Core Viewpoint - The article highlights various marketing strategies and initiatives taken by different automotive brands in China during September 2025, showcasing how they leverage significant events and collaborations to enhance brand visibility and consumer engagement [4][5][6]. Group 1: Red Flag's Marketing Strategy - Red Flag's actions during the 93rd National Day parade included returning nearly 80 ceremonial cars to their owners, accompanied by a thank-you letter and a detailed vehicle inspection, which fostered a sense of pride among car owners [4][5]. - The brand's approach of combining emotional marketing with tangible actions has created a strong connection between the owners and the Red Flag brand, setting it apart from competitors who also attempted to capitalize on the event [5][6]. Group 2: Deep Blue's Brand Positioning - Deep Blue launched a promotional video titled "Running Chinese Cars," which honored 27 automotive brands while subtly positioning itself, emphasizing the collective growth of the Chinese automotive industry [6][9]. - The marketing strategy reflects a shift from aggressive competition to a more collaborative approach, aligning with the brand's new identity as a state-owned enterprise [9][10]. Group 3: Zeekr's Global Outreach - Zeekr hosted a "Global First Luxury Electric Car Diplomat Experience" event, inviting diplomats from 40 countries to experience its vehicles, aiming to establish a strong association with luxury and enhance its global presence [11][12]. - The event generated significant online engagement, with related topics on social media reaching over 210 million views, indicating a successful branding effort [14]. Group 4: NIO Day 2025 - NIO Day 2025 focused on the theme of "Growth," involving extensive user participation in creating a song and documentary, which reflects the brand's commitment to community and user engagement [15][17]. - The event was strategically timed to address year-end sales pressures and improve brand perception amidst challenges faced earlier in the year [17][18]. Group 5: Lantu's Cultural Integration - Lantu's "Era Fashion Night" showcased its vehicles in a culturally rich setting, emphasizing the integration of Chinese aesthetics with modern technology, aiming to establish a unique brand identity [19][20]. - The event highlighted Lantu's commitment to creating a luxury brand that resonates with Chinese cultural values, which is crucial in a competitive high-end market [22]. Group 6: Li Auto's Brand Evolution - Li Auto announced a partnership with celebrity Yi Yangqianxi, marking a shift in its marketing strategy from product-driven to a dual approach that includes brand ambassadors to attract younger consumers [23][26]. - This change comes in response to declining sales and aims to reposition the brand in the eyes of a younger demographic, enhancing its appeal [26][27]. Group 7: Leap Motor's Innovative Collaboration - Leap Motor collaborated with IKEA for a pop-up event, focusing on the concept of "space" in automotive design, which aligns with contemporary consumer preferences for lifestyle-oriented products [28][31]. - The event successfully increased foot traffic and sales, demonstrating the effectiveness of experiential marketing in the automotive sector [31]. Group 8: Great Wall's Endurance Race - Great Wall Motors' founder participated in a challenging endurance race, showcasing the reliability of its vehicles and reinforcing the brand's commitment to quality and performance [32][36]. - This hands-on approach by the founder enhances brand credibility and connects with consumers on a personal level, promoting a culture of adventure and resilience [36][37]. Group 9: BYD's Youth Engagement - BYD's "I Di New Generation 2025" event aimed to reshape its image by highlighting the talents of its young employees, fostering a connection with the younger audience [38][41]. - The initiative reflects BYD's strategy to engage with younger consumers through innovative and entertaining formats, moving away from traditional marketing methods [41]. Group 10: Xiaomi's Strategic Shift - Xiaomi's founder delivered a speech outlining the company's strategic shift towards becoming a "hardcore technology company," aiming to redefine its market position amidst challenges in the automotive sector [42][45]. - The speech, however, faced criticism for lacking substance and failing to address product-related issues, which negatively impacted investor confidence [45][46].

