（编辑：罗辑 审核：夏欣 校对：颜京宁） 中经记者 郭婧婷 北京报道 10月27日，中国证监会主席吴清在2025金融街论坛上表示，着力发挥中长期资金"压舱石"和"稳定器"作 用，扎实推进公募基金改革，推动企业年金、保险资金等全面落实长周期考核，丰富适配长期投资的产 品和风险管理工具，努力完善"长钱长投"市场生态。 ...

有公募人士向21世纪经济报道记者分析称，业绩比较基准规则的推出，意味着基金业协会或将同步发布 多项业绩比较基准，供基金管理人根据旗下产品特性从中选择使用。该基准将成为评价基金经理是否跑 赢同业、创造超额收益的核心标准。 围绕公募基金改革，又一大重磅细则即将落地。 10月22日，21世纪经济报道记者独家获悉，中国证券投资基金业协会即将于近日发布公募基金业绩比较 基准规则征求意见稿。 同时据记者前期自行业机构了解，以头部基金公司为主的多家管理人已上报了一批拟作为业绩比较基准 的指数，种类涵盖宽基、行业、风格等多种类型。不过对于进入实际基准库的指数数量，监管层的态度 整体较为审慎。 公募"业绩基准库"将落地 作为《推动公募基金高质量发展行动方案》中提及的关键细则之一，公募基金业绩比较基准规则的推 出，是贯彻新"国九条"精神，推动公募基金改革落实的重要举措。 今年5月7日，证监会曾发布《推动公募基金高质量发展行动方案》，围绕公司治理、产品发行、投资运 作、考核机制等基金运营管理多个关键层面，细化25条举措，全方位勾勒出公募基金行业改革发展路 径。 其中《行动方案》特别强调，要强化业绩比较基准的约束作用，并提到要制定公 ...

记者丨黎雨辰 编辑丨姜诗蔷 围绕公募基金改革，又一大重磅细则即将落地。 10月22日，21世纪经济报道记者独家获悉，中国证券投资基金业协会即将于近日发布公募基 金业绩比较基准规则征求意见稿。 同时据记者前期自行业机构了解，以头部基金公司为主的多家管理人已上报了一批拟作为业 绩比较基准的指数，种类涵盖宽基、行业、风格等多种类型。不过对于进入实际基准库的指 数数量，监管层的态度整体较为审慎。 发挥其确定产品定位、明晰投资策略、表征投资风格、衡量产品业绩、约束投资行为的作 用。 有公募人士向21世纪经济报道记者分析称，业绩比较基准规则的推出，意味着基金业协会或 将同步发布多项业绩比较基准，供基金管理人根据旗下产品特性从中选择使用。该基准将成 为评价基金经理是否跑赢同业、创造超额收益的核心标准。 而在此基础上，基金经理的后续薪酬以及行业重要奖项的评选，也将均与其所实现的超额收 益紧密挂钩。同时，业绩比较基准一经选定即具备约束力，不得随意变更。 回顾公募基金行业改革启动的近半年历程，多项政策已陆续落地，包括新型浮动费率产品的 推出、第三阶段费率改革配套政策等。而在业内人士看来，作为刻画投资者"获得感"的重要 指标，业绩 ...

