聚焦重点领域，构建多元化场景供给体系。以满足人民群众多元化需求为核心，在重点领域打造一批标 志性服务消费场景。在生活服务领域，推动家政服务、社区养老、托育服务等数字化升级，建设智慧社 区服务平台，构建"15分钟便民服务圈"。在文旅消费领域，加快文博场馆场景创新，鼓励开放馆藏资源 开发数字文创产品，推行"夜间开放""免预约参观"等服务模式，打造"非遗+研学"等融合场景，培育区 域文旅消费IP。在体育消费领域，支持地方举办大众体育赛事和精品职业联赛，建设智能化健身场馆和 户外健身步道，推广数字瑜伽、智能健身等新型健身场景。 一、新场景大规模应用是提振服务消费的战略支点 消费升级催生场景创新。随着城乡居民收入水平稳步提升，消费需求已从"有没有"转向"好不好"，个性 化、品质化、体验化成为服务消费的核心诉求。2025年1月—8月，文体休闲服务类、旅游咨询租赁服务 类、交通出行服务类零售额较快增长，印证了服务消费的强劲增长动力。"Z世代"追捧数字艺术展览、 潮玩聚集地，银发群体青睐适老化旅游、智慧康养服务，亲子家庭偏好沉浸式主题乐园，消费群体的需 求分化倒逼服务供给不断变革。新场景通过整合技术、文化、社交等多元要素，将 ...

在杭台高铁"浙BA"球迷车厢内，"诗人李白"表演者与球迷旅客互动（9月10日摄）。图源：新华社 "朋友来家，自己忙不过来，找个代厨上门张罗一桌饭，既能照顾到自己的口味，也比在饭店吃得自在。"上个周末，北京市海淀区居民王先生 足不出户，就体验到了以往在门店才能享受的服务。 如今，服务消费已成为推动消费市场增长的重要力量，越来越多的消费者热衷于购买能让他们感到满足的体验和商品。 国家统计局最新发布的数据显示，在国庆、中秋假日效应因素带动下，10月份服务消费持续较快增长。1至10月份，服务零售额比1至9月份加快 0.1个百分点，高于同期商品零售额增速0.9个百分点。 近6个月，"苏超"共举办85场比赛，入场观众超240万人次，不仅引燃了球迷的观赛热情，更点燃了城市的消费引擎。江苏省商务厅相关负责人 介绍，"苏超"实现了"1元门票带动7.3元周边消费"的杠杆效应。 …… 我国拥有全球规模最大、最具成长性的中等收入群体，消费需求正在从"有没有"向"好不好"转变。发展消费新业态新模式新场景，是以高质量 供给引领、创造和满足新需求的重要抓手。 商务部数据显示，10月份，餐饮收入增长3.8%，增速比9月份加快2.9个百分点。 ...

Core Insights - The current domestic consumption market is characterized by a "slow recovery and transformation" [2] - Key areas of market transformation include the rise of service consumption, multi-dimensional upgrades in consumption quality, and robust growth in rural consumption [2][3] Group 1: Consumption Market Trends - Service consumption has emerged as a significant driver of consumption growth [2] - Consumption transformation is advancing across four dimensions: digitalization, personalization, refinement, and branding [2] - Rural consumption growth continues to outpace urban areas, highlighting the vitality of lower-tier markets [2] Group 2: Strategies for Boosting Consumption - Focus on stabilizing expectations and increasing confidence through active employment policies and investments in key social sectors [3] - Promote income growth and optimize distribution to enhance the purchasing power of middle and low-income groups [3] - Encourage supply-side innovation and improve the consumption environment by aligning products with market demand [3] - Develop diverse consumption scenarios by integrating cultural, commercial, tourism, and sports elements to stimulate consumer activity [3][4] Group 3: Long-term Vision - Consumption is deemed a crucial engine for economic growth, necessitating a systematic and long-term approach to fully unleash its potential [4]

Core Points - The Shanghai Municipal Committee held a special democratic supervision meeting focused on boosting consumption and expanding domestic demand, with an emphasis on building an international consumption center city [1][2] - Various representatives from democratic parties and non-partisan individuals provided suggestions on expanding consumption models, optimizing the consumption environment, and supporting both traditional and emerging businesses [1] - The Shanghai government aims to leverage policies and activities to stimulate consumption, enhance service quality, and promote new consumption trends, particularly in the context of the aging population and inbound tourism [2] Group 1 - The meeting was attended by key officials including the Deputy Secretary of the Municipal Committee and the Mayor, who acknowledged the contributions of various parties to the city's economic development [1][3] - The government plans to focus on key areas to enhance consumption capacity and quality, aiming to optimize the consumption structure and elevate consumption levels across the city [2] - Specific strategies include improving service supply quality, integrating cultural and tourism sectors, and enhancing the inbound tourism experience through better tax refund policies [2]

