，推出涵盖非遗年俗、灯会演艺等6大类150项千余场次的特色 活动，让年味兼具盛唐文化底蕴与现代消费活力，持续激活春节文旅消费市场，为城市经济发展注入新 春动能。 大唐芙蓉园以"千灯映长安 午马迎春来"为主题打造沉浸式灯会，39组主题灯组以"国潮百戏 水陆风 情"为主线，将300余首唐诗转化为光影画卷，水上唐诗长廊、花船巡游全新亮相。春节期间园区 以"礼、秀、巡、愿、寻"为架构推出系列活动，《梦回大唐》《鼓》等精品演艺加场开演，投壶等传统 游艺趣味十足，同时融入苏绣、竹编等三十余项非遗技艺，联动跨界IP打造潮流体验，实现文化流量向 消费增量的高效转化。 西安万象城以"西游万象 骐聚长安"为主题打造品质消费场景，面向来陕游客推出专属七重礼遇，凭交 通或文旅消费凭证可享"生命之树"免预约登树等权益。作为主打"首店经济"的商业综合体，这里汇聚西 北首店及旗舰店200余家，餐饮首店及星级品牌占比达80%，春节期间延长营业时间、完善行李寄存等 便民服务，成为市民游客休闲消费热门之选 ...

以下为报告节选内容 CAICT 中国信通院 [主员 트题报告 클 面向产业的算法治理研究 构建可信赖的算法治理路径 (2025 年) 今天分享的是：面向产业的算法治理研究（2025年） 报告共计：33页 《面向产业的算法治理研究（2025年）》聚焦算法成为数字经济核心生产要素的背景，针对算法"黑箱"、数据滥用、歧视等 问题，提出构建"合规驱动迈向信任驱动"的可信赖算法治理体系。全球治理呈现差异化特征，我国强调全生命周期监管，美 国侧重创新与个体赋权，欧盟以权利为核心构建强监管框架，均指向规则嵌入、长期治理与重点群体保护趋势。治理体系涵 盖技术、规则、平台三层逻辑，产业自律框架围绕公开透明、信息保护、公平公正、内容保障四大支柱，通过技术可释、数 据安全、算法纠偏、人机协同审查等举措落地。抖音、美团、阿里等企业的实践案例验证了治理成效，未来需强化技术可 控、动态管控与多元共治，推动算法从工具理性向价值理性转变。 支柱,形成技术、规则、平台三位一体的治理体系。 算法治理绝非一日之功,需长期弘扬和践行"算法向善"的理 念。一方面,需依托标准化路径夯实治理根基,以公开透明为核心, 围绕信息保护、公平公正、内容保障三个基 ...