作者 | 第一财经 郑栩彤 1月23日，腾讯通报2025年公司反舞弊调查情况。当年腾讯反舞弊调查部共发现并查处触犯"腾讯高 压线"案件70余起，90余人因触犯"腾讯高压线"被解聘，其中20余人因涉嫌犯罪被移送公安机关处 理。 据记者梳理，被移送司法处理的案件中，多数起因是腾讯员工或子公司员工利用职务便利非法侵占公 司资产或为外部公司谋取利益、收取外部公司好处费，还有2名员工盗窃公司资产。 2026.01. 23 本文字数：1078，阅读时长大约2分钟 第 一 财 经 持 续 追 踪 财 经 热 点 。 若 您 掌 握 公 司 动 态 、 行 业 趋 势 、 金 融 事 件 等 有 价 值 的 线 索 ， 欢 迎 提 供 。 专 用 邮 箱 ： bianjibu@yicai.com （注：我们会对线索进行核实。您的隐私将严格保密。） 推荐阅读 微信编辑 | 苏小 被通报的19名员工中，有5名来自CSIG（云与智慧产业事业群），来自CDG（企业发展事业群）和 PCG（平台与内容事业群）的分别有4人，来自IEG（互动与娱乐事业群）和WXG（微信事业群）的 分别有2人，还有2人来自子公司核娱、腾卓。 被通报的员工中， ...

Core Viewpoint - Tencent has emphasized its commitment to anti-corruption efforts, highlighting the integration of AI technology in its practices, marking a shift from previous years' approaches [1][3]. Group 1: Anti-Corruption Achievements - In the 2025 Anti-Corruption Report, Tencent disclosed that over 70 cases violating the "Tencent High Pressure Line" were identified, resulting in the dismissal of over 90 individuals, with more than 20 referred to law enforcement for criminal charges [2]. - The report indicates a zero-tolerance policy towards corruption, with employees violating the "High Pressure Line" being permanently dismissed and external companies involved being blacklisted [3][4]. Group 2: Use of AI in Anti-Corruption - Tencent has implemented AI tools to proactively identify fraud risks, developing dynamic risk models based on historical case analysis to enhance detection capabilities in various operational areas [3]. - The company has reported improvements in the accuracy of its fraud detection models through continuous feedback from cases, aiming to reduce the occurrence of fraud [3]. Group 3: Typical Cases and Coverage - The report detailed 19 typical cases that have undergone judicial processing, with incidents spanning multiple core business units, indicating comprehensive coverage of anti-corruption efforts [6]. - Notably, the Cloud and Smart Industries Group (CSIG) had a significant number of cases, involving issues such as embezzlement and commercial bribery [6]. Group 4: External Cooperation and Industry Trends - Tencent has also targeted external partners involved in corruption, adding 15 companies to its "Never Cooperate" list due to their involvement in fraudulent activities [7]. - The trend of regular anti-corruption reporting is becoming common in the internet industry, with other major companies like ByteDance and Perfect World also disclosing similar anti-corruption measures [8][9].

Core Viewpoint - Tencent has been actively addressing internal misconduct by terminating approximately 100 employees annually for violating company policies, with around 20 individuals referred to law enforcement each year [1][4]. Group 1: Tencent's Internal Measures - In 2025, Tencent's anti-fraud investigation department uncovered over 70 cases of policy violations, leading to the dismissal of over 90 employees, with more than 20 referred to law enforcement for criminal activities [1][3]. - The majority of the cases referred to law enforcement involved employees misusing their positions to illegally appropriate company assets or to benefit external companies, with some cases involving theft of company assets [3][4]. - Over the past three years, the number of cases handled by Tencent has increased, with 120 employees dismissed in 2023 and over 100 in 2024 for similar violations [4]. Group 2: Industry Trends - Other internet companies are also enhancing their internal anti-corruption measures, as evidenced by ByteDance's report in December, which revealed that 120 employees were dismissed for policy violations, with 14 referred to judicial authorities for criminal offenses [4]. - Perfect World recently announced the detention of three art-related personnel for corruption, highlighting issues in procurement management and the involvement of employees in colluding with suppliers to inflate prices and accept bribes [5].

Group 1 - Core viewpoint: The second dimension game category is transitioning from the cycle dominated by miHoYo's "Genshin Impact" to a new prosperity cycle led by companies like NetEase and Eagle Horn [2][3] - The game industry exhibits cyclical properties, with each cycle lasting approximately 6 years, influenced by factors such as technology, population, and policy [2] - By 2026, the second dimension game sector is expected to shift towards gameplay, narrative, and character-driven models, with a focus on expanding user demographics beyond traditional fans [3] Group 2 - The future of second dimension games will revolve around three main directions: innovative gameplay, social design, and expanded nurturing cycles [4][12] - Current leading second dimension games have largely followed the gameplay design framework established by "Genshin Impact," resulting in low innovation and a tendency towards homogenization [4][11] - The introduction of social gameplay is seen as essential to address commercialization and long-term engagement challenges within the second dimension gaming sector [6][13] Group 3 - The pricing of second dimension games has reached a near-bottom level, with an increasing emphasis on cosmetic purchases to decouple gameplay from monetization [6][13] - The shift towards cosmetic monetization is expected to enhance gameplay enjoyment and allow for more creative freedom in game design [6][13] - The current social design in second dimension games faces challenges, with a need to create engaging social experiences that resonate with users [6][80] Group 4 - Player preferences are evolving, with a growing interest in content that abstracts and deconstructs reality, leading to polarized content trends [7][14] - Economic conditions influence player emotions, which in turn affect the themes and tones of second dimension game content [8][14] - To maintain long-term engagement, companies must enhance their IP ecosystems and community interactions both online and offline [8][14]

