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做强品牌、打造IP、提升附加值……受热捧!外贸企业创新破局斩获新订单
Yang Shi Wang· 2025-05-08 03:37
央视网消息:在广东东莞,有5500多家玩具制造相关企业。全球约四分之一的动漫衍生品,我国近85%的潮玩产品在此诞生。突如 其来的关税风暴,让这座"玩具之都"面临巨大挑战。当美国订单停滞,企业该如何突围?从业22年的"老玩具人"王振就是这场风暴 的亲历者。 东莞茶山镇的这家玩具企业,工人正加班加点将产品上的英语包装换成中文包装。企业负责人王振介绍,美国市场占企业出口份额 的20%。高达145%的关税袭来后,原有的1000多个美国订单几乎全部被取消。那段时间,他感受到了前所未有的压力。 当下的危机解除了,未来怎么在更好地迎战市场的大风浪?眼下,王振正忙着推动茶山玩具AI基地的建设,将AI技术融入玩具产 品。不久前,他们公司的首批AI玩具发布,这些玩具能够根据孩子的声音、动作做出不同的反应,受到市场热捧,也给了同行尝试 的信心。 作为一名有22年经验的"老玩具人",王振意识到,贸易战虽然来势汹汹,但也蕴含着拓展市场的新机遇。最艰难的几天里,他打了 300多个电话,为产品找出路。功夫不负有心人,不久,转机来了。 东莞茶山镇副镇长陈晓炜表示,想把AI赋能到玩具企业,让企业通过做AI玩具,打造自己的品牌、出自己的IP,从 ...
从“流动的中国”看消费新势能
Jin Rong Shi Bao· 2025-05-08 01:50
刚刚结束的"五一"假期,我国消费市场持续火热,消费潜力大规模释放。 文化和旅游部公布的最新数据显示,"五一"假期国内出游3.14亿人次,同比增长6.4%;国内游客出游总 花费1802.69亿元,同比增长8.0%。 跃动的数据和"流动的中国"是高质量发展良好态势的生动写照。 以旧换新撬动消费升级 "这款洗衣机现在有折扣,打完折还能用国补,很划算。"趁着"五一"假期,家住河北的王女士来到商 场,准备挑选一款心仪的洗衣机。 经过一番对比,王女士购入了一台功能齐全、价格优惠的新款洗衣机。"这款我之前也看过,现在有国 补确实更便宜了,价格合适我就直接'出手'了。"王女士笑着向《金融时报》记者说。 家电等消费品以旧换新是撬动消费升级的重要杠杆。今年以来,以旧换新政策加力扩围,带动汽车、家 电等多品类消费品销售增长加快,不仅让市民享受到实实在在惠民福利,提升了居家生活品质,也助力 老旧家电淘汰加速更新,推动行业技术创新和产品迭代,激发市场活力。 以购物节等活动激发消费新需求 为了更好地将补贴落到实处,河北省商务厅与农业银行河北分行共同搭建了以旧换新平台,省内消费者 购买电动车最高可享受20%补贴,家装最高可享受15%补贴。 ...
武商集团“五一”客流同比增20% 毛利率提升一季度盈利1.43亿
Chang Jiang Shang Bao· 2025-05-08 00:41
为促进消费,武商集团还于4月开设"出口转内销"专区,提出"专区销售、数据支持、供应链优化"等一 揽子方案,并成立专班对接企业需求,吸引17省外贸企业参与,截至4月19日,武商已对接195家企业, 上架新品牌7个、新品种202个,品类覆盖食品、家居、个护等民生领域。武商集团预计年内拓展至30个 专区,引入超500个新品,同时利用消费大数据反馈,助力企业精准研发内销产品。 据悉,在刚结束的"五一"长假,武商集团多措并举,打造武汉2025年世界花园大会"月季主题"三大分会 场;总冠名英文原版音乐剧《日落大道》武汉站,同步推出节日系列促销优惠活动,吸引大量外地顾客 来汉消费,节日期间,武商集团整体客流同比增长近20%。 近年来,武商集团深入转型,提振盈利能力。今年一季度,武商集团实现营业总收入17.87亿元,同比 下降8.62%;但归母净利润达到1.43亿元,同比增长2.85%;扣非净利润为1.33亿元,同比增长21.24%。 一季度,武商集团的毛利率为48.65%,同比增加了4.68个百分点;净利率为7.96%,同比提升了12.32个 百分点。这表明公司盈利能力实现了提升。 "华中第一商圈"武商MALL外地顾客消费 ...
