在淘宝生态中，爆款不仅是销量的保证，更是店铺流量与品牌认知的核心支柱。许多商家因缺乏运营经验或精力，选择与代运营公司合作。本文将系统解析 淘宝代运营打造爆款的完整流程，并盘点业内具备实力的公司，为商家提供参考。 一、淘宝代运营爆款打造全流程 专业的代运营公司打造爆款通常遵循以下环节，形成闭环操作： 1. 市场调研与选品定位 2. 代运营团队首先分析行业数据，识别蓝海市场或趋势品类。通过关键词搜索量、竞品销售情况、用户评价等维度，筛选出潜力商品，并明确产品定 位、目标人群及核心卖点。 3. 产品优化与视觉呈现 4. 基于数据反馈，优化商品标题、详情页与主图视频。高点击率的主图、清晰卖点的详情页是转化前提，通常需进行多版本测试，确保视觉呈现符合平 台推荐逻辑与用户偏好。 5. 流量引入与渠道布局 6. 结合淘宝流量规则，初期通过精准关键词搜索优化提升自然流量，同步利用直通车、引力魔方等工具进行付费推广。内容渠道如逛逛、直播等亦是重 要补充，形成多渠道流量矩阵。 7. 销售促单与数据优化 8. 通过优惠券、限时促销等方式提升转化率。运营团队会实时监测点击率、转化率、收藏加购等数据，快速调整推广策略与页面呈现，确保流 ...

证券之星消息，2月10日宠物经济板块较上一交易日上涨0.25%，汇隆新材领涨。当日上证指数报收于 4128.37，上涨0.13%。深证成指报收于14210.63，上涨0.02%。宠物经济板块个股涨跌见下表： | 代码 | 名称 | 主力净流入(元) | 主力净占比 游资净流入(元) | | 游资净占比 散户净流入 (元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 300760 迈瑞医疗 | | 4580.35万 | 4.66% | -1269.74万 | -1.29% | -3310.61万 | -3.37% | | 002862 | 实丰文化 | 2147.29万 | 14.93% | -882.79万 | -6.14% | -1264.51万 | -8.79% | | 300640 | 德艺文创 | 1986.35万 | 9.90% | -585.77万 | -2.92% | -1400.58万 | -6.98% | | 301057 | 汇隆新材 | 1503.17万 | 9.88% | -862.72万 | -5.6 ...

Investment Rating - The report indicates a positive outlook for the cosmetics and medical beauty sector, with strong performance compared to the market [2][3]. Core Insights - Estee Lauder reported double-digit growth in China, with net sales reaching RMB 29.35 billion, a year-on-year increase of 6%, and profits improving by 127% to RMB 1.12 billion [8][26]. - The Tmall beauty category saw a significant increase of 24% year-on-year in January 2026, indicating strong consumer demand and confidence in the market [8][29]. - The report highlights the government's focus on promoting service consumption, which is expected to drive growth in key sectors, including beauty and personal care [9][10]. Summary by Sections Industry Performance - The cosmetics and medical beauty sector outperformed the market, with the Shenwan Beauty Care Index rising by 3.7% from January 30 to February 6, 2026 [3]. - The Shenwan Cosmetics Index increased by 2.8%, outperforming the Shenwan A Index by 4.4 percentage points [3]. Company Highlights - Estee Lauder's sales in mainland China surged by 13% to RMB 6.44 billion, confirming the recovery of international beauty brands in the Chinese market [8][26]. - The report notes that the top-performing stocks in the sector included Betaini (+13.5%), Huaxi Biological (+12.0%), and Beijia Clean (+10.8%) [4]. E-commerce Insights - The report provides data on the performance of domestic brands on platforms like Douyin and Tmall, showing significant growth in GMV for several brands [20]. - For instance, the brand "毛戈平" saw a GMV increase of 298% in December 2025 [21]. Market Trends - The overall retail sales of cosmetics in December 2025 grew by 8.8%, with a total retail sales figure of RMB 465.3 billion for the year, reflecting a steady recovery in consumer spending [22][23]. - The report emphasizes the shift in consumer preferences towards personalized and high-quality products, indicating a strategic opportunity for brands to innovate [10][11].

