商务部于2026年1月22日（星期四）15时召开例行新闻发布会。商务部自贸区港建设协调司副司长、新 闻发言人何咏前出席，介绍相关情况并回答媒体提问。 以下为发布会文字实录 何咏前 各位记者朋友： 大家下午好，欢迎参加商务部例行新闻发布会。今天我没有需要向大家通报的信息。 下面请提问。 21世纪经济报道记者 我们注意到，近期公布的统计数据显示，2025年我国社会消费品零售总额已超过50万亿元，能否请发言 人介绍一下消费市场有哪些特点亮点？ 何咏前 2025年，我国消费市场保持平稳发展态势，规模与质量实现双提升，超大规模市场优势持续显现。总的 来看，可以用三个关键词来概括全年消费市场特点： 一是扩容。2025年，社会消费品零售总额首次突破50万亿元大关，达50.1万亿元，较去年增长3.7%，最 终消费支出对经济增长的贡献率为52%。 二是惠民。去年我们加力实施消费品以旧换新，带动相关品类销售达2.61万亿元，3.66亿人次享受到真 金白银的"实惠"。限额以上单位家电、家具、文化办公用品、通讯器材零售额分别增长11%、14.6%、 17.3%和20.9%。 三是提质。绿色、智能等新型消费蓬勃发展。去年新能源车零售量 ...

智通财经APP获悉，1月22日，商务部召开例行新闻发布会。新闻发言人何咏前表示，2025年，我国消 费市场保持平稳发展态势，规模与质量实现双提升，超大规模市场优势持续显现。总的来看，可以用三 个关键词来概括全年消费市场特点：一是扩容。2025年，社会消费品零售总额首次突破50万亿元大关， 达50.1万亿元，较去年增长3.7%，最终消费支出对经济增长的贡献率为52%。 二是惠民。去年我们加力实施消费品以旧换新，带动相关品类销售达2.61万亿元，3.66亿人次享受到真 金白银的"实惠"。限额以上单位家电、家具、文化办公用品、通讯器材零售额分别增长11%、14.6%、 17.3%和20.9%。 三是提质。绿色、智能等新型消费蓬勃发展。去年新能源车零售量增长17.6%，渗透率持续提升，截至 2025年底，每售出10辆乘用车就有6辆是新能源车。商务大数据显示，2025年消费者购买一级能效或水 效家电产品的数量比上年增长了20%，智能眼镜、智能手表、智能手环增长均超40%。健康消费持续扩 大，体育、娱乐用品零售额增长15.7%。 下一步，商务部将坚持惠民生和促消费紧密结合，"政策+活动"双轮驱动，不断释放消费潜力活力。 ...

【何咏前】: 各位记者朋友： 大家下午好，欢迎参加商务部例行新闻发布会。今天我没有需要向大家通报的信息。 下面请提问。 【21世纪经济报道记者】: 我们注意到，近期公布的统计数据显示，2025年我国社会消费品零售总额已超过50万亿元，能否请发言 人介绍一下消费市场有哪些特点亮点？ 【何咏前】: 2025年，我国消费市场保持平稳发展态势，规模与质量实现双提升，超大规模市场优势持续显现。总的 来看，可以用三个关键词来概括全年消费市场特点： 一是扩容。2025年，社会消费品零售总额首次突破50万亿元大关，达50.1万亿元，较去年增长3.7%，最 终消费支出对经济增长的贡献率为52%。 二是惠民。去年我们加力实施消费品以旧换新，带动相关品类销售达2.61万亿元，3.66亿人次享受到真 金白银的"实惠"。限额以上单位家电、家具、文化办公用品、通讯器材零售额分别增长11%、14.6%、 17.3%和20.9%。 三是提质。绿色、智能等新型消费蓬勃发展。去年新能源车零售量增长17.6%，渗透率持续提升，截至 2025年底，每售出10辆乘用车就有6辆是新能源车。商务大数据显示，2025年消费者购买一级能效或水 效家电产品的数 ...

Core Viewpoint - Guangzhou is focusing on strengthening its internal capabilities to enhance both consumption and investment, aiming for a robust economic performance in the new year [2][10]. Consumption Renewal - The consumption market in Guangzhou is undergoing a transformation, showcasing a blend of local culture, Chinese aesthetics, and global influences [3]. - New commercial developments, such as the Sam's Club and the Taikoo Li shopping area, are attracting significant foot traffic and international brands, indicating a vibrant retail environment [3][4]. - The city is diversifying its commercial landscape, creating multiple shopping hubs to meet various consumer needs, thus breaking away from a previously centralized commercial model [3]. Investment Drive - Guangzhou is committed to investing in human capital to enhance living standards and stimulate consumption, as evidenced by the "33 measures" aimed at boosting consumer spending [6][10]. - The city has seen a significant increase in business registrations, with over 4.25 million entities, and is attracting foreign investment, with one in seven new foreign enterprises setting up in Guangzhou [7]. - Major projects, including the TCL Huaxing and HSBC training center, are indicative of an improved business environment and growing investor confidence [7]. Recruitment and Development - The "Ten-Hundred-Thousand Investment Project" aims to attract substantial investments, including 10 projects worth 10 billion, 100 projects worth 1 billion, and 1,000 projects worth 100 million [8]. - The establishment of a comprehensive ecosystem for cell and gene therapy in Nansha is a key example of Guangzhou's forward-looking industrial strategy [8]. Internal Demand Leadership - The central economic work conference emphasizes the importance of balancing consumption and investment, highlighting their interdependent relationship in driving domestic demand [9]. - Industrial investment in Guangzhou has shown resilience, with a 2.5% increase in industrial investment and significant growth in high-tech sectors [10]. Departmental Initiatives - The Guangzhou Development and Reform Commission is implementing measures to enhance investment efficiency and project management, ensuring timely execution of new and ongoing projects [11][12]. - The Guangzhou Commerce Bureau is focused on expanding quality consumer goods and services, enhancing the international consumption environment, and promoting local consumption initiatives [14][15]. Investment Development Actions - The Guangzhou Investment Development Committee is executing a comprehensive strategy to attract investments across various sectors, including biotechnology and new consumption industries [16][17].

