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“爆款”“上头”!多维度观察 外贸凭借“硬核支撑”铺开全球贸易“网络”
Yang Shi Wang· 2025-11-24 13:59
Core Viewpoint - Dongguan, known as the "Manufacturing City," has maintained a leading position in foreign trade growth among China's trillion-yuan cities since 2025, with a significant increase in trade value and diversification of markets [1][3][4]. Trade Performance - In the first ten months of 2025, Dongguan's total foreign trade value reached 1.3 trillion yuan, marking a year-on-year growth of 14.7%, surpassing the national growth rate of 11.1% [3]. - Dongguan's imports and exports continued to grow by 17.3% in October 2025, maintaining a growth streak for 19 consecutive months [4]. - The city has expanded its trade network globally, with emerging markets becoming the core engine for foreign trade growth, particularly with ASEAN, where trade increased by over 30% [4][6]. Market Diversification - Dongguan has achieved a dual-driven growth model, with traditional markets like the EU showing a steady growth of around 10%, effectively mitigating risks from market fluctuations [6][8]. - The number of foreign trade enterprises in Dongguan reached 26,000, with private enterprises accounting for 21,000, contributing over 60% of the total trade value and experiencing a year-on-year growth of 21.6% [11]. Product Innovation - Dongguan is home to approximately 4,000 toy companies, with nearly 85% of China's trendy toys produced there, showcasing the city's strength in the toy export market [13][21]. - A toy company has successfully integrated cultural elements into their products, such as the "Dream Eater" plush toy, which combines traditional Chinese mythology with modern design, appealing to global consumers [15][17][19]. Manufacturing Advancements - Dongguan's small appliance industry is significant, with traditional products like hair dryers being innovated through the use of high-speed motors, achieving a rotation speed of 110,000 RPM, which enhances performance while reducing costs [22][25]. - The concept of "Manufacturing Aesthetics" has been introduced, redefining industrial manufacturing with a focus on design and user experience [24]. Market Expansion Strategies - Companies are actively customizing products to meet the diverse needs of different markets, such as electric vehicles designed for agricultural use, which have expanded their applications beyond traditional settings [28][29]. - A company specializing in electric vehicles has successfully sold products to 180 countries, demonstrating the global potential of "Dongguan manufacturing" [29].
文化赋能制造业新形象的价值与探索
Jing Ji Ri Bao· 2025-11-03 23:07
Core Viewpoint - The manufacturing industry is crucial for China's economic foundation and must transition from "Made in China" to "Created in China," emphasizing quality and brand development [1] Group 1: High-Quality Development of Manufacturing - The integration of culture and manufacturing is essential for creating unique manufacturing aesthetics, aligning with the needs of a better life for the people [2] - Cultural empowerment in manufacturing reflects the interconnection between cultural and economic development, revealing the "humanistic code" for high-quality economic growth [2][3] - The rise of emotional consumption demands that products not only be practical but also aesthetically pleasing and culturally rich, setting higher standards for manufacturing [3] Group 2: Cultural Connotations of Manufacturing Competitiveness - Cultural empowerment in manufacturing involves integrating aesthetic principles and emotional experiences into products, enhancing competitiveness [4] - The beauty of design encompasses both macro and micro aesthetics, merging traditional culture with modern design to create innovative products [4] - Craftsmanship reflects the spirit of precision and quality in manufacturing, emphasizing the combination of cultural heritage and technological innovation [5] Group 3: Pathways for Cultural Empowerment in Manufacturing - Cultural empowerment emphasizes the unity of culture and craftsmanship, transitioning manufacturing from mere production to the creation of beauty [7] - Building cultural clusters and enhancing cultural soft power are vital for improving the international competitiveness of manufacturing industries [7][8] - The transformation of industrial cities into centers of innovation and brand creation is driven by the pursuit of manufacturing beauty [8] Group 4: Promoting Cultural Spirit - The spirit of craftsmanship, characterized by a commitment to quality and cultural values, is essential for the manufacturing sector [9] - The collective image of modern Chinese entrepreneurs reflects a dedication to quality and innovation, contributing to the aesthetic evolution of "Made in China" [9] - Cultural empowerment fosters the integration of people, products, cities, and culture, enhancing the overall quality of industrial civilization [9]
大动作!“AI+智能硬件创新中心”将落地东莞
Nan Fang Du Shi Bao· 2025-10-31 08:43
