Investment Rating - The industry investment rating is "Outperform the Market" for both real estate and building materials, maintained from previous assessments [1][7]. Core Insights - The report emphasizes the central government's commitment to better meet housing consumption needs and to promote home renovation and upgrades [5]. - The real estate market is expected to stabilize, with urban renewal projects accelerating to release rigid and improvement demands [5]. - The report highlights the importance of expanding funding sources for housing stock purchases and the potential for local governments to have greater autonomy in these transactions [5]. - There is a focus on reducing housing provident fund loan rates to stimulate housing consumption demand [5]. - The promotion of "old-for-new" consumption in home decoration is anticipated to benefit retail building materials [5]. Summary by Sections Real Estate - The government aims to stabilize the real estate market and enhance housing consumption, with urban renewal projects planned for over 300 cities and 1,790 projects in 2025 [5]. - The report suggests that companies with lighter historical burdens and optimized inventory structures, such as China Overseas Development and China Resources Land, are likely to benefit [6]. Building Materials - The report notes a recovery in building material prices, indicating an improvement in the supply-side structure, which is expected to enhance profit margins for companies [6]. - Companies benefiting from subsidy policies in retail building materials include Sanke Tree and Arrow Home [6]. - The report anticipates that the profitability of building material companies will gradually improve due to price increases and a more favorable market structure [6].

Group 1 - The central economic meeting has a "preview" effect on the main sectors for the upcoming year, with most sectors showing excess performance within 20 trading days after the meeting [2][36] - The main sectors for the year need to meet both the "pre-selection" effect of the meeting and industrial logic, with communication, electronics, home appliances, and automobiles showing significant gains [2][36] - The report suggests that the AI sector and new consumption will be the main themes for the upcoming year, with a potential early performance in Q1 due to the DeepSeek catalyst [2][36] Group 2 - The report indicates that when the economic cycle is in the Plinger phase 2-4, stocks generally perform well, with a focus on the sustainability of M1 recovery as a key indicator [3][41] - The social financing pulse has shown a rebound, with new government bonds increasing year-on-year, while new RMB loans have turned negative [3][41] - The report emphasizes the importance of monitoring external shocks, such as the US economic recession risk, as the AH market may continue to be revalued globally [3][41] Group 3 - The report highlights the performance of the AI sector, particularly with the upcoming GTC conference and the expected launch of the GB300 series, which may significantly enhance computing performance [12] - The global data center investment is projected to reach $57 billion in 2024, driven by AI demand, with a notable increase in the share of intelligent computing centers [12] - The report suggests that the demand for computing power remains strong, with a significant reduction in vacancy rates in data centers [12] Group 4 - The report discusses the strong performance of the rare earth sector, with prices steadily rising and expectations for policy support to boost confidence [21] - The report identifies strategic opportunities in the rare earth sector, particularly for companies like China Rare Earth, Guangsheng Nonferrous, and leading companies in the magnetic materials field [21] - The report notes that the prices of light rare earth oxides and heavy rare earth oxides have increased, indicating a tightening supply situation [21] Group 5 - The report outlines the high demand for photovoltaic materials, with a focus on the carbon fiber sector, which is expected to see continued growth due to the expansion of the renewable energy sector [22] - The report highlights the importance of electronic materials, particularly in the context of domestic substitution trends in upstream raw materials [22] - The report suggests that the wind power sector is experiencing significant growth, with a focus on the concentrated market for wind turbine blades [22]