Core Insights - The Chinese government emphasizes the importance of domestic demand as a key driver for economic growth, with a focus on boosting consumption and expanding domestic markets as primary tasks for 2026 [3][4]. Group 1: Domestic Demand and Consumption - The contribution of domestic demand to economic growth reached 71% in the first three quarters of 2025, highlighting its role as a stabilizing force [3]. - A series of policies aimed at stimulating consumption, particularly through "trade-in" programs, have led to significant sales increases, with over 2.5 trillion yuan in sales generated from these initiatives from January to November 2025 [4]. - Service consumption has seen a notable increase, with per capita spending on services rising to 46.8% in the first three quarters of 2025, indicating a shift towards sectors like tourism and elderly care [5]. Group 2: Investment Trends - Fixed asset investment (excluding rural households) decreased by 2.6% year-on-year in the first 11 months of 2025, but investment in key sectors remains robust, with project investment growing by 0.8% when excluding real estate [7]. - The government plans to stabilize investment by increasing central budget investments and optimizing the use of local government bonds, focusing on urban renewal and public infrastructure [8]. - Investment policies in 2026 are expected to target four main areas: "two重" project construction, new productivity sectors, urban renewal, and enhancing the environment for private investment [8].

专题：2025企业家之夜启动仪式 "为中国经济点赞——企业家之夜"启动仪式于12月17日在北京举行。清华大学互联网产业研究院院长、 清华大学经济管理学院教授朱岩出席并演讲。 朱岩表示，现在做企业与30、40年前已大不相同，现在企业家精神正发生技术型改变，不仅是经济规模 型变化。他总结为四点：一是守正创新，继续沿着梦想前进；二是数据驱动，不再是流量驱动或单纯追 求经济价值驱动；三是范式引领，企业追求做世界上无人做过之事，创造范式；四是人机共生，智能并 非一定要做具身智能机器人，而是人与机器发挥各自长处，是大量组织企业形态。 他从以下几个维度进行了分析： 从核心驱动力看，传统企业家精神更多强调市场机会捕捉、资源整合能力。数智时代企业家精神要专注 于技术领先型突破。 从组织形态讲，传统是层级化、集权化管理，现在越来越强调扁平化、客户化、智能化协同。 从竞争逻辑看，原来单纯流量式竞争易形成零和博弈，往往强调以规模取胜、联合发展。数智时代企业 家精神一定是范式引领，而非卷规模。可惜现在大量传统产业仍在卷规模、卷价格，大家日子都不好 过。所以，数智时代需重新倡导范式引领、生态共赢型企业家精神。 从风险应对看，传统企业家多 ...

专题：2025企业家之夜启动仪式 "为中国经济点赞——企业家之夜"启动仪式于12月17日在北京举行。清华大学互联网产业研究院院长、 清华大学经济管理学院教授朱岩出席并演讲。 朱岩表示，现在做企业与30、40年前已大不相同，现在企业家精神正发生技术型改变，不仅是经济规模 型变化。他总结为四点：一是守正创新，继续沿着梦想前进；二是数据驱动，不再是流量驱动或单纯追 求经济价值驱动；三是范式引领，企业追求做世界上无人做过之事，创造范式；四是人机共生，智能并 非一定要做具身智能机器人，而是人与机器发挥各自长处，是大量组织企业形态。 他从以下几个维度进行了分析： 从核心驱动力看，传统企业家精神更多强调市场机会捕捉、资源整合能力。数智时代企业家精神要专注 于技术领先型突破。 从组织形态讲，传统是层级化、集权化管理，现在越来越强调扁平化、客户化、智能化协同。 从竞争逻辑看，原来单纯流量式竞争易形成零和博弈，往往强调以规模取胜、联合发展。数智时代企业 家精神一定是范式引领，而非卷规模。可惜现在大量传统产业仍在卷规模、卷价格，大家日子都不好 过。所以，数智时代需重新倡导范式引领、生态共赢型企业家精神。 新浪声明：所有会议实录均为 ...

