哈喽，大家好，今天小睿这篇评论，主要来扒一扒年轻人挤破头打卡的原创市集，为啥成了义乌货的溢 价舞台？ 如今，文创市集、复古市集已成为城市夜间消费的新地标，文旅部公布的三批国家级夜间文化和旅游消 费集聚区中，345个集聚区里半数以上都有市集业态加持。 年轻人带着对"独一无二"的期待，愿意为"情绪价值"和"自我表达"买单，却频频发现，花300元买的"中 古孤品"戒指，1688上仅售30元；标榜"原创自制"的果壳风铃，竟是批量批发的义乌货。 市集的走红绝非偶然，它精准踩中了当代年轻人的消费痛点。 复旦大学经济学院教授韦潇曾指出，年轻人涌向市集并非单纯"买东西"，而是追求"情绪价值+社交货币 +自我表达"的复合体验，这是"体验式消费"升级后的"意义感消费"。 从社会学角度看，市集的火爆源于年轻人对"共享美学"的追求。 不止于购物的"共享美学"狂欢 人民论坛网的分析显示，当代年轻人厌倦了快节奏都市生活的孤独感，市集作为开放的公共空间，让他 们在交流中建立情感连接，摆脱内卷压力。 数据更能印证这一趋势，某二手交易平台2024年注册用户突破6亿，95后、00后占比超一半，而线下市 集的青年参与者占比更是高达七八成。 政策与 ...

Core Insights - The article highlights the rising popularity of the "Guangde Three-Piece Set" consisting of Guangde stewed pot, Kawan Kawa milk tea, and Zhanji peach crisp, which has gained significant attention on social media with over 1.15 billion views [3][4] - Guangde has become a popular short-trip destination in the Yangtze River Delta, attracting tourists from various regions due to its geographical advantages and improved transportation infrastructure [4][5] Summary by Sections Popularity and Impact - The "Guangde Three-Piece Set" has led to a surge in local tourism, with long queues at restaurants and rapid sales growth, such as a 150% increase in sales for Zhanji peach crisp [3][4] - Guangde's location at the intersection of Jiangsu, Zhejiang, and Anhui provinces makes it a key node in the Yangtze River Delta, enhancing its appeal as a travel destination [4][5] Transportation and Accessibility - The completion of the commercial railway and the G50 highway has significantly reduced travel time to Guangde, making it accessible within 2 hours from major cities like Shanghai, Hangzhou, and Nanjing [3][4] Economic and Cultural Development - The local government is actively working to capitalize on the increased attention, focusing on sustainable tourism and enhancing the city's image to support economic growth [5][6] - The shift in consumer behavior towards experiential and emotional consumption is noted, with a growing demand for unique local experiences rather than just sightseeing [5][6] Future Prospects - The article emphasizes the importance of maintaining the momentum gained from the "Three-Piece Set" phenomenon to boost local economy, tourism, and cultural development [5][6]

观众在"烟山旧"沉浸式剧场与工作人员互动。 游客在福州一家快闪店挑选文创产品。 东南网12月1日报道（福建日报记者 张文奎 文/图）周末相约前往烟台山打卡沉浸式剧场、去三坊七巷体验非遗快闪……如今，福州不少年轻 人开始从线上消费转战线下逛街。 是什么让有着"互联网原住民"之称的Z世代乐意到线下"赶集"？答案在于"爆改"——近年来，福州推动传统商圈创造性更新，通过打造二次元 场景、设置快闪店等方式，成功接住了这波青年人"回流线下"的热潮，让百年老街、传统商圈变身年轻消费群体的新主场。 眼下，消费者对线下商业的需求已从"购买商品"转向"获得体验"，创新业态与场景成为激活实体零售的关键所在。"我们通过'主理人'制度搭建 青年创业与消费的双向桥梁，精准对接年轻人的需求，打造出'烟山旧'沉浸式剧场、模范书局这类贴合年轻群体兴趣的特色业态，主理人品牌 占比超70%。这些青年主理人带着新潮创意和个性经营理念，让街区充满新鲜感和话题度，让烟台山成为年轻人打卡的热门地。"烟台山管委 会副主任李晋表示。 "逆龄"改造传统商圈 "以前觉得传统商圈都是千篇一律的服装店和餐厅，逛两次就腻了。现在的烟台山、三坊七巷完全不一样，每走几步都 ...