不同国家和地区在政策法规、质量标准、数据安全等方面存在显著差异，这些差异对中国汽车企业来说，稍显陌生，这给中国汽车出海带来了巨大挑 战。 周玉林在演讲中举了例子，欧洲对数据隐私保护极为严格，美国对汽车安全要求苛刻，东南亚市场更注重性价比和耐用性。这些差异要求中国汽车企业 必须具备强大的政策研究能力和合规认证体系。 近年来，地缘政治博弈和贸易保护主义的抬头，给中国汽车出海带来了诸多不确定性。国内汽车曾经大量出口俄罗斯市场，2025年以来，俄罗斯市场监 管趋严和汇率波动导致中国汽车出口下滑；墨西哥市场因美国施压提高关税，给中国汽车出口带来巨大压力。此外，各种形式的贸易壁垒和技术壁垒也层出 不穷，增加了中国汽车出海的难度和成本。 中国汽车企业在海外市场也面临本地化与文化融合的挑战。如何在保持产品竞争力的同时，融入当地文化，获得消费者的认可和信任，是中国汽车企业 必须解决的问题。 中国汽车出海已是大势所趋，国内汽车排行前20名的企业，鲜有不出海的。与日本、欧美等国的汽车企业相比，中国汽车出海的经验不足，如何出海成 为摆在国内汽车企业面前的一道必解之题。 9月27日，第七届世界新能源汽车大会(WNEVC)在海口召开，在 ...

（文/观察者网 张家栋 编辑/高莘） 三 一重工电动卡车 金融时报 与乘用车相似的是，国内汽车市场动力形式结构的转变，正在成为推动中国卡车出海的最大动力。 据数据提供商《商用车世界》的数据，今年前八个月，柴油卡车约占中国卡车销量的51%，而2023年同 期这一比例为75%。相比之下，电动卡车的普及率已从两年前的4%飙升至约24%。 今年5月，宁德时代董事长曾毓群也曾表示，到2028 年，中国销售的所有新卡车中有一半将是电动卡 车，该预测预示着全球重型货车市场将发生巨大变革。 尽管曾毓群的预测或许掺杂着对于自身卡车电池产品的营销话术，但在客观增长的新能源卡车销量占比 背后，是中国汽车产业链在电动化技术上的领先。 《金融时报》称，电池成本的大幅下降和续航里程的提升对中国电动卡车的繁荣至关重要。同时，中国 为柴油卡车提供的以旧换新补贴，地方政府为电动汽车划拨专用车道，也帮助中国企业实现规模化发 展。 资料显示，三一重工在2021年正式开启电动卡车业务，如今在国内市场已经占据约16%的市场份额，目 前，该企业已投资约220亿元人民币发展电动卡车业务。其长沙工厂一期年产能约为15万辆，并计划在 未来五年内将产能翻一番， ...

9月25日，随着清脆的锣声回荡，奇瑞汽车正式登陆港股，完成了向资本市场重要参与者的关键一跃。 奇瑞汽车的崛起，并非个例，而是中国汽车产业全球化浪潮的缩影。《证券日报》记者曾在阿姆斯特丹 的晨光里，看到极氪流线型车身穿梭在运河旁的车流中；也曾在抵达新加坡樟宜机场时，见到三辆比亚 迪汉EV正依次补能。一个个随处可见的鲜活场景，都在展示着中国汽车全球化的新故事。 北方工业大学教授、汽车产业创新研究中心主任纪雪洪在接受《证券日报》记者采访时表示，如今的中 国汽车，正以远超市场预期的速度，打破传统全球汽车产业格局。从最初单纯的产品出口，到如今主动 输出技术标准、供应链体系、创新商业模式，整个中国汽车产业链组成"出海舰队"驶入海外市场，参与 全球供应链，在协作共荣之路上走得扎实而坚定。 中国国际贸易促进委员会汽车行业分会助理会长柴占祥预计，2025年，中国汽车出口量将突破600万 辆，继续保持全球第一。 从"跟随"到"引领" 在多种"出海"模式的助力下，中国汽车出口量从2021年开始突飞猛进，每年都有百万辆的增量。中国汽 车工业协会数据显示，今年1月份至8月份，我国汽车出口总量达429.2万辆，同比增长13.4%。其中， ...

长安汽车欧洲事业部常务副总经理殷刈在接受《证券日报》记者采访时表示："在新能源、智能化、设 计造型等核心领域，中国车企已掌握主动权，走出一条差异化的竞争之路。" 9月25日，随着清脆的锣声回荡，奇瑞汽车正式登陆港股，完成了向资本市场重要参与者的关键一跃。 奇瑞汽车的崛起，并非个例，而是中国汽车产业全球化浪潮的缩影。《证券日报》记者曾在阿姆斯特丹 的晨光里，看到极氪流线型车身穿梭在运河旁的车流中；也曾在抵达新加坡樟宜机场时，见到三辆比亚 迪汉EV正依次补能。一个个随处可见的鲜活场景，都在展示着中国汽车全球化的新故事。 北方工业大学教授、汽车产业创新研究中心主任纪雪洪在接受《证券日报》记者采访时表示，如今的中 国汽车，正以远超市场预期的速度，打破传统全球汽车产业格局。从最初单纯的产品出口，到如今主动 输出技术标准、供应链体系、创新商业模式，整个中国汽车产业链组成"出海舰队"驶入海外市场，参与 全球供应链，在协作共荣之路上走得扎实而坚定。 中国国际贸易促进委员会汽车行业分会助理会长柴占祥预计，2025年，中国汽车出口量将突破600万 辆，继续保持全球第一。 从"跟随"到"引领" 中国汽车"出海"的叙事要从最初的代工 ...

