签约（重庆开发协会供图） 此前，璧山推出了《璧山区推动房地产高质量发展若干措施（试行）》，从土地出让、规划布局、配套建设、预售支持等11个方面提出支 持房地产行业具体举措。 10月27日，在2025年璧山区城市价值暨高品质建设用地推介会上，璧山11宗高品质地块，吸引了保利、金茂、龙湖、绿城、海成、新希望 等50余家品牌房企前来交流洽谈。 据介绍，本次推介会重点推出11宗优质地块，总面积834亩，涵盖居住、商业、文化设施等类型，均位于核心发展板块，区位优越、配套 成熟，具备巨大的发展潜力。玉泉湖活力核心区依托玉泉湖生态资源与多维度交通，适宜建设高端住宅及文化地标；枢纽TOD潜力区域凭 借轨交优势，打造"轨交上的品质居住区"；成熟板块商业明珠位于秀湖生态区，适合布局酒店、会议中心等商业配套；生命健康板块聚焦 康养住宅与复合型社区商业；科学城潜力板块与来凤文旅秘境则分别瞄准科创服务与文旅康养新需求。 活动现场（重庆开发协会供图） 推介会上，璧山高新区管委会、服务业发展区管委会与相关企业分别签订合作开发和投资开发协议。（来源：重庆开发协会） ...

Core Insights - The article emphasizes the clearer expression of real estate content demands in the 15th Five-Year Plan compared to the 14th Five-Year Plan, particularly regarding the removal of unreasonable restrictive measures and linking high-quality development and real estate risk mitigation to national security capabilities [1][2]. Group 1: Investment Recommendations - The recommendation to maintain an "overweight" rating is based on the expectation of a stable industry and an optimized blue-chip competitive landscape [2]. - The 15th Five-Year Plan proposes the removal of unreasonable restrictions on consumption, including housing, and aims for balanced development between finance, real estate, and the real economy [2]. - The plan includes policies for revitalizing inefficient land use and managing land supply throughout the cycle, indicating a more specific approach to housing consumption promotion and market factor allocation [2]. Group 2: Urban Development and Renewal - The acceleration of urban village renovations and comprehensive urban renewal is anticipated, with the 15th Five-Year Plan emphasizing the legal utilization of idle land and housing [3]. - The plan aims to support the urbanization of agricultural migrant populations, suggesting that urbanization benefits will continue to be released over the next five years [3]. - The emphasis on "vigorous implementation" of urban renewal indicates a strong commitment to advancing urban development initiatives [3]. Group 3: High-Quality Development - The 15th Five-Year Plan introduces the topic of promoting high-quality development in real estate, outlining five actionable paths for improvement [4]. - Future efforts will focus on enhancing funding supervision, corporate financing, and existing housing sales to protect buyers' rights [4]. - The shift from an incremental to a stock model in the industry is expected, aligning housing supply with urban renewal and urbanization needs [4]. - The plan highlights the importance of quality in new housing products, focusing on location, amenities, layout, and functionality [4]. - The emphasis on maintenance of existing housing and the potential introduction of a housing pension system reflects a shift in focus towards sustainability and long-term care [4].

