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用户口碑之选!小熊电器钢钢好饮水机上榜2025消费大赏好物推荐
Sou Hu Wang· 2025-07-11 03:08
挤地铁回家想赶紧喝杯温水缓缓,一按饮水机,不是太凉就是开水;宝宝半夜哭闹喝奶,着急冲奶粉, 水温却总是不对……这些细碎的烦恼,既默默侵蚀着生活的幸福感,也成为情绪经济崛起的入口。就拿 喝水来说,一杯恰到好处的健康好水,也承载着大家对美好生活的期待。 6月27日,在南方都市报湾财社主办的"智享消费·潮启未来——2025价值消费新势力盛典"上,2025"消 费大赏好物"榜单揭晓。小熊电器钢钢好饮水机凭借其健康、便捷的饮水体验,荣登母婴生活用品类好 物推荐榜,为用户轻松重塑家庭健康饮水新生活方式。 情绪经济崛起,一杯健康好水喝出生活幸福感 针对传统饮水机烧水慢、温度固定、水量难控的痛点,这款饮水机通过稀土厚膜加热技术、6档精准温 控叠加5档定量出水,秒速响应个性化饮水需求。只需指尖轻触,全家人的多场景饮水需求轻松满足: 宝宝饿哭,妈妈只需一键选择45℃温水、150ml定量,即可轻松泡奶;老人服药,一键55℃温水即出, 温热不刺激;孩子放学回家口渴难耐,常温水秒解燥热;全家围坐泡茶待客,100℃鲜活真沸水激发茶 香满室。 小熊电器钢钢好饮水机升级了全水域净护系统2.0,在1.0版本的316L不锈钢水箱基础上,进出水管 ...
海口的“晚霞时刻”:自然景色点亮消费热情与城市想象
"夕阳无限好"——6月中下旬,站在海口五源河体育馆的舞台上,陈奕迅通过"夕阳"意象,再度与歌迷 完成了一次关于时间和人生的对话。 正如陈奕迅的浅吟低唱:"好风景多的是,夕阳平常事,然而每天眼见的,永远不相似。"太阳似乎格外 偏爱热带地区,就连寻常的落日和晚霞,也赋予了海口更加明媚、更加绚丽、更加丰富多变的色彩。 最近几个月来,海口湾、云洞图书馆、西海岸的沙滩上挤满了举着手机、追着落日余晖的人们,社交媒 体上关于"海口绝美晚霞"的话题传播量持续激增。这场不期而遇的自然奇观,折射出海南自由贸易港建 设背景下,这座热带滨海城市日益升温的吸引力——它不仅点亮了天际线,也为这座城市建设国际旅游 消费中心投下了一抹充满希望的"金边"。 来海口,看一场"世纪大烧" 在体育场内,数万名歌迷是陈奕迅歌声中的"孤勇者",在体育场外,孤勇者们变成了城市的追光者,完 成了从"跟着演唱会去旅行"到"跟着落日去旅行"的转变,甚至有歌迷因为飞机上独特的观赏视角,特地 筛选傍晚时分抵达海口上空的航班,就为了从空中观看落日云海。 而在海口的众多地点,如拾贝公园、白沙门公园、西秀海滩、荣山寮村等等,总是聚集着一群"晚霞记 录者"。他们或手持手机 ...
PHOTOMI焕新亮相:用OMO重塑影像定制,让生活成为可触摸的作品
Jiang Nan Shi Bao· 2025-07-07 06:47
当全球情绪经济规模突破5000亿美元,中国文创定制市场以年复合增长率超15%的态势蓬勃发展,影像 定制行业迎来破局者。专注于"个性化影像创作与即时服务"的创新型品牌——PHOTOMI·照片艺术商店 (下文简称"PHOTOMI")正式焕新亮相,以"艺术商店"级的空间体验与深度融合的OMO模式,强势切入 万亿级情感消费赛道。品牌将影像定制从功能服务升维至情感表达,致力于成为用户"生活美学的共创 者"。 「"艺术商店"空间体验,重构影像消费新场景」 区别于传统照相馆的刻板印象,PHOTOMI线下门店定位为"照片艺术商店"。设计团队以品牌标志性紫 色为视觉锚点,融合自然原木与高级灰主基调,营造沉稳而不失活力的艺术场域。空间核心创意源自油 画框的解构哲学——产品展示架以画框背板结构为原型,巧妙将艺术性与功能性结合。当定制照片书在 层叠的"画框"中陈列,每件作品都成为流动的生活叙事。 PHOTOMI门店覆盖核心商圈、社区及交通枢纽,旨在构建"10分钟服务圈"。门店提供"1v1创作支持", 店员协助用户优化纪念册排版、企业礼品定制方案,降低操作门槛,提升服务温度。未来更将规划引入 自助打印终端,并定期举办"我的作品分享会" ...
