证券代码：002646 证券简称：天佑德酒 青海互助天佑德青稞酒股份有限公司 投资者关系活动记录表 编号：2025-001 | 投资者关 | □ 特定对象调研 □ 分析师会议 | | --- | --- | | 系活动类 | □ 媒体采访 √ 业绩说明会 | | 别 | 新闻发布会 路演活动 □ □ | | | 现场参观 □ | | | □ 其他 （请文字说明其他活动内容） | | 参与单位 | 线上参与天佑德酒（002646）2024 年度报告暨 2025 年第一季度报告业绩 | | 名称及人 | | | | 说明会的全体投资者 | | 员姓名 | | | 上市公司 | 董事长李银会 | | 接待人员 | 董事、总经理万国栋 | | 姓名 | 董事、副总经理、营销中心总经理范文丁 | | | 独立董事方文彬 | | | 副总经理、财务总监郭春光 | | | 董事、董事会秘书赵洁 | | | 52.96%，主要原因是什么？公司采取了哪 | | | 些措施来应对这一下滑趋势？ | | 投资者关 | 答:欢迎您对我公司的关心，2024 年公司在消费者互动建设方面及市 | | | 场宣传方面增加了聚焦投入，销售收入 ...

文｜文軒财经 在白酒行业苦于库存和结构性分化加剧的当前，古井贡酒来了一波逆势赶超，高光业绩背后是昙花一 现，还是低谷前的高峰时刻？ 公告显示，2025年一季度古井贡酒以营收91.46亿元、净利润23.30亿元，一季度10%以上的双增长几乎 与茅台（营收+10.5%、净利+11.6%）齐平。 2024年，古井贡酒营收、净利润分别增长16.41%和20.22%，净利润20.2%的增速，成为白酒企业阵队中 的业绩"黑马"。 01、行业对照的"高增长" 在最近几年的白酒企业中，古井贡酒的表现实属可圈可点，增长趋势力压已经TOP级别的酒企。 | | 本报告期 | 上年同期 | 本报告期比上年同期增减 | | --- | --- | --- | --- | | 营业收入(元) | 9.146,061,070.75 | 8,286.316,919.20 | 10.38% | | 归属于上市公司股东的净利润(元) | 2.329.843.939.99 | 2.065.836.404.82 | 12.78% | | 归属于上市公司股东的扣除非经常性损益 的净利润(元) | 2.311.791.509.93 | 2.049.85 ...

Group 1 - Samsonite's Q1 sales revenue decreased by 7.3% year-on-year, amounting to $797 million compared to $860 million in the same period of 2024 [1] - The gross profit was $473 million with a gross margin of 59.4%, down from 60.4% year-on-year, primarily due to a decline in sales from the higher-margin Asian market [1] - The decline in consumer confidence in the North American market and changes in wholesale channels also negatively impacted performance, despite some brand growth in the European market [1] Group 2 - Uniqlo is set to open its first city flagship store in Southwest China on May 16, covering nearly 2,000 square meters and featuring exclusive Chengdu-themed products [2] - This expansion reflects Uniqlo's continued optimism in the Chinese market and aims to enhance its brand influence in the Southwest region [2] - The opening of new stores is expected to intensify competition in the local apparel retail market, prompting other brands to improve their product and service quality [2] Group 3 - iQIYI has launched a revenue-sharing cooperation model for new theatrical films starting May 13, allowing films to be released on its platform within 90 days of their theatrical debut [3] - This model provides more monetization options for theatrical films, particularly benefiting mid-tier and lower-tier films, and is expected to encourage more creators to engage in film production [3] - The introduction of the revenue-sharing model is anticipated to enhance content quality and audience feedback, thereby increasing the market competitiveness of films [3] Group 4 - Tianyuan Pet announced plans to acquire 89.71% of Guangzhou Taotong Technology through a combination of share issuance and cash payment [4] - The acquisition is expected to enhance Tianyuan Pet's business scope and overall competitiveness, opening new pathways for performance growth [4] - The integration of the pet industry with e-commerce and marketing is likely to deepen, and this acquisition may trigger a wave of industry consolidation [4]

