证券研究报告·公司点评报告·一般零售 重庆百货（600729） 2025H1 业绩快报点评：归母净利同比+9%稳 健成长 买入（维持） | [Table_EPS] 盈利预测与估值 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 18,991 | 17,139 | 16,249 | 16,115 | 16,775 | | 同比（%） | 3.75 | (9.75) | (5.19) | (0.82) | 4.10 | | 归母净利润（百万元） | 1,309 | 1,315 | 1,406 | 1,499 | 1,582 | | 同比（%） | 48.14 | 0.46 | 6.94 | 6.64 | 5.52 | | EPS-最新摊薄（元/股） | 2.97 | 2.98 | 3.19 | 3.40 | 3.59 | | P/E（现价&最新摊薄） | 9.52 | 9.48 | 8.86 | 8.31 | 7.87 | [Table_Tag] [Table_Summar ...

Core Viewpoint - Changan Automobile has achieved a remarkable sales figure of 1.355 million units in the first half of 2025, marking an eight-year high, amidst fierce competition in the new energy vehicle market and increasing pressure from foreign brands [1][10] Group 1: Sales Performance and Market Strategy - The sales of Changan's new energy vehicles reached 450,000 units, a year-on-year increase of 48.8%, equivalent to half the total sales of three leading new energy brands in the same period [1] - Changan has established a global presence with plans for 20 overseas factories, having already built and put into operation 9, covering over 100 countries [1] - The company is innovating at a rapid pace, generating 19 patents daily, with 70% of its 20,000 global patents being invention patents [1] Group 2: Technological Advancements and Product Development - Changan's strategic shift focuses on building technological barriers rather than just competing on production scale, with a dual strategy in the new energy sector [3] - The company is set to launch a solid-state battery prototype by the end of 2025, indicating a commitment to technological innovation [3] - The Deep Blue S09 and Q07 models showcase advanced technologies, achieving significant fuel efficiency and long-range capabilities, leading to strong market performance [3][6] Group 3: Globalization and Localized Production - The "Haina Baichuan" plan emphasizes Changan's global strategy, with the establishment of the Thailand Rayong factory as a key step in its overseas expansion [4] - This factory not only serves the ASEAN market but also integrates local R&D to optimize vehicle performance for regional conditions, achieving a 60% localization rate [4] - Changan's approach combines production, R&D, and supply chain integration, marking a shift from product export to ecosystem output [4][8] Group 4: Brand Development and Global Influence - Changan is actively enhancing its global brand presence, with multiple new models launched in Europe and participation in international standards development [9] - The company has integrated ESG principles into its global strategy, achieving significant sustainability milestones at its overseas facilities [9] - Changan's journey from a domestic leader to a global brand reflects its commitment to high-quality development and innovation in the automotive industry [10]