外贸优品“转场” 进商超上平台
Guang Zhou Ri Bao· 2025-05-07 20:25
Core Viewpoint - Guangzhou is actively supporting the export of quality foreign trade products to the domestic market through various initiatives, including organizing trade fairs, implementing integrated policies, and launching enterprise service actions to facilitate the transition of foreign trade products to domestic sales [1]. Group 1: Support Initiatives - Guangzhou has organized "Foreign Trade Quality Products and Domestic Buyers Matching Conferences" and has developed policies to support the integration of domestic and foreign trade [1]. - The city has implemented the "Yiqi Xing" series of enterprise service actions to help foreign trade companies expand their online and offline channels [1]. - Major supermarkets and e-commerce platforms are responding positively by leveraging their established trade networks and logistics systems to connect quality foreign trade products with the domestic market [1]. Group 2: Supermarket Actions - Guangbai Co. has launched the "Foreign Trade Quality Products Chinese Tour" initiative, creating a full-service platform and introducing a "Ten Quality Products" cultivation plan to expedite the entry of foreign trade companies [2]. - The company has shortened the product introduction cycle to 14 working days and offers a "factory inspection exemption" green channel to lower the barriers for companies transitioning to domestic sales [2]. - Over 200 foreign trade companies have been successfully matched, with more than 300 products covering eight major categories, including smart home and food, distributed across 31 cities [2]. Group 3: E-commerce Platform Support - Various online platforms, including Alibaba, JD.com, Meituan, and Douyin, have introduced support policies and organized supply-demand matching events to assist foreign trade companies in transitioning to domestic sales [3]. - Alibaba held a "Foreign Trade Selection" special matching event to connect foreign trade companies with domestic and international markets, planning to conduct 200 industry matching activities on its 1688 platform [3]. - Global AliExpress is also supporting the "export to export" initiatives to facilitate international market expansion [3].
护航外贸发展 多项政策措施将推出
Zheng Quan Ri Bao· 2025-05-07 16:27
本报记者 刘萌 5月7日,国家金融监督管理总局局长李云泽在国新办新闻发布会上表示,在当前外部冲击影响加大的背景下,将制定实施 银行业保险业护航外贸发展系列政策措施,按照市场化、法治化原则,从金融方面持续加大支持力度。 地方层面,近日,各地也密集出台新政,构筑全方位支持体系护航外贸发展。比如,长沙市商务局发布2025年稳外贸十条 措施,围绕拓展国际市场、扩大特色产品出口、支持重点产品进口等十大领域推出精准扶持政策,单个企业最高可获300万元 资金支持,全面提振外贸企业发展信心;大连市商务局会同相关部门制定了《大连市关于稳外贸的若干措施》,在服务企业综 合服务、开拓国际市场、内外贸一体化发展、金融支持、对外投资等五个方面支持外贸企业稳定发展。 还有部分省市围绕出口转内销助力外贸企业发展。比如,江苏发布《关于指导开通外贸转内销产品强制性认证绿色通道的 公告》;上海表示正抓紧制定支持外贸企业拓展内销的若干便利化措施。 中国数实融合50人论坛智库专家洪勇在接受《证券日报》记者采访时表示,当前,我国外贸发展有诸多有利因素,包括坚 实的产业基础、明显的供应链优势、政府不断加大的政策支持、在新兴市场开拓上取得的成效以及数字经 ...
新一轮低价之战,京东胜算几何?
