3月10日，抖音安全中心发布关于打击"非法荐股"等违法证券活动的公告。 抖音平台发现，有少数账号在无相关资质情况下，声称可借助各种AI类工具，实现所谓"高回报高收益"，或 以"推荐高效AI选股工具""售卖AI炒股课程"为噱头引发用户关注，甚至对其实施诈骗等行为。 这是继2024年10月份以来，抖音近半年来第二次发布有关打击"非法荐股"等违法证券活动的公告，相比此前的 公告，本次公告更加针对性地突出"AI类工具"在非法荐股等违规行为中的应用。 抖音出手打击非法荐股 抖音安全中心3月10日发布公告称，抖音致力于打造风清气正的社区环境，平台鼓励财经和证券类专业人士通 过平台发布权威真实的股票证券类信息，分享专业知识，不造谣、不传谣，共同促进行业繁荣。同时，平台也 针对"无相关资质机构或个人提供有偿荐股服务""编造、传播虚假信息或误导性信息，影响股票价格或交易量 非法牟利"等违法违规行为持续进行治理。 近日，平台发现，有少数账号在无相关资质情况下，声称可借助各种AI类工具，实现所谓"高回报高收益"， 或以"推荐高效AI选股工具""售卖AI炒股课程"为噱头引发用户关注，甚至对其实施诈骗等行为。 案例一：账号"首*财经" ...

点击图片▲立即收听 编者按：一个足以震撼的就业"大礼包"似乎正在缓缓下降。3月4日的政协委员通 道，南方科技大学副校长金李颇有底气地预测道：" 到2035年，我国银发经济体量 预计可以达到30万亿元左右，保守估计到2050年，银发经济将至少可以提供1亿个 就业岗位。 "真的如此吗？我们做了一些调研。 " 老年人的消费欲望十分旺盛，对于新兴事物的消费态度并不保守。 " 文 / 巴九灵（微信公众号：吴晓波频道） 越来越多的现象，似乎使一个老龄经济崛起的时代呼之欲出。 2024年，影视行业上演了一场惊人的逆袭： 中老年人为消费主体的短剧行业以504亿元的市场规模，超过了以青年人为消费主体的电影行业的425 亿元票房规模。 这不是一个偶然现象，本质是有钱有闲的中老年人逐步"攻占"互联网的结果——据2024年8月第54次《中国互联网络发展状况统计报告》，50%的 用户为40岁以上的群体，50岁以上的用户占比达33.3%。 在附近葱油饼店、油赞子店、现炒花生铺、特产店，吸引了一对对、一个个老年人驻足排队购买，而店员方面，则可以发现颇多中老年人，并不是 都由年轻人充当。 这样一个老年人活力四射的生活与消费生态，在虹口区是普 ...

