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标配即满配,岚图FREE+预售火爆
Qi Lu Wan Bao· 2025-07-03 06:41
Core Insights - The appointment of Deng Chao as the brand ambassador for Lantu has led to a significant increase in customer traffic at Lantu stores, with staff reporting a surge in orders for the Lantu FREE+ model, resulting in increased working hours [1][8] - The Lantu FREE+ model is equipped with advanced features such as Huawei's intelligent driving system and a comprehensive suite of hardware, which are key factors driving customer interest and orders [3][5] - The Lantu FREE+ has achieved impressive pre-sale numbers, with an average of 60 orders per store within the first week, and a notable demographic skew towards younger customers [8] Sales Performance - In June, Lantu achieved a total sales volume of 10,053 vehicles, marking an 83% year-on-year increase, with the Lantu Dreamer model leading sales in the MPV market [8] - The Lantu Dreamer model sold 2,420 units in the last week of June, maintaining its position as a top-selling vehicle in the market [7][8] - The overall customer traffic to Lantu stores increased by 210% due to the popularity of the FREE+ model, with 65% of visitors specifically coming to experience it [8]
AR-HUD:视界革新能否就此启动?
Zhong Guo Qi Che Bao Wang· 2025-07-02 01:21
Core Viewpoint - The launch of Xiaopeng Motors' AR-HUD "Chasing Light Panorama" in collaboration with Huawei marks a significant advancement in the automotive industry, integrating AI-assisted driving with augmented reality technology, indicating a potential growth surge in the AR-HUD market [2][3]. Group 1: AR-HUD Technology Development - The AR-HUD technology is evolving, addressing user demands for safety and real-time information access, as traditional displays require drivers to look away from the road [2][3]. - Current AR-HUD products face challenges such as visibility issues and user experience shortcomings, primarily due to a lack of innovation in hardware and software integration [2][3]. - Xiaopeng and Huawei's partnership aims to enhance user experience by leveraging Huawei's substantial R&D investment exceeding 10 billion yuan and Xiaopeng's AI driving algorithms [3]. Group 2: Market Trends and Growth - In 2024, the delivery of passenger cars equipped with W/AR-HUD in China reached 3.5243 million units, a year-on-year increase of 56.32%, with an installation rate of 15.38% [7]. - The market for AR-HUD is expected to grow significantly, with a projected compound annual growth rate exceeding 50% over the next three years [7]. - The adoption of AR-HUD is accelerating in mainstream consumer markets, with a notable presence in vehicles priced between 100,000 to 200,000 yuan, where the adoption rate is approximately 38% [7]. Group 3: User Experience and Feedback - User experiences with AR-HUD vary, with some expressing concerns over visibility and clarity, while others appreciate the technology's potential to enhance driving safety and convenience [8][9]. - Despite mixed reviews, the presence of AR-HUD in vehicles is becoming a selling point, particularly in high-end models, contributing to overall product competitiveness [8][9]. Group 4: Competitive Landscape - The AR-HUD market is becoming increasingly competitive, with numerous companies entering the field, leading to price wars that may impact profit margins [14]. - The technology landscape is evolving, with various companies exploring next-generation products like P-HUD and naked-eye 3D AR-HUD, intensifying competition among manufacturers [14][15]. - The supply chain for AR-HUD components is maturing, with domestic suppliers enhancing production capabilities, which is expected to lower costs and facilitate wider adoption [12].