Core Viewpoint - The financial performance of Shoukai Co., Ltd. has shown significant improvement in the third quarter of 2025, with substantial growth in revenue and a notable recovery in profitability, indicating a strong foundation for high-quality development [1][2]. Financial Performance - In the first three quarters, the company achieved operating revenue of 23.186 billion yuan, representing a year-on-year increase of 60.31% [2]. - The net profit attributable to shareholders saw a significant reduction in losses, improving by over 1.1 billion yuan compared to the previous year [2]. - The gross profit margin increased by 4.12 percentage points to 11.03%, positioning the company at a leading level within the industry [2]. Cash Flow Improvement - The net cash flow from operating activities turned positive, reaching 5.049 billion yuan, marking a fundamental shift from significant outflows to positive inflows [3]. - This improvement in cash flow alleviates short-term liquidity pressures and provides a solid financial foundation for future project development and debt repayment [3]. Funding Support - The company benefits from strong support from its major shareholder, Shoukai Group, which plans to provide up to 3 billion yuan in perpetual bond financing [4]. - The company has also enhanced its financing capabilities, successfully issuing private bonds totaling 1.206 billion yuan at a low interest rate of 2.79% [4]. - The backing from state-owned enterprises and a solid operational foundation help the company withstand industry uncertainties [4]. Strategic Development - The company has made strategic land acquisitions, including a key plot in Beijing's Chaoyang District for 446 million yuan, which is expected to enhance its competitiveness in the high-end residential market [5]. - In the first three quarters, the company recorded a total of 847,000 square meters of project completion, with a balanced layout focusing on both Beijing and surrounding high-quality areas [6]. - The recent policy guidance from the 14th Five-Year Plan emphasizes high-quality development in the real estate sector, aligning with the company's strategic direction [6]. Future Outlook - With ongoing project advancements in core areas of Beijing and a favorable policy environment, the company is positioned to capitalize on market recovery and transition from stable recovery to high-quality growth [6].

Investment Rating - The report maintains an "Overweight" rating for the real estate sector [4][13]. Core Insights - The "14th Five-Year Plan" has been more explicit in addressing the demand side of real estate, emphasizing the removal of unreasonable restrictive measures and linking high-quality development and risk mitigation in real estate to national security capabilities [2][4]. - The report is optimistic about the industry entering a stable phase, with a continuous optimization of the blue-chip competitive landscape [4]. Summary by Sections Investment Recommendations - The report recommends maintaining an "Overweight" rating, highlighting the clearer expression of demand-side content in the "15th Five-Year Plan" compared to the "14th Five-Year Plan" [4]. - Key recommended stocks include: 1. Development: A-shares - Vanke A, Poly Developments, China Merchants Shekou, JinDi Group; H-shares - China Overseas Development 2. Commercial and Residential: China Resources Land, Longfor Group 3. Property Management: Wanwu Cloud, China Resources Vientiane Life, China Overseas Property, Poly Property, China Merchants Jiyu, New Dazheng 4. Cultural Tourism: Overseas Chinese Town A [4]. Policy Insights - The "15th Five-Year Plan" proposes the removal of unreasonable restrictions on consumption, including housing, and emphasizes the need for efficient land planning [4]. - It aims to enhance the management of land supply throughout the entire cycle and accelerate urban village renovations and urban renewal [4]. High-Quality Development - The report identifies five actionable paths for promoting high-quality development in real estate, including: 1. Strengthening fund supervision and enterprise financing to protect buyers' rights 2. Transitioning from an incremental to a stock model in housing supply 3. Focusing on improving housing supply to meet demand changes in key cities 4. Enhancing the quality of new housing products 5. Emphasizing maintenance of existing housing and advancing a housing pension system [4][6]. Risk Management - The report notes a shift in the central government's stance on real estate, focusing on preventing systemic risks while not reiterating the previous emphasis on housing as a place to live rather than a speculative asset [4][11].

10月28日，"十五五"规划建议全文公布，将"推动房地产高质量发展"放在了"加大保障和改善民生力度，扎实推进全体人 民共同富裕"，强化了房地产的民生属性，以及在保障和改善民生中的地位。 出品 | 搜狐财经 作者 | 王泽红 对于推动房地产高质量发展，《建议》明确了五个方向： 一是加快构建房地产发展新模式，完善商品房开发、融资、销售等基础制度； 二是优化保障性住房供给，满足城镇工薪群体和各类困难家庭基本住房需求； 三是因城施策增加改善性住房供给； 四是建设安全舒适绿色智慧的"好房子"，实施房屋品质提升工程和物业服务质量提升行动。 五是建立房屋全生命周期安全管理制度。 房地产新模式显"雏形"，高质量发展不仅是建"好房子" 实现房地产高质量发展的主要抓手，就是房地产发展新模式，自2021年12月经济工作会议提出到2025年10月25日，差不 多过去四年时间，一直不断提出探索、推动、构建发展新模式。10月11日，住建部进一步明确新模式的内涵，并且提出 了新的说法。 "新模式的根基包含三大块：基础性制度、供应体系、人房地钱要素联动。" 广东省住房政策研究中心首席研究员李宇嘉 总结道，其中基础性制度主要是针对过去旧模式下 ...