比Labubu还猛的“碎钞机”,杀出来了
3 6 Ke· 2025-07-03 07:27
Core Insights - Tmall's潮玩 (trendy toys) sector has seen a surprising success story with the game company "叠纸" (Paper Games), whose flagship store "叠纸心意" became the top seller during the first phase of the 618 shopping festival, achieving over 100 million in sales [1][5] - The popularity of叠纸's merchandise is attributed to its strong gaming IPs, particularly the "恋与" (Love and Production) and "暖暖" (Warm Warm) series, which cater primarily to a female audience [2][11] - The surge in sales of叠纸's products reflects a broader trend in the gaming industry, where merchandise has become a significant revenue stream, especially for companies focusing on emotional connections with players [20][23] Company Overview -叠纸 was established in 2013 and has gained recognition in the gaming community, particularly for its female-oriented games [2][3] - The company has released several successful titles, including《恋与制作人》 (Producer of Love), which became a phenomenon in the mobile gaming market [3][11] Sales Performance -叠纸's merchandise sales have shown remarkable growth, moving from sixth place to second in Tmall's潮玩 sales rankings within two years [4] - During the 618 shopping festival,叠纸's store topped the sales charts, surpassing established competitors like泡泡玛特 (Pop Mart) and米哈游 (miHoYo) [5] Product Strategy -叠纸's merchandise primarily consists of affordable items, with over 70% priced under 60 yuan, and the highest-selling products being low-cost items like 18 yuan figurines and 12 yuan postcards [8][9][10] - The company employs various sales strategies, including pre-sales and limited-time offers, which create urgency among consumers [14][15] Consumer Demographics - The majority of叠纸's user base consists of women, with 87.2% of《恋与深空》 (Love in Space) players being female, and over half being born in the 1990s [11] - Players often exhibit strong emotional attachment to game characters, leading to high demand for related merchandise [12] Market Trends - The gaming merchandise market is experiencing explosive growth, with domestic orders for gaming-related products increasing significantly, indicating a cultural export of "国谷" (national trendy toys) [21] - The trend reflects a shift in consumer behavior from practical to emotional value in toy and merchandise purchases, with a growing interest in collectibles and character-based products [25]
隐秘的炫耀:情绪经济时代,我们如何为“身份感”买单?
3 6 Ke· 2025-07-02 08:54
Core Insights - The concept of "emotional value" is becoming a significant investment theme in the Hong Kong stock market, driven by products like blind boxes, gold jewelry, and Chinese tea drinks [1] - The rise of "new conspicuous consumption" reflects a shift in consumer behavior towards identity expression and social recognition [1][3] - Labubu's success story illustrates how celebrity endorsements and high-fashion events can elevate a brand from niche to mainstream, emphasizing the importance of social status in consumer choices [2][3] Group 1: Emotional Value and Consumption Trends - Emotional value encompasses various aspects such as self-satisfaction, social recognition, and therapeutic consumption, with a focus on new forms of conspicuous consumption [1] - The historical context of conspicuous consumption shows its evolution from overt displays of wealth to more subtle forms of identity expression [1][11] - Labubu's transformation into a symbol of status is linked to its presence at Milan Fashion Week and endorsements from global celebrities, which sparked a buying frenzy among consumers [2][3] Group 2: Market Dynamics and Brand Positioning - Labubu's marketing strategies, including social media