Core Insights - The 10th Enterprise Innovation Ecosystem Conference of Tianan Digital City was held on October 30, focusing on how companies can thrive in a new economic cycle [1][3] - The conference introduced the "Fourfold Resilience" model, which encompasses technology, brand, health, and economy as key dimensions for building foundational capabilities for enterprises [3] Group 1: Strategic Collaborations - Tianan Digital City signed a framework cooperation agreement with The Chinese University of Hong Kong (Shenzhen) to establish an "AI + Smart Hardware Innovation Center" [3] - The center aims to integrate top-tier research resources and professor teams from CUHK (Shenzhen) to enhance the innovation chain from laboratory to production [3] - The collaboration will also create a talent training base and host an AI + Smart Hardware Innovation Challenge to discover cutting-edge projects [3] Group 2: Manufacturing Aesthetics - The concept of "Manufacturing Aesthetics" is being promoted as part of high-quality development in the manufacturing sector, with Dongguan positioning itself as a city with a unique manufacturing aesthetic [4] - Tianan Digital City is initiating the construction of a Manufacturing Aesthetics Park, collaborating with leading manufacturing companies to create a platform that integrates aesthetics with intelligent manufacturing [4] - As of now, over 960 companies have settled in Tianan Digital City, with more than 70% coming from Shenzhen, including nearly 200 specialized and high-tech enterprises [4]
广东东莞:“制造美学”扮靓城市产业
Ke Ji Ri Bao· 2025-10-30 05:34
Group 1 - The 138th China Import and Export Fair (Canton Fair) is held in Guangzhou from October 15 to November 4, showcasing Dongguan's image as a "City of Manufacturing Aesthetics" for the first time [1] - Dongguan has 220,000 industrial enterprises, with 14,000 above-scale industrial companies, highlighting its manufacturing strength [1] - The "City of Manufacturing Aesthetics" image aims to enhance the city's industrial identity and increase its recognition and influence [2] Group 2 - Dongjing Electric Co., Ltd. showcases innovative products like hair dryers and curling irons, utilizing advanced technologies to improve user experience and reduce noise [2] - Dongjing Electric's export revenue has seen rapid growth, with a target of 300 million yuan and an annual growth rate of 20% to 50% [2] - The fair features over 400 Dongguan enterprises, emphasizing high-tech and specialized companies, with an increased proportion of quality exhibitors [3] Group 3 - Dongguan organized a "Manufacturing Aesthetics" tour during the fair, allowing participants to explore leading companies like Marco Polo Holdings and Guangdong Tosida Technology [4] - Marco Polo Holdings has differentiated its products through aesthetic and cultural elements, transitioning from a simple manufacturer to a leading enterprise in the industry [4] - The integration of design, craftsmanship, and cultural expression is becoming a trend among Dongguan companies, enhancing their market competitiveness [5] Group 4 - Dongguan's manufacturing sector is moving towards high-end value chains, with a focus on the "Manufacturing Aesthetics" concept [6] - The Dongguan Municipal Bureau of Commerce indicates that the fair's outcomes are just the beginning, with plans to continue promoting the "Manufacturing Aesthetics" concept for global market recognition [6]
东莞:“制造美学之城”的进阶密码
Core Insights - Dongguan is transforming its manufacturing sector by integrating aesthetics into production, moving from OEM to building independent brands, thereby enhancing both commercial and aesthetic value in the packaging industry [2][3] - The "Manufacturing Aesthetics" initiative aims to elevate the value of Dongguan's manufacturing by incorporating design, craftsmanship, and cultural elements throughout the production process, thus redefining business models and soft power in manufacturing [3][8] - Dongguan's approach to combining aesthetics with manufacturing is gaining traction among global buyers, allowing local companies to shift from merely exporting products to exporting values and concepts [3][6] Group 1: Manufacturing Aesthetics - Dongguan has pioneered the "Manufacturing Aesthetics" concept, which integrates cultural elements into manufacturing, creating a city-wide initiative to enhance the global influence of its industries [3][8] - The initiative is seen as a new production factor that reconstructs the value of Dongguan's manufacturing, allowing companies to find new positions in the global value chain [3][19] - Companies like Times Group and Weishi Culture Technology are examples of how traditional manufacturers are adopting this aesthetic approach to enhance product appeal and market competitiveness [10][12] Group 2: Market Response and Growth - Dongguan's enterprises are experiencing increased interest from global buyers, with significant inquiries and orders at trade shows like the Canton Fair, indicating a successful market response to the "Manufacturing Aesthetics" strategy [2][6] - The footwear company Gettana reported over 15% growth in emerging markets like Africa and South America, showcasing the effectiveness of their aesthetic-driven