Core Viewpoint - Huaxi Securities recently published a research report on Huangshanghuang (002695), highlighting a recovery in profit margins and improved operational performance, maintaining a "buy" rating for the company [1] Financial Performance - In 2024, the total operating revenue was 1.739 billion yuan, a decrease of 9% year-on-year, primarily due to increased pressure at the store level. The net profit attributable to shareholders was 40 million yuan, down 43% year-on-year, while the net profit excluding non-recurring items was 41 million yuan, down 16% year-on-year [1] - For Q4 2024, total operating revenue was 287 million yuan, a decrease of 16% year-on-year, with a net loss attributable to shareholders of 38 million yuan compared to a loss of 30 million yuan in the same period of 2023 [1] - In Q1 2025, revenue was 446 million yuan, a decrease of 3% year-on-year, but the net profit attributable to shareholders increased by 36% to 44 million yuan, and the net profit excluding non-recurring items rose by 48% to 39 million yuan [1] Profitability and Cost Management - The gross profit margins for 2024 and Q1 2025 were 32.76% and 35.21%, respectively, with a year-on-year increase of 4 percentage points and a decrease of 0.4 percentage points, attributed to a decline in the procurement prices of duck by-products. The company has made strategic reserves to smooth out raw material costs, leading to a continuous release of gross margin benefits [2] - The selling expense ratio increased by 2 percentage points in 2024 to 16.80% but decreased by 3 percentage points in Q1 2025 to 10.88%. The management expense ratio also saw an increase of 2 percentage points in 2024 to 10.36% and a slight increase of 0.1 percentage points in Q1 2025 to 9.22%, indicating effective cost control [2] - The net profit margin for 2024 was 2.17%, down 1 percentage point year-on-year, while for Q1 2025, it improved by 3 percentage points to 9.81% [2] Business Challenges and Strategic Initiatives - The revenue from the main products, including fresh goods, packaged products, and rice products, faced pressure, with revenues of 1.209 billion yuan, 49 million yuan, and 351 million yuan, respectively, all showing year-on-year declines of 14%, 10%, and 2%. This was influenced by store closures [3] - As of the end of 2024, the company had 3,660 specialty stores, a net decrease of 837 stores from the beginning of the year. The company is facing increased pressure to close stores due to weak external demand and is focusing on brand rejuvenation and digital upgrades to improve operational capabilities [3] Future Outlook - The company experienced a loss of 16.17 million yuan due to a warehouse fire at a subsidiary in 2024, along with a goodwill impairment of 10.75 million yuan affecting net profit. However, the company is stabilizing its store closures and optimizing single-store operations, with expectations for gradual recovery in business performance [4] - The earnings per share (EPS) forecasts for 2025, 2026, and 2027 are projected to be 0.14 yuan, 0.18 yuan, and 0.21 yuan, respectively, with current stock prices corresponding to price-to-earnings ratios of 71, 57, and 48 times [4]