Investment Rating - Industry Rating: Outperform the market (maintained rating) [5] Core Insights - The market heat has objectively increased, primarily driven by improved supply quality. In the first two months of 2025, the total land transaction price reached 257 billion, a year-on-year increase of 29.6%, while the average land transaction price was 9,751 million, up 32.2% year-on-year [10][11] - The trend of "high premium" is expected to continue in the short term, with a consensus forming around "high-speed products." The average premium rates for first-tier and second-tier cities have increased, reflecting a recovery in land market heat [11][12] - Companies with operational leverage and turnover advantages are highlighted as key players. Leading companies in equity investment include China Resources Land, China Jinmao, and Greentown China, with investment intensity exceeding 100% for several firms [12][14] Summary by Sections 1. Market Overview - In the first two months of 2025, land transaction volume in 300 cities decreased by 1.9% year-on-year, while the total land transaction price increased significantly, indicating a shift towards higher quality land supply [10][11] 2. New and Second-hand Housing Market - The new housing market saw a transaction area of 236 million square meters, with a month-on-month decline of 11.98% [4][29] - The second-hand housing market experienced a transaction area of 235 million square meters, with a year-on-year increase of 47.40%, although it also saw a month-on-month decline [4][29] 3. Investment Recommendations - The report suggests focusing on non-state-owned enterprises benefiting from debt relief and policy support, as well as leading companies with product advantages and regional firms with improving market shares [14]

证 券 研 究 报 告 金融工程周报 鑫选ETF组合新高， 推荐关注消费ETF ——指数基金投资+ 2025年3月16日 n 分析师：吕思江 n SAC编号：S1050522030001 n 联系人：武文静 n SAC编号：S1050123070007 市场观点和ETF交易机会 PAGE 2 诚信、专业、稳健、高效 请阅读最后一页重要免责声明 4. 市场表现复盘 PAGE 3 诚信、专业、稳健、高效 请阅读最后一页重要免责声明 0 1 推 荐 关 注 消 费 E T F 1.1 鑫选ETF绝对收益策略 鑫选ETF策略样本外表现出色 数据来源：wind，华鑫证券研究 PAGE 5 诚信、专业、稳健、高效 请阅读最后一页重要免责声明 p 【国内市场跟踪】本周市场成交依旧活跃，宽基指数中上证50和中证红利表现靠前，科创50跌幅较大- 1.76%，风格上大盘、红利占优。恒生科技收跌-2.59%，哑铃策略另一端港股高股息占优+1.38%。一级 行业中内需及顺周期大涨，科技主线回调，食品饮料、煤炭、有色、非银涨幅靠前，电子、计算机调整。 生育补贴政策密集出台，表征政策从前期过度关注制造业企业向关注居民部门需求、提振内需的 ...

行 业 及 产 业 证 券 研 究 证券分析师 袁豪 A0230520120001 yuanhao@swsresearch.com 曹曼 A0230520120003 caoman@swsresearch.com 联系人 曹曼 (8621)23297818× caoman@swsresearch.com 两部门发文落实专项债收地，贝壳获纳港股通 看好 ——地产及物管行业周报（2025/03/08-2025/03/14） 房地产 2025 年 03 月 16 日 行 业 研 究 / 行 本期投资提示： 业 点 评 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅通过邮件提供给 中庚基金 使用。1 报 告 ⚫ 地产行业数据：二手成交周环比略降，新房成交周环比上升、成交推盘比下降。上周 （25/3/8-25/3/14）34 个重点城市新房合计成交 227 万平米，环比+5%；其中，一二 线环比+3%、三四线环比+23%；3 月一手房月成交同比+44%，较 2 月-28.5pct；其 中，一二线同比+4%、三四线同比-26%，分别较 2 月-8pct 和+16pct。上周 13 个重 点城市二手房成交 145 ...

