近日，"永领潮前 为人立新"招商蛇口北京全域服务战略发布会在京举行。凭借"会所大师" 的清晰定 位，招商蛇口完成了从 "空间建造者" 到 "生活营造者" 的蜕变。 早在行业将会所视为附加配套时，招商蛇口已通过实践对会所价值进行了重构："无会所，不高端"的理 念坚守，"每座会所皆有创新"的突破，"未入住先运营"的模式革新。20年来，从招商・公园1872的初代 探索，到亦庄高知社群专属沙龙场域，再到通州改善项目的全龄互动空间，"一项目一会所，一会所一 特色"的精准定位，已让会所成为客群生活方式的核心载体。 此次招商蛇口发布的招商玺物业服务标准与会所权益体系，更将领先性推向极致：5000㎡会所提前2年 全景开放试运营，20余个功能模块与超100项定制服务，叠加5年以上运营经验团队准入制等刚性标准， 以及针对不同客群的定制化服务。 对内，招商蛇口与招商银行定制专属金融服务，联合招商证券搭建财富管理平台，借招商积余升级物业 服务，引康莱德酒店注入奢华服务基因，靠招商局邮轮开发高端旅居产品，形成金融、生活、旅居的全 链条支撑。 对外，与新拾玖、骑域国际马术俱乐部等品牌构建无界生活联盟，让黑珍珠私宴、马术课程、高端赛事 等 ...

Investment Rating - The report maintains a "Positive" rating for the real estate sector, indicating optimism about future recovery driven by favorable policies and market dynamics [2][3]. Core Insights - The real estate industry is currently experiencing a phase of inventory reduction, with investment contraction outpacing sales decline. The report anticipates that investment recovery will be slower than in previous cycles, with projected declines in investment, new starts, and completions for 2025 [2][3][20]. - Sales metrics remain weak, with both sales area and sales amount showing declines. However, the report suggests that the industry is at a bottoming stage, with potential for demand recovery driven by proactive policies [21][34]. - Funding sources are under pressure, with a notable decline in domestic loans and self-raised funds. The report expects a gradual improvement in funding conditions as industry policies continue to relax [35][37]. Investment Analysis Summary Investment Side - From January to September 2025, total real estate investment reached 67,706 billion yuan, reflecting a year-on-year decline of 13.9%. In September alone, investment dropped by 21.3% compared to the previous month [3][20]. - New starts and construction activities also showed declines, with new starts down 18.9% year-on-year and construction down 9.4% [20][21]. Sales Side - The total sales area for real estate from January to September 2025 was 6.6 billion square meters, down 5.5% year-on-year. The sales amount reached 6.3 trillion yuan, a decline of 7.9% [21][34]. - The average selling price of commercial housing decreased by 3% year-on-year, with a slight improvement in the rate of decline in September [32][34]. Funding Side - Cumulative funding sources for real estate development from January to September 2025 totaled 7.2 trillion yuan, down 8.4% year-on-year. In September, the decline in funding sources was 11.5% [35][37]. - Domestic loans and self-raised funds saw significant declines, with domestic loans down 14.6% in September compared to the previous month [36][37].

Investment Rating - The report maintains a "Positive" rating for the real estate industry, indicating optimism about future developments and recovery in the sector [2][3]. Core Insights - The real estate industry is currently experiencing a phase of inventory reduction, with investment contraction outpacing sales decline. The report anticipates that the "Good Housing" policy will create new pathways for recovery, particularly in core cities, and will lead to a shift in business models from finance-oriented to manufacturing-oriented [2][3][21]. Investment Sector Summary - **Investment Trends**: From January to September 2025, total real estate development investment reached 67,706 billion yuan, a year-on-year decrease of 13.9%. In September alone, investment fell by 21.3% compared to the previous month [3][20]. - **New Construction**: New construction area decreased by 18.9% year-on-year, with a slight improvement in the month-on-month comparison [20][21]. - **Completion Rates**: The completion of projects showed a positive trend in September, with a year-on-year increase of 1.5% [20][21]. Sales Sector Summary - **Sales Performance**: The total sales area for real estate from January to September 2025 was 6.6 billion square meters, down 5.5% year-on-year. In September, the sales area decreased by 10.5% compared to the same month last year [21][35]. - **Sales Revenue**: The total sales revenue was 6.3 trillion yuan, reflecting a year-on-year decline of 7.9%. The average selling price of properties decreased by 3% year-on-year [21][35][33]. Funding Sector Summary - **Funding Sources**: Total funding sources for real estate development amounted to 7.2 trillion yuan, down 8.4% year-on-year. In September, the decline in funding sources expanded to 11.5% [36][38]. - **Loan Trends**: Domestic loans saw a year-on-year decrease of 14.6% in September, indicating tightening financial conditions for the sector [36][38]. Recommendations - The report recommends several companies for investment, including: 1. "Good Housing" companies: Jianfa International, Binjiang Group, China Resources Land, Greentown China, China Jinmao, Jianfa Holdings [2]. 2. Companies with potential for commercial real estate revaluation: New Town Holdings, Yuexiu Property, China Merchants Shekou, Longfor Group, China Overseas Development, Poly Developments, Huafa Group [2]. 3. Second-hand housing intermediaries: Beike-W, with a focus on I Love My Home [2]. 4. Property management firms: Greentown Services, China Resources Vientiane, China Merchants Jiyu, Poly Property, China Overseas Property [2].