老铺黄金之后，又一家中国黄金珠宝公司获得广泛关注，12月1日，古法黄金品牌宝兰宣布已完成过亿元A轮融 资。 中国奢侈品市场今年将收缩3%~5% 尽管经济和地缘政治不确定性带来挑战，但今年奢侈品市场整体相对稳定，展现出强劲韧性。 根据贝恩公司与意大利奢侈品行业协会（Altagamma）发布的最新报告《2025年全球奢侈品市场研究》，2025年 全球奢侈品各细分市场的消费规模预计达到约1.44万亿欧元，与去年相比基本持平，这一向好趋势有望延续至 2026年。 该报告指出，市场正经历深远而重大的结构性转变，消费者越来越追求体验而非购买新的奢侈品——他们逐渐减 少炫耀式消费，越发青睐体验式享受，以健康养生、社交互动和自我犒赏作为彰显身份的新风尚。 具体到全球个人奢侈品消费方面，2025年市场规模有望达到3580亿欧元（2023年为3690亿欧元，2024年为3640亿 欧元），按实际汇率计算同比下降约2%，按固定汇率则基本不变。尽管超高净值人群继续支撑高端奢侈品需求， 但中产阶层及向往型消费人群的消费回落加剧了传统奢侈品的压力。 根据这份报告，中国市场预计今年收缩3%至5%（按固定汇率计算），消费转向本土入门级品牌及 ...

新华财经上海12月1日电（记者魏雨田）11月30日，美股上市公司奇梦岛集团（HERE.US）跨年季限时 快闪活动在上海K11购物艺术中心启幕，该活动以首发的WAKUKU弗里达联名限定吊卡为亮点，搭配 丰富的线下互动体验，吸引大批潮玩爱好者到场打卡，折射出本土潮玩IP在体验式消费赛道的新探索。 这种资本加持+IP孵化+全渠道运营的模式，正成为本土潮玩品牌的主流发展路径。其中，快闪店以"限 时、限量、高体验"的核心特质，成为潮玩品牌推动IP破圈的重要载体。 （文章来源：新华财经） "我特意从浙江赶过来，一口气买了两个。WAKUKU的造型设计很有'反骨'感，很对我的胃口。"95后消 费者林晓告诉记者，她已收集WAKUKU系列产品20余件，"线下快闪的限时属性很有仪式感，和其 他'粉丝'们现场交流的体验是线上购物替代不了的。" 除了首发新品，奇梦岛同步公布"双城联动"，据品牌负责人介绍，2026年元旦期间，奇梦岛北京王府井 自营店将与上海K11快闪店以SIINONO和WAKUKU两大核心IP为载体，打造主题统一的"双城闪耀"跨 年场景，推出城市专属限定活动。该负责人透露，此前奇梦岛已在京、沪及印尼雅加达等多地布局快闪 ...

Core Insights - Deli World, a flagship store of Deli, opened in Jing'an Joy City, Shanghai, covering 1,500 square meters and offering a wide range of products including student stationery, premium stationery, IP stationery, and lifestyle goods, making it the largest stationery complex in China [1] - The store targets the growing demand for IP consumption among younger consumers, particularly Generation Z, by featuring popular IP collaborations such as Nezha and Water Pig stationery, emphasizing personalized expression and emotional connection [1] - Deli's Executive President, Chen Xueqiang, stated that the opening of this large-scale store is part of a strategic upgrade for the Deli brand, focusing on immersive experiences and becoming a trendy gathering place [1] Business Structure - Beyond its core stationery business, Deli has expanded into emerging business segments such as digital printing, premium tools, B2B, and IP cultural products, which have become significant growth drivers for the company [2]

Core Insights - Experience-based consumption is becoming a significant trend among young consumers in Beijing, characterized by immersive, participatory, and emotionally resonant experiences [1][5][11] - Emotional consumption, defined as spending driven by emotional needs and psychological comfort, is increasingly accepted and recognized, particularly among younger demographics [2][4][11] Consumption Trends - There is a notable shift in consumer demand from material utility to spiritual satisfaction, with consumers focusing more on the emotional experiences gained during consumption [4][11] - Emotional consumption encompasses a wide range of products and experiences, including seemingly "useless" items that provide emotional comfort [2][4] Experience-based Consumption - Experience-based consumption is a prominent mode of emotional consumption, where consumers are willing to invest more time and money [5][11] - Activities such as attending live performances, participating in DIY workshops, and collecting unique items are examples of how young consumers engage in experience-based consumption [6][8] Social and Emotional Dynamics - Emotional consumption serves as a means for young people to achieve self-pleasure, capture small moments of happiness, and maintain social connections [8][11] - The rise of social media platforms has amplified the sharing of emotional experiences, creating a new form of social currency among young consumers [8][9] Market Impact - The growing trend of emotional consumption is reshaping the commercial landscape, prompting businesses to focus on the emotional and cultural value of their offerings [11][14] - The integration of emotional value into consumer experiences is driving innovation in service delivery and creating new employment opportunities [14][15] Future Outlook - As the Z generation becomes the main consumer force, spending on emotional experiences is expected to continue growing, reflecting a broader societal shift towards valuing emotional fulfillment [11][12] - The expansion of experience-based consumption is likely to enhance the vibrancy of urban commercial spaces, transforming them into venues that cater to emotional needs [14][15]