Investment Rating - The industry investment rating is "stronger than the market," indicating that the industry index is expected to outperform the market by more than 5% within the next six months [32]. Core Insights - The consumer sector is showing mixed performance as the Spring Festival approaches, with certain sub-sectors like food and beverage, agriculture, and media performing well, while others like light manufacturing and retail are declining [3][7]. - In the food and beverage sector, high-end liquor brands are expected to maintain market share due to strong demand, while the casual dining market is recovering as supply chain conditions stabilize [3]. - The tourism sector is anticipated to benefit from a release of pent-up demand, with leading companies adapting quickly to consumer changes [3]. - The jewelry sector, particularly gold and accessories, presents investment opportunities, focusing on brands with potential market share growth [3]. Summary by Relevant Sections Food and Beverage - Alcohol - Major liquor companies are experiencing deeper profit adjustments, but leading brands are expected to gain market share [3]. - Focus on three main lines: high-end liquor, mid-range liquor with national expansion, and local market strongholds [3]. Food and Beverage - Consumer Goods - The at-home dining market is expanding, with companies like Guoquan showing strong growth potential [3]. - The restaurant supply chain is stabilizing, with sectors like condiments and frozen foods recovering from previous lows [3]. Social Services - The tourism sector is evolving, with leading companies responding effectively to consumer demand [3]. - The beauty industry is growing steadily, with a focus on companies that adapt quickly to market changes [3]. Apparel and Jewelry - Investment opportunities are seen in the gold and jewelry sector, particularly for brands with room for market share growth [3]. Home Appliances - The air conditioning market is undergoing a transformation, with a focus on value creation rather than just scale [20]. - The electric compressor market is growing rapidly, driven by the expansion of the new energy vehicle sector [20]. Key Company Announcements - Companies like Huaxi Biological and Ruoyu Chen are projecting significant profit increases for 2025, driven by operational efficiency and market expansion [26][28]. - Anta Sports is acquiring a significant stake in PUMA, enhancing its global market position [29].

证券研究报告 | 朝闻国盛 gszqdatemark 2026 02 02 年 月 日 朝闻国盛 美联储迎来沃什，4 大关键点 今日概览 ◼ 重磅研报 【宏观】美联储迎来沃什，4 大关键点——20260201 【宏观】物价回升如何影响税收收入？—2025 年财政回顾与 2026 年展 望——20260131 【宏观】1 月 PMI 超季节性回落的背后——20260131 【策略】月度高胜率窗口的经验与应对——20260201 【海外】优选地产、大宗和科技——2026 年 2 月海外金股推荐—— 20260131 【金融工程】短期调整不足为惧——20260201 【金融工程】择时雷达六面图：本周拥挤度指标明显弱化——20260131 【固定收益】联储换帅、市场波动与债市逻辑——20260201 【固定收益】赎纯债、降久期、增信用——债基 2025Q4 季报分析—— 20260201 【固定收益】资金平稳跨月，存单偿还地方债放量——流动性和机构行 为跟踪——20260131 【固定收益】固收+继续扩张，增配科技化工——25Q4 基金转债持仓分 析——20260131 【电新】低轨星座竞赛与太空算力革命，引爆太空光 ...

Investment Rating - The investment rating for the social services industry is "Positive" (maintained) [1] Core Insights - The report highlights a strong performance in the duty-free sales sector in Hainan, with January sales reaching 4.26 billion yuan, a year-on-year increase of 32% [5][15] - The company "Guoquan" is expected to achieve a revenue of 7.75-7.85 billion yuan in 2025, representing a year-on-year growth of 19.8%-21.3%, with net profit projected to be 443-463 million yuan, a significant increase of 83.7%-92% [21][24] - The AI application sector is experiencing notable growth, with "Meitu Design Studio" and "Kuaishou Keling" seeing substantial increases in user engagement and revenue [26][31] Summary by Sections Duty-Free Sales - Duty-free sales in Hainan are showing strong growth, with cumulative shopping amounts reaching 10.05 billion yuan since the new policy implementation, a year-on-year increase of 25.32% [15][17] - The average daily passenger flow at Haikou Meilan and Sanya Phoenix airports has increased, indicating a robust tourism market [18][19] Guoquan - Guoquan's revenue for 2025 is projected to be between 7.75-7.85 billion yuan, with a net profit of 443-463 million yuan, reflecting a strong growth trajectory [21][24] - The company plans to expand its store network significantly, adding 1,416 new stores to reach a total of 11,566, focusing on lower-tier markets [22][27] AI Applications - "Meitu Design Studio" has seen a significant increase in domestic traffic, with a month-on-month growth of 29.76% in November and 23.53% in December 2025 [30][31] - "Kuaishou Keling" has launched a new model, achieving a 350% increase in paid users and generating over 20 million USD in revenue in December 2025 [31][33] Beauty and Health Brands - "Qingmu Technology" is expected to see a profit increase of 30%-50% in 2025, with its private care brand "Keman Duo" showing strong sales growth [34][35] - "Zuccari" is also projected to grow significantly, with a revenue increase of over 95% in the first half of 2025 [36] Instant Retail - The instant retail market in China is expected to exceed 1 trillion yuan by 2026, with Alibaba's "Taobao Flash Purchase" showing rapid growth in order volume and revenue [57][59] - The report indicates that the demand for instant delivery services is increasing, benefiting companies like "SF Same City" [61][62]

