出品丨虎嗅汽车组 作者丨肖漫 头图丨极氪科技集团CEO安聪慧，来源视觉中国 极氪再次对豪华市场发起冲击。 近日，极氪在为旗舰 SUV 车型 9X 的技术发布会上，解释了他们要如何用这款车与问界、理想、BBA，甚至是劳斯莱斯库里南、揽胜路虎 等对手竞争。 的确，极氪 9X 在三电、电气架构、底盘和辅助驾驶上都用了吉利目前能做到的最好的技术，是吉利近几年技术积累的集大成者。 不过，极氪能否真正突破品牌认知的天花板，背后还有一系列挑战。极氪9X或许只是开始，背后更值得关注的，是这个品牌以技术为导、 以豪华为纲的战略升级，能否撬动豪华车市场的主流认知，真正带领极氪迈入下一个品牌阶段。 本期车圈脉动将聚焦极氪高端化战略，分析极氪的豪华野心及其现实难题。 【极氪9X，上足猛料】 极氪为 9X 自研了极氪浩瀚-S 超级电混架构，涵盖超级电混、数字底盘、安全盔甲和智能辅助驾驶四个层面。 【竞品一览】 补能方面，极氪9X采用全栈 900V 高压架构，配备70kWh 6C 混动电池，CLTC 纯电续航达 380km，0-80%充电只需九分钟。 搭载了库里南、揽胜路虎等豪华车相同的硬件配置，例如闭式双腔空气悬架、双阀 CCD 电磁 ...

Group 1: Industry Trends - The 7th Global Automotive Technology Development Leaders Summit highlighted the industry's focus on electrification, intelligence, software integration, and low-carbon development [3] - Key discussions included the evolution of intelligent driving technology, multi-innovation in new energy power, deep integration of AI models and data elements, and carbon management pathways under dual carbon goals [3][4] - The automotive industry is increasingly viewed as a computing robot or technological entity, necessitating higher demands for chip capabilities in terms of computing power and safety [4] Group 2: Regulatory and Standardization Needs - There is a call for Chinese automotive companies to participate more in the formulation of international standards and regulations, particularly in the field of autonomous driving [3] - The International Organization of Motor Vehicle Manufacturers (OICA) emphasized the need for coordinated regulation that benefits companies across different countries [3] Group 3: Market Opportunities and Challenges - Chinese automotive companies are facing challenges in adapting to global regulatory requirements and diverse customer values in overseas markets, but there is significant growth potential [5] - The hybrid powertrain is identified as a key technology route in the new energy transition, with internal combustion engines remaining essential [5] Group 4: Technological Innovations - The development of intelligent cockpits is expected to evolve towards natural language interfaces, enhancing user interaction with vehicles [6] - Data-driven applications across the automotive industry are crucial for optimizing design, manufacturing quality control, and service diagnostics [7] Group 5: Future Directions - Huawei plans to pilot L3 autonomous driving technology this year, with ambitions for L4 scale commercialization by 2027 [7] - The automotive industry is experiencing a significant increase in computing power, which is essential for enhancing consumer experiences [9]

Core Insights - Zeekr is making a significant push into the luxury market with its flagship SUV model, the Zeekr 9X, aiming to compete with established brands like Aion, Li Auto, and even high-end models like Rolls-Royce Cullinan and Range Rover [2][4]. Technology and Features - The Zeekr 9X incorporates advanced technology, including the self-developed Zeekr Vast-S super hybrid architecture, which covers four key areas: super hybrid, digital chassis, safety features, and intelligent driving [6]. - It features a 900V high-voltage architecture with a 70kWh 6C hybrid battery, achieving a pure electric range of 380 km under CLTC standards, and can charge from 0-80% in just nine minutes [6]. - The vehicle is equipped with luxury hardware similar to that of competitors, such as closed double-chamber air suspension and active anti-roll bars, and utilizes an AI-driven intelligent chassis system for enhanced performance [6]. Competitive Landscape - The Zeekr 9X is positioned as a "hybrid all-rounder," challenging traditional luxury brands with its performance metrics (1400 horsepower, 240 km/h top speed) and advanced features (L3-level autonomous driving) [15]. - The pricing strategy for the Zeekr 9X is expected to range from 500,000 to 1,000,000 CNY, targeting the high-end market and competing directly with luxury brands [12][15]. Market Strategy and Challenges - The merger of Zeekr and Lynk & Co is seen as a strategic move to reduce operational burdens and allow Zeekr to focus on its upward brand strategy without competing in lower price segments [13]. - Zeekr's brand recognition is a significant challenge, as it is relatively new compared to established luxury brands, which have decades of market presence [16]. - The company aims to balance luxury positioning with sales targets, having set a goal of 320,000 units for the year, but only achieving 280,000 in the first half [16]. Future Outlook - The Zeekr 9X is set to begin pre-sales at the end of August, with official market launch and deliveries expected in the third quarter of 2025 [17]. - The company plans to achieve L3-level autonomous driving by 2025, contingent on regulatory support, and must ensure the reliability of this technology to build consumer trust [17].