product designs [6][12] - The ceramic giant Marco Polo has also gained international recognition for its innovative products that blend technology, aesthetics, and practicality, further validating the success of Dongguan's aesthetic manufacturing approach [15][19] Group 3: Future Directions - Dongguan is evolving from a manufacturing hub to an innovation city, with a focus on cultural and aesthetic values that resonate with global consumers [19] - The integration of aesthetics into manufacturing is not limited to packaging but extends across various sectors, including textiles, furniture, and ceramics, indicating a broad industry transformation [12][19] - Companies are increasingly leveraging aesthetic design to enhance product value, which is crucial for competing in a global market dominated by established Western brands [17][19]
东莞制造,凭什么“种草”全球
Core Insights - The 138th Canton Fair is showcasing Dongguan's new image as a "City of Manufacturing Aesthetics," attracting global attention and buyers [1][13] - Dongguan organized a "Manufacturing Aesthetics" tour from October 23 to 25, allowing buyers and media to explore local manufacturing capabilities [1][13] - The integration of design, craftsmanship, branding, and cultural expression is crucial for Dongguan's products to ascend the high-end value chain [3][11] Group 1: Buyer Engagement - Over ten buyers, including major brands from Argentina and Brazil, engaged in procurement meetings with Dongguan manufacturers [1][3] - Brazilian buyer Red Dull expressed interest in collaborating with local manufacturers due to their strong production capabilities in clean energy and automotive parts [3] - Canadian buyer Sal praised Dongguan's aesthetic design, highlighting its suitability for high-humidity environments [5] Group 2: Manufacturing Aesthetics - Dongguan's manufacturing brands, such as Weimei Cultural Ceramics and Microstone Technology, are focusing on aesthetic integration in their products [9][11] - The concept of "Manufacturing Aesthetics" is not limited to traditional industries but also encompasses technological innovation [11] - The launch of innovative products, like the humanoid robot by TuoSiDa, exemplifies the elevation of manufacturing aesthetics in the tech sector [11] Group 3: Media and Influencer Engagement - A media and influencer group visited various Dongguan manufacturing sites to experience and promote the local manufacturing aesthetics [1][7] - The tour included live streaming sessions to showcase Dongguan's manufacturing capabilities to a broader audience [11] Group 4: Global Perspectives - International buyers noted the diversity and innovation in Dongguan's manufacturing, with many expressing interest in the local market [15][16] - The transformation of Dongguan's manufacturing sector serves as a replicable model for other traditional industrial cities in China [16][17] - The emphasis on creativity and technological innovation reflects a broader trend of consumption upgrading and industrial evolution in Dongguan [18][19]
东莞制造,凭什么“种草”全球
21世纪经济报道· 2025-10-26 14:33
Core Viewpoint - The article highlights Dongguan's emergence as a "City of Manufacturing Aesthetics," showcasing its ability to attract global buyers and elevate its manufacturing capabilities through design, craftsmanship, and cultural expression [1][13]. Group 1: Event Overview - The 138th Canton Fair is currently taking place, with Dongguan presenting itself for the first time as a "City of Manufacturing Aesthetics," drawing attention from international buyers [1]. - Dongguan organized a "Manufacturing Aesthetics" tour from October 23 to 25, allowing buyers, media, and influencers to engage directly with local manufacturers [1]. Group 2: Buyer Engagement - Over ten buyers, including major brands from Argentina and Brazil, visited Dongguan companies like Ruifengyuan and Haixin Intelligent for procurement discussions [1][3]. - A Brazilian buyer expressed interest in collaborating with a local electric vehicle parts manufacturer after witnessing advanced technology and production capacity [3]. Group 3: Product Innovation and Design - Canadian buyers praised Dongguan's aesthetic design, noting its suitability for high-humidity environments, which aligns with their product search [5]. - The focus on series product styles and application scenarios indicates a high demand for design capabilities among buyers [7]. Group 4: Cultural and Artistic Influence - The tour group experienced the cultural and artistic atmosphere at Weimei Cultural Ceramics, which has positioned itself as a leading brand in architectural ceramics [9]. - Microstone Technology's innovative products, blending traditional elements with modern design, exemplify the global appeal of Dongguan's manufacturing aesthetics [11]. Group 5: Industry Transformation - Dongguan's shift from traditional manufacturing to high-end and intelligent manufacturing serves as a model for other industrial cities in China [14]. - The integration of aesthetics with manufacturing processes reflects a broader trend of consumption upgrading and industrial evolution in Dongguan [15].
