Core Viewpoint - The "Guangdong Goods Going Global" spring initiative aims to enhance consumer spending and expand the influence of Guangdong products, showcasing over 30 home appliance companies and their products through live streaming and on-site sales [1][3]. Group 1: Event Overview - The event took place on January 15 at the Shunde Tanzhou Convention and Exhibition Center, featuring major brands like Midea, Gree, Galanz, and Hisense [1][3]. - Sales during the live broadcast exceeded 100,000 yuan within three hours, indicating a 100% increase compared to regular sales [1][3]. Group 2: Evolution of Guangdong Goods - Guangdong goods have evolved from basic necessities to high-quality products, reflecting a shift in consumer demand from mere survival to quality and innovation [3][4]. - The evolution is characterized by three main trends: smart technology, green competitiveness, and aesthetic manufacturing [3][4]. Group 3: Strategic Changes - The Guangdong industry is transitioning from OEM to brand development, supply chain optimization, and international standards, enhancing the value proposition of Guangdong products [4]. - The initiative emphasizes not just product sales but also the transmission of quality confidence and brand value [4]. Group 4: Sales and Marketing Strategies - The initiative includes government subsidies, corporate discounts, and platform support, with companies like Gree offering up to 15% discounts and other brands providing various promotional offers [6]. - The event's success is attributed to the continuous optimization of Guangdong's industrial structure and product quality, with the home appliance sector alone exceeding 1 trillion yuan in scale [7][8]. Group 5: Regional Manufacturing Strength - Foshan was chosen as the launch site due to its concentration of advantageous manufacturing industries, contributing significantly to global production of microwaves and water heaters [8]. - The region has produced major brands like Midea and Galanz, as well as smaller innovative companies, forming a robust industrial cluster [8]. Group 6: Technological and Aesthetic Innovations - Companies are focusing on smart technology and green solutions, with products like Gree's AI-powered air conditioners and Galanz's energy-efficient appliances leading the way [11][12]. - The integration of technology and aesthetics is transforming products from mere tools to expressions of emotional and aesthetic value, enhancing user experience [13][14]. Group 7: Future Directions - Guangdong plans to continue its promotional efforts with a weekly focus on different product categories, aiming to cover all consumer needs and enhance the global reach of its products [9][14]. - The integration of cutting-edge technology, green practices, and aesthetic design is seen as essential for maintaining competitiveness in the global market [14].

1月15日，广东佛山顺德潭洲会展中心，直播间"叮咚叮咚"的下单提示音与主播"三二一，上链接"的催 促声此起彼伏。"上播3个小时成交量就突破10万元""整体销售额对比日常增长了一倍"…… 当天上午，"广货行天下"春季行动在这里正式启动，美的、格力、格兰仕、海信等来自全省的30多家家 电企业、行业商协会代表在现场展示优质产品并开展直播带货。这场线上线下联动的盛会，拉开了广东 全年促消费、拓展"广货"影响力的序幕。 "东西南北中，发财到广东。"这句上个世纪流行的俗语，见证了广货的黄金时代。从"岭南衣、广东 粮、粤家电"填补市场空白，到如今的无人机、新能源汽车与智能家电畅销全球，广货的迭代升级映射 出国人从满足温饱到追求品质的需求之变，几乎浓缩着中国数十年的消费史。 广货的进化仍在继续：格力电器的空调基于AI动态算法，可实现动态调节运行状态；格兰仕推出的多 款产品，醒目地标注着"国家一级能效"的认证。粤企正将智能化、绿色化和设计美学系统性融入产品 中，广货也沿着三条主线进化——智能牵引走向"懂生活"，绿色成就竞争力，制造美学重塑新价值。 更深层地看，"广货行天下"的逻辑正发生变化。"广东产业带早年从零件代工起步，历经 ...