Core Viewpoint - The solid-state battery technology is rapidly advancing, with major global automakers and battery manufacturers announcing timelines for vehicle integration, indicating a shift towards high-performance lithium batteries that offer both high energy density and safety [1][3][15]. Group 1: Industry Developments - Major automakers like BYD, Toyota, and Volkswagen are planning to implement solid-state batteries in their vehicles between 2025 and 2030, with various companies setting specific timelines for small-scale production and testing [3][4]. - CATL is transitioning from semi-solid to solid-state batteries, aiming for small-scale production by 2027, while other companies like Guoxuan High-Tech and EVE Energy have similar timelines for their solid-state battery projects [3][4]. Group 2: Technical Advantages - Solid-state batteries can achieve energy densities exceeding 500 Wh/kg, significantly higher than traditional lithium batteries, which are nearing their theoretical limits [2][3]. - The solid-state battery technology addresses safety concerns associated with liquid batteries, such as thermal runaway, making it suitable for applications in electric vehicles, robotics, and energy storage [1][2]. Group 3: Market Potential - The global demand for solid-state batteries is expected to grow, driven by the increasing penetration of electric vehicles and advancements in low-altitude economy and renewable energy sectors [5][15]. - The market for solid-state battery equipment is projected to increase from 5-6 billion CNY per GWh to 2.5 billion CNY per GWh by 2029, indicating a significant reduction in production costs as technology matures [8][9]. Group 4: Material Innovations - The development of solid-state batteries is leading to advancements in materials, with a shift from graphite to silicon-based anodes, which have a theoretical capacity ten times higher than graphite [13][14]. - New electrolyte materials, including polymer, oxide, and sulfide, are being explored, each with distinct advantages and challenges, contributing to the ongoing evolution of solid-state battery technology [10][11][12].

Core Insights - The new wave of globalization for Chinese enterprises is gaining momentum, with Deloitte assisting over 2,000 Chinese companies in their internationalization efforts across 96 countries in 2024, highlighting the depth and breadth of this trend [2] - Opportunities and challenges coexist in the global market, with capability building becoming a key factor for success, requiring a long-term strategic approach [2] Existing Advantages - Chinese enterprises currently possess strong advantages in technological innovation, large-scale manufacturing, and supply chain organization, which are crucial for establishing core competitiveness in international markets [3] - In technological innovation, Chinese companies lead in emerging fields such as renewable energy and artificial intelligence, with notable examples including BYD's blade battery technology and DJI's drone control systems [4] - The speed of technological iteration is essential for maintaining competitive advantage, as seen with Huawei's commitment to R&D and CATL's significant investment in battery technology [5] Manufacturing Capability - Manufacturing is a critical area for national competition, with China's mature industrial chain and cost advantages making it attractive for global markets [6] - Companies like BYD and CATL are expanding their manufacturing capabilities in Europe, establishing a high-end manufacturing presence and integrating into local supply chains [6] Supply Chain Organization - Chinese enterprises must evolve from being mere producers to leaders in supply chain organization, requiring global planning and local supplier development capabilities [7] - The case of Geely's acquisition of Proton illustrates how Chinese companies can enhance local supply chains and foster mutual growth [7] High-Level Goals - Chinese enterprises should focus on building brand value, setting standards, and gaining industry influence to transition from OEMs to globally recognized brands [8] - Anta's strategy to prioritize its main brand and Nanjing QuanFeng's commitment to developing its own brand exemplify this shift towards brand independence [8] Global Standards and Influence - Mastering technical standards is crucial for long-term competitive advantage, as seen in the case of Chinese electric vehicles in Indonesia, where adherence to European standards has limited their market competitiveness [9][10] - Companies must aim to export not only products and technologies but also standards, requiring collaboration between national strategies and corporate initiatives [10] Overall Capabilities - Compliance, cross-cultural management, and understanding international dynamics are essential capabilities for Chinese enterprises venturing abroad [12] - Compliance challenges often arise from a lack of legal knowledge and resources, necessitating a robust compliance framework [13][14] - Cross-cultural management is vital for building trust and understanding local customs, which can mitigate cultural conflicts [16][17] - Companies must develop a keen awareness of international trends and geopolitical risks to navigate potential disruptions effectively [18][19] Conclusion - The essence of going global for Chinese enterprises lies in evolving capabilities and managing increasing environmental complexities [23] - Companies must leverage their first-mover advantages and focus on strengthening their overall capabilities to thrive in the new global landscape [24]

