记者｜叶映橙 见习记者林健民 编辑｜谭婷 2月25日，《21辟谣》注意到，有消息称"飞天茅台出厂价由1169元/瓶上调至1299元/瓶"，引发市场关 注。 对此，《21辟谣》记者以投资者身份致电贵州茅台，公司接线工作人员回应："如果是飞天有价格有调 整的话，是要披露的重大事项，公司会及时地披露信息。网上经常有这种小作文，建议关注公司披露的 公告，没必要去相信网上的这种谣传。" 根据公开信息，茅台最近一次出厂价调整是在2023年11月1日，将53%vol飞天茅台出厂价从969元/瓶上 调至1169元/瓶，涨幅约20%，但市场指导价保持1499元/瓶不变。 2月25日，贵州茅台震荡走高，截至13:35左右上涨1.73%，报1492元/股，总市值18686亿元。 | SSE CNY 13:34:16 交易中 | | | | | | 通 ~ ● 十 | | --- | --- | --- | --- | --- | --- | --- | | 委比 | 49.62% 委差 | 16 | Wind ESG评级 | A | | 详情 | | 卖王 | 1492.29 | 1 | रुई | 8.35% 120日 | | ...

Core Viewpoint - The overall sales of the liquor industry during the Spring Festival are expected to decline by double digits year-on-year, but the decline is narrowing compared to the second half of last year, indicating that the industry is showing bottom signals [1][21]. Group 1: Sales Performance - The top brands, such as Moutai and Wuliangye, continue to dominate key consumption scenarios during family reunions and festive banquets [1][21]. - Moutai's sales during the Spring Festival are reported to have significantly improved, with some brokerages estimating a growth of over 10%, and even up to 20% year-on-year [1][15][36]. - The performance of high-end liquor products remains strong, while mid-range products are experiencing a decline [3][39]. Group 2: Marketing Strategies - Major liquor brands have maintained high levels of marketing investment during the Spring Festival, with eight liquor brands appearing on the CCTV Spring Festival Gala [4][25]. - Brands like Wuliangye and Gujing Gongjiu have been actively involved in various promotional activities, including sponsoring special programs and integrating their products into popular shows [25][29]. - The use of QR code red envelope promotions has become a common strategy among brands to boost sales and gather consumer data [11][31]. Group 3: Market Trends - The market for liquor is showing signs of resilience, with expectations for stabilization in the industry due to the strong performance of leading brands [39][40]. - The price recovery of Moutai has addressed key consumer concerns regarding authenticity and pricing, leading to increased demand [36]. - The performance of lower-priced liquor products, especially those under 300 yuan, has been relatively stable, benefiting from favorable market conditions during the Spring Festival [16][37].

Core Insights - The Chinese liquor market, particularly high-end baijiu, has seen robust sales during the Spring Festival, with brands like Moutai and Wuliangye exceeding sales expectations and showing year-on-year growth [1][2][3] Group 1: Sales Performance - High-end baijiu sales have surged, with Moutai's sales increasing by over 15% during the Spring Festival, while Wuliangye has also seen a rise in sales, indicating a balanced supply-demand situation [2][3] - The average market price for Moutai has decreased significantly, with boutique Moutai dropping from over 3000 yuan to below 2300 yuan, making it more accessible for consumers [3] - The demand for high-end liquor is rising, while mid-range products are also showing resilience, with many consumers opting for baijiu priced around 100 yuan for gifting during the festive season [3][4] Group 2: Consumer Trends - The trend of "immediate consumption" is becoming prevalent, with younger consumers preferring to buy liquor for immediate use rather than stockpiling [1][6] - The shift towards online purchasing and instant retail is notable, with a reported 107% increase in sales of sauce-flavored baijiu during festive gatherings [6] - Smaller packaging options, such as 100ml bottles, are gaining popularity among younger consumers, reflecting a change in drinking habits [6] Group 3: Marketing Strategies - Liquor companies are innovating their marketing strategies, focusing on engaging younger consumers through more relatable and immersive advertising methods, such as product placements in popular events [5] - The emphasis on fun and diverse marketing approaches is aimed at meeting the evolving preferences of younger consumers [5][7] - Companies are urged to shift from traditional inventory management to consumer-centric marketing strategies that leverage digital tools and enhance customer experiences [7]