Core Viewpoint - Guangdong's manufacturing sector is actively promoting its products through the "Guangdong Goods Go Global" spring campaign, aiming to enhance market presence and sales, particularly in the home appliance industry, showcasing its innovation and quality [2][3][4]. Group 1: Event Overview - The "Guangdong Goods Go Global" spring campaign will kick off on January 15, marking the beginning of the 2026 online promotional activities for Guangdong products, with 12 promotional events planned for the first quarter [2][4]. - The first event focuses on home appliances, highlighting Guangdong's significant contributions to the national market, including leading production figures in various categories [3][9]. Group 2: Industry Significance - Guangdong's home appliance industry has achieved over ten national firsts in various metrics, including production scale and patent numbers, reinforcing its status as a manufacturing powerhouse [3][9]. - The Guangdong-Hong Kong-Macao Greater Bay Area accounts for nearly 30% of the global smart home appliance market, emphasizing Guangdong's critical role in the global home appliance industry [3][9]. Group 3: Marketing Strategy - The promotional activities will utilize a dual online and offline approach, creating immersive experiences that combine live events with e-commerce platforms, enhancing consumer engagement [4][6]. - The campaign aims to not only sell products but also to create a narrative around "manufacturing aesthetics," appealing to consumers' desires for quality and innovation [4][7]. Group 4: Industry Transformation - Guangdong's manufacturing is transitioning from traditional production to intelligent manufacturing, with a focus on innovation and quality, which is evident in the home appliance sector [5][7]. - The industry has developed a robust ecosystem with a diverse range of companies, including large enterprises and SMEs, fostering continuous innovation and market vitality [5][6]. Group 5: Global Expansion - Major companies like Midea and Gree have established extensive global operations, enhancing the international influence of Guangdong products and their ability to adapt to market changes [6][8]. - The home appliance sector has created a comprehensive supply chain, from raw material production to assembly and distribution, which strengthens its resilience and competitiveness in the global market [6][8].

Core Viewpoint - Guangdong is launching the "Guangdong Goods Go Global" spring action to boost market expansion and sales for its manufacturing sector, particularly in the home appliance industry, marking a strong start to the year 2026 [1][3]. Group 1: Event Overview - The "Guangdong Goods Go Global" spring action will commence on January 15, featuring 12 promotional events, including 10 offline and 2 online, along with 18 supporting activities [3][4]. - The event aims to showcase Guangdong's home appliance industry, emphasizing its innovation and quality, and is seen as a significant commercial event for the region [3][4]. Group 2: Industry Significance - Guangdong's home appliance sector has achieved over 10 national firsts in various categories, including production volume and patent numbers, highlighting its leading position in China's manufacturing landscape [4][6]. - The Guangdong-Hong Kong-Macao Greater Bay Area accounts for nearly 30% of the global smart home appliance market, underscoring Guangdong's critical role in the global home appliance industry [4][8]. Group 3: Marketing Strategy - The promotional activities will utilize a dual approach of online and offline engagement, creating an immersive experience for consumers while adapting to digital consumption trends [5][6]. - The event will not only focus on selling products but also on experiential consumption and showcasing the aesthetic of manufacturing, aiming to reshape consumer perceptions and stimulate new demand [5][10]. Group 4: Industrial Ecosystem - Guangdong's manufacturing sector is transitioning from "Made in Guangdong" to "Intelligent Manufacturing in Guangdong," reflecting advancements in technology, design, and quality [6][8]. - The home appliance industry has established a comprehensive ecosystem, integrating production, assembly, distribution, and recycling, which enhances resilience and efficiency [9][10]. Group 5: Innovation and Quality - Companies like Midea and Gree are leading innovations in product design and functionality, catering to specific market needs and enhancing their competitive edge [10]. - The shift towards high-quality living standards is driving the demand for innovative home appliances, with products designed to meet diverse consumer preferences [10].

Core Viewpoint - Guangdong is launching the "Guangdong Products Going Global" spring action to help enterprises expand markets and boost sales, marking the beginning of the 2026 online promotion activities [1] Group 1: Event Overview - The spring action will kick off on January 15 in Foshan, featuring 12 promotional events, including 10 offline and 2 online, along with 18 supporting activities [1] - The initiative aims to showcase the brand transformation and upgrade of "Guangdong Products" [1] Group 2: Manufacturing Strength - Guangdong has established a comprehensive industrial system, covering all 31 manufacturing categories, with 15 industries, including electronic information manufacturing, ranking first in the country [1] - The province is transitioning from "Guangdong Manufacturing" to "Guangdong Intelligent Manufacturing," emphasizing digital transformation and high-end breakthroughs in traditional industries [1] Group 3: Cultural and Aesthetic Transition - The shift from "manufactured products" to "manufactured aesthetics" enhances the cultural and aesthetic value of "Guangdong Products," improving brand value and market recognition [2] - The design incorporates Lingnan cultural elements and modern aesthetic forms, contributing to the overall appeal of the products [2] Group 4: Strategic Importance - The spring action reflects Guangdong's proactive approach in the new development pattern, aiming to expand domestic demand and optimize supply structure [2] - The event's systematic and forward-looking nature includes showcasing traditional industries and enhancing brand synergy through various activities [2] Group 5: Marketing Strategy - The event employs an "online + offline" model, creating an immersive experience with live broadcasts and exclusive online sections on major platforms [3] - The initiative aims to avoid short-term promotional effects by maintaining a high frequency of events and showcasing the diverse strengths of "Guangdong Manufacturing" [3] Group 6: Consumer Engagement - The focus is not just on selling products but on creating experiential consumption that highlights "manufacturing aesthetics," reshaping consumer perceptions and generating new demand [3] - The new consumer demands will drive supply, encouraging enterprises to innovate and enhance product competitiveness [3]