Core Viewpoint - The gaming sector is experiencing a V-shaped rebound, with the gaming ETF (159869) rising nearly 1%, driven by strong performances from stocks like Youzu Interactive, Fuchun Co., and Borui Media [1] Group 1: ETF Performance - As of January 22, the gaming ETF (159869) has reached a scale of 14.173 billion, indicating good liquidity [1] - The ETF tracks the CSI Animation and Gaming Index, which is expected to benefit from multiple catalysts including policy support, product cycles, and AI empowerment [1] Group 2: Upcoming Game Releases - A series of blockbuster games are set to launch between 2025 and 2026, with Giant Network's "Supernatural Action Team" expected to achieve record highs during the Spring Festival [1] - New games such as "Mingjiang Kill" launched on December 19, and 37 Interactive's "Survival for 33 Days" has topped the sales charts [1] - Key titles from companies like Happy Network and G-bits are also anticipated to contribute significantly to market growth [1] Group 3: Market Trends - The use of high-end UE engines is expected to sustain high growth in cross-platform projects, while the heavy-duty nature of leading games enhances user experience on PC [1] - The gaming sector is undergoing transformations in AI, content, and commercialization models, which are expected to catalyze further growth [1]

Core Insights - The report highlights the ongoing recovery in the A-share market, with various sectors showing resilience and potential for growth, particularly in aerospace, telecommunications, and semiconductor industries [9][10][11][12][13][14] - The government is actively supporting sectors such as elderly care, pharmaceuticals, and renewable energy through financial initiatives and policy frameworks, which are expected to drive investment and growth [8][5][24][27] - The electric equipment industry is poised for significant growth due to the National Grid's planned investment of 4 trillion yuan during the 14th Five-Year Plan, focusing on green energy transition and technological innovation [24][25][26][27] Domestic Market Performance - The Shanghai Composite Index closed at 4,122.58 with a slight increase of 0.14%, while the Shenzhen Component Index rose by 0.50% to 14,327.05 [3] - The average price-to-earnings ratios for the Shanghai Composite and ChiNext indices are 16.88 and 52.98, respectively, indicating a favorable environment for medium to long-term investments [9][10][11] Industry Analysis - The new energy vehicle market is expected to see record production and sales in 2025, driven by policies encouraging vehicle upgrades and a strong demand for electric vehicles [21][22][23] - The semiconductor industry is experiencing robust growth, with a 45.07% increase in the sector's performance in 2025, driven by strong demand for AI-related hardware [31][32][33] - The storage battery sector is projected to maintain its dominance, with lithium-ion batteries expected to account for 97.5% of new energy storage technologies by 2024 [15][16] Investment Recommendations - The report suggests a "stronger than the market" rating for sectors such as AI, electric equipment, and new energy vehicles, emphasizing the importance of technological advancements and policy support in driving growth [19][23][27] - Investors are encouraged to focus on companies with strong positions in the semiconductor and electric equipment sectors, as well as those involved in the new energy vehicle supply chain [19][27][33]

Core Insights - The Chinese mobile gaming industry is experiencing significant growth in research and development (R&D) investments, with the top 20 companies projected to invest over 99 billion yuan in 2024, marking an 8.8% year-on-year increase [1] - The domestic revenue from self-developed games is expected to exceed 260 billion yuan in 2024, reflecting a 1.7% increase compared to the previous year [4] - The overseas revenue from self-developed games is anticipated to surpass 18.5 billion USD in 2024, showing a 13.39% year-on-year growth [6] R&D Investments - The total R&D investment by the top 20 mobile gaming companies in China is projected to reach 99.02 billion yuan in 2024, with a continuous increase from 2017 to 2024 [1] - The number of R&D personnel in these companies has shown a declining trend, with a total of 15,721 employees in 2024, down by 1.66% year-on-year [3] - The median percentage of R&D personnel in the top 20 companies is 47.24% in 2024, which is a decrease of 5.97 percentage points from the previous year [3] Domestic Revenue - The actual sales revenue from self-developed games in the domestic market is projected to be 260.736 billion yuan in 2024, reflecting a 1.7% increase year-on-year [4] - The growth in domestic revenue is attributed to the expanding and maturing domestic gaming market, with companies focusing on self-developed games to capture market opportunities [4] Overseas Revenue - The overseas revenue from self-developed games is expected to reach 18.557 billion USD in 2024, marking a 13.39% increase compared to the previous year [6] - The overseas revenue has consistently exceeded 100 billion yuan for five consecutive years, driven by advancements in cloud gaming and AI technologies [6] - The primary markets for overseas revenue are the United States, Japan, and South Korea, contributing 31.06%, 17.32%, and 8.89% respectively to the total overseas income [8]