Core Viewpoint - JD.com is currently competing in three key areas: AI transformation, entering new market segments, and finding growth within its existing business. The underlying principle of these competitions is speed and efficiency [1]. Financial Performance - JD.com reported a revenue increase of 13.4% year-on-year to 347 billion yuan in Q4 2024. Operating profit under non-GAAP increased by 34.6% to 10.5 billion yuan, with an operating profit margin rising from 2.5% to 3% compared to the same period last year [1]. - The positive financial results were well-received in the capital markets, with JD.com's stock price rising over 6% in pre-market trading following the earnings announcement [1]. Market Expansion - JD.com officially entered the food delivery market shortly before the earnings report and plans to expand into local life group buying, travel, and moving services by early 2025. This move is seen as a direct competition with Meituan and Douyin in the local lifestyle market [1]. - The core e-commerce business, particularly in the 3C (computer, communication, consumer electronics) and daily necessities sectors, showed strong growth, with revenue growth in these categories reaching double digits year-on-year [4]. Marketing and User Growth - Marketing expenditures increased by 28.4% year-on-year to 13.1 billion yuan in Q4 2024, marking the fastest growth in marketing spending since the pandemic began. This contrasts with a 10.3% decline in Q4 2022 and a 9.4% increase in Q4 2023 [4]. - The increase in marketing investment and favorable government policies, such as the trade-in program for digital products, significantly boosted user growth, with active user numbers and shopping frequency both achieving double-digit growth year-on-year [4]. Cost Control and Efficiency - JD.com managed to keep its general and administrative expenses and operating costs below the revenue growth rate, with increases of 3.2% and 11.9%, respectively. This led to a notable improvement in profit margins [5]. - The retail segment's operating profit grew by 44.6% year-on-year to 10.036 billion yuan, marking the fastest growth in operating profit for JD Retail in Q4 since the pandemic [5]. AI Transformation - JD.com is actively pushing for AI integration across its business, with over 800,000 merchants currently using AI tools such as digital humans and AI short videos [2]. - The company has implemented AI in over 100 scenarios internally, with more than 600,000 employees utilizing AI tools based on JD's language model [7]. - The launch of the upgraded digital human technology and various AI applications in e-commerce has significantly improved conversion rates, with some applications exceeding a 300% increase compared to market averages [8]. Competitive Landscape - JD.com is now in direct competition with Meituan and Douyin in the local lifestyle sector, with both companies expanding their service offerings. However, JD.com is still in the early stages of its food delivery and travel services [11]. - The company faces challenges in balancing its resources between its core e-commerce business and new ventures, especially as competitors like Pinduoduo and Alibaba intensify their efforts in the same markets [12][13].

Core Viewpoint - The article discusses the competitive landscape of the local delivery market in China, focusing on JD's entry into the food delivery sector and its strategies to attract merchants and consumers while facing challenges from established players like Meituan and Ele.me [2][22]. Group 1: JD's Strategy and Market Entry - JD is making a significant push into the local delivery market, particularly in food delivery, with a strategic focus on building a robust delivery network [4][5]. - The company has initiated a "0 commission" policy to attract merchants, which has generated considerable interest among restaurant owners [6][25]. - JD's active recruitment of service providers and merchants indicates a strong commitment to establishing its presence in the food delivery sector [10][19]. Group 2: Merchant and Consumer Reactions - Merchants have shown a keen interest in JD's offerings, with many expressing a desire to join the platform following its announcements [7][10]. - However, there are concerns regarding the clarity of JD's business model and operational challenges faced by merchants during the onboarding process [11][12]. - The initial excitement among merchants has been tempered by operational difficulties, leading to some disappointment as they navigate the platform's requirements [17][21]. Group 3: Competitive Landscape - JD's entry into the food delivery market is seen as a direct challenge to Meituan, which has established a strong foothold in the industry [22][24]. - While JD's current order volume is significantly lower than Meituan's, the high-profile nature of its entry has raised concerns among competitors [21][22]. - The competitive dynamics are further complicated by the presence of other players like Douyin, which has also entered the food delivery space [23][24]. Group 4: Operational Challenges - JD's operational systems have faced criticism for being cumbersome and not user-friendly, which has hindered the onboarding experience for new merchants [16][17]. - The company is working to improve its backend systems to better align with industry standards set by competitors like Meituan and Ele.me [17][18]. - Despite the challenges, JD is adjusting its requirements for service providers, indicating a shift towards a more structured approach in its operations [19][20].

