国庆中秋长假再次展现出中国消费市场的巨大潜力，中国正在从"生产大国"向"消费大国"稳步迈进。中 国离消费大国还有多远？从"量"上看，已然不远；从"质"上看，仍在途中。抵达的快慢，取决于我们改 革的深度、开放的广度、创新的力度。 国际经验表明，人均GDP超过1万美元后，消费升级将持续推进，而我国人均GDP已连续两年稳定在1.3 万美元以上。政策层面，我国坚定实施扩大内需战略，加快培育完整内需体系，近年来消费对经济增长 的贡献率持续提升。供给侧结构性改革深入推进，一批具备全球影响力的中国品牌正在崛起。国庆中秋 假期，服务体验类消费、绿色智能商品、国潮消费成为主要亮点，正是消费市场从规模扩张向质量提升 转型的生动写照。 一个被称为"消费大国"的国家，不仅是消费总量大，它更是一个结构性和质量性的概念，指向的是一种 经济增长由国内消费特别是居民消费驱动的发展模式。从国际经验看，消费大国的最终消费支出占国内 生产总值的比重较高，通常持续稳定在60%以上。而且，消费结构高度优化，服务消费占据主导地位； 拥有成熟、创新和开放的消费环境，能够孕育出具有全球影响力的品牌，成为全球消费趋势的重要策源 地之一。当面临外部经济冲击时， ...

Core Viewpoint - China's consumption market shows significant potential, transitioning from a "manufacturing giant" to a "consumption giant" with ongoing reforms and innovations needed for qualitative improvements [1][4]. Group 1: Consumption Growth - During the recent National Day and Mid-Autumn Festival holiday, over 2.4 billion people traveled across regions, setting a historical record [1]. - Domestic travel reached 888 million trips, an increase of 123 million trips compared to the 7-day National Day holiday in 2024 [1]. - Total domestic spending during the holiday was 809 billion yuan, up by 108.2 billion yuan from the previous year [1]. - Key monitored pedestrian streets saw foot traffic and sales increase by 8.8% and 6.0% year-on-year, respectively [1]. Group 2: Service Consumption - Rapid growth in service consumption is notable, with education, culture, entertainment, transportation, and healthcare spending increasing at an average annual rate of 10% from 2021 to 2024 [2]. - Resident service consumption expenditure grew at an average annual rate of 9.5%, outpacing goods consumption by 3.8 percentage points [2]. - Digital consumption is emerging as a new growth point, with technologies like AI and VR enhancing traditional consumption scenarios [2]. Group 3: Economic Structure and Challenges - A consumption giant is characterized by high final consumption expenditure as a percentage of GDP, typically above 60%, and a dominant service consumption structure [3]. - Despite leading in physical consumption, China faces challenges in service consumption compared to developed countries, with gaps in high-end manufacturing and quality services [3]. - Key challenges include low resident consumption rates, income distribution issues, and the need for improved social security systems [3]. Group 4: Reform and Development - To become a consumption giant, reforms are needed to increase disposable income's share of national income and optimize income distribution [4]. - Continuous supply-side structural reforms are essential to enhance supply adaptability and flexibility, ensuring a dynamic balance between supply and demand [4]. - The pace of reaching the status of a consumption giant depends on the depth of reforms, breadth of openness, and strength of innovation [4].