Investment Rating - The report maintains a "Positive" rating for the real estate market in Hangzhou [4][6]. Core Views - The report highlights that the economic growth in Hangzhou, driven by the technology sector and a continuous net population increase, creates a favorable environment for real estate investment [3][4]. - It emphasizes that despite a weak overall market, structural opportunities exist, particularly in core first- and second-tier cities, with expectations of a supply-demand reversal and strong resilience [4][5]. Summary by Sections 1. Macroeconomic Overview - Hangzhou's GDP is projected to reach 2.2 trillion yuan in 2024, with a year-on-year growth of 4.7%, ranking 8th among major cities in China [3][13]. - The digital economy and cloud computing sectors contribute to 80% of the GDP, indicating a robust technological foundation for future growth [3][14]. - The city has seen a net population increase of 3.5 million from 2015 to 2023, with a compound annual growth rate (CAGR) of 13.1% in the core four districts [3][29]. 2. Land Market - As of January 2025, Hangzhou's inventory is at a low of 8 months, the lowest among major cities, with core districts showing even shorter cycles of 3-5 months [3][40]. - Land transaction amounts have decreased for three consecutive years, with 2024 figures showing a 34% decline year-on-year, but the core districts' share of total transactions has increased from 40%-45% to 56% [3][50]. - The top three companies in land acquisition for 2024 are Binjiang Group (32%), Greentown China (18%), and Jianfa Real Estate (16%) [3][60]. 3. Sales Performance - The report notes a recovery in market sentiment, with second-hand home transactions surpassing new homes for the first time, accounting for 65% of total sales [3][6]. - The core four districts' share of new home sales has increased from 31% in 2020 to 49% in 2023, indicating a shift in market dynamics [3][6]. - The competitive landscape remains stable, with Binjiang Group, Greentown China, and Jianfa Real Estate leading the market [3][6]. 4. Impact and Opportunities - The report anticipates that sectors such as residential development, intermediary services, and property management will benefit from the improving market conditions in Hangzhou [3][4]. - Key companies expected to benefit include Binjiang Group, Jianfa International, and Greentown China in residential development, and Beike and Wo Ai Wo Jia in intermediary services [3][4]. 5. Investment Recommendations - The report recommends focusing on residential developers like Binjiang Group, Jianfa Shares, and Greentown China, as well as property management firms like Greentown Services and Nandu Property [4][5].

Investment Rating - The report maintains a "Buy" rating for leading developers focusing on improvement-type products in core cities, expecting significant upside potential in the coming months [21]. Core Viewpoints - The real estate market is showing signs of resilience, with high viewing numbers in key cities despite slight declines in some areas. The report suggests that the market's transaction heat is likely to continue, and there is no need for excessive pessimism regarding the "small spring" performance [2][4]. - Quality property companies are currently undervalued, presenting investment opportunities. The report highlights that these companies have maintained revenue and profit growth, stable gross margins, and low debt levels, indicating a solid fundamental base [3][4]. - The report emphasizes the importance of focusing on developers that can provide quality products and services, particularly in first-tier and core second-tier cities. It suggests that if high-priced projects perform well in terms of sales, it could enhance profit margins and reshape valuations [4][18]. Summary by Sections Market Performance - On March 14, the Shenwan Real Estate Index increased by 2.0%, and the domestic property stock index rose by 4.0%, with notable performances from companies like Greentown China (+10.0%) and Yuexiu Property (+5.5%) [1]. Developer Recommendations - The report recommends focusing on leading developers in core cities that specialize in improvement-type products, such as Greentown China, China Overseas Development, and others, as they are expected to benefit from a recovering market [2][4]. Property Companies Outlook - The report indicates that quality property companies are likely to see their fundamentals validated as negative factors dissipate. It anticipates a positive outlook for the upcoming 2024 performance of these companies [3][4]. Valuation Insights - The report provides a detailed valuation analysis of various companies, indicating that many are trading at attractive price-to-earnings (PE) ratios, suggesting potential for future growth [18].

2025 年 3 月 14 日 星期五 每日大市点评 3 月 13 日，港股大盘连续第二天震荡，恒生指数最终微跌 138 点或 0.6%，收报 23,462 点。这是自今年 1 月 23 日以来第 一次连续两天阴烛下跌，说明港股的运行节奏或有所改变。恒生科指下跌 1.7%，收报 5,747 点。大市成交金额进一步下 降至 2,338 亿港元，港股通净流入 54.6 亿港元。港股第一波的估值已基本修复到位，大市成交下降也反映投资者开始谨 慎，甚至有获利的倾向，也有部分资金回流美股博反弹。另外，美国对所有进口钢铝加征 25%关税，不设豁免，全球地缘 政治风险也有所升温，增加了港股的观望情绪。接下来，中国将公布 1-2 月的消费、投资、地产及信贷等重磅经济数据， 将是市场关注的焦点。港股整体估值的进一步修复需要宏观经济的持续改善，推动企业盈利见底回升。昨日盘面行情倾 向保守及防御为主，内银、石油、电讯、煤炭及公用事业股逆市上升，顺周期板块普遍下跌。除机器人概念股保持较强 态势外，大部分 AI+股份近期跑输恒生指数，股价无法升越 2 月中的高点。从这个方度看，港股的 AI 需要休整，消化估 值。我们认为当前要关注低估 ...