第二十届海峡西岸汽车博览会隆重启幕
Huan Qiu Wang· 2025-06-30 08:40
Group 1 - The 20th Straits West Coast Auto Expo was held from June 27 to June 30, showcasing over 500 new car models and emphasizing the theme "20 Years of Haixi: Leading the Automotive Ecosystem" [1][2] - The event was co-hosted by the China Machinery Industry Federation and Xiamen Exhibition Group, marking a significant collaboration in the automotive exhibition sector [2] - The expo featured a strong lineup of global automotive brands and cutting-edge technologies, including smart driving assistance and low-carbon sharing [5][6] Group 2 - The event introduced unprecedented consumer incentives, including a subsidy of up to 20,000 yuan for car purchases, aimed at stimulating automotive consumption [6] - A "Car Lottery" event was held daily, giving away one car each day to engage the public and enhance consumer participation [6] - The expo integrated various lifestyle experiences, such as whiskey tasting and creative markets, to create a vibrant social atmosphere and enhance visitor engagement [7][8]
为什么“华为车”越便宜越不好卖? | 电厂
Xin Lang Cai Jing· 2025-06-23 10:44
Core Insights - The phenomenon of "lower prices leading to lower sales" for Huawei's smart driving models contradicts the market trend of "price for volume" in the automotive industry [1][3][5] Group 1: Sales Performance - The AITO M9, priced around 500,000 yuan, sold over 10,000 units in May, while the more affordable Zhijie S7, priced at 200,000 yuan, only achieved sales in the hundreds [1] - Within the Wanjie brand, the M9 leads with 64,000 units sold, followed by the M7 at 41,766 units, while the M5, the cheapest model, sold less than 20,000 units [2] - The Lantu Dreamer, priced over 350,000 yuan, sold approximately 40,000 units in six months, while the lower-priced Avita 07 sold 26,000 units, and the Deep Blue L07, priced at 163,900 yuan, only sold 16,000 units [2] Group 2: Market Dynamics - The price range of 150,000 to 300,000 yuan is highly competitive, with significant sales from rivals like BYD and Tesla, which diminishes the appeal of Huawei's smart driving technology [3][5] - Consumer willingness to pay for smart driving features has decreased, with a drop of 8 percentage points in those willing to pay extra for such features compared to the previous year [5] - The trend of "free mindset" among consumers, where they expect smart driving features to be included in the vehicle price, has been reinforced by leading brands offering these features for free [5][7] Group 3: Consumer Perception - The high optional price of 36,000 yuan for Huawei's advanced smart driving features is seen as out of touch with consumer expectations, as competitors have opted for free offerings [7][8] - Many models equipped with Huawei's smart driving system have hidden price increases, making them less attractive to price-sensitive consumers [8] - The perception of Huawei's brand as a "car" is stronger than that of "Huawei smart driving," with consumers more influenced by the brand identity than by specific technological features [12][14][17] Group 4: Brand Recognition - Wanjie models dominate sales, accounting for 82.3% of Huawei's total new car deliveries in May, with strong brand recognition linked to Huawei's overall reputation [12][14] - The disparity in sales between Wanjie and other models indicates that the "Huawei car" label is more effective than the "Huawei smart driving" label in attracting consumers [17] - The marketing strategy for Wanjie has been more cohesive, with significant involvement from Huawei in various aspects of product development and sales, enhancing its brand identity [14][16]
独家丨魏牌今年第三季度发布旗舰SUV,搭载元戎VLA大模型
雷峰网· 2025-06-20 11:54
对于上述消息,雷峰网向魏牌方面求证,对方回应"目前不确定"。 公开资料显示,即将上市的魏牌旗舰SUV基于长城汽车新一代平台打造,长城汽车董事长魏建军称之 为"专为豪华车设计"。 " 魏牌新高端SUV车型,对标理想L9 。 " 作者丨 王瑞昊 编辑丨田哲 雷峰网独家获悉,今年三季度,长城汽车旗下高端品牌魏牌将推出一款旗舰SUV,对标理想L9。新车将搭 载元戎启行VLA模型,基于英伟达Thor-U芯片开发。 动力方面,新车或将搭载由2.0T发动机与双电机组成的插混系统,支持800V架构,纯电续航里程或超过 400公里,并支持6C倍率充电,充电5分钟可续航200公里。 车内采用"2+2+2"6座布局,瞄准家庭用户。同时,满电状态下零百加速仅4.4秒,似乎又想兼顾对动力有 需求的用户。魏牌显然希望通过这款旗舰车型,在智能化与豪华性能之间寻找平衡,打开更广阔的市场空 间。 一位内部员工告诉雷峰网,之所以先发布SUV,就是希望这款产品能像理想L9一样上市即大卖,为后续产 品积攒势能。 长城汽车 与 元戎启行 的合作,是一场战略契合的"双向选择"。 长城汽车2019年内部孵化了自动驾驶公司毫末智行,由于后者无法量产交付支持 ...
