品牌建设

Search documents
第十届浙江省品牌故事大赛在杭州举行
Zhong Guo Xin Wen Wang· 2025-07-22 16:26
中新网杭州7月22日电(奚金燕)7月22日,第十三届全国品牌故事大赛(杭州赛区)暨第十届浙江省品牌故 事大赛在杭州举行。本届品牌故事大赛吸引了来自"品字标"企业、各级政府质量奖获奖组织等273家单 位参赛,生动展现了浙江企业(组织)在品牌培育、成长、创新、服务等方面的发展成就。 浙江省市场监管局相关负责人表示,打造好品牌,离不开全流程标准设计,企业要把高标准落实到每一 个环节,让品牌更具竞争力。同时,要以创新激活内生动力,彰显品牌成长的活力。品牌的生命力在于 创新,企业要持续在技术上突破、在模式上创新,将其融入品牌建设的每一步。此外,要以价值传递扩 大影响,释放品牌发展的潜能。企业不仅要做好产品与服务,也要讲好品牌背后的创新故事、质量故 事,进一步提升浙江品牌的影响力。(完) 经过激烈角逐,最终,演讲、征文、短视频、微电影四个比赛类别共产生51个优秀级作品、74个实力级 作品、110个潜力级作品。它们中有科技创新的硬核突破,有文化传承的柔性力量,也有对更高质量的 极致追求,不仅是浙江品牌企业成长的缩影,也是浙江高质量发展活力的诠释。 "参与品牌大赛让我们深刻认识到,硬科技也需要软表达。我们通过反复提炼,讲述了 ...
出海寻增量仍是必选项,品牌与AI成突破口
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-22 11:25
21世纪经济报道记者 董静怡 深圳报道 而在海外市场,近些年也跑出了不少高客单的、有科技含量的、有附加值的品牌,特别是在消费电子领 域。BrandZ 2025 中国全球化品牌榜单和洞察数据显示,2023年至2025年间,中国出海50强品牌的价值 复合增长率达到13%。 "出海"正从企业的发展选项升级为生存必需。 "尽管海外市场存在不确定性,但相较之下,国内市场的竞争越发激烈,出海被认为是寻找新增量的现 实选择。"日前,在Google Marketing Live中国站活动中,Google中国大客户部销售副总裁邓辉向21世纪 经济报道记者表示。 他表示,在市场布局方面,企业呈现出更加分散和多元化的趋势。以往,众多企业主要聚焦于美国市 场。如今,他们开始将目光投向更多新兴区域。部分企业已开始探索欧洲市场的增长潜力,同时也有企 业在拉美、非洲等地区积极布局。 此外,另一个极为明显的趋势是,越来越多的中国企业开始意识到品牌建设的重要性。数据显示,2023 年至2025年间,中国出海50强品牌的价值复合增长率达到13%。 Google与BrandZ今年1月针对逾3万名全球用户进行的调研显示,高达81%的消费者(在美国市 ...
洋河股份迎47岁顾宇任董事长 前任称公司品牌建设观念落后
Chang Jiang Shang Bao· 2025-07-22 07:26
面对业绩下滑局面,在6月12日举行的2024年度股东大会上,张联东向投资者致歉。张联东承认,这轮 白酒周期,洋河股份的表现"是相对滞后的""最大的问题在我们(管理层)这里"。 长江商报奔腾新闻记者黄聪 张联东辞职20天,洋河股份(002304)(002304.SZ)迎来新董事长。 7月21日晚间,洋河股份发布公告显示,公司当日召开第八届董事会第十一次会议,会议选举顾宇为公 司第八届董事会董事长,任期与本届董事会任期一致。同时,会议选举顾宇为公司第八届董事会战略委 员会主任委员和提名委员会委员。 公告显示,顾宇1978年5月出生,现年47岁,党校研究生。历任泗阳县委办公室主任,泗阳县张家圩镇 党委书记,宿迁市接待办副主任,沭阳县政府副县长、县委常委,宿迁市洋河新区党工委副书记、管委 会主任,宿迁市应急管理局党委书记、局长,洋河新区党工委书记,宿城区委副书记、区长。现任公司 党委书记、董事长。 7月1日晚间,洋河股份发布公告显示,公司董事会于近日收到公司董事长张联东的书面辞职申请。张联 东因工作调整,申请辞去公司第八届董事会董事、董事长及董事会战略委员会主任委员、提名委员会委 员职务。张联东原定任期至公司第八届董 ...