Core Viewpoint - JD.com has entered the food delivery market with a focus on providing social security benefits to delivery riders, sparking competition among major players like Meituan and Ele.me regarding rider welfare [2][5][6]. Group 1: JD.com's Actions and Market Position - JD.com officially launched its food delivery service on February 11, 2023, with two main initiatives: providing social security for full-time riders and offering zero commission for new merchants in Beijing [2][3]. - The company plans to gradually cover social security costs for full-time riders starting March 1, 2025, and will also provide accident and health insurance for part-time riders [4]. - Within a week of its launch, JD.com expanded its delivery service to 39 cities, with some cities experiencing over 100 times growth in order volume [14]. Group 2: Competitive Landscape - The announcement of social security for riders has prompted Meituan and Ele.me to respond quickly, with Meituan stating it has been working on social security for its riders since July 2022, and Ele.me claiming to have started providing social security for its "Blue Riders" in early 2023 [2][4][16]. - The food delivery market has seen a shift where riders are increasingly viewed as permanent gig workers, making welfare benefits a critical topic for major companies [6][8]. Group 3: Challenges and Strategic Decisions - JD.com faces challenges in attracting small and medium-sized merchants to its platform, as the Chinese food service market is highly fragmented [35][36]. - The company is also contending with the siphoning effect of larger platforms, as seen with Ele.me's struggles after being acquired by Alibaba [36]. - JD.com’s strategy appears to be more defensive, focusing on maintaining its market position rather than aggressive expansion, especially given the low-profit margins of its core business [41][42]. Group 4: Broader Implications and Future Directions - The entry into food delivery is seen as a way for JD.com to leverage high-frequency demand to enhance its logistics capabilities, which are crucial for its broader e-commerce operations [50][53]. - The competition in the food delivery sector is not just about food but also about logistics efficiency and the ability to meet consumer demands for rapid delivery [55][56]. - JD.com’s long-term strategy may involve integrating its food delivery service with its existing logistics network to create a more comprehensive service offering [52][54].

淘天 2025 年第一件大事是通过扶持优质品牌和商家来做增长。 文丨邱豪 管艺雯 春节结束，阿里已经在服饰、美妆、运动户外三大核心行业率先发起增长战役，面向品牌商家推出包括给 新品提供免费流量激励、补贴商家在站外的流量投放、佣金现金激励等举措，试图解决商家如今缺复购、 缺流量、缺利润的难题。据我们了解，淘天一共要投入多少预算并没有定死，一些员工认为这某种程度上 意味着投入 "不设上限"。 蒋凡 2024 年 11 月出任阿里新组建的电商事业群 CEO ，很多淘天员工对他满是期待。三个月来，他的很多事 迹在员工中流传，比如 "铁腕、强势""高效""喜欢脑子好的人""开会如果不满意就立刻不听了离席"。 不少阿里员工开始忙得不可开交，有的因为 "老板看得更细""看重商家的感受和反馈"，有的因为各细分业务 被要求独立结算，面临更大的经营压力，有的则收到了更多的 "高层需求"。一位老员工再次感叹蒋凡是一位 "产品经理 CEO"，评价其最大的成长是知道生意的闭环。 这可能是新的电商事业群成立、蒋凡出任 CEO 之后燃起的第一把火。一年前低价大战席卷电商行业，阿里、 京东、抖音都陆续找到了适合自己的定位，阿里变得更加开放， ...

上汽、吉利、比亚迪向欧盟法院提起诉讼，反对加征反补贴关税。 上汽集团、吉利控股和比亚迪就欧盟对中国电动汽车加征反补贴税一事，向欧盟普通法院提起诉讼。 此次诉讼是因为 2024 年 10 月底欧盟对中国制造的电动汽车加征反补贴关税，为期五年。比亚迪被加征 17% 关税，吉利为 18.8%，上汽集团最高为 35.3%。欧盟认为中国企业通过政府补贴压低出口价格，导 致不公平竞争。 上汽集团对此裁决表示强烈不满，认为调查过程中存在信息遗漏和认定错误。令中国车企感到不满的还 有对特斯拉中国的单独审查，这让特斯拉中国获得最低的额外关税，仅被加征 7.8%。 上汽是受欧盟反补贴关税影响最大的厂商，2024 年全年上汽集团海外销售汽车 108.2 万辆，根据欧洲汽 车制造商协会 ACEA 数据，上汽去年在欧洲市场的销量达 24.5 万辆，是欧盟地区销量最好的中国车 企。 并且，上汽也有持续进军欧洲市场的计划，集团旗下的智己汽车联席 CEO 刘涛在去年 2 月的媒体沟通 会上表示，2025 年，智己 LS6、L6 两款产品在欧洲等市场进行布局。 迷因币是加密货币的一种，受网络潮流、热梗启发而生，任何人都可以发行，多数只是个玩笑 ...

