Core Insights - The article discusses the shift of export-focused companies towards the domestic market in response to international trade uncertainties, highlighting the role of "one product, one code" technology and interactive models in this transition [1][3]. Group 1: "One Product, One Code" Technology - "One product, one code" serves as a new identification technology that connects export-to-domestic companies with local consumers, enhancing transparency and trust in products [3][4]. - This technology allows consumers to access comprehensive information about products, from raw material sourcing to quality control, thereby increasing consumer confidence [3][4]. - An example is provided where a high-end home goods exporter successfully established a premium brand image in the domestic market by showcasing its use of eco-friendly materials and strict quality control through this technology [3][4]. Group 2: Interactive Model - The interactive model leverages "one product, one code" to create deep engagement between companies and consumers, enabling personalized marketing and insights based on consumer behavior [4][6]. - Companies can collect data on consumer preferences and behaviors, allowing them to tailor marketing activities and product offerings, such as limited edition products based on identified consumer demand [4][6]. - An example includes a beauty company that launched targeted marketing campaigns based on insights gained from consumer scanning data, enhancing consumer participation and loyalty [4][6]. Group 3: Brand Building - The interactive model empowers companies to build influential domestic brands by facilitating effective and creative brand communication strategies [6][7]. - Companies can engage consumers through online activities, fostering word-of-mouth marketing and adjusting brand strategies based on consumer feedback [6][7]. - An example is given of a sports equipment company that increased brand awareness and reputation through a consumer engagement campaign that encouraged sharing of personal fitness experiences [6][7]. Group 4: Market Expansion - The combination of "one product, one code" and the interactive model aids companies in rapidly entering the domestic market by analyzing regional consumer data to inform marketing strategies [7]. - Companies can optimize supply chain collaboration through data sharing with distributors and retailers, enhancing product distribution speed and market coverage [7]. - The article emphasizes that transitioning from export to domestic sales is essential for companies to address external challenges and achieve sustainable growth, advocating for the adoption of new technologies and consumer-centric approaches [7].

会上，深圳市商务局进行了相关政策宣讲。4月27日，深圳发布"2025年深圳服务企业拓展国内市场支持 政策要点"，涵盖以旧换新补贴、支持商贸企业数字化升级、国货潮品品牌培育、网络零售扩容提质等 十大方面，真金白银助力企业稳订单开拓国内市场。深圳市福田区商务局也在会上介绍了《福田区打 造"外贸优品在福田"12条措施》。 【深圳商报讯】（首席记者刘琼）4月28日，"外贸优品中华行"——深圳产销对接会暨"京东2000亿采购 第一站"活动在深圳会展中心举办。活动共吸引了300余家外贸、工贸一体和跨境电商企业参与。活动现 场，产销对接双方互通需求、洽谈热烈。 本次活动由深圳市商务局、福田区人民政府主办，通过政策宣贯、平台对接、采销洽谈等形式，多措并 举为外贸企业、工贸一体企业多措并举稳订单稳市场，帮助出口产品拓展内销渠道。 （文章来源：深圳商报） 京东出口转内销扶持计划深圳负责人黄钰婷介绍，京东预计一年投入2000亿元采购全国出口转内销产 品，并推出了专属招商团队对接、搭建出口转内销专区、全渠道营销提升曝光资源等一系列优惠政策与 服务措施，为外贸企业提供一站式的解决方案，全方位支持企业拓展内销市场。黄钰婷认为，深圳产业 ...

深圳推出拓内销10条措施，对企业给予多种真金白银的支持。 为了应对外部挑战增多带来的外贸压力，多个外贸大省及重点城市密集出手，通过政策扶持、平台搭 建、渠道拓展等方式支持企业开拓国内市场。 第一财经记者从深圳市商务局获悉，当地近日推出2025年服务企业拓展国内市场系列支持政策，包括支 持企业参加消费品以旧换新补贴活动，支持商贸企业开拓国内市场，支持网络零售扩容等10条具体措 施，单项最高奖励达2500万元。 根据政策，深圳支持企业参加消费品以旧换新补贴活动，对个人消费者购买家电、数码产品，按照销售 价格给予最高2000元补贴。支持商圈、行业协会、企业举办系列促消费活动，对纳入"深圳购物季"市级 重点活动项目，按实际投入的50%给予最高200万元资助。 政策明确，帮助企业开拓国内消费市场，实施零售额增长奖励，对零售额每增长1亿元给予50万元奖 励，最高奖励1000万元。 在发展壮大支持电商平台企业方面，深圳实施电商平台营收增长奖励项目，对年营业收入达到一定规模 的电子商务平台主体按照营业收入增长额的0.5%给予奖励，每家企业最高奖励300万元；对首次纳 入"四上"企业库并于入库次年实现营业收入、零售额正增长的批 ...