行 业 研 究 2025 年 10 月 20 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -19% -10% 0% 10% 19% 29% 2024-10 2025-02 2025-06 房地产 沪深300 相关研究报告 《新房二手房成交面积环比增长，编 制 智 能 化 市 政 基 础 — 行 业 周 报 》 -2025.10.19 开发投资额降幅扩大，房企资金压力犹存 2025 年 1-9 月，房地产开发投资额 6.77 万亿元，同比-13.9%（1-8 月-12.9%）， 其中住宅开发投资额同比-12.9%，降幅持续扩大，新开工数据下滑、三季度以来 销售回暖不及预期仍影响投资意愿。2025 年 1-9 月，房地产开发企业到位资金 7.23 万亿元，同比-8.4%（1-8 月-8.0%），其中国内贷款、自筹资金、定金及预收 款、个人按揭贷款累计同比分别-1.4%、-9.3%、-10.3%、-10.6%（1-8 月+0.2%、 -8.9%、-10.5%、-10.5%），除定金及预收款外其他来源资金同比降幅均扩大或增 速转负，在销售数据走弱情况下，房企销售回款压力仍较大。 《新房成交面积同环比下降， ...

Group 1: Macro Economic Overview - The Q3 economic slowdown aligns with expectations, with GDP growth at 4.8% year-on-year, matching consensus forecasts, and a quarter-on-quarter increase of 1.1% [3][4] - The second industry has weakened significantly, particularly in the construction sector, which is expected to show a notable decline in GDP [3][4] - Exports have rebounded, boosting industrial production, while the service sector remains resilient, with industrial added value increasing by 1.3% year-on-year in September [3][4] Group 2: Real Estate Market Analysis - New housing transactions have weakened, with a significant year-on-year decline in sales volume observed in major cities, indicating a challenging market environment [11][13] - The average transaction area of new homes in 30 major cities fell by 3% compared to the previous two weeks, with year-on-year declines of 32% and 28% compared to 2023 and 2024, respectively [13][34] - Second-hand housing prices have also shown a downward trend, with a year-on-year decline of 5.2%, although the rate of decline has narrowed compared to previous months [33][37] Group 3: Fixed Income and Fiscal Policy - National public budget revenue increased by 0.5% year-on-year in the first nine months of 2025, while expenditure grew by 3.1% [16][17] - The central government allocated 500 billion yuan to local governments from debt limits, indicating a proactive fiscal policy approach [16][18] - Tax revenue has shown steady growth, with a notable increase in securities transaction stamp duty revenue, which rose by 342.4% year-on-year [17][19] Group 4: Industry-Specific Insights - The electric vehicle and battery management sectors are experiencing growth, with companies like Huazhi Jie expanding into new application areas such as new energy vehicles and drones [22][24] - The coal industry is witnessing a price surge, with thermal coal prices nearing 750 yuan per ton, driven by seasonal demand and supply constraints [44][45] - The pharmaceutical sector, represented by Guobang Pharmaceutical, is showing steady growth in performance and profitability, indicating a robust market position [47]