Core Viewpoint - The article discusses the challenges and opportunities faced by Japanese joint venture automakers in the Chinese electric vehicle (EV) market, particularly focusing on the sales performance of models like the Nissan N7 and GAC Toyota's Platinum 3X, while highlighting the structural challenges due to changing consumer demographics and preferences [2][29]. Group 1: Sales Performance - GAC Toyota's Platinum 3X saw a decline in sales from 6,727 units in April to 4,344 units in May, while Nissan N7's sales reached 3,034 units in May after its launch on May 15 [2]. - The Nissan N7's cumulative order data within 35 days of launch was 17,215 units, indicating a significant gap between orders and actual sales due to production and delivery issues [2]. - The Nissan N7's weekly sales increased significantly from May 21 to June 1, with estimates suggesting a potential monthly sales range of 6,000 to 7,000 units [2][7]. Group 2: Market Positioning - In the economic EV segment, a monthly sales figure exceeding 5,000 units garners market attention, while sales over 10,000 units are considered a "small hit" [4]. - The Nissan N7 is positioned to disrupt the market by offering features and pricing that challenge traditional B-class vehicles, with a starting price of 11.98 million and a range of 540 km [6][26]. - The article notes that the Nissan N7's pricing strategy aligns with the successful sales of the Geely Galaxy Star 8, which also targets the B-class segment [6]. Group 3: Consumer Demographics - The article highlights a generational shift in the consumer base for EVs, with younger buyers (under 35) increasingly dominating the market, which poses a challenge for traditional Japanese brands that thrived in earlier decades [10][12]. - Reports indicate that 70% of Nissan N7 buyers are first-time purchasers or switching from other brands, reflecting a shift in brand loyalty among younger consumers [10]. - The changing demographics suggest that younger consumers are less influenced by the historical reputation of Japanese brands, which may hinder their market performance [17]. Group 4: Structural Challenges - Japanese automakers face significant structural challenges in adapting to the EV market, including a disconnect between their historical brand strength and the current consumer preferences for technology and design [20][21]. - The article emphasizes that the traditional attributes of Japanese cars, such as "economical and durable," may not resonate with the current EV consumer expectations, which prioritize technology and user experience [20][21]. - The article also points out that the lack of new media marketing and slow investment in smart technology are secondary challenges for these automakers [21]. Group 5: Competitive Landscape - Despite the challenges, Nissan's N7 and GAC Toyota's Platinum 3X are noted for their strong product capabilities and loyal customer bases, which may help sustain their sales [29]. - The article mentions that Toyota has seen a positive sales trend in its hybrid models, indicating a potential advantage over competitors like Nissan and Honda in the EV transition [22][26]. - The need for Nissan to establish a solid product with monthly sales of 10,000 units is highlighted as crucial for maintaining its market position in the EV sector [26].

关注公众号，点击公众号主页右上角" ··· "，设置星标 "⭐" ，关注 鑫椤锂电 资讯~ -广告- 本文来源：锂电派 据极片Lab爆料， 大众汽车新增程车的电池订单，已经交给了江苏正力新能电池技术股份有限公司 （简 称" 正力新能 "）。 正力新能成立于2019年，主营电动汽车动力电池及储能系统，涵盖电芯、模块、电池包等一体化解决方 案。公司掌舵人为曹芳，她不仅是正力新能的董事长，还是福耀玻璃创始人曹德旺的妹妹。 但都说"不要看一个人说了什么，要看一个人做了什么"。大众的布局比话语更加诚实。据悉，为了应对中 国传统品牌及新能源品牌的挑战，大众加速向新能源汽车转型，一方面投入数十亿推动CEA平台开发，另 一方面，又宣布在中国市场追加投资25亿欧元，拓展合肥的生产及创新中心。 当然，最重要的是，在未来几年，大众将专注于开发和推出新的本地车型。例如，在2025年，大众将推出 奥迪与上汽合作的首款车型audi E，以及基于PPE平台的第二款奥迪车型； 2026年，大众则将启动增程攻势。首款增程车型为今年4月在上海车展发布的首款全尺寸增程式SUV概念 车ID.ERA。 该车型基于大众全球开发标准打造，CLTC综合续航 ...

当年转型的口号喊得多响亮，如今刹车踩得就有多狼狈。 近日，奥迪CEO高德诺宣布取消2033年停售燃油车的目标，不再设定内燃机终止时间表，改为"根据市 场差异灵活调整"。 其余两大德系豪华车企中，奔驰此前已放弃"2030年全面电动化"，改为燃油车与电动车并行，2030年纯 电销售目标从100%下调至50%。宝马则始终未设定燃油车退出时间表，CEO齐普策公开表示"全面电动 化不现实且危险"。 BBA终于看明白了，所谓的新能源汽车，并不是真的新能源，而是旧能源（内燃机）+新能源（动力电 池）。 汽车行业已经公认的事实是——纯电动车并不是未来的全部。 2024年，全球电动乘用车销量首次突破1700万辆，同比增长26％。在中国市场的带动下，插混车销量同 比增长53％，而纯电动汽车销量同比增长14％。这一年，插混车占全球电动汽车销量的比例达到37％， 而2022年为28％。 所以，BBA放弃挣扎是预料之中的事。 带着内燃机的新能源汽车，逐渐成为当今市场的主流。原本那些只生产纯电车的国产车企，现在也纷纷 推出了增程技术。 真正坚持的造纯电动车的企业，只剩特斯拉一家了。 一 BBA没有选择纯电一条路走到黑，核心问题还是——不 ...