最强国产智驾芯片分拆独立,落户合肥
3 6 Ke· 2025-06-19 10:18
Group 1 - NIO has established an independent entity for its self-developed chip business, similar to Huawei's HiSilicon [1][5] - The new company, Anhui Shenji Technology, was registered with a capital of 10 million RMB, and its legal representative is Bai Jian, who is also the vice president overseeing hardware at NIO [2][5] - The self-developed chip, named Shenji NX9031, has achieved a production capacity exceeding 1000 TOPS, making it the most powerful chip in mass production in the industry [10][13] Group 2 - NIO's chip development began in 2021, with Zhang Danyu as the direct responsible person, who has a background in Huawei's HiSilicon [8][10] - The company has invested significantly in chip development, with estimates suggesting that the investment could build 1000 battery swap stations, indicating a potential valuation in the tens of billions [15] - NIO is also looking to introduce strategic investors for the independent chip entity while retaining control, aiming to alleviate financial burdens and enhance operational efficiency [18][19] Group 3 - In addition to the chip business, NIO is negotiating equity transactions related to its battery swap stations with CATL, which has ambitious plans for battery swap infrastructure [19] - NIO's vehicle sales have shown improvement, with a total of 47,131 vehicles sold in April and May, surpassing the first quarter's sales [21] - The company is drawing parallels with Amazon's growth trajectory, emphasizing its long-term investment in technology and the potential for diverse revenue streams [23][24]
100万片才能回本!蔚小理为啥还要扎堆造芯片?
电动车公社· 2025-06-17 16:28
Core Viewpoint - The automotive industry is entering a new era of chip self-research and high computing power, driven by the need for advanced autonomous driving capabilities, particularly L3 level automation, as exemplified by companies like Xiaopeng and NIO [6][39][60]. Group 1: Chip Development and Competition - The competition for automotive computing power began around 2021, initiated by NVIDIA's Orin-X chip, which boasts a computing power of 254 TOPS, significantly surpassing Mobileye's Q5H and Tesla's HW3.0 [1][6]. - Companies like NIO have adopted multiple Orin-X chips, achieving over 1000 TOPS in computing power [3]. - The automotive computing power has fluctuated between 80 to 1000 TOPS over the past four years, but a new phase has emerged in 2023 with the introduction of self-developed chips [5][34]. Group 2: Self-Developed Chips and Industry Trends - Xiaopeng's self-developed 5nm chip, NX9031, is expected to reach 2000 TOPS with two chips in the ET9 model, while the Xiaopeng G7 features three self-developed Turing AI chips, achieving 2200 TOPS [6][39]. - The trend of automakers developing their own chips is gaining momentum, similar to Tesla's earlier journey, as companies seek to overcome the limitations of the "black box" model previously used with suppliers like Mobileye [9][30]. - The emergence of domestic chip companies like Horizon and Black Sesame Intelligence is diversifying the market, with many automakers now developing their own chips that can compete with NVIDIA's flagship products [35][38]. Group 3: The Shift to L3 Autonomous Driving - The automotive industry is approaching the L3 autonomous driving era, with Xiaopeng defining its G7 as the "world's first L3 level AI car" [39]. - The effective computing power required for L3 autonomous driving has been clarified by Xiaopeng at 2200 TOPS, indicating a significant leap from L2 systems [43][55]. - The transition to L3 involves not only technological advancements but also a shift in liability, as vehicles may be held accountable for accidents, increasing pressure on automakers to refine their technologies [56][58]. Group 4: Challenges in Chip Development - The journey of self-developing chips is fraught with challenges, including architectural issues and the risk of costly failures during the chip manufacturing process [62][64]. - Companies must also ensure that their chips meet stringent automotive safety standards, which can extend the validation period significantly [69]. - The need for large-scale production to recoup development costs is critical, with estimates suggesting that around 1 million units may be necessary for profitability [71].