中新网杭州10月9日电(奚金燕)2025年国庆中秋假期，浙江市场绿色、智能、健康、文化消费成为新亮 点，消费热度居全国前列。据"浙江消费在线"监测，重点商圈客流量、销售额实现双增长。 "双节"期间，浙江开展数字消费季、餐饮进商圈活动，浙江各大商圈线下主题市集汇聚非遗手作、潮玩 文创、特色小吃，设置裸眼3D"时空穿越"、音乐盲盒等数实融合创新场景，为传统商圈注入新活力。 作为杭州首发经济热土，这个假期，拱墅区各大商场共推出80余场主题促销活动，涵盖市集、演艺、展 览、快闪等多种形式，有效激发消费活力。在武林商圈，武林广场以宋韵美学为基调，设置60余个特色 摊位，结合音乐喷泉、诗词互动与国风演出，日均吸引超3万市民游客参与。 浙江"双节"涌现多元消费生态 重点商圈实现双增长 大运河杭钢公园打造"赛博季"主题嘉年华吸引诸多游客。拱墅发布 供图 据观察，这个假期，新兴消费场景加速涌现。大运河杭钢公园打造"赛博季"主题嘉年华，融合工业遗存 与前沿科技，设置AI机器人互动乐园、低空飞行器展示、非遗打铁花表演及国潮朋克市集，通过月影 主题展、VR体验等多元项目，形成"工业+科技+潮流"的"钢铁硬核浪漫"独特体验，吸引了诸多 ...

Core Insights - The report titled "2025 Z Generation Emotional Consumption Report" reveals the rising trend of emotional consumption among Generation Z, highlighting the importance of "emotional value" in their purchasing decisions [1][13] Group 1: Emotional Value Recognition - Over 90% of young people recognize "emotional value" and seek "emotional anchoring" in various ways [4] - Nearly 60% of youth are willing to pay for emotional value, marking a 16.2% increase from 2024 [4] - 44.8% of young people focus on "quality upgrades" driven by emotional needs rather than mere self-indulgence [4] Group 2: Spending Patterns - The average monthly spending on emotional consumption among young people is 949 yuan [7] - 37.6% of youth are willing to pay for value resonance, while 34.2% seek self-healing and 32.3% appreciate the significance of rituals in their purchases [7] Group 3: Age-Related Consumption Trends - Younger individuals (post-2005) spend the most on social relationships/services, while those born after 2000 focus more on digital consumption [9] - The trend indicates a growing preference for paying for social relationships and digital experiences among younger demographics [5] Group 4: AI Companionship Innovations - Soul App has developed an AI virtual companionship system, creating highly personalized "AI virtual humans" capable of real-time interaction through various media [10] - The engagement with AI companionship has surged, with related post volume increasing by 6.2 times and search volume by 12 times year-on-year in Q2 2025 [10] Group 5: Consumption Timing and Rationality - Emotional consumption peaks during specific times, notably after 10 PM and during work breaks, with over 50% of youth showing time-dependent consumption patterns [13] - More than 70% of young people believe the threshold for obtaining emotional value through consumption is rising, with 35.7% stating that ordinary products no longer satisfy them [13]

Core Viewpoint - During the "super long golden week" of the Mid-Autumn Festival and National Day, Hangzhou has implemented a series of innovative measures to create a safe and worry-free shopping environment, transforming the city into a "consumer paradise" [1][2]. Group 1: Consumer Environment Initiatives - The Hangzhou Consumer Protection Committee has focused on "promoting consumption, protecting rights, and stabilizing the market," launching initiatives to ensure citizens and tourists can "shop comfortably and play safely" [2]. - The "3·15 Golden Autumn Shopping Festival" was planned in advance, starting from August, to stimulate consumption during the double festival period through a "three-chain linkage" approach [3]. Group 2: Participation and Coverage - Over 4,000 stores, including major retailers like Yintai Department Store and Century Lianhua, participated in the Golden Autumn Shopping Festival, creating a "15-minute quality consumption circle" for local residents and tourists [5]. - The festival covers various sectors, including beauty, electronics, fresh produce, and cultural products, with 15 categories of featured goods [5]. Group 3: Online and Offline Integration - A combination model of "online flash sales + offline experiences" has been introduced to enhance consumer engagement [6]. - Retailers like Yintai Department Store and Century Lianhua have implemented policies such as "365 rights discount" and "16-day no-reason return," ensuring a worry-free shopping experience [7]. Group 4: Quality Service Assurance - Participating businesses signed a "six good" commitment to ensure integrity, quality, value for money, shopping experience, after-sales service, and complaint handling [8]. - A "Consumer Rights Protection Liaison Station" will remain operational during the festival to resolve disputes on-site [8]. Group 5: Digital Consumption Initiatives - The "Buy in China · 2025 Digital Consumption Carnival" was launched on September 24, featuring various themed activities, including a digital trade exhibition and special consumption vouchers [12]. - Innovative technology experiences, such as the "Xizi Magic Box" with 3D displays, have been introduced to enhance consumer engagement [12]. Group 6: Prepaid Consumption Safety - Hangzhou is advancing regulatory reforms in the prepaid consumption sector, encouraging platforms to take social responsibility under a market adjustment model involving third-party platforms, payment institutions, and banks [13]. - Over 6,000 businesses in Hangzhou have joined Meituan's "Safe Life Plan," the highest coverage nationwide [13]. Group 7: Night Market Economy and Consumer Rights - The Wulin Night Market has been recognized as a "Consumer Rights Protection Service Station," providing assistance to tourists facing shopping issues [14]. - The night market has established a "first compensation mechanism" to quickly resolve small consumer disputes using allocated funds [14]. Group 8: Consumer Reminders - The Hangzhou Consumer Protection Committee has issued three recommendations for consumers: be rational, be wise, and be civilized in consumption [15]. - Consumers are advised to verify pricing and service details to avoid "price traps" when shopping for food, tea, and souvenirs [16].