Market Overview - The gaming sector experienced a slight increase of 0.0% on January 22, with Mingchen Health leading the gains [1] - The Shanghai Composite Index closed at 4122.58, up 0.14%, while the Shenzhen Component Index closed at 14327.05, up 0.5% [1] Individual Stock Performance - Mingchen Health (002919) closed at 26.91, with a rise of 6.41% and a trading volume of 150,400 shares, amounting to a transaction value of 398 million yuan [1] - Other notable gainers included Shunwang Technology (300113) with a 2.35% increase, and Electric Soul Network (603258) with a 1.95% increase [1] - Conversely, stocks like Kaiying Network (002517) and Giant Network (002558) saw declines of 2.27% and 1.91%, respectively [2] Capital Flow Analysis - The gaming sector saw a net outflow of 222 million yuan from institutional investors, while retail investors experienced a net outflow of 97.08 million yuan [2] - Notable net inflows from retail investors were observed in stocks like Kunlun Wanwei (300418) and Yaoji Technology (002605) [3] ETF Performance - The Gaming ETF (159869) tracking the China Animation and Gaming Index decreased by 4.62% over the past five days, with a net redemption of 200 million yuan [5] - The Food and Beverage ETF (515170) saw a slight decline of 2.34% and an increase in shares by 4.5 million [5]

Investment Rating - The report maintains an "Outperform" rating for the media industry [4][38]. Core Insights - The media industry has shown a 3.44% increase, outperforming both the CSI 300 (-0.57%) and the ChiNext Index (1.00%) during the week of January 12-16 [11][12]. - Key companies that performed well include Yidian Tianxia, Liou Shares, People’s Daily, and Visual China, while companies like ST Fanli, Liansheng Technology, Beitou Technology, and Diguang Media faced declines [11][12]. - Bilibili launched a one-stop AI marketing tool, "Bilibili Bid," aimed at enhancing advertising efficiency for brands [15][16]. - Google’s Veo 3.1 received a significant upgrade, improving its video generation capabilities [15][16]. - OpenAI released the GPT-5.2 Codex programming model, enhancing its performance for complex software development tasks [15][16]. - The Qianwen App introduced over 400 new features, covering various services from food delivery to AI tutoring [17]. Summary by Sections Industry Performance - The media sector's performance ranked third among all sectors, with a notable increase of 3.44% [11][12][13]. Key Company Updates - The report highlights the strong performance of companies like Yidian Tianxia and Liou Shares, with significant weekly gains [11][12]. - The report provides earnings forecasts for key companies, indicating a positive outlook for firms like Kayi Network and Jibite [4][38]. Market Trends - The film box office for the week was 259 million yuan, with top films including "Nishan" (58 million yuan), "Zootopia 2" (53 million yuan), and "Avatar 3" (45 million yuan) [17][19]. - In the gaming sector, the top-grossing mobile games in December 2025 were "Whiteout Survival," "Gossip Harbor: Merge & Story," and "Kingshot" [26][27]. AI and Technology Developments - The report emphasizes the acceleration of AI applications in the media industry, particularly in marketing and content creation [3][36]. - Companies are encouraged to explore investment opportunities in AI-driven sectors, including AI marketing and content services [3][36].

Investment Rating - The report maintains a strong recommendation for the gaming sector, particularly highlighting the performance of "Heart Town" in international markets [1][2]. Core Insights - The media industry has seen a 3.34% increase over the past week, ranking third among all sectors, and a 16.92% increase year-to-date, leading all sectors [1]. - The report emphasizes the potential of key companies in the gaming sector, with several titles showing significant performance improvements in international markets [1]. - The report identifies opportunities in the overseas and female-oriented gaming markets, projecting a 14.08% year-on-year increase in sales revenue for the Chinese market in the first half of 2025, reaching 168 billion yuan [1]. - AI applications are expected to continue influencing the gaming industry positively, enhancing production efficiency and creativity [1]. Summary by Sections Market Performance - The media sector's overall performance shows a 3.34% increase from January 12 to January 18, with the media index outperforming the Shanghai Composite Index [10][1]. - Key companies in the media sector have shown varied performance, with notable increases in stocks like Liou Co. and People's Daily [13]. Gaming Sector Highlights - "Heart Town" has topped the free charts in over 50 regions globally since its international launch on January 8, 2026, indicating strong overseas marketing capabilities [2]. - The gaming market in China is projected to reach 168 billion yuan in sales revenue in the first half of 2025, with a user base of 679 million [1]. - The report highlights the significant growth potential in the female gaming market, with a projected market size of 8 billion yuan in 2024, growing at a rate of 124.1% [1]. Company Performance - Key companies such as Century Huatong and Giant Network are expected to see significant revenue growth from new game launches and international expansions [1]. - The report notes that AI technology is enhancing game production and marketing efficiency, with companies like 37 Interactive Entertainment and Century Huatong investing in related technologies [1].