Core Insights - The article highlights the transformation of Dongguan from a "world factory" to a "city of manufacturing aesthetics," showcasing the integration of design and manufacturing to enhance product value and quality [2][5][9] Group 1: Event Overview - The program "Aesthetic Journey of Dongguan Manufacturing" was broadcasted across various media platforms, featuring brands like OPPO, vivo, and Marco Polo, emphasizing the aesthetic value of Dongguan manufacturing [2] - Well-known host Sa Beining served as the "chief curator," engaging in challenges that explored the city's evolution in manufacturing aesthetics over a 120-minute live stream [2][3] Group 2: Design and Innovation - The event included discussions on "the beauty of design" and "the beauty of concepts," with examples such as Marco Polo tiles reflecting local culture and OPPO's innovative phone designs [3][5] - Dongguan's industrial ecosystem supports over 60,000 products across 34 categories, with a significant focus on precision manufacturing and smart robotics [5][8] Group 3: Strategic Goals - The city aims to implement a strategy centered on "intelligent and creative products" and "harmonious living," which reflects a commitment to merging industrial aesthetics with humanistic values [8] - The local government has outlined nine major actions to kickstart the "14th Five-Year Plan," focusing on enhancing both product design and cultural narratives [8] Group 4: Market Positioning - Dongguan is recognized as a major hub for various products, including one-quarter of the world's animation derivatives and 85% of China's trendy toys, indicating its significant role in the global market [8] - The narrative emphasizes that the evolution of manufacturing in Dongguan is not just about functionality but also about creating emotional connections and stories through products [8][9]

Group 1 - The core point of the article highlights that Dongguan, specifically Dalang, is a major hub for sweater production, with one in every five sweaters globally produced there [1][6]. - The Dalang knitting industry began in 1979 and has grown to become the largest and most complete knitting industry cluster in China, with an annual transaction volume of 72 billion yuan [2]. - The live broadcast showcased the transformation of Dongguan from a "world factory" to a "city of manufacturing aesthetics," emphasizing the artistic aspect of production through advanced technology [3][15]. Group 2 - Dalang's yarn sector leads the nation, with annual sales exceeding 1 million tons, accounting for over half of the national color yarn spot trading volume [5]. - The town has over 29,000 market entities and employs more than 200,000 people, producing 900 million sweaters annually, solidifying its market position [6]. - The core competitive advantage of Dalang lies in its "flexible production" capability, allowing regular orders to be completed in 2-3 days and high-end custom orders in just 2 hours [8]. Group 3 - E-commerce sales in Dalang have surpassed 10 billion yuan, with a "small order quick response" model enabling traditional manufacturing to adapt to market changes [10]. - The introduction of domestically produced equipment has significantly reduced costs, with self-developed machines priced at approximately 80,000 yuan each, only one-tenth of the cost of imported equipment [12]. - The "Dalang Preferred" brand initiative, set to launch in 2023, marks a significant step towards branding, with government and market collaboration to create a regional public brand [13][18]. Group 4 - The transition from "Made in China" to "Designed in Dalang" reflects a shift towards design, marketing, and brand operation capabilities, indicating a comprehensive upgrade in the industry [16][18]. - The project is now in its 2.0 phase, promoting the industry's transformation towards fashion and digitalization [16]. - Continuous innovations, such as the development of adjustable temperature yarn, demonstrate ongoing industry upgrades and advancements [19].

01 博力威亮相央视"制造美学"直播间 " 制造美学 " 遇上硬核安全，当央视镜头对准新能源核心实力 ——1 月，央视新闻 " 制造美学 " 直播间重磅走进广东博力威科技股份有限 公司，以一场沉浸式探厂，解锁中国锂电池制造的品质密码。作为东莞制造美学的核心代表企业，博力威携两款明星产品亮相节目 " 数智造 物 " 连连看环节，更由董事长亲自带队，向全国观众展现了从精密配件到安全成品的全链条智造实力。 连连看解锁核心利器，科技基因藏不住 节目中，"数智造物" 环节的 "连连看" 挑 战趣味十足，博力威自研 "金箍棒" 全极耳电芯与 DM631(4828) 锂电池两款核心产品，凭借独特 的技术设 计与适配属性成功出圈。作为博力威的 "技术王牌"，"金箍棒" 全极耳电芯暗藏诸多黑科技：全极耳结构带来更小内阻与更低温 升，续航更持久、使用更稳定；圆柱型设计搭配高度自动化生产，让产品一致性实现行业领先；高强度钢材外壳如同 "铠甲"，从容应对两轮 车高频震动与复杂路况的严苛考验。而 DM631(4828) 锂电池则在此基础上再升级，搭载 "金箍棒" 电芯核心技术，搭配航空级镁合金外 壳，既实现轻量化设计，又具备出色的耐高 ...