campaigns and collaborations, have significantly contributed to its brand recognition and sales growth [2][6] - The luxury market in China is evolving, with brands like Laopoo Gold leveraging cultural significance and craftsmanship to appeal to consumers seeking identity expression through luxury goods [7][11] - The rapid growth of Labubu's overseas market revenue, particularly in the Americas and Europe, indicates a strong demand for emotional and identity-driven products [6] Group 3: Cultural and Economic Context - China's economic development has led to a growing middle class with increasing disposable income, creating a fertile ground for luxury and identity-driven consumption [9][10] - The concept of "face economy" in the Middle East highlights a similar trend where consumers seek to express their status through virtual goods and social media engagement [12][16] - The interplay between cultural heritage and modern luxury consumption is evident in the success of brands that can effectively communicate their identity and value propositions [11][17]
新消费三巨头,倒反天罡
3 6 Ke· 2025-07-01 06:21
"你知道现在最火的OOTD是什么吗?爱马仕配Labubu,每一只爱马仕包包都有专属于它的Labubu。" "脖子上还得戴个老铺黄金。" "那看来还是喝杯蜜雪冰城最容易融入潮流一线了。" 中午12点的办公室,午休的上海某大厂市场部的女生们唧唧喳喳地聊开了,而今日份的话题是这些天霸 榜社交媒体热搜榜的Labubu,和它领衔的"新消费三巨头"。 108万元买一个巨型玩偶,当这种倒反天罡的事情发生在Labubu身上,似乎在荒诞中又透着一丝合理 性。截至2025年6月20日,泡泡玛特的股价收在239.6元港币,今年以来的涨幅为170%,而这还是在它 去年已经涨了342%的基础上。 而身为新消费三巨头的另一位成员,老铺黄金今年以来的涨幅同样达到了令人咋舌的267%。 加上今年刚在港股上市、大涨超150%的蜜雪冰城,三者合计成为2025年的新消费三巨头。 它们像三棱镜的三个切面,共同折射出这个时代最真实的消费光谱:情绪价值成为硬通货;圈层认同化 作新图腾;而极致性价比则是最朴素的生存智慧。 贵的上天,便宜的入地 说起来,新消费三巨头的价格走的是两个极端:一个天上,一个地下。 Labubu和老铺黄金,价格是一个比一个贵。前者 ...
五个“捞女”,吃透全球男人的钱包
创业邦· 2025-07-01 05:44
Core Viewpoint - The article discusses the rise and controversy surrounding the interactive game "Emotional Anti-Fraud Simulator," which reflects real-life emotional manipulation and fraud in relationships, particularly focusing on the "fish-catching girl" phenomenon [6][9][20]. Group 1: Game Overview and Performance - The game was initially titled "Fish-Catching Girl Game" but was renamed due to public backlash [8]. - It was priced at 33 yuan, discounted to 29.04 yuan during the launch, and required sales of at least 370,000 copies to break even. Within five days, it sold over 680,000 copies, generating approximately 34 million yuan in revenue [11][10]. - The game features real-life filming and acting, divided into seven chapters with a total interactive content duration of 7.8 hours, making it the first "emotional anti-fraud interactive game" in China [14][26]. Group 2: Social Reflection and Controversy - The game mirrors real-life events and societal issues, resonating with players who see parallels in their experiences with emotional scams [15][16]. - Critics argue that the game perpetuates negative stereotypes about women and reinforces male victimhood in intimate relationships, leading to significant backlash and calls for its renaming [20][22]. - Supporters claim that the game provides a nuanced view of the characters, showing that their motivations are often rooted in survival and personal struggles rather than pure malice [23][24]. Group 3: Industry Trends and Future Directions - The game represents a shift in the interactive gaming industry, moving away from traditional themes to address more controversial social topics, which has sparked widespread discussion [27][47]. - Despite the initial success, the overall market for interactive games remains challenging, with 90% of similar games selling fewer than 2,000 copies [47]. - Analysts suggest that future success in the industry may depend on leveraging AI and enhancing player engagement through deeper narrative experiences [49].