Investment Rating - The report maintains an "Accumulate" rating for the industry [5] Core Insights - The retail sector is expected to show varied performance in Q4 2025, with significant growth in certain segments like gold and jewelry, while others like supermarkets and department stores are projected to decline [1][2][4] - The report highlights the importance of the upcoming Spring Festival season, suggesting that sectors with performance elasticity, such as duty-free shops and certain tourist attractions, should be closely monitored [9] - The report emphasizes the potential of AI applications in enhancing e-commerce marketing, indicating a shift towards new retail strategies [9] Summary by Relevant Sections Retail Sector Outlook - Gold and Jewelry: - Lao Feng Xiang: Expected net profit growth of -15% to 5% in Q4 2025 - Zhou Da Sheng: Expected net profit growth of 15% to 30% in Q4 2025 - Chao Hong Ji: Forecasted net profit of 1.2 to 2.2 billion, with a year-on-year increase of 125% to 175% - Cai Bai Co.: Expected net profit growth of 150% to 254% in Q4 2025 - Yu Garden Co.: Forecasted loss of 4.312 billion in Q4 2025, compared to a loss of 1.03 billion in the same period last year [1] - Trendy Toys: - Miniso: Expected revenue growth of 25% to 30% in Q4 2025, with adjusted net profit growth of 10% to 20% [1] Supermarkets and Department Stores - Chongqing Department Store: Expected net profit of 1.021 billion, a decline of 22.4% year-on-year, with a projected drop of 92.5% in Q4 2025 - Wangfujing: Expected net profit loss of 0.45 to 0.23 billion, with a growth rate of -6.6% to 7.3% in Q4 2025 - Yonghui Supermarket: Expected loss of 2.14 billion, with a net profit growth rate of -3.1% in Q4 2025 - Home Home Joy: Expected net profit of 198 to 228 million, with a growth rate of 50.1% to 72.8% in Q4 2025 [2] Cross-Border and E-commerce - Small Commodity City: Expected net profit growth of 5% to 15% in Q4 2025 - Anker Innovation: Expected net profit growth of 10% to 20% in Q4 2025 - Su Mei Da: Expected net profit of 1.355 billion, with a growth rate of 70.8% in Q4 2025 [3] Social Services Sector Outlook - Duty-Free: China Duty-Free Group: Expected net profit growth of 29% to 173% in Q4 2025 - Tourism: - Songcheng Performance: Expected net profit growth of -204% to 294% in Q4 2025 - Jiuhua Tourism: Expected net profit growth of 0% to 15% in Q4 2025 [4] Investment Recommendations - The report recommends focusing on sectors with performance elasticity during the Spring Festival, including duty-free, certain tourist attractions, and gold and jewelry [9] - For 2026, the report suggests looking at service consumption and product consumption, particularly in duty-free and travel chains, as well as undervalued segments with improving fundamentals [9]