Core Insights - Shenzhen's innovative "IP+ integration model" has been recognized as a typical case by the Ministry of Commerce, igniting a new consumption wave in the city [2] - The Ministry of Finance and the Ministry of Commerce announced a pilot list for new consumption formats, with Shenzhen among 50 cities selected for funding support [2] - The pilot program will provide financial assistance based on city size, with major cities receiving up to 400 million yuan in total [2] Group 1: New Consumption Formats - Shenzhen's "first store economy" is becoming a key driver for enhancing commercial competitiveness and activating urban consumption [3] - In Q3 2025, Shenzhen saw an explosive growth in first stores, with 222 new openings, a 34.5% increase year-on-year [3] - Major shopping centers like Shenzhen Bay MixC have attracted numerous new brands, significantly boosting foot traffic and sales [4] Group 2: Service Consumption - The city is actively promoting service consumption across various sectors, including dining, accommodation, and elder care, to enhance consumer experiences [5] - A set of measures was introduced to stimulate high-quality service consumption, focusing on expanding and improving basic service offerings [5] - Economic experts suggest that as income levels rise, the demand for service consumption will continue to grow, particularly in lifestyle sectors [5] Group 3: IP and Consumption Integration - The "IP+ consumption" model is gaining traction, with Shenzhen encouraging collaborations between commercial districts and quality IPs [6] - Initiatives like the Bit City and themed events have turned Shenzhen into a hub for cultural and immersive experiences, attracting significant foot traffic [6] - Policies supporting IP brand development aim to create diverse and integrated consumption scenarios, enhancing the city's commercial landscape [6]

"朋友来家，自己忙不过来，找个代厨上门张罗一桌饭，既能照顾到自己的口味，也比在饭店吃得自 在。"上个周末，北京市海淀区居民王先生足不出户，就体验到了以往在门店才能享受的服务。 如今，服务消费已成为推动消费市场增长的重要力量，越来越多的消费者热衷于购买能让他们感到满足 的体验和商品。 国家统计局最新发布的数据显示，在国庆、中秋假日效应因素带动下，10月份服务消费持续较快增长。 1至10月份，服务零售额比1至9月份加快0.1个百分点，高于同期商品零售额增速0.9个百分点。 商务部数据显示，10月份，餐饮收入增长3.8%，增速比9月份加快2.9个百分点。入境游持续火热，国庆 中秋假期入境外国人75.1万人次，增长19.8%。 招商证券首席宏观分析师张静静在研报中表示，服务消费是10月消费市场的核心支撑。服务消费的亮眼 表现，表明促消费政策效果持续显现，且消费结构在向文旅、休闲等领域优化。 从"苏超""村BA"等群众身边的赛事"火爆出圈"到夜间市集的烟火升腾，从演唱会、音乐节广受欢迎到 文博场馆的延时服务，在扩大服务消费系列政策措施带动下，服务消费需求加速释放，有力拉动消费市 场增长。 在江苏，"苏超"激活消费新链条 ...

Core Viewpoint - The "15th Five-Year Plan" emphasizes significantly increasing the resident consumption rate, aiming to enhance domestic demand as a primary driver of economic growth, with specific measures outlined to boost consumption [2][7]. Group 1: Economic Development and Consumption - The "15th Five-Year Plan" proposes a shift towards an economy driven by domestic demand and consumption, highlighting the importance of increasing the resident consumption rate [2][7]. - The current resident consumption rate in China is projected to reach 39.9% by 2024, an increase of 4.3 percentage points since 2012, indicating a growing trend in consumer spending [6]. - Over the past decade, resident consumption expenditure has more than doubled, from 26.7 trillion yuan in 2015 to an expected 53.9 trillion yuan in 2024 [6]. Group 2: Strategies for Increasing Consumption - To achieve the goal of a higher consumption rate, the plan emphasizes optimizing the consumption environment, innovating consumption scenarios, and reducing restrictions [8][10]. - Service consumption is identified as a key area for growth, with predictions that by 2030, service consumption will account for over 50% of total consumption expenditure [9]. - The government aims to enhance consumer experiences by integrating technology and creating new consumption scenarios, such as immersive and interactive environments [9]. Group 3: Policy Measures and Social Impact - The plan stresses the connection between improving people's livelihoods and boosting consumption, indicating that enhancing social welfare is essential for stimulating consumer spending [11]. - Recent policies, such as subsidies for replacing old products, have already benefited over 300 million consumers, demonstrating the effectiveness of targeted consumption incentives [12]. - The government is committed to increasing residents' income and improving social security systems to further support consumption growth [13].