中国汽车出海是大势所趋，而在出海过程中，有哪些注意事项？近日，在2025中国汽车产业发展（泰达）国际论坛上，多位行业专家及企业高管提及出海相 关话题，建议企业要以共赢、双赢的方式"走出去"。 （中国汽车动力电池产业创新联盟理事长董扬） 江汽集团国际事业部经营管理部副部长陈伟也提到，中国品牌"内卷外挂"影响了可持续出海，一方面这种激烈的内部竞争会持续传导至供应链端，可能会影 响到零部件质量的稳定性和可靠供应，同时也会损害整体产业生态的健康度。另一方面，过多依赖价格的竞争也会容易引起海外消费者对中国品牌信任度的 下降，不利于在国际市场建立长期高质量与可信赖的品牌形象。 中国汽车动力电池产业创新联盟理事长董扬称，中国汽车企业出海时，一是要控制出口速度，"走慢一点，不要对当地造成巨大冲击"；二是要给当地解决就 业问题，贡献税收；三是需要政府发挥管理作用，多方综合治理，包括国内反内卷，建议多部门协同。 长城汽车股份有限公司 CTO 吴会肖则指出，汽车产业天生具备全球化基因，"十五五" 是中国汽车品牌成为世界品牌的关键期，全球化需从单一的产品出 口，升级为技术、品牌、制造、供应链与文化价值的生态出海，需适配不同市场的法规 ...

Group 1: Challenges in Internationalization of Chinese Automotive Industry - The rise of regional integration and the trend of multi-center globalization will lead to increased fragmentation in industry standards, markets, and supply chains [2] - Trade protectionism is intensifying, with multiple countries imposing tariffs and raising technical standards, which undermines China's price advantage and increases compliance complexity [3] - The phenomenon of "involution" among Chinese brands may affect sustainable international expansion, potentially impacting supply chain quality and reducing trust among overseas consumers [4] Group 2: Data Cross-Border Issues - As the scale of Chinese automotive exports continues to grow, the competition over trade rules and digital economy regulations between China, the US, and Europe is intensifying, making data cross-border a critical issue for the automotive export industry [5] - There are currently about 146 countries that have enacted over 190 data security-related laws and regulations, with increasing demands for data localization and stricter compliance requirements [5] Group 3: Battery Recycling and Compliance - The rapid development of the new energy sector has positioned China as a leader in the lithium-ion battery industry, with manufacturing costs reduced to one-eighth of what they were a decade ago [7] - Many countries, particularly in Europe, are emphasizing the importance of battery recycling, with established regulatory frameworks that set clear requirements for recycling capacity and lithium recovery rates [7] Group 4: Intellectual Property Challenges - Despite the growth in automotive exports, China's intellectual property layout remains relatively lagging, with a noticeable increase in patent litigation against Chinese companies as export volumes rise [8] - The cost of intellectual property litigation can significantly impact profit margins, with estimates suggesting that the return on investment for intellectual property is approximately 1:10 [9] Group 5: Technical Barriers - The automotive industry faces complex and multi-dimensional technical certification barriers, especially under the trends of smart connectivity and new energy, requiring compliance with various standards [10] - New emerging barriers, such as ethical and green barriers, necessitate a comprehensive understanding of related industries to meet market entry requirements [12] Group 6: Logistics and Shipping Challenges - Roll-on/roll-off shipping remains the primary method for automotive exports, with 75% of vehicles shipped this way in the first half of the year, but domestic shipping capacity is still insufficient [13] - The number of Chinese roll-on/roll-off ships is limited, accounting for only 7.6% of the global fleet, which poses challenges for the growth of automotive exports [13] Group 7: Export Credit Insurance - Export credit insurance is a government-supported tool designed to assist domestic companies in expanding into international markets, particularly during challenging global economic conditions [14] - Companies are advised to consider various insurance products, including comprehensive export trade insurance and specific contract insurance for individual countries [14]