Investment Rating - The report maintains an "Accumulate" rating for the industry [5] Core Views - The report emphasizes the importance of focusing on sub-sectors with performance elasticity during the upcoming Spring Festival peak season, including duty-free, certain scenic spots, supermarkets, and gold jewelry [9] - It suggests that the recent fundamentals of duty-free and travel chains have improved, warranting ongoing observation and validation [9] - For 2026, the report recommends focusing on service consumption and product consumption, particularly in the duty-free and travel chain sectors, as well as the gold jewelry sector and Miniso, which have high valuation attractiveness [9] Summary by Relevant Sections Retail Sector Outlook for Q4 2025 - Gold Jewelry: - Lao Feng Xiang: Expected net profit growth of -15% to 5% - Zhou Da Sheng: Expected net profit growth of 15% to 30% - Chao Hong Ji: Forecasted net profit of 436 million to 533 million, a year-on-year increase of 125% to 175% - Cai Bai Co.: Expected net profit of 1.06 billion to 1.23 billion, corresponding to a growth of 150% to 254% - Yu Garden Co.: Forecasted loss of 4.312 billion, primarily due to asset impairment provisions [1] - Trendy Toys: - Miniso: Expected revenue growth of 25% to 30%, with adjusted operating profit and net profit growth of 10% to 20% [1] Supermarket and Department Store Outlook for Q4 2025 - Chongqing Department Store: Expected net profit of 1.021 billion, a year-on-year decrease of 22.4% - Wangfujing: Expected net profit of -45 million to -23 million, with a growth rate of -6.6% to 7.3% - Yonghui Supermarket: Expected loss of 2.14 billion, with a growth rate of -3.1% - Jiajiayue: Expected net profit of 198 million to 228 million, growth of 50.1% to 72.8% - Hongqi Chain: Expected net profit growth of -10% to 0% [2] Cross-Border and E-commerce Outlook for Q4 2025 - Small Commodity City: Expected net profit growth of 5% to 15% - Anker Innovation: Expected net profit growth of 10% to 20% - Saiwei Times: Expected net profit of 90 million to 130 million - Huakai Yibai: Expected net profit of 80 million to 110 million, driven by improved operational efficiency [3] Social Services Sector Outlook for Q4 2025 - Duty-Free: China Duty-Free Group: Expected net profit growth of 29% to 173% - Tourism: - Songcheng Performance: Expected net profit growth of -204% to 294% - Tianmu Lake: Expected net profit growth of -10% to 5% [4] Investment Recommendations - The report recommends focusing on companies such as Small Commodity City, China Duty-Free, Huazhu Group, Shoulu Hotel, Jinjiang Hotel, Chao Hong Ji, Jiuhua Tourism, Ruoyu Chen, Qingmu Technology, and Miniso, while also keeping an eye on other companies with potential [10]

证券研究报告 | 行业点评报告 2026 年 02 月 01 日 为什么我们特别看好 AI 电商 AI 应用研究感思录（三） TMT 及中小盘/传媒 近期 AI 应用呈现井喷式发展，各种 AI 应用层出不穷，比如阿里的千问，比如 KIMI 的更新，又比如 CLAWDBOT，但我们近期还是建议投资者重点关注 AI 电商，我们非常看好 AI 电商的发展。原因如下： ❑ 风险提示：AI 技术发展不及预期、商业化存在不确定性、政策监管风险。 推荐（维持） 行业规模 | | | 占比% | | --- | --- | --- | | 股票家数（只） | 160 | 3.1 | | 总市值（十亿元） | 2248.3 | 2.0 | | 流通市值（十亿元） | 2067.2 | 2.0 | 行业指数 % 1m 6m 12m 绝对表现 18.8 22.4 39.3 相对表现 17.6 9.0 16.0 资料来源：公司数据、招商证券 -20 0 20 40 60 Feb/25 May/25 Sep/25 Jan/26 (%) 传媒 沪深300 相关报告 1、《AI 应用研究感思录（二）—一"问" 激起千层浪，超级 AI 入口 ...

今天A股市场出现了一道奇特的风景线：一大批公司因为和一个App有关，股价集体飙升，14只股票更是直接冲上了涨停板。 这个App就是小红 书。 这不是简单的板块轮动，背后是小红书在同一天内接连抛出的三个重磅商业动作，直接点燃了资本市场的热情。 从线上种草到即时零售，从跨 境电商到线下文旅，小红书的商业版图正在以前所未有的速度扩张，而嗅觉敏锐的资本，已经抢先一步开始了布局。 这个闭环一打通，效果立竿见影。 根据双方公布的数据，第一批参与合作的品牌，在小红书上的平均搜索量增长了42%，而通过这个路径获得的 订单，其成本比传统方式降低了33%以上。 这仅仅是开始，双方的计划是将这个模式从药品，拓展到生鲜、美妆等更多需要即时满足的零售品类。 这意味着小红书上庞大的流量，找到了一个更快速、更直接的变现出口。 第二个利好来自小红书自家的跨境电商业务"小红书全球购"。 | | 代码 | 名称 | 涨幅 %v | E力净流入 | 换手% | 市盈TTM | | --- | --- | --- | --- | --- | --- | --- | | 1 | 688365 | 光云科技 | +20.00% | 5049.05 万 ...