Core Viewpoint - The article highlights the challenges faced by export-oriented companies in China due to U.S. tariffs and emphasizes the importance of transitioning from export to domestic sales as a long-term strategy for growth and resilience in the market [1][4][6]. Group 1: Challenges Faced by Export Companies - Export companies are experiencing significant financial strain, with 200 million pieces of clothing stuck in inventory and $6-7 million in receivables uncollectible due to halted orders [1]. - The transition to domestic sales requires companies to adapt their business models from bulk orders to direct consumer retail, addressing differences in market positioning, quality standards, and consumer preferences [1]. Group 2: Government Support and Initiatives - Various policies have been introduced to support domestic sales, including the "Foreign Trade Quality Products China Tour" event, which connects foreign trade companies with domestic buyers [3]. - Over 80 large supermarkets, e-commerce platforms, and retail enterprises participated in the procurement event, with intentions to stock foreign trade products [3]. - Six e-commerce platforms have established domestic sales zones, connecting over 6,000 foreign trade companies and facilitating more than 600 entries into the market [3]. Group 3: Market Potential and Future Outlook - The retail sales of consumer goods in China are projected to reach 48.8 trillion RMB in 2024, significantly surpassing exports to the U.S., indicating a vast domestic market opportunity [4]. - Approximately 85% of export-oriented companies are also engaging in domestic sales, with domestic sales accounting for nearly 75% of total sales [4]. - The domestic market, with over 1.4 billion people and a GDP per capita exceeding $13,000, is in a critical phase of consumption upgrade, presenting opportunities for product innovation and market adaptation [4]. Group 4: Resilience and Innovation - The transition to domestic sales is viewed as a crucial breakthrough for export companies to cope with external challenges, fostering innovation and resilience [6]. - Companies are encouraged to focus on product quality and consumer needs, with examples of successful adaptations such as coffee brewing cups and textile products tailored for domestic consumers [4][6].

" 口号喊得最响的京东，可能是外贸人的第一选择，但不是最佳选 择。 " 作者丨覃倩雯 编辑丨刘伟 "外卖红黄大战，东子在道德制高点搅动风云，主要群众都站京东这边。" 最近京东每一次发声，都能精准攻下舆论高地，就连制造业保卫战中，京东第一时间公布的2000亿采购出 口转内销商品计划也抢占了舆论主动权：内销的救命稻草，卷不过拼多多，就抱紧京东。 外界议论之余，双方剑拔弩张的竞争局势似乎又被重新摆到台面上来。 打了将近一年半的价格战后，去年下半年各平台都同时回归到自己擅长的领域：抖音放弃绝对低价，淘天 回归品牌，京东靠3C家电国补"躺平"，拼多多维持低价竞争力。 然而，今年关税战加剧了国内的产能过剩，许多人担心，如果这部分过剩的产能和库存通过"出口转内 销"的形式进入国内市场，会不会又在国内电商平台中掀起一阵"腥风血雨"式的竞争？而谁又将成为这场 战争中最大的获益者？ 01 京东是外贸人的第一选择吗？ 过去几周，京东率先喊出了2000亿出口转内销采购计划，拼多多、淘宝、抖音也积极扶持外贸商家入驻， 且给到流量倾斜。 从声量上看，作为平台的京东似乎跑赢了老大和老二，这难道真的是口号喊得最响的缘故吗？业内人士李 方告诉 ...

Core Insights - The article emphasizes the challenges faced by export-oriented enterprises in adapting to the domestic market, highlighting the importance of the "one product, one code" technology as a solution for these companies to thrive in a competitive environment [1][7] Group 1: Understanding Consumer Demand - Domestic consumer demand is diverse and varies significantly across regions, age groups, and income levels, necessitating a deep understanding of these preferences for export-oriented companies [3] - The "one product, one code" technology facilitates direct communication between companies and consumers, allowing businesses to gather valuable data on purchasing behavior and consumer feedback, which can be analyzed to create targeted marketing strategies [3] Group 2: Brand Building and Recognition - Export-oriented companies often struggle with low brand awareness in the domestic market, and the "one product, one code" technology serves as a powerful tool to enhance brand influence [5] - By incorporating prominent QR codes on product packaging, companies can direct consumers to dedicated brand pages, fostering a sense of brand identity and loyalty through storytelling and promotional activities [5] Group 3: Channel Management and Operational Efficiency - The complexity of domestic sales channels presents challenges such as inventory backlog and price discrepancies, which can be addressed through the "one product, one code" technology that enables comprehensive monitoring of product distribution [6] - This technology allows companies to track inventory levels and sales progress in real-time, facilitating dynamic adjustments to production and distribution plans to prevent stock issues [6] Group 4: Overall Impact of "One Product, One Code" Technology - The "one product, one code" technology empowers export-oriented enterprises to adapt quickly to the domestic market, enhancing their competitiveness and enabling sustainable growth through improved demand insights, brand building, and channel management [7]