其次是广汽埃安的IPO计划。此前，广汽埃安曾称拟赴科创板上市，但一直未公布新进展。2024年8 月，北京产权交易所曾发布广汽埃安股权转让公告，其中提及广汽埃安 "正在准备港股IPO"，但该公告 很快被撤下。 冯兴亚表示："进入2024年，随着整个新能源汽车市场环境变化，我们认为现在并不是广汽埃安上市的 最佳时机。目前我们最重要的任务是专心将广汽埃安估值做大，寻找合适时机再进行资本运作，形式可 能包括继续推动埃安上市、广汽集团通过增发收购埃安股份等。" 再者是广汽集团的改革情况。过去的2024年，广汽集团出现了销量和业绩的下滑。从2024年下半年开 始，广汽集团内部对公司发展进行深刻反思，结论是必须改革。于是在2024年11月开启了三年"番禺行 动"，将自主品牌的战略管控转变成经营管控。 冯兴亚称："广汽是'先有儿子后有爹'，也就是先有的子公司，再有母公司，所以它的发展和别的企业 不一样。"他表示，有些改革效果立竿见影，有些改革需要稳固一段时间才能看到效果。到目前为止， 广汽改革主要做了四件事：打造经营型总部、实施自主品牌一体化运营、导入IPD（集成产品开发）再 造产品开发流程体系和推进干部人事改革。 改革，往 ...

Group 1 - The core viewpoint of the article is that Changan Automobile has gained an opportunity for independent development due to the failure of its joint ventures, which has ultimately led to its elevation to a first-tier state-owned enterprise, avoiding a merger with Dongfeng Motor Group [2][3][31] - In 2024, Changan's sales reached 2.684 million units, while Dongfeng's sales were 1.896 million units, indicating a 41.6% lead for Changan [1] - Changan's revenue in 2024 was 159.7 billion, compared to Dongfeng's 106.2 billion, marking a 50.4% advantage for Changan [1] Group 2 - Changan's net profit in 2024 was 2.59 billion, while Dongfeng reported a net loss of 690 million [1] - In the new energy vehicle sector, Changan sold 735,000 units in 2024, accounting for 27.4% of its total sales, while Dongfeng sold 395,000 units, representing 20.8% [1] - Changan's self-owned brand sales reached 2.226 million units in 2024, making up 93% of its total sales, a significant increase from 75% in 2020 [6][9] Group 3 - Changan's joint ventures, particularly with Ford, have seen a significant decline in performance, with investment income from Changan Ford turning negative in recent years [16][19] - The cash dividends from joint ventures have drastically decreased, with Changan receiving only 134 million in 2024, a mere 11.4% of what it received in 2016 [19][21] - The article highlights that Changan's early shift to focus on self-owned brands has allowed it to avoid the pitfalls faced by other automakers reliant on joint ventures [30][31] Group 4 - The article discusses the competitive landscape, noting that traditional automakers like SAIC and GAC are also facing challenges as the market shifts towards electric vehicles [32][35] - It emphasizes the importance of adapting to market changes, particularly in the context of price wars in the electric vehicle sector, which could further impact the profitability of joint ventures [32][34] - The government stance on maintaining fair competition while opposing disorderly price wars is also mentioned, indicating a complex regulatory environment for automakers [34][36]