Core Viewpoint - The article emphasizes the importance of active management in the mutual fund industry, highlighting the need for professional commitment and a focus on long-term value creation amidst market challenges [1][2][4]. Group 1: Active Management Strategy - Active management has faced significant challenges since 2021, with performance pressures and a shift in market preference towards passive investment strategies [2][3]. - 华商基金 has chosen to remain committed to active management, focusing on deep research and capturing value from economically vital companies rather than chasing short-term trends [2][3]. - The company has diversified its active equity styles, enhancing its product offerings to include various strategies such as growth, balanced, value, and cyclical investments [3]. Group 2: Regulatory Environment and Industry Reform - Recent regulatory reforms, including the Central Political Bureau's meeting and the State Council's opinions, have encouraged the development of high-quality mutual funds and supported active management [3][9]. - The China Securities Regulatory Commission has introduced policies to promote the innovation and development of actively managed equity funds, creating a favorable environment for 华商基金's strategic changes [3][9]. Group 3: Talent Development and Research Infrastructure - 华商基金 emphasizes the importance of talent development in active management, with a research team of 65 members and an average experience of nearly 8 years [6]. - The company has established a structured talent development system, ensuring a clear growth path for researchers and fund managers [6][7]. - A robust research platform, "华商金海螺," has been developed to integrate and digitize research data, enhancing the efficiency of the investment process [7]. Group 4: Performance and Investor Relations - Performance is identified as the lifeline of mutual funds, with 华商基金 focusing on generating returns to drive growth rather than relying on high fees [8]. - The company has adopted a floating fee structure linked to performance, aligning its interests with those of investors [9]. - 华商基金 prioritizes investor engagement, especially during market downturns, promoting a rational investment approach and guiding investors towards long-term value [9]. Group 5: Future Outlook - The mutual fund industry is expected to evolve with the ongoing technological revolution and AI advancements, leading to a balanced development of both index and active management strategies [10]. - 华商基金 aims to continue its commitment to active management, leveraging research and performance to create sustainable returns for investors while contributing to China's economic development [10].

Core Insights - The China Securities Investment Fund Industry Association has released data on the public fund sales scale for the first half of 2025, showing a continued rise of brokerage firms in the market [1][2] Group 1: Fund Sales and Market Trends - A total of 57 brokerage firms made it to the top 100 fund sales institutions, an increase of one from the end of last year [1][3] - The combined scale of equity funds held by the top 100 fund sales institutions reached 5.14 trillion yuan, a growth of 5.89% compared to the second half of 2024 [2] - Non-monetary market funds reached a scale of 10.199 trillion yuan, increasing by 6.95% from the previous period [2] - Stock index funds saw the most significant growth, with a scale of 1.95 trillion yuan, up 14.57% from the second half of 2024 [2] Group 2: Market Share and Competition - The top ten institutions in equity fund holdings accounted for nearly 59% of the total scale of the top 100 [2] - Among the top 100, there are 57 brokerages, 24 banks, 15 internet and third-party fund sales institutions, 3 public funds, and 1 insurance company [2] - While banks remain the main force in fund sales, their market share has decreased from over 50% in previous years to just over 40% currently [2] Group 3: Brokerage Performance - In the brokerage channel, the leading firm, CITIC Securities, holds an equity fund scale of 142.1 billion yuan and a non-monetary market fund scale of 239.7 billion yuan [3] - Huatai Securities ranks second with an equity fund scale of 126.6 billion yuan and a non-monetary market fund scale of 175.2 billion yuan [3] - The merger of Guotai Junan and Haitong Securities has propelled them to the third position among brokerages [3] Group 4: Growth in Non-Monetary Market Funds - Many leading sales institutions have seen a higher growth rate in non-monetary market funds compared to equity funds, indicating a shift in focus [4] - CITIC Securities reported a 14.8% quarter-on-quarter growth in non-monetary market funds, while equity funds only grew by 4.72% [4] Group 5: Dominance in Stock Index Funds - Brokerages dominate the stock index fund market, holding 55% of the total scale [5] - Among brokerages, six firms have stock index fund holdings exceeding 50 billion yuan, with CITIC Securities leading at 122.3 billion yuan [5] Group 6: Future Outlook - Analysts suggest that the brokerage sector has unique advantages in the stock index fund market, and the ongoing reforms in public funds are expected to enhance market trading sentiment [6] - The future may see a strengthening of the "Matthew Effect," with large internet platforms and leading brokerages gaining more market power [6]