Investment Rating - The report maintains an "Overweight" rating for the real estate development and real estate services sectors [6]. Core Insights - The industry is still in a bottoming and stabilizing phase, with a more optimistic view on real estate companies in core cities with abundant resources. The report highlights that while the marginal improvement in construction and sales is noted, housing prices still face downward pressure [1][2]. - The report recommends real estate stocks that align with the "good credit, good city, good product" logic, as well as leading property management companies with stable dividends and performance [1]. Summary by Sections Real Estate Development - In September, real estate development investment saw a year-on-year decline of 21%, which is a 1.8 percentage point increase in the decline compared to August. Cumulatively from January to September, the year-on-year decline is 14% [2]. - The land market showed marginal improvement in September, with transaction area and transaction amount down by 1% and 7% year-on-year, respectively, compared to declines of 25% and 31% in August [2]. - New construction in September decreased by 14% year-on-year, but the decline narrowed by 6 percentage points compared to August [2]. Sales Performance - The sales amount in September saw a year-on-year decline of 12%, which is a 2 percentage point narrowing from August. Cumulatively, from January to September, the year-on-year decline is 8% [3]. - The new housing price index in 70 cities decreased by 2.7% year-on-year in September, with a 0.3 percentage point narrowing from August [3]. Cash Flow Situation - In September, the cash inflow for real estate companies decreased by 12% year-on-year, although the decline narrowed by 0.4 percentage points compared to August. Specifically, deposits and prepayments fell by 9% year-on-year, while personal mortgage loans decreased by 11% [4]. - The overall cash flow situation for real estate companies remains to be improved, as domestic loans saw a significant decline of 15% year-on-year in September [4].

Investment Rating - The industry investment rating is "Outperform the Market," indicating that the industry index is expected to perform better than the market by more than 5% over the next six months [7]. Core Insights - The report highlights that the sales decline in September has narrowed, with the total sales area of commercial housing reaching 85.31 million square meters, a year-on-year decrease of 10.5%, which is a slight improvement from August [5]. - The total sales amount in September was 802.5 billion yuan, down 11.8% year-on-year, but the decline has narrowed by 2.2 percentage points compared to August [5]. - The report indicates that the inventory of unsold commercial housing has continued to decrease, with a total of 760 million square meters at the end of September, marking seven consecutive months of reduction [5]. - Overall, the real estate market is moving towards stabilization, but the recovery process will take time, with key measures including interest rate cuts and cost reductions to enhance rental returns [5]. Summary by Sections Sales Performance - In September, the sales area and amount showed a year-to-date decline of 5.5% and 7.9%, respectively, but these figures are less severe compared to the full year of 2024 [5]. - The sales area in September was 85.31 million square meters, and the sales amount was 802.5 billion yuan, reflecting a narrowing decline compared to previous months [5]. Investment and Construction - New construction starts in September decreased by 14.4% year-on-year, but the decline has narrowed by 5.9 percentage points from August [5]. - The completion of projects increased by 1.5% year-on-year, showing a significant improvement of 22.9 percentage points compared to August [5]. - Real estate investment saw a year-on-year decline of 21.3%, with the decline expanding by 1.7 percentage points from August [5]. Financial Aspects - The report notes that funding for real estate development has decreased by 11% year-on-year, with domestic loans down by 14.5%, indicating a tightening financial environment [5]. - The report emphasizes that the stability of the investment sector is still dependent on improvements in sales and funding [5]. Investment Recommendations - The report suggests focusing on quality real estate companies such as China Overseas Development, China Merchants Shekou, and others, which are expected to benefit from market rotation and recovery [5].

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Views - The report indicates that the new housing sales prices in 70 cities have seen a month-on-month decline, while the year-on-year decline has narrowed. The first-tier cities have experienced an expanded decline in new housing prices. For second-hand housing, the month-on-month decline has remained stable, but the year-on-year decline has also narrowed. The overall real estate market is moving towards stabilization, supported by various policies aimed at halting the decline [8][29]. Summary by Sections New Housing Price Trends - In September 2025, the month-on-month decline in new housing prices for first, second, and third-tier cities was -0.3%, -0.4%, and -0.4% respectively, with the overall decline for 70 cities at -0.4%, which is an increase of 0.1 percentage points compared to August. Year-on-year, the declines for first, second, and third-tier cities were -0.7%, -2.1%, and -3.4%, with the overall year-on-year decline for 70 cities narrowing by 0.3 percentage points to 2.7% [5][15][17]. Second-Hand Housing Price Trends - The month-on-month decline in second-hand housing prices for 70 cities was -0.6%, remaining stable compared to the previous month. Year-on-year, the decline was -5.2%, which is a reduction of 0.3 percentage points. The first, second, and third-tier cities saw year-on-year declines of -3.2%, -5.0%, and -5.7% respectively, with all declines narrowing compared to August [6][21][24]. Investment Recommendations - The report suggests focusing on companies with strong credit ratings that can cater to improving customer demand, such as Greentown China, China Merchants Shekou, China Overseas Land & Investment, and others. It also recommends companies benefiting from both residential and commercial real estate recovery, such as China Resources Land and Longfor Group. Additionally, it highlights quality property management firms under the "Good House, Good Service" policy [8][30][32].

