多维布局下，大众为中国消费者交出了更加灵活多元的产品"答卷"。据齐泽凯介绍，2026年，大众汽车将提供纯电、插电式混动、增程式电动多种动力 选择。其中，纯电车型续航里程有望突破700公里；插电式混动车型纯电续航里程将超100公里；增程式电动车型综合续航里程将超1000公里。 在本次广州车展上，大众汽车便带来了两款插电混动车型的发布亮相。其中，上汽大众帕萨特ePro作为Pro家族的首款插电式混动车型，基于上汽大众 全新一代插电式混合动力平台打造，搭载了EA211 1.5T EVO II高效混动专用发动机。一汽-大众全新探岳L插电式混合动力车型则以探岳L为基础，采用了 1.5T发动机和新一代高压电池的动力组合。 第二，为适应快速迭代的"中国速度"，大众汽车通过位于合肥的大众汽车（中国）科技有限公司（VCTC）以及与CARIAD中国、酷睿程（CARIZON） 和本地伙伴的合作，目前已实现产品上市周期缩短30%。不久前，大众汽车还宣布酷睿程将在中国开展系统级芯片（SoC）的自主设计与研发，未来将应用 于支持L3级别及以上自动驾驶功能的大众品牌车型。通过推动核心技术自主化，集团可显著降低系统成本、提升开发效率并增强技术 ...

校对 赵琳 在用户服务层面，东风日产打造了燃油车首个"订交服"分立销售渠道模式，下订、提车、售后等每个环节都由专业团队负责。 此外，东风日产新能源技术架构天演架构下的首款纯电动车型N7和首款插混轿车N6也悉数亮相广州车展。周锋表示这是东风日产首次进入车展 新能源馆。 编辑 徐倩 新京报贝壳财经讯（记者王琳琳）11月21日，东风日产天籁·鸿蒙座舱在广州车展上市，新车共推出4款车型，官方指导价为13.99万元-16.79万 元。东风汽车集团有限公司副总经理党委常委、东风汽车有限公司执行副总裁、东风日产乘用车公司副总经理周锋表示，这款车型不仅是东风日 产"油电同智"战略落地第一车，也是"在中国、为中国、向全球"战略的实际成果，目标是打造"燃油智能第一车"。 天籁·鸿蒙座舱。企业供图 周锋表示，调研发现燃油车用户对燃油车的期待包括既要有熟悉的安全感，也希望体验到真正好用的智能。新车搭载可变压缩比涡轮增压发动 机，最大马力243匹，百公里加速时间为6秒。此外，新车全系标配鸿蒙座舱5，AI级语音智慧助手支持模糊语义识别。 ...

Core Insights - Volkswagen Group (China) emphasizes its commitment to the Chinese market, viewing it as a "gym" for strengthening its capabilities and competitiveness [1][6] - The company is in the "delivery phase" of its "In China, For China" strategy, focusing on launching new models and enhancing consumer experience [3][4] - Volkswagen plans to introduce 20 new energy models in China next year, with a long-term goal of 50 models by 2030, including 30 fully electric vehicles [3][4] Group 1: Strategic Focus - Volkswagen Group's global board members visited China to engage with the local market and experience new products firsthand, highlighting the importance of local insights [2][6] - The company has established its largest R&D center outside Germany in Hefei, collaborating with local partners to enhance its business model [2][4] - The "In China, For China" strategy has led to a complete business model overhaul, focusing on local development and partnerships with companies like XPeng and Horizon Robotics [2][4] Group 2: Technological Advancements - Volkswagen is developing a system-on-chip (SoC) specifically for Advanced Driver Assistance Systems (ADAS), aiming for Level 3 autonomous driving capabilities [4][5] - The China Electronic Architecture (CEA) is a key component of Volkswagen's localization strategy, developed in collaboration with XPeng [4][5] - The company plans to launch Level 2 driving assistance features by 2026 and aims for Level 3 and above by 2030, enhancing its technological edge in the market [5][6] Group 3: Market Positioning - Volkswagen aims to maintain its position as the leading international car manufacturer in China, focusing on value rather than price competition [3][5] - The company recognizes the rapid growth of the Chinese automotive market, with current sales around 24 million units expected to reach 28 million by 2030 [5][6] - Volkswagen's approach emphasizes quality and safety as primary goals, avoiding excessive price competition to ensure sustainable growth [5][6] Group 4: Local Integration and Innovation - Volkswagen's deep integration into the Chinese market has led to a significant reduction in vehicle development cycles, enhancing its global competitiveness [6][7] - The company collaborates with various local firms in battery technology, ADAS, and smart cockpit development, creating a responsive innovation ecosystem [6][7] - The "In China, For China" strategy not only supports local market commitments but also strengthens Volkswagen's global competitiveness [7][8]