（文/霍东阳 编辑/张广凯） 近日，英国高端百货哈罗德发布声明称，自明年1月起将关闭其位于上海的私人会员俱乐部The Residence以及哈罗德茶室。 哈罗德百货称此次退出主要"因上海项目租约期满，同时受到中国奢侈品消费环境变化，以及项目业主招商策略调整的影响"。 自2020年正式进入上海市场，最初以邀请制的奢华私人导购服务切入，2021年开设哈罗德茶室，并于2023年在茶室基础上升级推出了私人会员俱乐部The Residence，这家百年高端百货的重资产实体扩张迅速"破产"。 哈罗德百货创立于1834年，最初只是伦敦东区的一家小型杂货店，1849年，为抓住万国工业博览会机遇，迁至如今伦敦骑士桥的位置。 经过近两个世纪的发展，哈罗德百货已经成为全球奢侈品零售的传奇，拥有超过330个销售部门，服务过包括奥斯卡·王尔德、西格蒙德·弗洛伊德等众多名 流。 中国消费者是哈罗德百货坚实的客户，小红书上，哈罗德百货的圣诞礼盒开箱也是年度热门话题。2020年前，哈罗德百货销售额的近2成由中国消费者贡 献，每消费5英镑就有1英镑来自中国游客。 查公馆的外观看不出哈罗德百货的影子，十分低调。建筑的一楼是哈罗德茶室，在预约制的 ...

Core Insights - Yonghui Supermarket's Fuzhou Minhou University Town store is set to reopen on November 22 after a comprehensive renovation, aligning with local policies aimed at commercial upgrades and consumer potential release [1][20] - The store's transformation reflects a strategic focus on quality enhancement and consumer experience, particularly in the context of the "Fat Yonghui" model [20] Store Renovation Details - The renovated store covers nearly 3,700 square meters and is the second "Fat Yonghui" store in Minhou, featuring 9,574 SKUs with a product replacement rate of 40.7% [3] - The store's product structure has reached 80% of that of the popular brand "Fat Donglai," with 10.7% of products being imported and nearly 4,500 items from first and second-tier brands [3] Sales Performance and Consumer Engagement - The success of the renovation model is evidenced by the Yonghui Tanshishan store, which saw overall sales increase by nearly 470%, driven by popular ready-to-eat items [5] - The fresh food section underwent significant changes, with a product planning of around 900 items and a replacement rate of 56%, emphasizing the "quality at a reasonable price" strategy [5] Product Offerings and Local Integration - The vegetable section incorporates local culinary culture, introducing unique ingredients for soup, showcasing regional care [7] - The bakery and ready-to-eat food offerings increased from 5% to 25%, enhancing the shopping experience with a variety of freshly prepared items [7] Service Enhancements - The store has introduced various customer services, including free cooking for certain products and a range of convenience facilities [12] - A focus on freshness management is evident, with strict policies on product turnover and traceability [14] Employee Welfare and Training - Post-renovation, the store's staff increased from 122 to 162, with significant salary improvements and enhanced employee facilities [16] - Yonghui has been recognized as a training base for retail industry talent, reflecting its commitment to employee development [18] Future Outlook - The reopening of the Minhou University Town store represents a significant quality transformation, setting a new benchmark for retail market upgrades in the region [20] - Yonghui aims to continue its focus on high-quality retail, superior service, and differentiated product development to better meet consumer needs [20]

Group 1 - The core idea of the article highlights the transformation of the Huaqiangbei area into a high-quality consumption hub, exemplified by the opening of the sp@ce Tianhong Supermarket 3.0, which aims to attract global consumer traffic through innovative shopping experiences [1][2][8] - The sp@ce Tianhong Supermarket 3.0 emphasizes a shift from traditional shopping to immersive experiences, featuring nine themed areas and a health-focused product strategy with nearly 2,000 health products, achieving sales of over 3.3 million within three days of opening and a 20% increase in customer traffic year-on-year [2][3] - Huaqiangbei is enhancing its consumer appeal by integrating diverse business formats and targeting global consumer trends, with a 30% increase in Hong Kong customer visits due to the supermarket's one-stop dining service [3][5] Group 2 - The supermarket is positioned as an international benchmark for "borderless" shopping, offering a wide range of global products and services, including multilingual support and cross-border payment options, to cater to international consumers [6][8] - Huaqiangbei's innovative retail environment is attracting attention globally, with significant social media engagement and international influencers showcasing its products, indicating a strong appeal to younger consumers worldwide [5][6] - The area is leveraging opportunities from APEC to enhance its international service capabilities, creating a seamless shopping experience that connects Chinese markets with global consumers [6][8]