新华信用受邀参加中关村品牌协会沙龙活动
Zhong Guo Jin Rong Xin Xi Wang· 2025-07-19 04:22
Group 1 - The event focused on enhancing brand value and expanding market resources through credit and brand building [1][2] - Brand building is seen as a process of establishing trust with consumers, which in turn lowers transaction costs [2] - The comprehensive credit service system provided by Xinhua Credit includes compliance risk control, brand empowerment, and market linkage [2][5] Group 2 - The founder of the Zhongguancun Association emphasized the importance of credit as a representation of brand soft power and its role in international brand influence [3] - Strategies suggested for enhancing brand influence include overseas trademark registration and organizing events for member companies at embassies [3] - A strategic partnership was formed between the Zhongguancun Association and Xinhua Credit to leverage their respective strengths for member companies' credit and brand development [5][6] Group 3 - Xinhua Credit is recognized as a professional credit information platform with unique advantages in brand, public credibility, channels, and resources [7] - The company holds a business registration for enterprise credit evaluation issued by the People's Bank of China, affirming its authoritative credit evaluation qualifications [7]
汽车行业“反内卷”方法论:不唯销量 构建品质、品牌、创新壁垒
Zhong Guo Jing Ying Bao· 2025-07-18 21:06
Core Insights - The Chinese automotive industry is experiencing rapid growth, surpassing 30 million units in production and sales in 2024, with a year-on-year increase of 12.5% in production and 11.4% in sales for the first half of 2025 [2] - However, this growth is accompanied by intense competition characterized by irrational price wars, leading to a significant compression of profit margins [2][3] - The industry is facing a "hidden decline" in profitability, with per vehicle profit dropping from over 20,000 yuan in 2022 to 14,000 yuan in the first five months of 2025 [2][3] - Industry leaders are advocating for a shift towards long-termism and brand building to navigate the current challenges and ensure sustainable development [5][6][7] Industry Challenges - The automotive sector is grappling with "involutionary" competition, which is detrimental to healthy industry growth and profitability [3][4] - Continuous price wars have led to a loss of 200 to 300 billion yuan in revenue for the industry over the past two years [3] - The current competitive landscape is causing a conflict between long-term strategic goals and short-term profit-driven behaviors among companies [4] Strategic Initiatives - The China Automotive Industry Association (CAIA) is actively promoting "anti-involution" measures and has initiated several guidelines to foster healthy competition [5] - CAIA has launched three key initiatives aimed at regulating data publication, addressing excessive marketing of autonomous driving, and maintaining fair competition [5] - Industry leaders emphasize the need for a return to quality and innovation as the foundation for long-term competitiveness, rather than relying on short-term tactics [5][6] Brand Development - Long-termism is defined as a commitment to quality, innovation, and sustained investment in brand building, which is essential for navigating market fluctuations [6][7] - Executives stress the importance of brand loyalty and the dangers of succumbing to short-term pressures that can undermine long-term brand value [7][8] - The formation of a strong Chinese automotive brand is seen as crucial, with calls for a collective effort to define and enhance the global image of Chinese vehicles [8]
匠心铸就品质标杆!慈铭体检荣膺“北京品牌企业”称号
Sou Hu Cai Jing· 2025-07-18 08:28
