"28天新鲜购"，让奶粉罐有了温度：从智慧牧场的奶源管 理，到智能工厂的柔性生产，再到"一盘货"的渠道创新，最终 抵达消费者的精准多元的服务，伊利构建了一个数智化驱动的 完整服务生态。 作者：王刚 封图：图片资料室 深夜，河北保定的李女士点开手机里的监控软件——又到了孩子吃夜奶的时间。屏幕里，老人正为 孙子冲泡奶粉，罐子就敞开着放在桌上。她的心微微一紧。离家在外打工，孩子的吃奶问题成了她 最揪心的牵挂：爷爷奶奶喂的量够不够？奶粉是不是快过期了？老人记不记得添辅食？ 在与会员的日常交流中，伊利婴配粉的工作人员捕捉到了李女士的焦虑。她的孩子自出生吃的就是 伊利奶粉，她也成为了伊利会员。李女士逐渐发现伊利的服务不止于产品：即便是妈妈群里的寻常 吐槽，也能得到工作人员的悉心回应。 很快，李女士收到了反馈：伊利旗下三款奶粉提供"28天新鲜购"服务，能确保送到手的奶粉生产 日期在28天以内。伊利的客户服务会精准跟踪用户的需求，在奶粉将尽时提醒补货、在需要添加 辅食时给予指导、在遇到喂养问题时答疑解惑……李女士紧绷的弦，终于松下来了。 事实上，李女士的焦虑并非个例，它隐藏在无数客服追问和直播间留言里——"能不能给我货架上 ...

Core Insights - The article highlights the launch and significance of Yili's "28-Day Fresh Purchase" program, which aims to ensure that infant formula is delivered to consumers within 28 days of production, addressing consumer concerns about freshness and expiration dates [3][4][17] - Yili has achieved a historic breakthrough in the infant formula market, securing the number one market share while focusing on enhancing freshness and consumer experience [3][17] Group 1: Consumer Insights - Many parents, like Ms. Li, express anxiety over the freshness and expiration of infant formula, leading to increased demand for products with shorter shelf lives [2][3] - Yili's customer service has effectively captured consumer feedback, transforming it into actionable insights that drive product and service improvements [3][4] Group 2: Supply Chain Innovations - The "28-Day Fresh Purchase" program represents a significant shift in the supply chain, optimizing product freshness from production to delivery [3][6] - Yili has implemented a sophisticated logistics strategy, allowing for rapid delivery and ensuring that even remote areas receive products within the promised timeframe [7][8] Group 3: Production and Technology - Yili's production process has been restructured to support high-frequency, small-batch production, enabling the company to meet the demands of the "28-Day Fresh Purchase" initiative [9][10] - The introduction of an Advanced Planning and Scheduling (APS) system has enhanced production efficiency, allowing for real-time adjustments based on demand and supply chain conditions [10][11] Group 4: Market Position and Future Outlook - Yili's commitment to freshness and quality is expected to drive significant sales growth for the "28-Day Fresh Purchase" products by 2025 [15][16] - The initiative positions Yili as a leader in redefining industry standards, shifting the focus from merely selling products to providing comprehensive parenting services [17][18]

消息面上，近日，吉宏股份在互动平台回答投资者提问时表示，公司在全国经营11个大型包装生产基 地，与国内外食品、饮料、餐饮、日化等多个快消品细分领域行业龙头企业包括旺旺集团均建立长期稳 定的合作关系。东北证券此前指，作为国内纸制快消品销售包装龙头，公司深度绑定伊利、瑞幸、麦当 劳等头部客户。海外拓展方面，2024年与VENUSTRADINGFZCO在阿联酋、阿曼建设生产基地及贸易 平台，虽仍处建设期，但已推动包装业务在2025年上半年实稳健增长，打破此前三年停滞态势，为未来 业绩增添加长期稳定性。 吉宏股份（002803）(02603)涨超6%，截至发稿，涨6.05%，报13.15港元，成交额3520.45万港元。 ...