Core Viewpoint - Moutai's recent decision to appoint a celebrity spokesperson, Zhang Yixing, for its subsidiary Moutai Culture and Tourism, aims to attract younger consumers who are less inclined to drink traditional liquor and are critical of drinking culture [1][6][19] Group 1: Celebrity Endorsement Strategy - Zhang Yixing, a 34-year-old singer and actor, has been appointed as the spokesperson for Moutai Culture and Tourism, which is a subsidiary of Moutai, not the main brand itself [1][6] - The endorsement has sparked debate among fans and the public regarding whether a celebrity can effectively modernize the brand without diluting its high-end image [1][13] - Moutai's strategy reflects a broader trend in the liquor industry to engage younger demographics through celebrity endorsements, similar to practices seen in luxury brands [22][23] Group 2: Product Offerings and Sales Performance - Moutai Culture and Tourism sells creative liquor products, including collaborations with cultural institutions, and offers mini bottles (200ml) paired with cultural items [3][5] - The flagship product promoted during the endorsement was a Dragon Boat Festival gift box priced at 2999 yuan, which includes two mini bottles of liquor and tea products [8][9] - Initial sales were strong, with hundreds of gift boxes sold shortly after the announcement, but the product quickly fell off the sales rankings, indicating potential challenges in sustaining interest [9][11] Group 3: Market Position and Consumer Engagement - Moutai Culture and Tourism reported a revenue of over 3.2 billion yuan in 2023, with creative product sales exceeding 600 million yuan, showcasing its significant market presence [6][19] - The target demographic for Zhang Yixing's endorsement includes a large proportion of young fans, with over 60% aged 18-30, indicating a strategic focus on this consumer group [6][19] - Despite the endorsement, there is skepticism among Moutai shareholders about the necessity of celebrity endorsements, with some believing it could undermine the brand's prestigious image [13][15] Group 4: Industry Context and Challenges - The Chinese liquor industry is facing a decline in effective demand and high inventory levels, prompting brands like Moutai to seek innovative ways to connect with younger consumers [19][30] - Moutai's attempts to diversify its offerings, such as through collaborations with ice cream and coffee brands, reflect a desire to reposition itself as a trendy product rather than just a traditional liquor [32] - The challenge remains for Moutai to maintain its high-end status while appealing to a younger audience that may reject traditional drinking customs [30][32]

Group 1 - JD.com officially announced that Zhang Yixing has become its fashion ambassador and the surprise ambassador for the 618 shopping festival [1] - The JD Heartbeat Shopping Season will officially start at 8 PM on May 13, featuring significant discounts and promotions, including over 1000 yuan subsidies per person daily and six months of interest-free installments [1] - Zhang Yixing expressed his excitement about becoming JD's fashion ambassador, emphasizing his personal style and the upcoming surprises he will bring with JD [1] Group 2 - Zhang Yixing was also announced as the cultural tourism ambassador for Kweichow Moutai, indicating a trend of brands seeking to connect with younger consumers through celebrity endorsements [3] - There are mixed opinions regarding Moutai's strategy; some analysts believe it is a necessary move to attract a younger demographic, while others argue that Moutai's established brand identity does not require celebrity influence [3] - Zhang Yixing is a well-known figure in the entertainment industry, having gained fame as a member of the boy band EXO and through various acting roles, which may enhance his appeal as a brand ambassador [3]

Group 1: Market Performance - The beverage business in China has shown strong performance in Q1 2025, with PepsiCo reporting net revenue of $17.92 billion and organic revenue growth of 1.2%, while Coca-Cola achieved revenue of $11.129 billion with a 6% organic revenue increase and a net profit of $3.335 billion, up 5% [2] - Domestic beverage companies such as Master Kong, Uni-President, and Nongfu Spring reported significant revenue growth, with Master Kong's beverage revenue at 51.621 billion yuan (up 1.3%), Uni-President at 19.241 billion yuan (up 8.2%), and Nongfu Spring at 42.896 billion yuan [4] Group 2: Product Trends - The beverage industry is experiencing a shift with a decline in packaged drinking water production, which has dropped below 50% market share, while tea beverages and other categories are gaining traction, with tea beverage revenue growth rates of 8.2%, 13.1%, and 32.3% for Master Kong, Uni-President, and Nongfu Spring respectively [4][5] - Juice products are also seeing growth, with Nongfu Spring's juice revenue reaching 4.085 billion yuan (up 15.6%) and Uni-President's juice revenue at 3.605 billion yuan (up 5.9%) [5] Group 3: Marketing Strategies - Beverage brands are increasingly focusing on engaging with younger consumers through innovative marketing strategies, including pop-up stores, music festivals, and interactive campaigns [6][10] - Coca-Cola's "Share a Coke" campaign has been revitalized to resonate with younger consumers, incorporating social elements into its packaging and marketing [9] - Brands like Xiangpiaopiao are also adopting new marketing approaches, such as opening physical stores and leveraging social media to enhance brand visibility and engagement with young audiences [8][11] Group 4: Consumer Insights - The beverage market is characterized by a high penetration rate among younger consumers, particularly those aged 21-25, indicating a need for brands to align their marketing strategies with the preferences of this demographic [7] - The 2024 China Youth Marketing Strategy Report highlights that brands that resonate with young consumers' values and lifestyles are more likely to succeed in the competitive landscape [7][10]