雪豹财经社· 2025-05-07 13:36
Core Viewpoint - The article discusses the strategic initiatives of JD's subsidiary, Jingxi, focusing on its efforts to penetrate the lower-tier market and capitalize on the "200 billion opportunity" through various plans and partnerships aimed at enhancing user experience and expanding its user base [2][5][11]. Group 1: Jingxi's Market Strategy - Jingxi, originally JD's discount shopping platform, aims to cater to price-sensitive consumers in lower-tier markets by providing high-cost performance products [2][3]. - The "200 billion export-to-domestic sales plan" launched by JD in April 2023 has significantly boosted Jingxi's self-operated business, enabling it to collaborate with factories for product selection and rapid sales [5][11]. - Jingxi's "Factory Goods Hundred Supplement" plan will invest 10 billion annually to enhance user experience, logistics services, and factory efficiency, targeting the creation of 1,000 million-unit and 10,000 hundred-thousand-unit popular products [3][16]. Group 2: Competitive Landscape - Since 2018, competition for quality merchants in industrial belts has intensified among major e-commerce platforms, including Alibaba, Pinduoduo, and Douyin, all seeking to tap into these markets [8]. - Jingxi's full-trust model allows small and medium-sized factories to focus on production while Jingxi manages selection, operations, customer service, and logistics, providing a cost advantage [8][16]. - Despite the advantages of Jingxi's model, challenges remain as other platforms also pursue foreign trade businesses transitioning to domestic sales, indicating a competitive environment [17]. Group 3: User Acquisition and Retention - Jingxi's goal is to acquire 150 million new users annually while also focusing on user retention and repeat purchases, reflecting a shift from merely attracting new users to ensuring their ongoing engagement [11][14]. - As of December 2024, JD's monthly active users reached 550 million, with Jingxi's cumulative user count hitting 260 million, indicating significant growth potential in the lower-tier market [11][13]. - Jingxi's self-operated products are positioned to meet the needs of both lower-tier and higher-tier consumers, aiming to balance quality and low prices [13][14]. Group 4: Future Plans and Challenges - Jingxi plans to support 100,000 foreign trade factories in successfully transitioning to domestic sales by 2025, leveraging the current trend of export-to-domestic sales [5][16]. - The "Factory Goods Hundred Supplement" initiative aims to create a cycle of high quality and low prices, but achieving this requires effective supply chain management and product quality control [17]. - The competitive landscape remains challenging, as other platforms are also enhancing their support for foreign trade businesses, indicating that Jingxi must continue to innovate and adapt to maintain its market position [17].
转内销观察丨从“断链”到“上架” 牙刷企业7天急速转换“新赛道”
Yang Shi Xin Wen· 2025-05-07 12:48
Core Viewpoint - The imposition of tariffs by the United States is disrupting global trade, prompting Chinese foreign trade companies to seek new opportunities in domestic markets [1]. Group 1: Company Response to Tariffs - Jiangsu Huaten Personal Care Products Co., Ltd. has a foreign trade ratio of 80%, with 20% of its market share coming from the U.S. [5]. - The company faced challenges as U.S. consumers could no longer afford to buy toothbrushes due to increased tariffs, leading to a lack of new orders from American clients [5][9]. - The company experienced a potential loss of 40 to 50 million RMB due to 20% of its machinery being idle [9]. Group 2: Shift to Domestic Market - The company successfully pivoted to the domestic market, securing over 5 million RMB in orders from Brazil and initiating sales in Chinese supermarkets [9][19]. - The transition involved redesigning packaging and adapting products to meet local consumer preferences, which differ significantly from those in the U.S. [11][15]. - The collaboration with Yonghui Supermarket was expedited, completing the transition in just seven days, a process that typically takes a month [17]. Group 3: Product Development and Innovation - The company is focusing on developing new products that incorporate advanced technology, such as special formulas in dental floss and unique bristle designs [21]. - The initial product offerings in the domestic market are limited, but the company aims to enhance consumer awareness and expand its product range [19]. Group 4: Future Outlook - The company believes that challenging times can lead to new opportunities and is committed to leveraging its strong supply chain to overcome current difficulties [23]. - There is a strong emphasis on maintaining a positive national identity and resilience in the face of adversity, with a focus on showcasing the strength of domestic products [23].
金融监管总局局长李云泽:对受关税影响较大市场主体提供精准服务
Core Viewpoint - The National Financial Regulatory Administration is set to introduce eight new policies aimed at stabilizing the market and supporting foreign trade, particularly focusing on providing targeted services to businesses affected by tariffs [1][2]. Group 1: Financial Support Measures - The regulatory body will expand the financing coordination mechanism to all foreign trade enterprises, ensuring that banks implement policies to support foreign trade and provide tailored services for businesses facing temporary operational difficulties due to tariffs [2][3]. - Policies will include optimizing export credit insurance regulations, enhancing underwriting capacity, and providing preferential rates to stabilize export confidence [2][4]. - There will be a focus on supporting the transition of foreign trade enterprises to domestic sales, including the establishment of a "domestic trade insurance co-insurance body" to promote tailored products [2][3]. Group 2: Market Diversification - Companies are encouraged to diversify their export markets in response to tariff impacts, with a particular emphasis on exploring new markets in the Middle East and Europe, which are experiencing increased demand for renewable energy [5][6]. - The shift in foreign trade strategies is noted, with more private enterprises venturing abroad and expanding their focus beyond traditional markets to include countries along the Belt and Road Initiative [6]. Group 3: Risk Management and Financial Services - Financial institutions are advised to avoid withdrawing or reducing loans to foreign trade enterprises facing temporary challenges, ensuring that they maintain access to necessary financing [3][6]. - There is an emphasis on enhancing the risk management capabilities of foreign trade enterprises, particularly in addressing new short-term risks and improving their overall resilience [4][6].