Core Insights - The article emphasizes the increasing importance of Corporate Social Responsibility (CSR) as a strategic component for companies, influenced by the United Nations' Sustainable Development Goals (SDGs) and ESG investment mechanisms [1] Group 1: Key News - Anta Group collaborates with the UN Refugee Agency to provide humanitarian aid to 300,000 displaced youth [3] - The "One Kilometer River Protection" public welfare project successfully concludes, showcasing cross-sector collaboration for environmental protection [3] Group 2: Environmental Protection - The "One Kilometer River Protection" project, initiated by FedEx and the China Environmental Protection Federation, successfully concludes with activities across 15 cities, involving over 3,000 volunteers [4] Group 3: Education Charity - Anta Group's humanitarian project "Moving for Change" benefits 300,000 displaced youth in Africa and will continue for another three years [6] - ECCO's "Dream Journey" initiative provides support to children in Heilongjiang, emphasizing companionship and community engagement [8] - Yili and Lenovo launch the "Eco Solutions" initiative, donating 160,000 boxes of student milk to support nutrition for students in Inner Mongolia [10] Group 4: Public Health - Shanghai Auntie concludes its "Five Colors Slow Nourishment" program, promoting mental and physical well-being through a series of courses [12] - Mengniu's Yili C brand receives a health certification, reinforcing its commitment to gut health through professional nutrition [14] Group 5: Pet-Friendly Initiatives - Champion's premium brand ACANA launches a new cat food line, contributing to the development of a pet-friendly ecosystem [18] - Xiaoxianyu's "Help Stray Cats Find Homes" initiative is recognized as an outstanding case for responsible practice in 2025 [19] Group 6: Other - Anta Group and the Min Foundation are awarded the highest 5A rating for social organizations, reflecting their operational standards and public trust [20]

在呼和浩特敕勒川生态智慧牧场里，奶牛们正享受着前所未有的舒适生活：智能风机+喷淋系统自动调 节牛舍温度，清粪机器人每小时清扫环境，精准饲喂系统按"牛"定制营养餐，甚至每天还有轻音乐相 伴……这套由"伊起牛智慧牧业管理系统"构建的数字化养殖体系，为奶牛提供六大福利，保证饮水、空 间、休息、采食等方面的舒适，不仅让奶牛日均产奶量突破45公斤，更使牛奶品质全面优于欧盟标准。 伊利敕勒川生态智慧牧场 智能环境：四季如春的"牛舍豪宅" 奶牛在松软的卧床上休憩 精准饲喂：定制化的"米其林大餐" 舒适的环境养出健康的奶牛，健康的奶牛才能产出营养的好奶。通过"伊起牛智慧牧业管理系统"，牧场 管理人员可通过手机APP实时查看牛舍温湿度、奶牛健康数据、饲料库存等几千项指标，实现"一键 式"远程管理。无人牛舍更是智慧牧场的升级版，1个人能轻松管理150头奶牛，达到全球领先水平。管 家、保安、保姆和医生24小时随时待命，全方位守护奶牛的健康生活。 全自动智能喷淋系统 伊利敕勒川生态牧场内的全智能无人牛舍 牧场通过物联网传感器实时监测牛舍环境，当温度超过18℃，智能风机自动启动；超过22℃，喷淋系统 立即降温；冬季则通过智能防风帘自动 ...

Core Insights - The "2025 New Consumption Conference" held in Shanghai focused on exploring new trends, scenarios, and growth in the consumer market, emphasizing sustainable growth amidst market restructuring [1] Group 1: Event Overview - The conference gathered representatives from well-known companies and investment institutions, including Yili, Adidas, Luckin Coffee, Meituan, and Kuaishou [1] - Key discussions revolved around the core topic of discovering sustainable growth drivers in the evolving consumer landscape [1] Group 2: IP Strategy and Implementation - Zhou Peimin, COO of Superstar Legend Group, highlighted the importance of connecting consumers' emotional values and interest communities through celebrity IPs, using the example of the "Zhou Classmate" IP, which appeals to a wide age range from post-05 to 70s [1] - The "IP + Cultural Tourism and Commercial Performance" integration model was exemplified by the "Le You Shanghai: Finding Zhou Classmate" event, which attracted nearly 1.45 million participants and significantly boosted local business traffic and revenue [2] Group 3: Ecosystem Development - Zhou Peimin elaborated on the company's IP operation strategy, emphasizing the need for emotional resonance and user growth balance through innovative content that connects brands and IPs [3] - Collaborations with various entities, such as Yushutech and the Shanghai Museum, aim to bridge traditional culture with younger generations and expand consumer demographics [3] - The company is progressively building an ecosystem centered around IP, integrating content, technology, and consumption, with a vision to become a global IP development and operation platform [3]

Group 1 - Inner Mongolia Longzhuo Investment Co., Ltd. and Inner Mongolia Yonghao Investment Co., Ltd. have recently been established, both with the same legal representative, Uyun Dalai [1] - The business scope of both companies includes enterprise management, management consulting, and investment activities using their own funds [1] - Both companies are wholly owned by Yili Group (stock code: 600887) according to the equity penetration analysis [1]