这是自年初一汽-大众调整近30位中层干部后后，再度从组织架构层面大动"手术"。而此次涉及市场、 营销、客户、渠道、商品和售后六大板块的系统性变革从开始到落地运转，仅用时不到两个月。 组织架构频繁快速的调整，折射出一汽-大众新能源转型焦虑。尽管仍为合资品牌销冠，但一汽-大众市 场份额从2023年的8.5%降至2024年的7%，今年1至5月继续跌至6.8%。 第三方平台数据显示，一汽-大众依靠经典燃油车维系销量，三款在售的新能源车型5月合计零售销量只 有2617辆，仅约占整体销量的2%。其中，ID.6 CROZZ和ID.7 VIZZION月销量已降至两位数。 智通财经记者两度实地走访一汽-大众门店发现，一汽-大众新能源车型所拥有的营销资源相当有限，仅 有一款ID.4 CROZZ摆放在门店边缘位置，而ID.6 CROZZ和ID.7 VIZZION已经没有了展车。一些销售人 员甚至不能向潜在客户详细介绍产品特性。 一位一汽-大众销售告诉智通财经，到店客户多是在燃油车时代信任大众品牌的老车主。在智通财经探 店的一个多小时时间里，五组客户也均是奔着燃油车而来。 智通财经记者｜周姝祺 魏勇猛 新能源汽车销量难有起色的一汽- ...

定焦One . 以下文章来源于定焦One ，作者定焦One团队 深度影响创新。 将投中网设为"星标⭐"，第一时间收获最新推送 窥见中国汽车产业最深层的竞争逻辑。 作者丨 金玙璠 编辑丨 魏佳 来源丨 定焦One 没想到，一场持续两年的 常压油箱争议 ，在今年6月上演了"续集"。 在6月7日的2025中国汽车重庆论坛上，吉 利汽车高级副总裁杨学良突然 公开声援长城两年前对比 亚迪的举报 。 他称 ， 两年前吉利进行的拆解测试结果，与长城举报内容"完全一致"，并称长城董 事长魏建军是行业的"吹哨人"。 这一表态瞬间将始于2023年5月的"常压油箱争议"重新点燃，使原本比亚迪与长城的两方对峙，升 级为三大巨头的混战。 次日，比亚迪集团品牌及公关处总经理李云飞通过微博回应，称比亚迪 2021-2023年采 用的常压 油箱方案，"符合法规要求"，并反指浙江某头部车企2018-2023年多款PHEV车型同样采用该方 案。该微博内容6小时后被删除。 表面看，这是成本优先派和合规优先派的技术路线之争 ；实质上 ，是头部车企在新能源转型关键期 对行业话语权的争夺战——2025年前5个月，比亚迪销量（176万辆）已超吉利（117 ...

以下文章来源于定焦One ，作者定焦One团队 定焦One . 深度影响创新。 将投中网设为"星标⭐"，第一时间收获最新推送 窥见中国汽车产业最深层的竞争逻辑。 作者丨 金玙璠 编辑丨 魏佳 来源丨 定焦One 没想到，一场持续两年的 常压油箱争议 ，在今年6月上演了"续集"。 在6月7日的2025中国汽车重庆论坛上，吉 利汽车高级副总裁杨学良突然 公开声援长城两年前对比 亚迪的举报 。 他称 ， 两年前吉利进行的拆解测试结果，与长城举报内容"完全一致"，并称长城董 事长魏建军是行业的"吹哨人"。 这一表态瞬间将始于2023年5月的"常压油箱争议"重新点燃，使原本比亚迪与长城的两方对峙，升 级为三大巨头的混战。 次日，比亚迪集团品牌及公关处总经理李云飞通过微博回应，称比亚迪 2021-2023年采 用的常压 油箱方案，"符合法规要求"，并反指浙江某头部车企2018-2023年多款PHEV车型同样采用该方 案。该微博内容6小时后被删除。 表面看，这是成本优先派和合规优先派的技术路线之争 ；实质上 ，是头部车企在新能源转型关键期 对行业话语权的争夺战——2025年前5个月，比亚迪销量（176万辆）已超吉利（117 ...