Core Insights - The real estate service sector experienced a slight decline of 0.09% on October 20, with Zhujiang Co. leading the drop [1] - The Shanghai Composite Index closed at 3863.89, up 0.63%, while the Shenzhen Component Index closed at 12813.21, up 0.98% [1] Stock Performance - Zhongtian Service (002188) saw a closing price of 5.89, with an increase of 2.08% and a trading volume of 88,600 shares [1] - Nandu Property (603506) closed at 12.98, up 1.88%, with a trading volume of 42,800 shares [1] - Shilianhang (002285) closed at 2.29, up 1.33%, with a trading volume of 274,200 shares [1] - Zhujiang Co. (600684) closed at 5.46, down 3.87%, with a trading volume of 398,100 shares and a transaction amount of 221 million [2] Capital Flow - The real estate service sector saw a net outflow of 102 million from main funds, while retail investors contributed a net inflow of approximately 97 million [2][3] - Zhujiang Co. experienced a significant net outflow of 34.95 million from main funds, accounting for a 15.79% decrease [3] - The net inflow from retail investors for Zhujiang Co. was 39.02 million, representing 17.63% of the total [3]

Macro Analysis - The land market remains sluggish, dragging down local government fund revenues, which are significantly lagging behind previous years [2] - The acceleration of fund activation post-special bond issuance is reflected in a substantial year-on-year decrease in fiscal deposits, aiding in improving narrow liquidity and stabilizing infrastructure investment growth for the year [2] - The combined effect of policy financial tools and the use of local debt limits amounts to 1 trillion yuan, positively impacting credit expansion and investment [2] Strategy Insights - The market is likely still in a bull phase, although it may enter a wide fluctuation stage in the short term, with the current maximum drawdown being 4.01%, which is within historical levels [4] - Short-term focus should be on defensive and consumer sectors, while mid-term attention should shift to TMT and advanced manufacturing [4] Bond Market Overview - The issuance of credit bonds increased significantly, with 379 bonds issued totaling 433.33 billion yuan, a 206.54% increase compared to the previous period [5] - The secondary market for REITs saw a notable decline, with the weighted REITs index closing at 181.3, reflecting a weekly return of -1.42% [4][5] Real Estate Sector - In September, the transaction area of commercial residential properties in 30 core cities was 10.8 million square meters, down 1.2% year-on-year but up 22.2% month-on-month, with an average transaction price of 24,133 yuan per square meter, up 1.9% year-on-year and 1.5% month-on-month [9] - The second-hand housing market in 15 core cities saw a transaction area of 12.23 million square meters, up 15.5% year-on-year and 2.6% month-on-month [9] Electric New Energy Sector - The electric new energy sector is experiencing increased volatility due to fluctuating tariff policies, with the storage and lithium battery segments remaining the most promising [10] - High-tech developments, such as the 800VDC distribution architecture by Nvidia, are expected to influence the sector's future trends [10] Non-Ferrous Metals Sector - Global copper inventories reached a near five-year high, with supply constraints expected to keep prices elevated despite potential short-term volatility due to trade tensions [11] - Recommendations include companies like Zijin Mining and Luoyang Molybdenum, with a focus on the recovery of demand in Q4 [11] Chemical Industry - The supply-demand dynamics for lithium hexafluorophosphate are improving, with prices expected to rise, suggesting a focus on leading companies in this segment [13] - The oil and gas sector shows resilience in pricing, particularly for the "three barrels of oil," with expectations for natural gas consumption to recover in the upcoming winter [12] Company Research - Jianfa Property reported a sales figure of 95.6 billion yuan for the first nine months, a year-on-year increase of 12.1%, with a strong outlook for project deliveries [14] - China Jiemao's sales reached 80.7 billion yuan, up 27% year-on-year, indicating robust performance and growth potential in property management projects [15] - Huayou Cobalt achieved a net profit of 4.22 billion yuan in the first three quarters, a 39.6% increase year-on-year, with strong future profit projections [16] - Zijin Mining's net profit for the first three quarters was 37.86 billion yuan, reflecting a 55.5% year-on-year growth, with positive forecasts for the coming years [17]