春节是酒水消费传统旺季，马年春节期间，白酒动销稳健复苏。多家机构调研发现，白酒消费呈现"哑 铃形分化、头部向下挤压"等特点，多地渠道反馈茅台、五粮液动销超预期且同比增长。新京报记者春 节前夕走访北京市场也了解到，多家茅台门店1月、2月飞天茅台配额基本售罄，有的门店已提前使用3 月的产品配额。 同时，白酒消费逐步向"即饮""即时"场景倾斜。新京报记者在走访中了解到，部分80后、90后消费者春 节不会囤酒，"即买即饮"成为趋势。有酒商告诉新京报记者，"即买即饮"有助于提升白酒的开瓶率，这 也倒逼未来厂商必须全面发力消费端营销。 高端白酒动销超预期 马年春节，多地白酒市场出现消费热潮，高端产品走俏。春节前夕，新京报记者走访北京部分商超看 到，飞天茅台、五粮液、国窖1573等高端名酒热销，不少消费者为春节用酒备货，"春节用酒，我们会 倾向于喝好一点、喝少一点"，消费者王先生告诉新京报记者。 招商证券2月24日发布的研报调研数据提到，多地渠道反馈茅台春节期间动销增长15%以上；五粮液春 节期间销量有所增长，目前阶段性供需达到平衡，经销商与社会库存得到消化，经销商库存在1个月左 右，与上年同期接近，"普五"批价在790- ...

2026年马年春节作为假期延长后的首个春节，叠加消费市场持续回暖的利好态势，成为检验酒类产业转型成效、洞察消费趋势变革的关键窗口。中国酒业 协会结合全国多地市场调研、渠道反馈及第三方数据监测发现，马年春节酒类消费市场呈现"结构分化、理性升级、场景多元、品质为王"的鲜明特征，高 端酒稳健承压、大众酒韧性凸显、特色酒多点突破，行业正从"规模扩张"向"质效提升"稳步迈进，在团圆年味中书写高质量发展的新答卷。 一、消费核心转向：理性回归主导，品质需求凸显 马年春节，酒类消费彻底告别"盲目攀比、过度消费"的旧模式，"少喝、喝好、喝对"成为主流共识，消费者决策更趋理性，品质与性价比成为核心考量因 素，这也与行业长期"由规模向质量的转型方向高度契合。 从消费行为来看，消费者主权时代特征愈发明显，开瓶率取代渠道库存成为衡量品牌健康度的核心指标，头部酒企纷纷通过精准投放、扫码促销等措施， 将资源集中于促进终端开瓶，推动行业增长引擎切换至真实消费。调研显示，春节期间多数消费者饮酒频次较往年有所减少，但对酒体品质、酿造工艺的 关注度显著提升。 价格带表现呈现清晰的"两极稳健、中端承压"格局：100元以下光瓶酒、口粮酒销量同比增长； ...

2月25日，《21辟谣》注意到，有消息称"飞天茅台出厂价由1169元/瓶上调至1299元/瓶"，引发市场关 注。 截至午间收盘，贵州茅台报1504.77元/股，涨2.59%，总市值为1.88万亿元。 （文章来源：21世纪经济报道） 对此，《21辟谣》记者以投资者身份致电贵州茅台，公司接线工作人员回应："如果是飞天有价格有调 整的话，是要披露的重大事项，公司会及时披露信息。网上经常有这种小作文，建议关注公司披露的公 告，没必要去相信网上的这种谣传。" ...

Group 1: Market Performance - Hong Kong stocks rebounded strongly after four consecutive declines, with the consumption ETF Huatai (159268) rising nearly 1% and trading volume reaching approximately 600 million yuan [1] - Major component stocks showed positive performance, with Haidilao increasing nearly 6%, Anta Sports rising over 3%, and China Duty Free and Mengniu Dairy both up over 1% [1] Group 2: Policy Developments - Shanghai's five departments issued a notice to optimize real estate policies, including adjustments to housing purchase restrictions and housing provident fund loan policies, effective from February 26, 2026 [3] - A recent meeting emphasized the importance of supporting local and enterprise initiatives to explore new growth points, particularly in the silver economy and elderly care services [3] Group 3: Consumer Trends - During the Spring Festival holiday, domestic travel reached 596 million trips, an increase of 95 million compared to the previous year, with total spending of 803.48 billion yuan, marking a historical high [3] - The consumption sector in A-shares rebounded after three consecutive declines, with the leading consumption ETF (159928) rising over 1% and net inflows exceeding 48 million yuan in the past five days [3] Group 4: Service Consumption Insights - The hotel industry saw a significant increase in revenue per available room (REVPAR) by 30.7% during the Spring Festival week compared to the previous year, driven by strong demand and price stabilization among leading groups [6] - Hainan's duty-free shopping during the Spring Festival saw a 19% increase in spending and a 24.6% increase in visitors compared to the same period last year [7] Group 5: Economic Outlook - The focus on expanding domestic demand is becoming a long-term strategy for China's economic growth, with an emphasis on improving residents' income and enhancing service consumption [9] - Signs of recovery in domestic demand are evident, with consumer confidence stabilizing and an increase in disposable income growth rates [10] - The real estate sector is showing signs of stabilization after years of decline, with recent policy changes aimed at improving market conditions [11]