五个「捞女」,吃透全球男人的钱包
36氪· 2025-06-30 13:46
以身作饵,潜入捞女组织内部。 文 | 木木 编辑 | 江江 来源| 盐财经(ID:nfc-yancaijing) 封面来源 | 《情感反诈模拟器》 你叫吴宇伦,2016年拖着行李来到一座陌生的大城市,住在一间月租500元的城中村单间。白天上班,晚上跑外卖,月底到手不过两千多块。你没什么朋 友,也不常说话,日复一日,平淡无奇。 直到偶遇了一位女主播。她叫陈欣欣,甜美、善良、但也命运多舛。她说自己妈妈生病,直播公司逼债,榜一大哥骚扰不断,而她无依无靠,只能向你寻 求帮助。你信了她,开始充礼物、转账、借钱,花光积蓄,连爷爷留给你的50万元遗产也没剩下。 但有一天,她彻底消失了,微信拉黑,电话空号。你才意识到,你只是她众多"鱼塘"中的一条,而她,是个"捞女"。 以下文章来源于盐财经 ,作者木木 盐财经 . 洞察趋势,睿智人生。《南风窗》旗下专业财经媒体。 这不是社会新闻,而是今年6月19日上线的一款国产互动影游的开头剧情,玩家将扮演男主角吴宇伦,被"捞女"欺骗后,创立"反捞女联盟",以身作饵, 潜入捞女组织内部,一步步展开复仇计划。 爆火出圈,日赚400万 上线当日,游戏定价33元,首发期间打折至29.04元。这个价 ...
五个捞女,吃透全球男人的钱包
投中网· 2025-06-30 02:24
以下文章来源于盐财经 ,作者木木 盐财经 . 将投中网设为"星标⭐",第一时间收获最新推送 也吃透了"情绪经济"中的"愤怒红利"。 作者丨 木木 编辑丨 江江 来源丨 盐财经 这不是社会新闻,而是今年6月19日上线的一款国产互动影游的开头剧情,玩家将扮演男主角吴宇 伦,被"捞女"欺骗后,创立"反捞女联盟",以身作饵,潜入捞女组织内部,一步步展开复仇计划。 《 情感反诈模拟器》游戏截图 洞察趋势,睿智人生。《南风窗》旗下专业财经媒体。 你叫吴宇伦,2016年拖着行李来到一座陌生的大城市,住在一间月租500元的城中村单间。白天上 班,晚上跑外卖,月底到手不过两千多块。你没什么朋友,也不常说话,日复一日,平淡无奇。 直到偶遇了一位女主播。她叫陈欣欣,甜美、善良、但也命运多舛。她说自己妈妈生病,直播公司逼 债,榜一大哥骚扰不断,而她无依无靠,只能向你寻求帮助。你信了她,开始充礼物、转账、借钱, 花光积蓄,连爷爷留给你的50万元遗产也没剩下。 但有一天,她彻底消失了,微信拉黑,电话空号。你才意识到,你只是她众多"鱼塘"中的一条,而 她,是个"捞女"。 游戏原名叫《捞女游戏》,上线仅一天就因海啸般的舆论争议,被迫更名为《 ...
胡宇航:给机器人注入“灵魂”
胡宇航对人脸机器人方向产生兴趣,是在2020年左右。彼时人工智能领域的自然语言处理和计算机视觉 研究取得了飞跃式发展,胡宇航感知到,未来的人机交互会因为视觉、自然语言的重大突破而发生改 变。"尤其是机器人可以理解人类语言、视频中的语义信息,甚至是情感。在这样的发展背景下,我认 为人脸机器人这类和交互高度相关的机器人品类,会是非常好的AI载体。" 而今他的研究已经取得了重要进展。现在每天在实验室陪伴他的3台机器人中,1台是元老级人物、曾经 登上《科学·机器人学》的蓝色面庞的"Eva",1台是曾经参与过科幻电影《Post Human》拍摄的紫色面 庞的"Emo-0"。还有一台就是"Emo","她"拥有双目视觉、双耳麦克风、多模态驱动"大脑",以及能够 感知与表达情绪的"小脑"。真实的皮肤质感、面部表情和对话语言,让她看起来不仅是一台机器人,而 是一个有灵魂的存在。在胡宇航发布的一则视频中,"Emo"在胡宇航的电脑边,不时"磕头"打瞌睡地陪 胡宇航与机器人"Emo"。受访者供图 他加班到凌晨5点,询问他"我好困,你下班了吗,我想先休息了",并对胡宇航说的"再工作1小时"有些 为难:"怎么会还有这么久,周日也加班啊。 ...