Core Insights - The company is enhancing its channel diversification strategy to adapt to changing consumer demands and sales channels, particularly focusing on emerging snack specialty chains [1] - The company reported significant revenue from snack specialty channels, achieving 115 million yuan in revenue and 46.4462 million yuan in the first quarter of 2025 [1] - The company has a strong presence in central, southwestern, and eastern China, with these regions accounting for 66.05% of total revenue [1] Group 1 - The company plans to continue optimizing existing sales points and expanding into the catering channel to increase product exposure [2] - The company aims to deepen its channel diversification and brand promotion, focusing on coconut juice and fruit canned products while enhancing brand vitality [2] - The company will advance its dual-driven development strategy for fruit canned goods and coconut juice, while also progressing its coconut processing project in Vietnam [2] Group 2 - The company is committed to improving supply chain management to enhance responsiveness and efficiency [2]

欢迎关注"方志四川"！ 外国名酒中国化 对中国白酒冲击有多大？ 李后强 2025年5月7—8日，笔者参加"川酒发展我来谈"智汇沙龙在成都邛崃调研时发现，国外名酒（如威士 忌）通过本土化生产与营销策略，对中国白酒市场形成了巨大的潜在冲击，尤其在年轻消费群体中表现 显著。 一、威士忌本土化生产的优势与策略 （一）产区建设与文化融合 国际酒企如保乐力加、帝亚吉欧等选择四川峨眉山、邛崃等地建厂，依托当地优质水源、气候条件及文 化底蕴，打造"中国威士忌"概念。例如，保乐力加的叠川麦芽威士忌酒厂结合峨眉山生态，推出融合中 国单岭橡木桶风味的本土化产品。这种策略既降低运输成本，又通过"在地化"标签增强消费者认同。 （二）产品创新与年轻化定位 威士忌企业针对中国消费者偏好推出低度、易饮产品，并融入本土元素。例如，帝亚吉欧推出春节生肖 限量版威士忌，保乐力加研发含中国橡木桶风味的叠川威士忌，甚至尝试草本风味调和。此类创新更贴 合年轻群体对低度、微醺体验的需求。 渠道与营销策略。威士忌通过夜店、酒吧及电商渠道快速渗透，结合社交媒体营销（如KOL推广、场 景化内容）吸引年轻人。数据显示，2023年威士忌在淘系平台的销售规模复合增长 ...

2 综合型全品类的水果罐头企业；（3）水果罐头行业在水 果原料产季时具有资金密集型的特点，公司凭借长期稳 健的发展在资金方面有一定优势。 5. 公司2025年的重点工作？ 2025年公司将重点围绕以下方面展开工作：（1）营 销工作继续进行渠道精耕，保持终端网点开拓，对已有网 点进行优化提升，重点加大餐饮渠道的开发力度，扩宽产 品的消费场景，做好产品堆箱陈列布建，提高产品在消费 者面前的曝光度；（2）拓展渠道多元化工作和品牌推广 工作，以椰子汁和水果罐头产品为核心基础，围绕口感、 健康、功能等方面，根据消费者的饮食习惯进行产品的开 发和储备，同时进一步深化渠道多元化的战略布局，积极 拥抱如零食专营连锁等新兴渠道，开拓中腰部零食专营 系统，注重品牌的年轻化，增强品牌活力；（3）继续贯 彻水果罐头和椰子汁双驱动的发展战略，有序推进椰子 水系列产品；（4）继续有序推进公司越南椰子加工项目 的具体实施工作，以加强公司核心产品的原料自身供应 及在供应链方面的竞争力，同时开展生榨椰肉汁等原料 的业务拓展工作，逐步形成原料的供应和销售体系；（5） 加强供应链管理，提高供应链的高效响应能力。 6. 公司主要的销售区域？ 截至2 ...