共赴一场东莞“制造美学”之旅,解码东莞制造何以“种草”全球
Core Viewpoint - The 138th Canton Fair showcases Dongguan's new industrial image as a "City of Manufacturing Aesthetics," attracting global attention and increasing order intentions from participating enterprises [1][2]. Group 1: Manufacturing Aesthetics - Dongguan organized a "Manufacturing Aesthetics" tour during the Canton Fair, allowing buyers and media to explore local manufacturing companies and their innovative products [1][3]. - The concept of "Manufacturing Aesthetics" has empowered Dongguan enterprises, leading to a noticeable increase in intended orders during the fair [1][2]. - Companies like Haixin Intelligent and Ge Tian Na are highlighted for their unique approaches to product design and manufacturing, integrating aesthetics into their offerings [2][3]. Group 2: Global Trade and Partnerships - International buyers, including those from Argentina and Brazil, expressed interest in collaborating with Dongguan manufacturers due to their competitive advantages in design and production [2][3]. - The emphasis on aesthetics in manufacturing is seen as a key factor in attracting global buyers, as it enhances the perceived value of products [2][3]. Group 3: Industry Transformation - The transformation of Dongguan's manufacturing sector is exemplified by companies like Weimei Ceramics, which has integrated aesthetic and cultural elements into its product lines [4][5]. - The shift from traditional manufacturing to high-end and intelligent manufacturing is a model for other industrial cities in China [5][6]. - Companies like Weimei Ceramics and Weishi Technology are leading the way in combining cultural creativity with technological innovation, showcasing the potential of "Manufacturing Aesthetics" [5][6]. Group 4: Future Prospects - Dongguan's efforts in promoting "Manufacturing Aesthetics" are expected to enhance its position in the global market, contributing to foreign trade growth [6]. - The Canton Fair serves as a starting point for Dongguan to continue leveraging its aesthetic manufacturing approach to gain global market recognition [6].
东莞制造“种草”全球,广交会采购商开启东莞“制造美学”之旅
Core Insights - The 138th Canton Fair has seen a significant influx of global buyers, with a focus on industrial matchmaking in Dongguan, a renowned manufacturing city in China [2][5] - Dongguan's participation as a "City of Manufacturing Aesthetics" has resulted in a substantial intended transaction amount of $530 million, reflecting a 15.2% increase compared to the previous session [5] Group 1: Event Overview - The Canton Fair's second phase commenced on October 23, attracting over ten global buyers from countries such as Russia, Egypt, Argentina, Libya, and Canada to Dongguan for targeted industrial matchmaking [2] - The "Manufacturing Aesthetics" tour organized in Dongguan included visits to four local companies, facilitating direct interactions between buyers and manufacturers [2][3] Group 2: Buyer Insights - Elfrid, a buyer from Libya, expressed the value of the event, highlighting the opportunity to see the entire manufacturing process and personally test product quality [3] - Red Dull, a buyer from Brazil, noted the importance of clean energy in global industrial development and showed interest in collaborating with a local electric vehicle parts manufacturer after observing new technology products [5] Group 3: Company Perspectives - Dongguan companies, such as Guangdong Haixin Intelligent Kitchen Co., are actively seeking partnerships with international buyers, emphasizing the importance of product design, quality, and pricing in negotiations [3] - Dongguan Getiana Shoe Bag Manufacturing Co. is expanding into South American and African markets, focusing on product series and cost-effectiveness to meet the needs of new customers [7]
东莞“制造美学”之旅启航,广交会采购商将赴莞“寻宝”
Core Insights - The 138th Canton Fair is set to showcase Dongguan as a "City of Manufacturing Aesthetics," attracting significant attention from domestic and international buyers [1] - Dongguan's enterprises achieved an intended transaction amount of $530 million during the first phase of the fair, marking a 15.2% increase compared to the previous session [1] Group 1: Manufacturing Aesthetics - Dongguan has introduced the concept of "Manufacturing Aesthetics" in 2024, focusing on six dimensions: design, craftsmanship, production, products, culture, and philosophy to reconstruct the value of its manufacturing industry [1] - The fair serves as a platform to demonstrate Dongguan's quality advantages and innovative capabilities in manufacturing [1] Group 2: International Procurement Engagement - Over ten international buyers from countries such as Argentina, Egypt, Russia, Brazil, and Canada will engage in precise industrial matching in Dongguan, facilitating direct procurement needs to local manufacturers [2] - The participation of these global buyers highlights Dongguan's robust manufacturing strength in the international market [2] Group 3: Trade Expansion Initiatives - Dongguan's Commerce Bureau emphasizes the importance of international buyer resources during the fair as a vital channel for expanding international trade [3] - The city plans to organize more targeted and professional trade matching activities to promote the "Dongguan Manufacturing" brand and connect local enterprises with global markets [3] Group 4: Media Engagement and Aesthetic Exploration - Mainstream media and influencers will visit Dongguan on October 24-25 to experience the charm of the "City of Manufacturing Aesthetics" [4] - Dongguan has hosted various high-profile exhibitions to showcase its manufacturing industry's aesthetic and creative capabilities, enhancing its international appeal [4] Group 5: Cultural and Creative Industries - Dongguan is recognized as a "City of Trendy Toys," producing a quarter of the world's animation derivatives and nearly 85% of trendy toys, serving as a prime example of "Manufacturing Aesthetics" [5] - The city aims to integrate traditional cultural inspirations into innovative product development, enhancing its competitive edge in the global market [5]