Core Viewpoint - Ciming Health Examination has been awarded the title of "Beijing Brand Enterprise" for its outstanding brand influence and comprehensive competitiveness, highlighting its role in promoting high-quality economic development in Beijing [1] Group 1: Brand Recognition and Achievements - Ciming Health Examination has been recognized as a pioneer in China's private health examination industry, adhering to the mission of "guarding the life and health of Chinese people" and maintaining a service philosophy centered on quality [3] - The company has consistently passed ISO9001 international quality system certification since 2007 and has been recognized under ISO15189 laboratory standards since 2019, enhancing its credibility in the medical field [3] - Ciming has received numerous honors, including "Beijing 3·15 Evening Integrity Commitment Enterprise" and "Top 100 Service Enterprises in Beijing," reflecting its commitment to quality-driven service and innovation [3] Group 2: Corporate Social Responsibility - Ciming actively engages in corporate social responsibility, conducting over a thousand public welfare activities, providing health services to various groups, and donating medical equipment to impoverished areas [4] - The company leverages big data to publish annual health data blue books, contributing valuable insights for research institutions and enhancing public health awareness [4] Group 3: Future Aspirations and Brand Development - The recognition as a "Beijing Brand Enterprise" serves as both affirmation and motivation for Ciming to uphold high quality as the foundation of brand development [5] - The company emphasizes innovation and technology as core drivers for brand creation, aiming for digital transformation across all operations [5] - Ciming is committed to social responsibility, integrity, and fostering a positive corporate culture, contributing to the construction of a healthy China and enhancing public health [5]
中大排摩托车加速出海,前景可期
Guotou Securities· 2025-07-16 13:22
Investment Rating - The report assigns an investment rating of "Outperform the Market - A" for the motorcycle industry, with a specific buy recommendation for Chuanfeng Power (603129) [4]. Core Insights - The global market for mid-to-large displacement motorcycles is expanding, with significant growth potential in various regions, particularly in Europe, Latin America, and China [1][11]. - Domestic brands in China are enhancing their technological capabilities and product quality, allowing them to compete effectively in both domestic and international markets [2][3]. - The export of mid-to-large displacement motorcycles from China is experiencing rapid growth, with a projected increase of 84.5% year-on-year in 2024 [3]. Summary by Sections 1. Global Mid-to-Large Displacement Motorcycle Market - The global motorcycle market is expected to reach approximately 61.8 million units in 2024, with around 4 million units classified as mid-to-large displacement (over 250cc) [11][12]. - The European market is projected to have a total of about 1.45 million motorcycles in 2024, with a penetration rate of 60-65% for mid-to-large displacement models [15][16]. - In Latin America, the market is expected to grow significantly, reaching approximately 6.46 million units in 2024, with mid-to-large displacement motorcycles accounting for about 10% [22][23]. - The U.S. market remains stable at around 500,000 units, with over 90% being mid-to-large displacement motorcycles [30][31]. - The Chinese market is anticipated to see a 17% year-on-year increase in mid-to-large displacement motorcycle sales, reaching 368,000 units in 2024 [1][40]. 2. Domestic Brands Strengthening Capabilities - Domestic brands are focusing on technological research and development, improving product strength to compete with international brands [2][3]. - The import of mid-to-large displacement motorcycles into China is expected to decrease significantly, with imports projected at 46,000 units in 2024, down 63.9% from 2022 [2]. - The top five exporters of mid-to-large displacement motorcycles from China are Shengshi, Chuanfeng, Wujin, Zongshen, and Qianjiang, with a concentrated market share of over 80% [3]. 3. Competitive Advantages in Global Markets - Companies with strong technological, product, brand, and localization capabilities are likely to gain competitive advantages in the global market [4]. - Domestic brands are transitioning from reverse engineering to independent innovation, with several new multi-cylinder engines set to launch in 2024 [4]. - A comprehensive product matrix is essential for brands to meet diverse global market demands, with brands like Chuanfeng and Wujin actively expanding their product offerings [4]. 4. Key Focus Stocks - The report highlights Chuanfeng Power, Longxin General, and Qianjiang Motorcycle as key stocks to watch in the motorcycle industry [4][7].