Core Insights - The Chinese automotive industry is accelerating its overseas expansion, with companies like BYD and Harmony Auto leading the charge in establishing international dealership networks [2][3] - Harmony Auto has recently sold 45% of its overseas electric vehicle business, iCar Group, to reduce financial risks while maintaining control over the business [6][7][8] - Despite a decline in overall revenue, Harmony Auto's overseas sales have surged, indicating a strong growth potential in international markets [5][8] Group 1: Overseas Expansion - In the first half of 2023, Chinese automotive brands have significantly increased their overseas presence, with Harmony Auto opening 100 BYD stores globally [2] - Harmony Auto has established a sales network across multiple countries in the Asia-Pacific region and Europe, with 83 operational stores in 18 countries [3] - The company has achieved notable sales figures, with 6,274 vehicles sold in 2024 from overseas markets, representing 18.9% of its total sales, a staggering increase of 146 times compared to 2023 [3] Group 2: Financial Performance - In 2024, Harmony Auto reported a total revenue decline of 5.8%, the smallest drop among eight Hong Kong automotive dealer groups [5] - The company's gross profit was 700 million yuan, with a gross margin of 4.5%, while net profit fell to a loss of 285 million yuan, a 20.8% decrease year-on-year [5] - The overseas business, while growing, has not yet generated significant profits, contributing to substantial losses for the iCar Group [8] Group 3: Strategic Asset Management - The sale of 45% of iCar Group's equity is seen as a strategic move to alleviate financial pressure and optimize the asset-liability structure of Harmony Auto [6][9] - The transaction allows Harmony Auto to maintain control over its overseas operations while reducing the burden of capital investment [8][9] - Analysts suggest that the rapid expansion of Harmony Auto's overseas network has led to increased operational costs, necessitating this asset sale to ensure sustainability [9][10]

Group 1 - The core viewpoint of the article highlights the significant growth of Chinese electric vehicle (EV) manufacturers in the European market, particularly BYD, which has surpassed Tesla in new car registrations [1][2][3] - In July, new car registrations in Europe increased by 5.9% year-on-year to 1.09 million units, with electric vehicles driving this growth, as their combined registrations rose by 39.1% [2][4] - BYD's new car registrations in July surged by 225.3% to 13,503 units across Europe, significantly outpacing Tesla, which saw a decline of over 42% in the same period [2][3] Group 2 - China's total automobile exports reached 3.68 million units in the first seven months of the year, marking a 12.8% increase, with EV exports alone reaching 1.308 million units, up 84.6% [6][7] - The share of EVs in China's total automobile exports reached a record high of 39.1% in July, indicating a shift towards more localized production and global service strategies by Chinese automakers [7][8] - Chinese automakers are increasingly investing in overseas production facilities, with BYD planning to establish an assembly plant in Malaysia and other companies like Great Wall Motors and Xpeng also expanding their global footprint [8]

中国新能源汽车出海突传利好。 欧洲汽车制造商协会（ACEA）最新公布的数据显示，今年7月，欧洲新车注册量同比增长5.9%至109万辆，创下去年4月 以来最快增速。其中，比亚迪7月新车注册量同比猛增225.3%，市场份额达到1.2%，超越特斯拉成为欧洲电动车市场的重 要参与者。新车注册量通常能反映销量表现。 目前，海外市场正在成为中国车企销量的重要增长点，今年前7个月，我国新能源汽车出口130.8万辆，同比大幅增长 84.6%。业内人士指出，中国新能源汽车"出海"正进入深水区，海外建厂、技术输出、渠道布局乃至资本运作，正成为中 国车企争夺国际市场的重要手段。 猛增超225% 当地时间8月28日，欧洲汽车制造商协会公布的数据显示，今年7月，欧洲新车注册量同比增长5.9%，达到109万辆，创下 自2024年4月以来的最快增速。 这一增长主要由新能源汽车驱动，纯电动、混动和插电式混动汽车的注册量合计同比增长39.1%，共同占据了新车注册量 的59.8%，高于去年同期的51.1%。其中，插电式混动汽车的注册量增长尤为迅猛，7月同比大幅增长52%；纯电动汽车的 注册量也增长了超过三分之一，创下自今年1月以来的最佳表现。 ...