肯花钱的用户、四处求货的博主、难聚起的流量。 文丨孙海宁 制图丨黄帧昕 编辑丨高洪浩 设置独立电商部门一年多，小红书最大的成就，可能是让用户感觉不到平台正挖空心思引导他们下一单。 打开小红书推荐页，信息流中的商品笔记不外显价格；应用里看不见官方制作的热销商品榜单；直播间 内，也少有 "三、二、一，上链接！" 的叫卖声。今年双十一，小红书核心玩法不是刺激交易的抢券、满 减、拼单，而是 "集章"——用户在特定直播间呆够 60 秒并关注主播，可以获得一枚电子图章。 种种含蓄显得小红书对电商业务并不急迫，但这只是表象。去年 8 月， 这家公司整合电商和直播业务 ， 组建一级部门 "交易部"，与 "社区部" 和负责广告的 "商业部" 平行，由公司 COO 柯南直接管理。几个月 前，他们又在杭州新设办公地，要和业内前辈阿里、字节做邻居、抢人才。 据我们了解，小红书电商今年实现了千亿元量级的销售额。电商部门当前的工作重心是培养站内用户的购 物习惯、提高商家的成长速度。 小红书的电商业务始于 2014 年上线的"福利社"——平台从海外买来好产品，附上易懂的介绍，任消费者 选购。可没几年，进口税收新政的大浪拍来，小红书电商逐渐 ...

文丨管艺雯 邱豪 编辑丨黄俊杰 宋玮 2019 年，阿里的新对手即将突破万亿 GMV 之时，一位企业家评论说电商接下来几年就看蒋凡能不能赢得 了另一位聪明人。兜兜转转五年后，中国电商行业最重要的一役又到了蒋凡手上。 我们了解到，11 月 21 日傍晚，阿里巴巴集团 CEO 吴泳铭发布全员邮件，宣布阿里成立电商事业群，整 合国内外电商业务，包括淘天集团、国际数字商业集团、以及 1688 和闲鱼两个战略级创新业务。 蒋凡担任电商事业群 CEO，向吴泳铭汇报。 在邮件中，吴泳铭说电商进入了新时代，阿里要提升全球化的供应链和消费者服务能力。AI 仍然是他的 关注重点，阿里要抓住如今以 AI 为核心的生产力革命。 蒋凡即将回归淘天的消息隔一段时间就会在阿里出现一次，我们访谈的多位阿里员工对此都不意外，他们更 关心国内和国外的电商未来究竟能怎么整合？有人为即将到来的变化欣喜，认为能少些内部同质竞争，也有 人担心整合后原先负责的条线不再属于自己。 接下来，原本作为独立子公司的淘天集团和阿里国际数字商业集团将归属新成立的电商事业群，该事业群隶 属于阿里巴巴集团，不是一家独立公司，也不拥有自己的董事会。 蒋凡将任阿里新电商事业 ...

根据阿里官方公布的数据，今年天猫双 11 有 589 个品牌成交额破亿，相比去年 402 个破亿品牌增长 46.5%；有 119 个直播间成交额破亿，比去年翻了一倍。88VIP 会员下单人数比去年增长超 50%。 从全面低价大战，到对抗内卷，变化在一年内发生。 基础设施相互开放后的第一次双11，刚刚落下了帷幕。 据国家邮政局公布，双 11 全周期（10 月 21 日至 11 月 10 日），全国揽收快递总量为 120.82 亿件，比去 年同期增长 21.4%。 天猫自 2022 年开始就不再公布双 11 的成交额数据，今年依然保持了增长，不过整个天猫双 11 的周期也 比去年更长。 根据易观分析数据，淘宝天猫在今年双 11 全程的成交额增幅达到 10.2%，在五家主要电商平台中的市场 份额占比为 50.1%。 细分到行业，作为天猫一直以来的基本盘品类，美妆、服饰仍在增长。美妆行业破亿品牌数有 79 个，服 饰行业破亿品牌 66 个。易观报告显示，淘宝天猫美妆成交额同比增长 18.3%，服饰成交额同比增长 8%。 过去两年，消费者购物决策越来越谨慎，对品牌的商品更加挑剔。在这样的环境下，依然有一些品牌能够 脱颖 ...