消费背景 新型消费热点持续涌现 聚焦品牌成长"新质生产力" 中央经济工作会议明确将"大力提振消费、提高投资效益，全方位扩大国内需求"列为今年经济工作的首 位，提出要实施提振消费专项行动，加力扩围实施"两新"政策，积极发展首发经济、冰雪经济、银发经 济。同时，《政府工作报告》也明确提出要释放文化、旅游、体育等消费潜力。今年来，消费市场延续 回暖态势，呈现"总量扩张、结构优化、动能转换"的鲜明特征。 在此背景下，品牌成长的"新质生产力"话题尤为应景且重要。南方都市报党委副书记、主编刘江涛现场 致辞表示，"2025年，中国消费市场在宏观经济变化中展现出独特的韧性与活力。1-5月，社会消费品零 售总额20万亿元，同比增长5%。消费品以旧换新政策效果持续显现，推动了家电、汽车等重点商品的 销售。政府出台的一揽子增量政策也为消费市场注入了活力，入境游爆发式增长，体验式消费、情绪价 值消费、国潮文化、银发经济等新型消费热点持续涌现。" 经济学家、北京万博新经济研究院院长滕泰围绕"消费繁荣与中国未来"做主题分享，他认为，提振消费 需要转变过去"重投资，重生产、轻消费"的观念，而这既需要财政政策的转型，也需要深化改革，提高 居 ...

Group 1: AI in Aluminum Production - The "AI Aluminum Master" developed by Guizhou Zunyi Aluminum Co., in collaboration with Huawei Cloud, optimizes aluminum electrolysis parameters, reducing energy consumption and operational variability [1] - The implementation of this AI model can save approximately 70 million kWh of electricity annually, translating to a cost reduction of about 40 million yuan [1] Group 2: Resource Utilization and Industry Chain Extension - Guizhou is focusing on deep processing of resources, with over 100 projects under construction, totaling more than 120 billion yuan in investment [2] - The province is enhancing the production of high-value products in the phosphate and aluminum industries, including high-strength aluminum alloys and lightweight materials for automobiles [2] Group 3: Digital Transformation in Manufacturing - Guizhou Tire Co., Ltd. has implemented intelligent technologies, resulting in a 57% reduction in quality defects and a 68% increase in production efficiency [3] - The province has approved over 60 digital transformation pilot projects, with more than 30,000 companies adopting cloud technologies, achieving a 60.1% integration level of information and industrialization [3] Group 4: Industrial Growth and Policy Support - Guizhou aims to enhance its industrial sector by focusing on both traditional and emerging industries, with a target for resource deep processing industry output to reach 330 billion yuan [3] - The provincial leadership emphasizes the importance of innovation and digital empowerment to rejuvenate traditional industries and build a modern industrial system unique to Guizhou [3]

Core Viewpoint - The article discusses the significance of turning 35 in the automotive industry, highlighting both the challenges and opportunities that come with this age milestone, particularly in relation to talent acquisition and industry evolution [4][7][22]. Group 1: The 35-Year Milestone in Careers - The age of 35 is often seen as a critical point in one's career, where individuals face increased responsibilities and pressures from both family and work [10][11]. - Many professionals, regardless of their position, struggle to balance family, career, and personal life after reaching this age [21][22]. - There is a perception that older candidates may be overlooked in favor of younger ones during the hiring process, despite their experience [21]. Group 2: Opportunities for Experienced Professionals - Contrary to common belief, the automotive industry does not uniformly impose a "35-year crisis"; in fact, many roles value experience and seniority [23][24]. - Positions such as automotive designers benefit significantly from experience, as demonstrated by renowned designers like Giorgetto Giugiaro, whose work has had a lasting impact on the industry [25][27]. - Experienced engineers, like Xiaomi's Hu Zhengnan, play a crucial role in guiding new ventures, leveraging their extensive backgrounds to avoid common pitfalls in vehicle development [30][31][33]. Group 3: Industry Evolution and Historical Context - The automotive industry has undergone significant transformations approximately every 35 years, reflecting broader economic cycles and technological advancements [66][67]. - Historical milestones, such as the introduction of the assembly line by Ford, drastically changed vehicle accessibility and societal structures [48][49]. - The current trend towards electrification and smart technology in vehicles indicates that the industry is on the brink of another major shift, expected to continue for at least the next five years [64][65]. Group 4: Strategic Moves by Companies - Great Wall Motors has initiated a targeted recruitment campaign for individuals over 35, recognizing the value of experienced talent in achieving high-quality development [36][38]. - The company's recent sales performance, including significant contributions from its premium brands, underscores the need for seasoned professionals to drive innovation and product development [39][41].