Core Viewpoint - Dongguan, known as the "Manufacturing City," has maintained a leading position in foreign trade growth among China's trillion-yuan cities since 2025, with a significant increase in trade value and diversification of markets [1][3][4]. Trade Performance - In the first ten months of 2025, Dongguan's total foreign trade value reached 1.3 trillion yuan, marking a year-on-year growth of 14.7%, surpassing the national growth rate of 11.1% [3]. - Dongguan's imports and exports continued to grow by 17.3% in October 2025, maintaining a growth streak for 19 consecutive months [4]. - The city has expanded its trade network globally, with emerging markets becoming the core engine for foreign trade growth, particularly with ASEAN, where trade increased by over 30% [4][6]. Market Diversification - Dongguan has achieved a dual-driven growth model, with traditional markets like the EU showing a steady growth of around 10%, effectively mitigating risks from market fluctuations [6][8]. - The number of foreign trade enterprises in Dongguan reached 26,000, with private enterprises accounting for 21,000, contributing over 60% of the total trade value and experiencing a year-on-year growth of 21.6% [11]. Product Innovation - Dongguan is home to approximately 4,000 toy companies, with nearly 85% of China's trendy toys produced there, showcasing the city's strength in the toy export market [13][21]. - A toy company has successfully integrated cultural elements into their products, such as the "Dream Eater" plush toy, which combines traditional Chinese mythology with modern design, appealing to global consumers [15][17][19]. Manufacturing Advancements - Dongguan's small appliance industry is significant, with traditional products like hair dryers being innovated through the use of high-speed motors, achieving a rotation speed of 110,000 RPM, which enhances performance while reducing costs [22][25]. - The concept of "Manufacturing Aesthetics" has been introduced, redefining industrial manufacturing with a focus on design and user experience [24]. Market Expansion Strategies - Companies are actively customizing products to meet the diverse needs of different markets, such as electric vehicles designed for agricultural use, which have expanded their applications beyond traditional settings [28][29]. - A company specializing in electric vehicles has successfully sold products to 180 countries, demonstrating the global potential of "Dongguan manufacturing" [29].

Core Viewpoint - The manufacturing industry is crucial for China's economic foundation and must transition from "Made in China" to "Created in China," emphasizing quality and brand development [1] Group 1: High-Quality Development of Manufacturing - The integration of culture and manufacturing is essential for creating unique manufacturing aesthetics, aligning with the needs of a better life for the people [2] - Cultural empowerment in manufacturing reflects the interconnection between cultural and economic development, revealing the "humanistic code" for high-quality economic growth [2][3] - The rise of emotional consumption demands that products not only be practical but also aesthetically pleasing and culturally rich, setting higher standards for manufacturing [3] Group 2: Cultural Connotations of Manufacturing Competitiveness - Cultural empowerment in manufacturing involves integrating aesthetic principles and emotional experiences into products, enhancing competitiveness [4] - The beauty of design encompasses both macro and micro aesthetics, merging traditional culture with modern design to create innovative products [4] - Craftsmanship reflects the spirit of precision and quality in manufacturing, emphasizing the combination of cultural heritage and technological innovation [5] Group 3: Pathways for Cultural Empowerment in Manufacturing - Cultural empowerment emphasizes the unity of culture and craftsmanship, transitioning manufacturing from mere production to the creation of beauty [7] - Building cultural clusters and enhancing cultural soft power are vital for improving the international competitiveness of manufacturing industries [7][8] - The transformation of industrial cities into centers of innovation and brand creation is driven by the pursuit of manufacturing beauty [8] Group 4: Promoting Cultural Spirit - The spirit of craftsmanship, characterized by a commitment to quality and cultural values, is essential for the manufacturing sector [9] - The collective image of modern Chinese entrepreneurs reflects a dedication to quality and innovation, contributing to the aesthetic evolution of "Made in China" [9] - Cultural empowerment fosters the integration of people, products, cities, and culture, enhancing the overall quality of industrial civilization [9]