21辟谣|宝能汽车被清算解散?公司回应:经营正常
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-17 11:07
6月17日,《辟谣财知道》注意到,宝能汽车客户服务中心发布声明称,近期,有部分媒体歪曲事实, 恶意报道公司及关联公司发布了解散、清算公告,扰乱了网络秩序,侵害了公司的合法声誉。 宝能汽车表示,部分公司虽然在国家信用信息公示平台上显示为"该企业已发布解散公示"、"该企业已 发布清算组备案信息"、"该企业正在进行营业执照作废声明"等,但公司一切经营正常,且有新车即将 上市。 此外,该公司表示,虽然部分董事、监事等高级管理人员已离职,但并不影响公司的正常运作和经营, 公司一切业务不受任何影响,均在正常开展。 图片来源:宝能汽车客户服务中心 对于最新造车进展,宝能发布的月报显示,4月25日至26日,宝汽集团管理层组织项目、造型、研发、 制造、销售等40余人参观上海车展。重点参观了比亚迪、吉利、华为、大众、奔驰、宝马等整车企业, 以及博世、地平线、Momenta、鸿蒙等先进智能辅助驾驶零部件企业,重点关注了新设计、新造型、新 产品、新工艺,以及三电系统、智能驾驶、线控底盘等先进技术。 值得一提的是,尽管宝能汽车方面透露将有新车发布,但其官方微博在2023年就已停更,宝能招聘官网 上一次发布招聘信息还是在2024年8月, ...
东风/长安重组暂停,最近车圈“真热闹”!
3 6 Ke· 2025-06-17 02:35
Group 1 - BYD's new model Sea Lion 06EV launched at a price range of 10.98-12.98 million yuan, featuring advanced intelligent driving assistance and a competitive price point for electric sedans [3][5][7] - Chery's new model Wind Cloud A8 introduced at a price range of 7.99-9.39 million yuan, aimed at lowering the purchase threshold with a new 1.5L engine variant [8][9][11] - Leap Motor's new C16 model pre-sale started with a price range of 16.98-18.98 million yuan, offering improved range and comfort features [12][17][19] Group 2 - New AION Y Plus launched with four models priced between 9.98-12.38 million yuan, featuring multiple range options and promotional offers [20][22][24] - The new Range Rover Velar launched with a price range of 568,000-788,000 yuan, featuring optimized configurations and maintaining competitive pricing against rivals [25][27] - Changan Automobile upgraded to a first-level central enterprise, with its automotive business becoming independent following a restructuring [28][30] Group 3 - The Chinese government is establishing mandatory national standards for intelligent driving assistance systems, aiming to enhance industry regulation and safety [34][36][38] - BYD and Xiaoju Charging announced a collaboration to build 10,000 megawatt-level fast charging stations, enhancing the charging infrastructure for electric vehicles [39][40][42] - Li Auto has achieved 2,400 supercharging stations, with plans to expand to 4,000 by the end of 2025, improving charging accessibility for users [41][44][47] Group 4 - Recent fuel price adjustments saw gasoline prices increase by 65 yuan per ton, reflecting ongoing fluctuations in the international oil market [48][50] - The automotive industry is experiencing a shift towards efficiency in charging solutions, with companies focusing on enhancing user experience and market competitiveness [39][51]
机构称新能源车2025年全年销量有望达1525万辆
Mei Ri Jing Ji Xin Wen· 2025-06-16 02:43
6月16日港股开盘,恒生指数低开0.42%,恒生科技指数低开0.61%。开盘后,恒生科技指数一度翻红。 近期热度较高的港股通汽车ETF(159323)小幅上涨,持仓股中,金力永磁(300748)、东岳集团等领 涨,比亚迪(002594)股份、赣锋锂业(002460)、天齐锂业(002466)等领跌。 浦银国际在研报中指出,预计今年下半年,中国新能源乘用车行业销量将保持高速成长,全年销量有望 达1525万辆,同比增长24%,对应渗透率53.3%。在年初"两新"等政策带动下,多家新势力车企在销量 成长规模放大的过程中实现毛利率的改善,带动车企端盈亏平衡能见度大幅提升。同时,车企在海外多 个地区的稳步拓展,进一步加深中国车企的全球布局。进一步看,在比亚迪带动下,今年新能源车行业 智能辅助驾驶快速向10万-20万元价格带车型渗透。这将促进新能源车行业需求的增长,令智能辅助驾 驶的多个产业链环节受益,如激光雷达、智驾Tier1等。 数据显示,港股通汽车ETF(159323)近20日合计"吸金"近1.24亿元,净流率高达99.28%。资金青睐港股 汽车板块,或因该板块囊括了较多在智驾领域具备先发优势的整车龙头和造车新势力 ...