Core Viewpoint - Volkswagen Group (China) emphasizes its commitment to the Chinese market, viewing it as a "gym" for strengthening its capabilities and adapting to local demands [1][12]. Group 1: Strategic Focus - Volkswagen Group has established a "localization blueprint" and is in the "delivery phase" of its strategy, aiming to launch new models that enhance consumer experience [3][6]. - The company plans to introduce 20 new energy models in China next year, with a total of approximately 30 models by 2027 and around 50 by 2030, including 30 fully electric vehicles [6][8]. Group 2: Technological Development - Volkswagen is developing a system-on-chip (SoC) specifically for Advanced Driver Assistance Systems (ADAS) to advance towards Level 3 autonomous driving [7]. - The China Electronic Architecture (CEA) is a core part of Volkswagen's localization strategy, developed in collaboration with local partners like XPeng Motors [7][9]. Group 3: Market Positioning - Volkswagen aims to maintain its position as the leading international car manufacturer in China, focusing on value rather than price competition [9][12]. - The company believes that future competition will center on the "value ratio," emphasizing quality and safety over aggressive market share acquisition [9][12]. Group 4: Local Integration - Volkswagen's strategy includes deep collaboration with local companies, enhancing its ability to respond to market changes and innovate [11][12]. - The development cycle for new models in China has been reduced to 24-30 months, improving efficiency and competitiveness in both the Chinese and European markets [11].

Core Insights - The 8th China International Import Expo (CIIE) is being held from November 5 to 10, attracting over 4,100 foreign enterprises from 155 countries and regions [1] Company Highlights - Lululemon has participated in CIIE for the second year, noting significant brand awareness growth and community engagement through yoga events across 43 cities in China [3][7] - Kao Group has been in China for 30 years and emphasizes a localization strategy, showcasing products tailored to Chinese consumer needs, with many new products produced locally [4] - LVMH has deepened its presence in China since entering the market in 1990, showcasing brands like Bulgari and Dior at CIIE to strengthen ties with the Chinese market [5] - Nike has been in China since 1981 and has witnessed the rise of Chinese sports, emphasizing its commitment to the market through the launch of new products and the establishment of the Nike China Creative Center in Shanghai [6][12] Market Trends - The demand for sports and wellness products is increasing in China, prompting Lululemon to expand its product categories beyond yoga to include running, training, tennis, and golf [7] - Shiseido introduced its first skincare brand specifically for Asian skin at CIIE, highlighting the importance of local partnerships in innovation [10] - L'Oréal's "BIG BANG Beauty Tech Co-Creation Program" aims to collaborate with startups to develop innovative beauty technology solutions, with 64% of its products sold in China being locally produced [11][12] Investment and Economic Impact - Thai company Tsingtao Group launched special edition products at CIIE, reflecting its growth from exhibitor to investor in China, with over 4.3 billion yuan invested in the last five years [13] - APP (China) has adopted a sustainable development model and plans to achieve approximately 89.4 billion yuan in sales by the end of 2024, actively participating in regional trade initiatives [13]