全新尝试→难得机遇!从“断链”到“上架” 企业168个小时完成“赛道”转换
Yang Shi Wang· 2025-05-07 05:21
Core Viewpoint - The article highlights the challenges faced by Chinese foreign trade enterprises due to the imposition of tariffs by the United States, prompting companies to seek new opportunities in domestic and non-U.S. markets [1][4]. Group 1: Company Challenges - The company, located in Yangzhou, is known as the "toothbrush capital," producing over 35% of the global toothbrush supply, and is experiencing significant disruptions due to U.S. tariffs [1]. - The foreign trade proportion of the company is as high as 80%, with the U.S. market accounting for 20% of its business, leading to a critical situation as orders from U.S. customers have not materialized [3][4]. - The company faced a situation where one-fifth of its machinery was at risk of idling due to the lack of new orders, highlighting the urgency of finding alternative markets [3]. Group 2: Strategic Shifts - In response to the tariff situation, the company began actively developing non-U.S. markets and secured over 5 million RMB in orders from Brazil [8]. - The company initiated a shift towards the domestic market, responding to an export-to-domestic sales initiative, which led to rapid engagement with local retailers [10][12]. - The company successfully transitioned its products for domestic sales within just seven days, a process that typically takes a month, showcasing its agility in adapting to market changes [13]. Group 3: Future Outlook - The company is currently focused on accelerating the development of new products and integrating advanced technology into its domestic offerings, aiming to enhance consumer recognition and market presence [14]. - The company is also exploring collaborations with both offline and online platforms for contract manufacturing, indicating a strategic diversification of its business model [14]. - The leadership emphasizes resilience and the potential for growth even in challenging times, reflecting a commitment to showcasing the strength of Chinese products [16].
加大直采力度,开辟绿色通道,强化流量扶持—— 电商平台助外贸企业拓内销
Jing Ji Ri Bao· 2025-05-06 21:54
Group 1 - The international trade environment has become increasingly complex this year, with tariff changes significantly impacting China's foreign trade enterprises [1] - The Ministry of Commerce is actively supporting foreign trade companies in expanding domestic sales through initiatives like "Export Quality Products from China" [1] - JD.com announced a plan to purchase no less than 200 billion yuan worth of export goods for domestic sales over the next year, aiding foreign trade companies in entering the domestic market [1] Group 2 - Many foreign trade companies have strong production capabilities and quality products but face challenges in entering the domestic market due to unfamiliarity and lack of operational experience [2] - JD.com plans to leverage its self-operated model and supply chain capabilities to directly procure quality products from foreign trade companies and establish a dedicated section for foreign trade products [2] - Alibaba's Taobao and Tmall have launched the "Foreign Trade Selection" initiative to support at least 10,000 foreign trade merchants and 100,000 foreign products through various measures [2] Group 3 - Taobao and Tmall will initiate the "Taobao Foreign Trade Week" to identify quality foreign trade products that meet domestic consumer demand and enhance traffic support for these products [3] - Alibaba has opened a 24-hour green channel for foreign trade companies to facilitate efficient logistics and support the development of innovative private label products [3] - Pinduoduo announced a "100 billion support" plan to increase subsidies for cross-border small and medium-sized enterprises, helping stabilize production and reduce costs [3] Group 4 - Currently, 15 major e-commerce platforms are actively responding with measures such as direct procurement and supply chain matching, with some platforms signing contracts exceeding 10 million yuan [4] - E-commerce platforms have opened green channels for zero-cost entry and expedited support for foreign trade companies, enhancing their market access [4] - Over 200 matching events for foreign trade industrial belts have been conducted this year, with several platforms establishing domestic sales sections to connect with thousands of foreign trade enterprises [4]