Core Viewpoint - The Geely Galaxy A7 has officially started pre-sales, positioning itself as a new benchmark for global family sedans with advanced features and competitive pricing [1][5][19] Pricing and Pre-Sale Details - The Geely Galaxy A7 offers five variants with pre-sale prices ranging from 103,800 to 133,800 yuan [1] - Customers can place orders through various official channels and enjoy benefits such as discounts and free upgrades [3] Technological Innovations - The vehicle is built on the GEA global intelligent new energy architecture and features the Thunder AI Hybrid 2.0 system, achieving a fuel consumption rate of 2L and a range exceeding 2100km [5][7] - It incorporates advanced AI capabilities, including the Star Smart Power 2.0 system, which boasts a thermal efficiency of 47.26% [7][19] Performance Metrics - The A7 has achieved a record low fuel consumption of 2.47L per 100km during a live challenge in Tokyo, surpassing the previous record held by the Toyota Prius [7][10] - The vehicle can charge from 30% to 80% in just 18 minutes, alleviating range anxiety for users [10] Space and Comfort - With a wheelbase of 2845mm and a total length of 4918mm, the A7 offers the largest interior space in its class, providing a spacious and comfortable experience [12] - It features unique luxury configurations such as a 10-layer cotton candy SPA seat and a 14-point massage system, comparable to high-end luxury vehicles [12] Design Aesthetics - The A7 continues the "Galaxy Ripple" design philosophy, blending traditional Chinese aesthetics with modern luxury [14] - The vehicle's aerodynamic design achieves a drag coefficient of Cd 0.229, the lowest in its class, enhancing fuel efficiency and range [14] Safety Features - The A7 is designed with a focus on safety, featuring a robust battery safety system and high-strength body structure [19] - It includes advanced safety technologies that exceed national standards, ensuring comprehensive protection for users [19] Market Positioning - The Geely Galaxy A7 aims to establish itself as a leading product in the mainstream family sedan market, leveraging its energy efficiency, range, spaciousness, and advanced technology to attract consumers [19]

Core Viewpoint - The luxury automotive market is undergoing a significant transformation driven by new technologies, particularly the introduction of the 900V hybrid architecture, which is reshaping the competitive landscape and consumer preferences in China [1][4][8]. Market Dynamics - The launch of the Zeekr 9X, a luxury full-size SUV, has garnered strong consumer interest, with 10,000 users paying deposits within two hours of its announcement [2]. - Traditional luxury brands are experiencing declining sales, particularly in the Chinese market, indicating a shift in consumer preferences towards innovative technologies [3][6]. Technological Advancements - The competition in the luxury car market is not just about fuel versus electric powertrains; it is fundamentally about the technological superiority and unique experiences offered to consumers [6][9]. - The Zeekr 9X is built on the Haohan-S architecture, which is the world's first 900V high-voltage hybrid architecture, allowing for significant performance improvements and addressing common shortcomings in existing hybrid models [18][19]. Performance Breakthroughs - The Zeekr 9X features a 70-degree 6C battery, achieving a CLTC range of 380 km, surpassing similar products globally [19]. - The vehicle's unique "dual-engine parallel direct drive" mode mitigates performance degradation in low battery conditions, maintaining acceleration capabilities even at extreme low power levels [19]. - The integration of a highly efficient 2.0T super hybrid engine with a peak power generator enhances the driving experience and reduces fuel consumption by up to 16% compared to traditional hybrid vehicles [19][20]. Market Positioning - The Zeekr 9X aims to redefine luxury standards by focusing on advanced technology rather than merely aesthetic design elements, which has been a common pitfall for many domestic brands [13][21]. - The vehicle's introduction is seen as a critical step for Chinese brands to penetrate the high-end market, with 70% of potential customers coming from traditional luxury brands [22]. - The success of the Zeekr 009 and the Zeekr 9X indicates a trend where technological scarcity is beginning to challenge established brand premiums in the luxury segment [22].