Core Insights - I Love My Home Group reported a total housing transaction value (GTV) of approximately 196.2 billion yuan for Q3 2025, representing a year-on-year increase of 5.2% [1] - The company achieved a net profit attributable to shareholders of approximately 42.3 million yuan, a significant year-on-year growth of 398.75% [1] - The company’s net profit excluding non-recurring items reached approximately 54.2 million yuan, up 173.96% year-on-year [1] Brokerage Business Growth - The brokerage business continued to show steady growth, with a GTV of 156.6 billion yuan in the first three quarters, reflecting a year-on-year increase of 5.1% [3] - Market share in key cities like Beijing and Shanghai has steadily improved, with the second-hand housing market showing resilience [3] - The company’s 20-year experience in core cities has contributed to its refined operational system, enhancing its market understanding and responsiveness [3] New Housing Business Performance - Despite a challenging new housing market, the company’s new housing business achieved a GTV of 25.9 billion yuan, growing by 9.3% year-on-year [4] - The growth was supported by effective risk management, increased marketing efforts, and digital investments, including the launch of promotional events [4] - The company has optimized its internal operations to enhance the synergy between new and second-hand housing, introducing cross-regional services to strengthen its competitive edge [4] Future Opportunities - The policy environment is expected to continue supporting the real estate market, with cities likely to introduce more supportive measures [5] - The focus on high-quality development in the real estate sector, as outlined in the 20th National Congress, presents significant opportunities for professional housing service providers [6] - The company aims to leverage its community service network and digital capabilities to expand its business boundaries and meet the growing demand for better living conditions [6]

10月23日的四中全会对房地产只提了十个字：推动房地产高质量发展。此次《"十五五"建议》增加了许多，并涉及多个方面： 从以上6点来看，核心仍是推动房地产高质量发展，只是更进一步从不同维度发力。归根到底还是用"保障+市场"的方式让人民群众住上"好房子"。对行业 自身而言，这也是房地产行业摆脱旧有路径依赖、穿越周期、实现健康可持续发展的根本出路。 核心城市购房限制性政策 仍有优化空间 《"十五五"建议》在建设强大国内市场，大力提振消费部分提出"完善促进消费制度机制，清理汽车、住房等消费不合理限制性措施。" 当前房地产市场大部分限制性措施皆已退出，仅剩部分城市还有所保留，在这其中，北京、上海、深圳的限购政策最受关注。 房地产未来五年终于定了！ 10月28日，新华社受权发布《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》（下称《"十五五"建议》），基本确定未来五年房地产发 展方向。 2025年8-9月，北京、上海、深圳先后调整限购政策，三城均采用"分区域差异化松绑"策略，但宽松力度与范围各有侧重。 北京以五环为界划分调控梯度，五环外对京籍及社保满2年的非京籍全面不限购，五环内则维持京籍限购2套、非京籍社保 ...

记者丨李莎 编辑丨李果 日前，《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》（后简称《建 议》）公布。 与"十四五"规划纲要在新型城镇化的框架中部署房地产工作不同， 《建议》对房地产的安排 主要集中在民生保障部分内容 ，核心任务是推动房地产高质量发展。 为落地这一方向，《建议》部署了五方面具体任务：加快构建房地产发展新模式，完善商品房 开发、融资、销售等基础制度。优化保障性住房供给，满足城镇工薪群体和各类困难家庭基本 住房需求。因城施策增加改善性住房供给。建设安全舒适绿色智慧的"好房子"，实施房屋品质 提升工程和物业服务质量提升行动。建立房屋全生命周期安全管理制度。 清华大学土木水利学院院长吴璟向21世纪经济报道记者表示， 《建议》单独用一段话来论述 推动房地产高质量发展，而且将其放在保障和改善民生部分，这释放出重要信号 ："十五 五"时期房地产高质量发展，将回归住房相关产业的初心与使命，即服务居民家庭对更高品质 居住生活的需求。这是"十五五"时期房地产业发展的首要目标，也是理解和把握房地产高质量 发展的首要出发点。 吴璟认为，《建议》对房地产的部署，总体延续了近期有关部门已在开展的工作思路，" ...