Core Viewpoint - The recent high land prices in Chengdu, particularly the record-breaking floor price of 31,700 yuan per square meter for the Danyuan West plot, indicate a bullish sentiment in the real estate market despite the overall economic uncertainty [1][2][3]. Group 1: Chengdu Land Prices - Chengdu's recent land auctions saw three plots sold at high premiums, with the Danyuan West plot achieving a floor price of 31,700 yuan per square meter, surpassing previous records [1][2]. - The Danyuan West plot's winning bid by China Merchants Shekou at a 70.4% premium reflects a significant risk appetite among developers [2][3]. - The previous record was held by Beike, which sold a plot for 27,300 yuan per square meter in September 2023 [1]. Group 2: Market Resilience - Chengdu's real estate market has shown resilience, maintaining the highest transaction volume in new homes in China, with 111,000 units sold in 2024, despite a 24.5% year-on-year decline [6][7]. - The second-hand housing market in Chengdu also led the nation with 231,000 units sold, marking a 5.2% increase year-on-year [8][9]. - The overall transaction area for both new and second-hand homes in Chengdu ranked first nationally, indicating strong market activity [10]. Group 3: Economic Indicators - China Merchants Shekou reported a slight increase in revenue to 178.95 billion yuan in 2024, but profits fell sharply by 35.02% to 9.09 billion yuan, raising questions about the sustainability of high land prices [3][5]. - The overall economic and employment situation remains uncertain, which may hinder a strong rebound in housing prices [28][29]. Group 4: Market Dynamics and Inventory - Chengdu's total housing inventory is approximately 270,000 units, with second-hand listings exceeding new homes by 1.6 times, indicating a saturated market [27]. - The market is expected to experience significant differentiation, with core areas showing better performance compared to peripheral regions [30][31]. - The absorption rate in core districts is much faster, with some areas like Wuhou and Jinjiang having a turnover period of just over two months, while outer districts face longer turnover periods exceeding 24 months [37][39].

地产止跌回稳后的投资机遇——申万宏源·2025 资本市场春 季策略会 20250312 摘要 Q&A 2025 年初以来房地产市场的整体表现如何？ 当前房地产价格走势如何？是否出现波动？ 2025 年初以来，房地产市场在春节后出现了明显回暖。数据显示，主流的 20 个城市二手房认购成交量同比增长了 27%，其中杭州和东莞的表现尤为突出， 甚至翻倍。然而，与 2023 年同期相比，这一数据下降了 17%。需要注意的是， 2023 年的基数较高，因为当时疫情放开导致市场表现异常强劲。尽管如此，一 些城市如杭州、成都、深圳、长沙和沈阳在今年的表现仍超过了 2023 年同期水 • 房地产市场需求在房价下跌后自然回升，杭州、成都、深圳等城市认购销 售数据优于过去两年，北京、上海表现稳定。春节后带看量显著回升，预 示认购量有望进一步改善。 • 房地产价格走势略有走弱，挂牌价格下降但成交价格稳定，受季节性因素 和居民资产负债表影响。新房成交推盘比提升至 2.4 倍，表明新房市场去 化速度加快，市场信心有所恢复。 • 土地市场出现积极变化，北京、上海、杭州等地拍出新"地王"，3 月份 溢价率达 16%，头部企业拿地强度上升， ...