美国滥施关税对全球贸易市场带来巨大冲击。 券商中国记者了解到，面对外部市场不确定性，中国金融机构加速布局跨境支付和贸易金融创新，通过优化结算体 系、拓展本币互换、强化供应链金融支持，助力企业"出海"稳订单。 "关税政策持续变化对全球供应链和贸易格局影响深远，在此背景下，金融机构作为经济运行的关键支撑力量，积极 创新跨境支付服务模式，助力企业应对关税挑战，探寻出海与出口转内销的新机遇。"一位国有大行华东区资深从业 人士向券商中国记者表示。 近日，阿里巴巴旗下源头厂货采购平台1688，为出口受阻企业和有外贸转内贸需求的工厂，推出一系列纾困解难举 措。例如，1688为遇到资金困难的外贸厂商提供订单货款提前回款服务，支持线上申请，秒级到账。 此外，金融机构也为应对日益增长的需求，在跨境支付业务创新方面积极发力。如摩根大通环球企业银行大中华区 主管黄健在接受券商中国记者采访时表示，当前，随着企业全球业务的拓展，其对高效的跨境资金管理需求日益增 长，出海企业希望获取一站式解决方案，"比如自动化的跨境支付、集中化的现金池管理以及多币种账户服务等，以 优化资金运作效率和降低成本"。 实际上，中国企业在全球布局中会接触不同市场 ...

点击上图 ▲立即报名 三部门延续失业保险稳岗惠民措施 4月22日消息，人力资源社会保障部、财政部、税务总局三部门联合印发《关于延续实施失业保险稳岗惠民政策措施的通知》，支持企业稳定岗 位，助力提升职业技能，兜牢失业保障底线。其中提到，对不裁员少裁员的参保企业继续实施稳岗返还政策至2025年底。 ｜点评｜ 受关税政策影响，今年广交会的境外采购商出现了明显变化。采购商的构成更加多元，直观反映出中国出口商品对美国的依赖度正不 断下降。去年底钱凯港投入运营，南美洲与亚洲的货物运输时间大幅缩短，货运上减少了对巴拿马运河航线的依赖。加上部分南美洲国家的去 美元化进程加快，进一步带来了对外经济往来的空间。关税壁垒下，南美市场在我国出口的占比有望提升，南美洲采购商的参展数也显著增 加。 不过，南美市场带来的出口增长有限，开拓市场同样需要时间。面对充满不确定性的关税政策，出口转内销成为当下不少外贸企业积极求生的 方式。从长期来看，凭借供应链优势，我国在国际贸易体系中的地位较难被撼动。只是对于企业来说，渡过眼下难关更为迫切。在这一特殊时 期，也需要政策发力扶持，以内需托举起外贸企业。 自贸区提升战略意见发布 4月22日消息，近日 ...

Group 1 - The core event is a "Shanghai E-commerce Assistance for Foreign Trade to Domestic Sales Matching Conference" where 16 leading e-commerce platforms engaged with nearly 80 foreign trade companies to explore opportunities for domestic sales [1][4] - Companies like Shanghai Tahui Knitting Factory and Beijin International are actively seeking to expand into the domestic market, showcasing their products and discussing potential collaborations with e-commerce platforms [2][3] - JD Group has initiated a support plan for foreign trade companies transitioning to domestic sales, announcing a special procurement fund of 200 billion yuan, with over 6,000 companies already in contact and nearly 1,000 in substantive negotiations [3][4] Group 2 - The Shanghai Municipal Commerce Commission is providing various support services to reduce the costs for foreign trade companies entering the domestic market, including policy consultation and product certification [4] - Physical commercial enterprises, such as Shanghai Global Harbor and Yuexing Group, are also assisting foreign trade companies by offering free venues and dedicated service teams to facilitate their entry into the domestic market [4]

Group 1 - The event "Export to Domestic Sales Matching Conference" was held to promote the integration of foreign trade products into domestic e-commerce channels, helping companies stabilize orders and expand channels [2] - The Beijing Municipal Bureau of Commerce introduced support policies for high-quality development of e-commerce, offering up to 1 million yuan for building online marketing systems and enhancing digital operation capabilities [3] - Fengtai District will establish the "Foreign Trade Quality Products Fengtai Action" service platform to assist companies in expanding online consumption scenarios and provide free exhibition venues [3] Group 2 - Major e-commerce platforms proposed substantial support measures for foreign trade products transitioning to domestic sales, including a 200 billion yuan special procurement fund from JD Group and various incentives for foreign trade merchants [4] - Other platforms like Meituan and Hema are also launching initiatives to facilitate the entry of foreign trade enterprises into the domestic market, providing comprehensive support from merchant onboarding to brand building [4] - The event featured interactive sessions where over 70 foreign trade companies directly engaged with platform experts to address challenges related to domestic market entry and brand recognition [6] Group 3 - The Beijing Municipal Bureau of Commerce plans to continue promoting foreign trade companies' expansion into domestic e-commerce channels, tracking their needs and establishing a database for export-to-domestic sales [8] - Upcoming initiatives include organizing foreign trade product showcases during consumption promotion events and facilitating various matching and training sessions to enhance the integration of domestic and foreign trade channels [8]