食品饮料行业 策略报告 看好（维持） 食品饮料2026：大年起点，持旧迎新 ——食品饮料2026年度策略报告 日期：2025年12月19日 姓 名 李耀 邮 箱 liyao@orientsec.com.cn 电 话 021-63325888 执业证书编号 S0860525100001 东方证券股份有限公司 食品饮料2026：大年起点，持"旧"迎"新" • 食品饮料2026：大年起点易涨难跌，核心矛盾在于业绩。我们认为，食品饮料2021-2024年主要在于通过业绩释放来去化估值泡沫，站 在2025年末，板块估值回到历史区间底部，但消费力低迷等因素导致板块处于业绩下修区间，板块核心矛盾回归分子端，也即是业绩。 • 分子端：从结构红利到总量修复，持"旧"迎"新"。我们认为，伴随经济结构转型及居民资产负债表修复，2026年有望成为需求侧的拐 点，在一定时间内，消费的"需求侧L型"与消费的"结构性"特征或将共存，新消费业绩景气延续，旧消费业绩出清；伴随时间展开，消 费有望呈现总量修复与结构性繁荣共存局面，传统消费与新消费均有望实现业绩上修，其中传统消费有望释放业绩弹性。 • 持"旧"：需求探底、经营改善，传统消费将迎来 ...

行业目前仍处于深度调整期，龙头公司纷纷采取措施稳价格、稳渠道，有利于加速行业筑底出清。中短 期来看，2025Q4—2026Q1受2026年春节较晚，酒企报表端、渠道端继续出清等影响，预计2026Q2龙头 公司将在低基数下迎来触底回升。经过前期调整，目前白酒板块估值处于近10年来10%左右分位数水 平；龙头公司注重股东回报，加大分红，板块中长期投资价值逐步显现。建议关注贵州茅台、五粮液、 泸州老窖、山西汾酒、今世缘、古井贡酒等。 大众品方面，10月CPI同比转正，11月CPI食品项转正；社零受益国庆中秋双节影响，餐饮、文旅等服 务消费表现较为亮眼。乳制品、调味品、啤酒等传统板块龙头表现平稳，行业需求端虽有压力，但成本 端仍保持低位；零食、软饮料等新消费板块依然保持较快增速，景气持续。未来，随着扩内需政策的逐 步落地，若CPI延续10月、11月趋势逐步上行，物价走出通缩，传统消费龙头有望迎来触底回升。建议 关注海天味业、伊利股份、青岛啤酒、东鹏饮料、安琪酵母、妙可蓝多等。 （以上内容仅供参考，不作为投资决策依据。投资有风险，入市需谨慎。） 晨报讯（南京晨报/爱南京记者 许崇静）近期，中央经济工作会议明确将"坚持内 ...

Core Insights - Tencent Cloud has been recognized as a "Leader in the First Quadrant" by IDC, making it the only Chinese company in this category, surpassing many global competitors [1][17]. Group 1: Conversational AI Applications - Conversational AI is highlighted as a key application of generative AI, enhancing customer service externally and improving employee efficiency internally [4][19]. - The Asia-Pacific region presents significant challenges for the deployment of conversational AI due to its linguistic diversity, cultural variety, and complex regulations [4][19]. - Tencent Cloud's conversational AI products have demonstrated improved efficiency, such as a 5% increase in the resolution rate of customer service queries for DHL, reducing the need for human agents by 200 per day [4][19]. Group 2: Industry Collaborations - Tencent Cloud has partnered with Huazhu Group to create a "24-hour digital concierge" app, enhancing customer service across various hotel operations [9][22]. - An intelligent investment assistant developed in collaboration with a leading brokerage firm has processed nearly 2 million user inquiries, tripling user penetration rates [9][23]. - A specialized automotive agent created with FAW Toyota provides detailed maintenance guidance, significantly improving service interaction and problem resolution rates [9][24]. - Collaboration with Yili Group has led to a smart shopping assistant that increased click-through rates by 15.7% and order numbers by 26%, with a 39% rise in conversion rates for direct orders [9][27]. Group 3: Regional Expansion and Impact - Tencent Cloud's conversational AI applications have expanded across regions including Hong Kong, Macau, Singapore, and Indonesia, impacting various industries such as automotive manufacturing, cross-border logistics, pharmaceutical retail, and financial insurance [4][15][29].