Core Insights - Adidas has showcased its commitment to the Chinese market by participating in the China International Import Expo for the fourth time, emphasizing its strategy of "In China, For China" [1][4] - The company has introduced innovative products and localized designs, aiming to meet the evolving demands of Chinese consumers while promoting high-quality development in the sports industry [1][4] Group 1: Event Participation and Strategy - Adidas highlighted its theme "Three Stripes Energy, Powering in China" at the expo, featuring a dedicated area for the FIFA World Cup and showcasing technological innovations in running shoes [1] - The global sales head of Adidas expressed the company's intention to continue collaborating with the Chinese government, athletes, consumers, and partners to leverage opportunities in China's sports sector [1][4] Group 2: Product Innovations - At the expo, Adidas unveiled the home jerseys for the German, Argentine, Spanish, and Italian national teams for the 2026 FIFA World Cup, emphasizing their design inspirations from history and culture [2] - The new jerseys incorporate Adidas' CLIMACOOL technology, designed to help players adapt to varying climate conditions during the World Cup [2] Group 3: Technological Advancements - The official match ball for the 2026 FIFA World Cup, named "Trionda," features a revolutionary four-panel structure and advanced side chip system for precise flight trajectories and real-time data collection [3] - This innovation aims to enhance the accuracy of officiating in matches, providing a smoother experience for fans [3] Group 4: Localized Design and Market Engagement - Over 60% of Adidas products sold in China are designed by local teams, reflecting the company's commitment to "China Creation" and local market needs [3] - Recent product lines, such as New Chinese Style and Future of Style, have gained popularity among domestic consumers and attracted interest from international markets, particularly in Japan and South Korea [3]

Core Viewpoint - The article emphasizes Estée Lauder's commitment to the Chinese market through its participation in the China International Import Expo, showcasing a comprehensive strategy that includes local R&D and innovative technology to meet consumer demands [3][19]. Group 1: Strategic Commitment - Estée Lauder's CEO highlighted the importance of deepening local R&D and technological innovation to align with Chinese consumer needs [3]. - The company presented a complete brand matrix for the first time at the expo, featuring 17 brands across various categories, demonstrating its commitment to the Chinese market [8][9]. - The theme of the expo participation, "Reshaping the New Beauty Landscape, Together Towards a Prosperous Future," reflects the company's strategic evolution from being a participant to a co-creator in the beauty industry [4][6]. Group 2: Innovative Experiences - The expo featured an interactive innovation R&D zone, celebrating 20 years of innovation in China, where attendees could engage with advanced beauty technologies [10][11]. - New products included AI skin detection tools and ultrasound skin measurement devices, enhancing consumer interaction and experience [10][11]. - The introduction of a smart makeup application showcased the company's focus on personalized beauty solutions [11]. Group 3: Product Innovation - Estée Lauder launched over a hundred new products, including several global and China debuts, addressing specific consumer needs in skincare, makeup, and fragrance [20][22]. - The "Rejuvenating Essence Oil" exemplifies the company's response to the nuanced anti-aging demands of Chinese consumers, integrating years of research into a new product [22][24]. - The company is actively developing products tailored to the high-growth potential of the Chinese market, particularly in the medical beauty sector [26][28]. Group 4: Market Performance - The latest financial report indicated a 9% organic sales growth in mainland China, highlighting the company's strong performance in the high-end beauty market [29][30]. - Seven brands under Estée Lauder achieved double-digit growth in China, with La Mer showing nearly triple-digit growth [29]. - The establishment of a dedicated China innovation R&D center and the elevation of the China market to an independent reporting region reflect the company's strategic focus on local responsiveness [30][32]. Group 5: Future Outlook - The article concludes that Estée Lauder's strategic decisions and local market engagement are not just reactive but part of a broader, proactive approach to capitalize on China's vibrant consumer landscape [32][33].