Core Insights - The offline consumption amount in Bao'an from October 1 to 7 reached approximately 2.987 billion yuan, representing a year-on-year growth of 17.08% [1] - The new cultural and tourism landmarks in Bao'an, including Bay Area Book City and Qianhai Ice and Snow World, have significantly boosted local tourism and consumption during the holiday period [2] - Digital consumption in Bao'an also showed strong performance, with a transaction scale growth of 10.5% during the same period, ranking third among 776 non-county regions nationwide [3] Group 1: Consumption Trends - The total offline consumption in Bao'an during the holiday period was about 2.987 billion yuan, with a year-on-year increase of 17.08% [1] - Key commercial districts in Bao'an saw a total foot traffic of 5.6175 million, up 38.33% year-on-year, and total sales reached 583 million yuan, a 20.3% increase [2] Group 2: New Attractions - Qianhai Ice and Snow World, recognized as the world's largest indoor ski center, became a top destination for holiday outings [2] - The newly opened Bay Area Book City, the largest physical bookstore globally, attracted significant visitor interest with various themed activities [2] Group 3: Digital Consumption - During the holiday, Bao'an's digital transaction scale grew by 10.5%, ranking first in both the province and city [3] - The restaurant category in Bao'an led the transaction scale in both the city and province [3]

Core Insights - The retail industry is undergoing a profound transformation driven by digitalization, as highlighted by the recent issuance of the "Guiding Opinions on Vigorously Developing Digital Consumption" by the Ministry of Commerce and other departments [1] - The focus on digital consumption aligns with the current trend of upgrading consumer demand and serves as a core strategy for retail companies to rebuild their growth potential [1] Group 1: Digital Transformation in Retail - Retail companies are increasingly focusing on extracting value from existing users, with Shanghai New World Co., Ltd. emphasizing the importance of digital consumption diversification in the department store sector [2] - The company is actively exploring digital operations to invigorate private traffic and is constructing a three-part communication chain of "brand exposure + user interaction + scene conversion" to empower offline retail [2] - The integration of technology and innovative scenarios is transforming traditional retail from mere "product transactions" to "experiential consumption," providing a model for digital transformation [3] Group 2: Future Trends and Opportunities - The retail industry has significant room for growth in digitalization, with technologies like big data, AI, and IoT set to penetrate marketing, supply chain, and logistics, enhancing precision marketing and intelligent inventory management [4] - The blending of online and offline channels is becoming a trend, with personalized customization and social e-commerce evolving continuously [4] - Insights into consumer needs are crucial for future retail development, with potential growth areas identified in rural e-commerce and the metaverse, which can provide immersive experiences [5] Group 3: Strategic Implementation - Leading retail companies are recognizing that new retail is no longer an option but a necessity for future competitiveness [6] - The application of AI technologies in retail operations is enabling data-driven decision-making, enhancing efficiency and precision in inventory management and pricing strategies [7] - Companies are exploring innovative scenarios, such as "smart kitchens" and integrated marketing across different merchants, to enrich supply offerings and meet consumer demands [7] Group 4: Overall Industry Outlook - The diversification of digital consumption is shifting the retail industry focus from "scale growth" to "quality enhancement," with the resilience and growth potential of the sector being revitalized through the ongoing integration of digital technologies and retail scenarios [8]