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 据智通财经消息，网传"飞天茅台出厂价由1169元/瓶上调至1299元/瓶"，记者从贵州茅台处了解到，此 属虚假消息。 新浪声明：此消息系转载自新浪合作媒体，新浪网登载此文出于传递更多信息之目的，并不意味着赞同 其观点或证实其描述。文章内容仅供参考，不构成投资建议。投资者据此操作，风险自担。 责任编辑：宋雅芳 新浪声明：此消息系转载自新浪合作媒体，新浪网登载此文出于传递更多信息之目的，并不意味着赞同 其观点或证实其描述。文章内容仅供参考，不构成投资建议。投资者据此操作，风险自担。 责任编辑：宋雅芳 炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 来源：政事儿 来源：政事儿 据智通财经消息，网传"飞天茅台出厂价由1169元/瓶上调至1299元/瓶"，记者从贵州茅台处了解到，此 属虚假消息。 ...

另外，茅台酒四川经销商亦表示："目前没有收到任何通知"。 责任编辑：郭栩彤 2月25日，有消息称，飞天茅台出厂价由1169元/瓶上调至1299元/瓶。 对此，新浪财经《酒业内参》问询了茅台方面，其表示："未收到相关消息，若涨价将公开，一切以公 告为准。" ...

Summary of Conference Call Notes Company/Industry Involved - The discussion revolves around the macroeconomic environment, particularly focusing on the Chinese market and its interactions with global markets, including the U.S. and Japan. Key Points and Arguments Macroeconomic Changes - The U.S. Supreme Court's decision to overturn Trump's tariffs based on the EPA has created a notable impact, although the overall market reaction has been muted due to prior expectations of such a ruling [1][7][11]. - The performance of major asset classes during the Spring Festival period showed that commodities, particularly oil and gold, performed relatively well, while the Hong Kong stock market, especially the Hang Seng Tech Index, lagged significantly [1][2][3]. Market Performance - The U.S. stock market, particularly small-cap stocks, has shown resilience, while tech stocks have struggled to regain their footing after recent adjustments [2][3]. - The Hong Kong market has been characterized by a significant underperformance of tech stocks, attributed to concerns over the differentiation between new and old technology companies [2][3]. Capital Flows - There has been a notable inflow of foreign capital into the Chinese market, particularly from the Asia-Pacific region, although this has not been reflected in the performance of the Hong Kong market [4][5]. - The inflow of foreign capital has been sustained for six consecutive weeks, indicating a growing preference for Chinese assets, despite a slowdown in the pace of inflows recently [4][5]. U.S. Tariff Policies - The recent changes in U.S. tariff policies, particularly the Supreme Court's ruling, have led to a slight decrease in the overall tariff rate, which is now approximately 13.4% [11][12]. - The implications of these tariff changes are complex, as they may lead to further negotiations and adjustments in trade policies, creating uncertainty in the market [9][12]. Economic Indicators - U.S. GDP growth for the fourth quarter was reported at an annualized rate of 1.4%, significantly lower than the previous quarter's 4.4%, influenced by government shutdowns and trade dynamics [17][18]. - The PCE data released showed slight inflationary pressures, but overall, inflation is not expected to pose a significant threat to the Federal Reserve's monetary policy [19][20]. Chinese Economic Outlook - The Chinese financial data indicates a mixed picture, with M1 growth reflecting a recovery in the capital market, but overall credit demand remains weak [24][25]. - Consumer spending during the Spring Festival showed moderate growth, with expectations for continued recovery, but structural issues in consumer spending power remain [26][27]. Future Considerations - The upcoming Two Sessions and the visit from Trump are anticipated to be critical events that could influence market dynamics and policy directions [28]. - The overall outlook for the Hong Kong market remains cautious, with expectations of a potential slowdown in the credit cycle in the second quarter of the year [25][29]. Other Important but Possibly Overlooked Content - The differentiation in performance between various sectors, particularly in technology, highlights the need for investors to focus on specific companies and their competitive positioning within the market [30][31]. - The discussion emphasizes the importance of understanding the underlying economic fundamentals rather than solely relying on capital flow data, which can be lagging indicators [6][19]. This summary encapsulates the key insights and data points from the conference call, providing a comprehensive overview of the current market landscape and future expectations.