红四方20250527
2025-07-16 06:13
Summary of the Earnings Call Company Overview - The company is known as Hong Sifang, which has five wholly-owned or controlled subsidiaries and a national production base layout across Anhui, Hunan, Hubei, and Jilin [2][3] - The company has an annual production capacity of 300,000 tons of urea, 2.5 million tons of various compound fertilizers, 50,000 tons of water-soluble fertilizers, and 50,000 tons of potassium sulfate [2] Financial Performance - In 2024, the company achieved a revenue of 3.485 billion yuan, a decrease of 10.62% compared to the previous year [7] - The net profit attributable to shareholders was 93 million yuan, down 41.16% year-on-year, primarily due to market price impacts on the company's fertilizer products [7] - Earnings per share were 0.6 yuan, a decline of 43.4% year-on-year [7] - Total assets reached 2.408 billion yuan, with net assets attributable to shareholders growing by 49.28% to 1.38 billion yuan, largely due to the public offering of 50 million A-shares [7] Research and Development - The company has accumulated 102 valid patents, including 19 invention patents, and applied for 42 patents in 2024 [8] - Collaborations with institutions like the Chinese Academy of Agricultural Sciences and the Chinese Academy of Sciences focus on developing new types of fertilizers [3][8] - The company has been involved in multiple national agricultural technology projects and has received various awards for its innovations [3][9] Market Strategy - The company emphasizes brand promotion through a combination of traditional sales, live streaming, and short videos [10] - It aims to enhance market vitality by conducting targeted marketing activities and maintaining a strong brand presence [10] - The company is also focused on integrating production and sales to better meet regional market demands [10] Corporate Governance and Social Responsibility - The company has implemented a comprehensive safety production responsibility system and adheres to environmental compliance [13] - It actively engages in social responsibility initiatives, supporting rural revitalization and maintaining good investor relations through cash dividends [11][17] - The company is committed to enhancing its core competitiveness and promoting sustainable development [12][13] Future Outlook - The company plans to continue focusing on its main business areas, particularly in the production of compound and specialty fertilizers [12] - It aims to strengthen its technological innovation and improve product quality and customer satisfaction [12] - The company is also working on expanding its production capacity and enhancing its market position in high-quality fertilizers [11][12] Conclusion - The earnings call highlighted the company's challenges in the current market environment, particularly regarding pricing pressures on its products, while also showcasing its commitment to innovation, sustainability, and shareholder returns [7][11][17]
谋变链条创新品牌 加快建设农业强省
He Nan Ri Bao· 2025-07-15 23:48
Core Insights - Henan province has a strong foundation and advantages in agricultural product processing, with several characteristic industrial clusters formed, including meat processing in Luohe, frozen food in Zhengzhou, beverage and liquor in Shangqiu, and snack food in Xinxiang [1][2] - The agricultural product processing industry in Henan is large but not strong, facing challenges such as short supply chains, weak innovation support, and low value chain levels, necessitating a focus on deepening changes in supply chains, innovation, and branding to accelerate the construction of a strong agricultural province [1] Group 1: Supply Chain Transformation - The province aims to extend its supply chains by building raw material bases and enhancing logistics and marketing networks, focusing on deep processing of agricultural products in areas such as medical, health, and beauty sectors [1] - There is an emphasis on integrating agricultural processing with equipment manufacturing, packaging, biomedicine, cold chain logistics, e-commerce, and pet food industries, fostering new business models that combine agriculture, culture, and tourism [1] Group 2: Innovation Enhancement - The focus is on strengthening technological innovation in key areas such as biological breeding, processing, food safety, and cold chain logistics, while promoting smart agriculture through the "Internet+" initiative [2] - The integration of various resources, including agricultural materials, machinery, technology, and talent, is essential for transforming agricultural operations and improving the service system [2] Group 3: Brand Development - There is a push to enhance quality standards and promote green prevention technologies, alongside the establishment of a provincial public brand trademark authorization system [2] - The goal is to expand the "Yuzhao" agricultural brand system, cultivate regional public brands, and create a series of local brands that enhance the influence and reputation of agricultural products [2]
中国石化入选“中国品牌国际化标杆100”
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-15 23:19
Group 1 - The core viewpoint of the articles highlights China Petroleum & Chemical Corporation (Sinopec) being recognized as one of the "Top 100 Chinese Brands for Internationalization" at the inaugural World Brand Conference in Hong Kong [1] - Sinopec aims to build a world-class brand image and has committed to the brand promise of "Energy to the Cleanest, Life to the Most Beautiful," focusing on brand leadership, management improvement, key element enhancement, accelerated internationalization, and optimized creation paths [1] - During the 14th Five-Year Plan period, Sinopec's brand building capabilities have remained leading among central enterprises, with brand value increasing from 308.59 billion yuan in 2021 to 407.85 billion yuan in 2025, representing a growth rate of 32.2% [1] Group 2 - Sinopec has innovatively formed a "1+2+3" brand public welfare action matrix in Hong Kong, conducting beach cleaning and park conservation activities for 13 consecutive years to promote environmental awareness [2] - The company has initiated three major public welfare projects focused on youth development, including the "Beautiful You" funding program, which has donated 5.6 million yuan over four years to assist over 400 students from subdivided housing families [2] - Sinopec collaborates with Hong Kong Polytechnic University to establish an award program for outstanding students, aiming to cultivate internationally competitive technological talents [2]