Group 1: Key Events and Policies - The 20th Central Committee's Fourth Plenary Session will be held from October 20 to 23 in Beijing, focusing on the 15th Five-Year Plan for national economic and social development [8][9]. - The Ministry of Finance and the Ministry of Commerce will launch pilot projects for new consumption formats, models, and scenarios in about 50 cities, aimed at enhancing high-quality consumption supply and stimulating consumption potential [9][10]. - The State Council issued a notice regarding the implementation of domestic product standards in government procurement, effective from January 1, 2026, which aims to establish a standard system for domestic products in procurement [11][12]. Group 2: Economic Indicators - The price of gold reached a new historical high, surpassing $3,900 per ounce, driven by factors such as the de-dollarization trend and expectations of further interest rate cuts by the Federal Reserve [13][14]. - The Ministry of Commerce estimates that the scale of digital consumption in China will reach 23.8 trillion yuan in 2024, accounting for 44.2% of total resident consumption [13][14]. - During the first half of the National Day and Mid-Autumn Festival holiday, the cross-regional movement of people reached a record high of approximately 1.243 billion trips, reflecting strong travel activity [15].

Core Insights - The Ministry of Commerce and eight other departments have jointly issued guidelines to promote the development of digital consumption, emphasizing the need to diversify supply in this sector [1] - The digital infrastructure, represented by 5G and artificial intelligence, is continuously improving, leading to an expansion of consumption scenarios and driving the growth of new digital consumption [1] Digital Consumption Growth - From January to August this year, the national online retail sales reached nearly 10 trillion yuan, with a year-on-year growth of 9.6%, outpacing the growth rate of total retail sales of consumer goods [2] - In the first half of this year, the sales revenue from smart elderly care technology services increased by 33.7%, while the sales revenue from elderly smart and wearable equipment manufacturing grew by 32.6% [5] Emerging Digital Consumption Trends - The digital consumption landscape is expanding, with new products like smart home devices and AI glasses gaining popularity. In July, the manufacturing value added of smart drones and smart vehicle-mounted equipment increased by 80.8% and 21% respectively, while the production of civilian drone products rose by 18.9% [6] - New digital consumption models are thriving, with instant retail and live-streaming e-commerce transactions both achieving double-digit growth in the first seven months of this year [7] Diverse Consumption Categories - The range of digital consumption is broadening, covering areas from dining and beauty to pharmaceuticals and travel, aligning closely with consumer demand [8] Online Sales Performance - From January to August this year, online sales of home appliances and digital products showed significant growth, with smart wearables increasing by 25.2%, computers by 23.7%, and mobile phones by 20.2% [11]

Group 1 - The core viewpoint of the article highlights the significant growth of digital consumption in China, projected to reach 23.8 trillion yuan in 2024, accounting for 44.2% of total consumer spending that year [1][2] - The first key term is "digital consumption," which encompasses digital product consumption, digital service consumption, and digital content consumption, emphasizing the importance of high-quality development in these areas [1] - The second key term is "digital era," focusing on innovation driven by digital technology, encouraging companies to accelerate research and development, particularly in the integration of artificial intelligence with various consumer sectors [1] Group 2 - The third key term is "better life," which emphasizes the need for improved digital living standards, combining consumption promotion with benefits for people's livelihoods, particularly in areas like healthcare and community services [2] - The guidance aims to create a seamless online and offline service ecosystem, enhancing the quality of smart service applications [2] - The Ministry of Commerce plans to collaborate with relevant departments to implement the guidance effectively, establishing mechanisms to maximize the potential of digital consumption [2]