Group 1 - The core viewpoint of the article emphasizes that during the "14th Five-Year Plan" period, local economic growth can seek new momentum from three aspects: supply side, demand side, and enterprise development [2][3] Group 2 - From the supply side, the article highlights the need to focus on new growth points in industries. The contribution of agriculture to GDP has decreased from 9.5% at the end of the "11th Five-Year Plan" to 7.2% at the end of the "14th Five-Year Plan," while the service sector's contribution has increased significantly, reaching 56.7% by the end of 2024, up 11.6 percentage points from the end of the "11th Five-Year Plan" [4][5] Group 3 - On the demand side, the article points out that service consumption is becoming a more direct driver of local economic growth compared to goods consumption. In 2024, national service retail sales are expected to grow by 6.2%, outpacing goods retail sales by 3 percentage points, with per capita service consumption expenditure increasing by 7.4% [6][7] Group 4 - The article discusses the importance of high-quality enterprise development as a source of economic momentum. It emphasizes the need for innovation in enterprises, including original technology, model innovation, and concept innovation, to enhance market responsiveness and efficiency [8][9]

Core Viewpoint - The article emphasizes the need for local governments to scientifically analyze the economic development environment and growth conditions during the "14th Five-Year Plan" period, focusing on new growth points in industries, expanding demand, and improving enterprise efficiency to solidify new economic momentum for the "15th Five-Year Plan" period [5][6][9]. Group 1: Economic Growth and Development Goals - The article highlights that China is entering a new phase of stable economic growth, necessitating a careful determination of growth targets by local governments [6][7]. - It notes that internal demand has become the core driving force for economic growth, with consumption's contribution to GDP increasing from 50% at the end of the "11th Five-Year Plan" to 57% at the end of the "14th Five-Year Plan" [7]. - The article stresses the importance of setting realistic growth targets that are neither overly ambitious nor pessimistic, based on local resources and industrial foundations [8][9]. Group 2: Industry Development and Innovation - The article suggests that economic growth fundamentally relies on the cultivation and release of new industrial growth points, urging local governments to respect industrial evolution and identify promising sectors [11][12]. - It points out the significant shift in China's industrial structure, with the service sector's contribution to GDP rising to 56.7% by the end of 2024, while the industrial sector's contribution is declining [11][12]. - The article recommends focusing on enhancing the service sector's role in economic growth, particularly in lower-tier cities where its importance is often overlooked [12][14]. Group 3: Consumption and Demand Expansion - The article emphasizes the critical role of consumer purchasing power and market demand in driving economic growth, advocating for a focus on consumption-driven opportunities [15][16]. - It distinguishes between goods consumption and service consumption, noting that service consumption has a more direct local economic impact [16]. - The article highlights the need to adapt to changing consumer trends, particularly among younger and older demographics, to stimulate new consumption growth [18][19]. Group 4: Enterprise Development and Innovation - The article underscores the importance of enterprise vitality and development levels in determining local economic quality and efficiency, advocating for systematic policies to enhance enterprise efficiency and innovation [19][20]. - It calls for a dual focus on technological and model innovation to improve enterprise competitiveness, especially in the context of digital transformation [20][22]. - The article stresses the need for tailored strategies to enhance innovation capabilities across different regions, considering their unique industrial bases and development stages [23][24].

Group 1 - The core viewpoint emphasizes the need for local governments to scientifically analyze the economic development environment and growth conditions during the "14th Five-Year Plan" period to establish reasonable economic growth targets and new growth drivers [1][2][3] - The economic growth in China is expected to enter a new phase of stable growth, with domestic demand becoming the core driving force for economic growth, as consumption's contribution to GDP has increased from 50% at the end of the "11th Five-Year Plan" to 57% at the end of the "14th Five-Year Plan" [3][4] - The importance of consumer purchasing power and market demand is highlighted, suggesting that local governments should focus on opportunities from the consumption side to drive economic growth [1][13] Group 2 - The article discusses the shift in growth models from scale expansion to quality improvement, emphasizing the need for innovation-driven and endogenous growth in the face of rising external uncertainties [2][4] - It is noted that the service sector has become a core driver of economic growth, with its contribution to GDP increasing from approximately 45% during the "11th Five-Year Plan" to 60% currently, while the industrial sector's contribution has decreased [7][11] - The need for local governments to adjust their policies and resources to focus on sectors with potential and flexibility is emphasized, particularly in the context of the service industry's rapid growth compared to industrial growth [10][12] Group 3 - The article suggests that local governments should adopt a pragmatic approach in setting economic growth targets, balancing between not being overly ambitious and not being pessimistic [4][5] - It highlights the necessity of identifying new growth points in industries and enhancing consumer demand to create a virtuous cycle of supply and demand [5][13] - The importance of enhancing the vitality and development level of business entities is stressed, as they directly influence the quality and efficiency of local economic operations [18][19] Group 4 - The article points out the need for local governments to focus on the innovation capabilities of enterprises, as the vitality and development level of business entities are crucial for economic growth [18][20] - It emphasizes the dual focus on technological innovation and business model innovation to enhance enterprise efficiency and competitiveness [20][21] - The article also discusses the importance of supporting both traditional and emerging enterprises in their innovation efforts to achieve high-quality development [21][22]