Core Viewpoint - The "15th Five-Year Plan" emphasizes promoting high-quality development in the real estate market, focusing on optimizing housing supply and improving living conditions for various demographics, particularly urban workers and families in need [2][3][6]. Real Estate Development - The plan aims to accelerate the construction of a new model for real estate development, enhancing the basic systems for property development, financing, and sales [2][3]. - It highlights the need for tailored policies based on city characteristics to increase the supply of improved housing, addressing the diverse needs of residents [3][6]. Urban Renewal - The "15th Five-Year Plan" marks a new phase in urban renewal, with a stronger emphasis on legal frameworks for land use rights and encouraging market participation through innovative financing models [4][5]. - The plan aims to resolve core challenges in urban renewal by leveraging fiscal funds and breaking through institutional barriers [4]. Risk Management - The increased mention of "risk" in the plan indicates a continued focus on preventing and mitigating risks in real estate, local government debt, and small financial institutions [5]. - The plan reiterates the importance of systematic risk management in the real estate sector, reflecting ongoing central government concerns [5]. Housing Quality and Supply - The plan categorically states the goal of high-quality housing development, transitioning from merely addressing housing shortages to enhancing living quality and promoting social equity [8][10]. - It emphasizes a dual-track system of "market + guarantee" to ensure effective housing supply in cities experiencing population influx [8][10]. Regional Development - The plan prioritizes regional development, aiming to optimize economic layouts and promote coordinated growth, particularly in core urban areas like the Yangtze River Delta and the Pearl River Delta [9][10]. - It suggests breaking down restrictions on housing fund usage across regions to facilitate the flow of people and capital [10].

Core Insights - The Chinese real estate market is experiencing a divergence, with some core cities showing signs of recovery while the overall market faces declines in sales area and value [1][3][5] National Trends - From January to September 2025, the national new residential sales area decreased by 5.5% year-on-year, and sales value fell by 7.9% [1] - In September 2025, the sales area of new residential properties reached 85.31 million square meters, a month-on-month increase of 48.5%, while sales value was 802.5 billion yuan, up 47.3% month-on-month [5] - The average price of new residential properties in first-tier cities fell by 0.3% month-on-month, while second and third-tier cities saw declines of 0.4% [3] City-Specific Insights - Wuhan, as a representative second-tier city, saw a year-on-year increase of 29.2% in new housing contract signings in the first three quarters of 2025 [7] - The residential market in Wuhan is characterized by a "quality stratification" phenomenon, with high-quality projects performing well [9][11] Policy Shifts - The 2025 policy framework emphasizes "high-quality development" in real estate, moving away from short-term demand stimulation [12][29] - The new policies focus on optimizing the supply of affordable housing while increasing the supply of improvement housing based on local needs [14] Market Dynamics - The market is undergoing a significant restructuring, with a shift from scale expansion to quality enhancement, particularly in the demand for improvement housing [17][19] - The trend of "daylight plates" (properties that sell out quickly) is emerging, driven by quality and service differentiation [11][21] Long-Term Challenges - Despite signs of stabilization, the market faces long-term structural challenges, including high unsold inventory and changing demographic needs [23][24] - The industry is expected to see a continued decline in sales volume, with a projected annual decrease of single digits [25][26] Competitive Landscape - The differentiation among real estate companies is intensifying, with leading firms focusing on acquiring land and improving sales through quality projects [27] - The market is shifting from a focus on quantity to quality, with an emphasis on residential quality becoming the main theme of the industry [29]