Core Insights - Adidas reported record third-quarter revenue of €6.6 billion, marking a 12% year-over-year increase in constant currency terms, excluding the Yeezy factor [1][4] - Operating profit reached €736 million, a 23% increase compared to the previous year, with a gross margin improvement of 0.5 percentage points to 51.8% [1][4] Revenue Breakdown - The sports performance and sports fashion segments both achieved double-digit growth, with footwear revenue increasing by 11%, and running products, particularly the ADIZERO0 series, seeing over 30% growth [4] - Apparel revenue grew by 16%, while accessories revenue saw a modest increase of 1% [4] Regional Performance - The Greater China region achieved revenue of €947 million in the third quarter, reflecting a 10% year-over-year growth, marking ten consecutive quarters of quality growth [4][5] - For the first three quarters of the year, global revenue reached €18.735 billion, a 14% increase, with Greater China contributing €2.774 billion, up 12% [4] Strategic Focus - The CEO emphasized the importance of local thinking for global success, highlighting the brand's focus on sports performance, fashion, and comfort [4] - The company is transitioning towards 2026, which is anticipated to be another exciting year for sports, with ongoing demand in key market segments [4] Future Outlook - Based on the strong third-quarter performance, Adidas raised its full-year guidance for 2025, expecting double-digit growth and operating profit to increase to €2 billion, up from the previous estimate of €1.7 to €1.8 billion [5]

Core Viewpoint - Adidas has achieved significant growth in the Greater China region, marking ten consecutive quarters of "quality growth" with double-digit increases in revenue [2][5]. Financial Performance - In Q3 2025, Adidas reported global revenue of €6.6 billion, the highest quarterly revenue in the company's history, with a year-on-year growth of 12% (excluding Yeezy factors) [2]. - The operating profit for Q3 reached €736 million, reflecting a 23% year-on-year increase, while the gross margin improved by 0.5 percentage points to 51.8% [2]. - For the first three quarters of the year, global revenue totaled €18.735 billion, a 14% increase year-on-year, with Greater China contributing €2.774 billion, up 12% [3]. Market Strategy - Adidas CEO Gulden emphasized the importance of localizing the brand to resonate with consumers, which has been a key driver of the company's strong performance [3]. - The company is focused on transitioning smoothly into 2026, which is expected to be another exciting year for sports, with a growing demand in the segments of sports performance, fashion, and comfort [3]. Regional Insights - The Greater China region has seen continuous growth, with Q3 revenue reaching €947 million, marking a significant milestone in the company's strategy of "In China, For China" [5]. - The brand has successfully created a positive cycle from sports to street culture, enhancing brand visibility and engagement with local consumers [3][5]. Future Outlook - Based on the strong Q3 performance, Adidas has raised its full-year guidance for 2025, expecting double-digit growth and an increase in operating profit to €2 billion, up from the previous estimate of €1.7 to €1.8 billion [6].

Core Viewpoint - The launch of the Volkswagen ID.07 marks a significant step in Volkswagen's electric transformation strategy in China, aiming to fill the gap in the sedan market and enhance brand competitiveness [1][4]. Group 1: Product Significance - The ID.07 is not just a new product but a strategic move for Volkswagen to diversify its offerings from an SUV-only approach to a dual strategy of SUVs and sedans [1][4]. - This model is expected to inject new vitality into the mid-size electric sedan market, providing consumers with a choice that balances individuality and reliability [3][10]. Group 2: Design and Technology - The ID.07 features a unique design that differentiates it from traditional Volkswagen aesthetics, with a length of 4853mm and a wheelbase of 2826mm, presenting a sleek coupe-like profile [6]. - It is the first model built on a new electronic architecture specifically designed for the Chinese market, enhancing the vehicle's responsiveness and functionality [8][10]. - The vehicle will be equipped with a single motor producing a maximum output of 170kW and will utilize high-performance lithium iron phosphate batteries from Guoxuan High-Tech [8]. Group 3: Market Strategy - Volkswagen is adapting its strategy in response to the shrinking market share of joint venture brands in the new energy vehicle sector, with the ID.07 representing a decisive move to address changing consumer demands [11][13]. - The company plans to launch three new models in key market segments by 2026, marking a transition from a single model approach to a comprehensive product matrix [13].