Core Insights - The recent surge in interest from major internet companies in user reviews and ratings is driven by the need to find new growth avenues in the service consumption era, as traditional e-commerce growth has plateaued [1][2] - Platforms like JD.com and Gaode are expanding their roles beyond traditional functions to become influential in consumer decision-making, particularly in the restaurant and entertainment sectors [1] - The competition for consumer attention is intensifying, with platforms aiming to create high-frequency touchpoints through review content [1] Industry Dynamics - The service consumption market remains robust, with significant demand for experiences such as dining and entertainment, which are often subjectively evaluated [1] - The introduction of new review platforms is seen as a way for businesses to connect directly with consumers, especially in a high marketing cost environment [1] Consumer Behavior - Consumers are generally receptive to multiple review channels, appreciating the opportunity to discover new places and potential discounts [2] - There is a growing skepticism towards "water reviews," with consumers preferring authentic experiences over generic positive reviews [2] Trust and Credibility - Trust is fundamental to the review ecosystem, with users relying on genuine feedback to guide their choices, while platforms must maintain impartiality to build credibility [2][3] - The challenge lies in balancing the dual role of platforms as both arbiters of authenticity and profit-driven entities, which can lead to conflicts of interest [2] Future Considerations - New entrants in the review space must focus on rebuilding trust mechanisms rather than merely replicating existing functionalities [3] - The long-term success of review platforms hinges on their ability to foster genuine interactions and maintain consumer trust, as losing credibility can undermine even the most attractive data and interfaces [3]

Core Viewpoint - The Chinese government aims to significantly increase the resident consumption rate as part of the "14th Five-Year Plan," emphasizing the importance of domestic demand and consumption in driving economic growth [4][8]. Group 1: Economic Development Goals - The "14th Five-Year Plan" outlines a clear direction for economic and social development, focusing on enhancing the role of domestic demand and consumption [3][4]. - The plan sets a target for a noticeable increase in the resident consumption rate, which is expected to strengthen the internal driving force of economic growth [4][8]. Group 2: Current Consumption Landscape - China's resident consumption rate is projected to reach 39.9% by 2024, an increase of 4.3 percentage points since 2012 [7]. - Over the past decade, resident consumption expenditure has consistently accounted for around 70% of final consumption expenditure, with a significant increase from 26.74 trillion yuan in 2015 to 53.86 trillion yuan in 2024 [7]. Group 3: Strategies for Increasing Consumption - To achieve the goal of increasing the resident consumption rate, the focus will be on optimizing the consumption environment, innovating consumption scenarios, and reducing restrictions [9][11]. - The service consumption sector is identified as a key area for growth, with a notable increase in the proportion of service consumption expected to reach over 50% by 2030 [10]. Group 4: Policy Implications and Consumer Impact - The government is expected to enhance policies that promote consumer spending, such as subsidies for replacing old products, which have already benefited over 300 million consumers [13]. - There is a strong emphasis on aligning policies that support both consumer spending and improving living standards, with a focus on increasing residents' income and employment opportunities [14].

Core Viewpoint - The "15th Five-Year Plan" emphasizes significantly increasing the resident consumption rate, aiming to enhance domestic demand and drive economic growth through consumption [7][8][11]. Group 1: Economic Development and Consumption - The "15th Five-Year Plan" outlines new goals and measures for economic and social development, focusing on increasing the resident consumption rate as a key driver of economic growth [7][8]. - The current resident consumption rate in China is projected to reach 39.9% by 2024, an increase of 4.3 percentage points since 2012, indicating a growing trend in consumer spending [10]. - Over the past decade, total resident consumption expenditure has more than doubled, from 26.74 trillion yuan in 2015 to 53.86 trillion yuan in 2024 [10]. Group 2: Strategies for Increasing Consumption - To achieve the goal of a higher consumption rate, the plan suggests optimizing the consumption environment, innovating consumption scenarios, and reducing restrictions [12][14]. - Service consumption is identified as a critical area for growth, with predictions that the share of service consumption in total consumption will exceed 50% by 2030 [13]. - The government aims to enhance consumer confidence and spending through policies that support the replacement of old goods with new ones, as evidenced by over 3 billion people benefiting from such initiatives [16][17]. Group 3: Social Impact and Policy Measures - The plan highlights the importance of linking consumer spending with improving people's livelihoods, suggesting that enhancing living standards is essential for stimulating consumption [15][17]. - Policies aimed at increasing disposable income and employment are crucial for boosting consumer spending, with a focus on improving social security and public services [17]. - The government is committed to using fiscal measures to support consumption, including tax adjustments and social security enhancements, to create a more favorable environment for consumer spending [17].