Investment Rating - The industry investment rating is "Recommended," indicating an expected increase in the industry index by more than 5% over the next 3-6 months compared to the benchmark index [18]. Core Viewpoints - The reduction of subscription/recognition fees for public funds, with the upper limit for equity funds lowered to 0.8% and for bond funds to 0.3%, is expected to have a limited impact on the market due to the prevalence of one-fold fee rates among mainstream fund sales channels [5]. - The sales service fee for Class C shares has been adjusted, with equity/mixed funds reduced from 0.6% to 0.4%, index/bond funds from 0.4% to 0.2%, and money market funds from 0.25% to 0.15%. This adjustment is projected to benefit investors, with an estimated total benefit of approximately 28 billion yuan based on mid-2025 fund sizes [5]. - The redemption fee structure has been modified to ensure that all redemption fees are allocated to fund assets, enhancing transparency in fee disclosures and requiring clearer reporting of management fees and other costs [6]. Summary by Sections Fee Adjustments - Subscription/recognition fees for equity and bond funds have been lowered, with the maximum rates set at 0.8% and 0.3% respectively [5]. - Class C share sales service fees have been reduced, benefiting investors significantly [5]. Transparency and Disclosure - Enhanced requirements for information disclosure regarding sales fees and total management costs have been established, promoting greater transparency in the fund management industry [6]. Institutional Focus - The adjustments in service fee ratios emphasize the maintenance of personal investor relationships while reducing fees for institutional clients, particularly in bond and money market funds [5][7].

Investment Rating - The industry investment rating is "Overweight" indicating that the industry is expected to outperform the overall market [10]. Core Insights - The report discusses the three phases of public fund reform, highlighting the reduction of transaction costs and the optimization of redemption arrangements to encourage long-term investment [4]. - The new regulations aim to lower fund fees significantly, with maximum subscription fees for equity, mixed, and bond funds reduced by 56%, 75%, and 80% respectively [4]. - The report emphasizes the expected benefits of these reforms in enhancing investor returns and increasing fund sales [4]. - The anticipated outcomes of the public fund reforms include a shift in investor behavior towards long-term investments and improved market liquidity [4]. Summary by Sections Public Fund Reform - The China Securities Regulatory Commission is seeking public opinion on the draft regulations for public fund sales fees [3]. - The proposed changes include lowering subscription fees and encouraging sales institutions to offer greater discounts [4]. - The adjustments in redemption fee structures aim to promote long-term holding of funds [4]. Financial Performance - The report provides a detailed analysis of key brokerage firms, including their estimated net profits and return on equity (ROE) for 2024 and 2025 [5]. - For instance, Citic Securities is projected to have a net profit of 248.3 billion RMB in 2025, with an ROE of 9.0% [5]. - The report identifies competitive winners in the brokerage sector, recommending firms such as Guotai Junan and CITIC Securities based on their performance metrics [4]. Market Outlook - The report suggests that the public fund reforms will facilitate the conversion of household savings into investments, thereby boosting market trading sentiment [4]. - It highlights the importance of liquidity support in the current market environment and suggests focusing on brokerage stocks with strong performance potential [4].

Core Viewpoint - The China Securities Regulatory Commission (CSRC) has revised the "Regulations on the Management of Sales Expenses for Open-End Securities Investment Funds" to lower investor costs, standardize the sales market, protect investor rights, and promote high-quality development in the public fund industry [1] Group 1 - The revision aims to implement the overall deployment of public fund reform [1] - The new regulations are now titled "Regulations on the Management of Sales Expenses for Publicly Raised Securities Investment Funds" [1] - The CSRC is currently soliciting public opinions on the revised regulations [1]

Core Viewpoint - The article discusses the ongoing reforms in the public fund industry in China, focusing on the introduction of innovative products like floating fee rate funds and the implementation of a high-quality development action plan by the China Securities Regulatory Commission (CSRC) [1] Group 1: New Product Launches - The floating fee rate fund has been approved and is expected to become a regular product in the public fund industry, with the first batch of 26 funds raising approximately 25.9 billion yuan [2][3] - The approval process for floating fee funds is expected to normalize, with discussions on whether to extend this model to other types of funds ongoing [3][5] - The rapid registration mechanism for various fund types is set to be implemented, with specific timelines for different fund categories [7][8] Group 2: Fee Rate Reforms - The third phase of fee rate reforms is anticipated to be implemented soon, following two previous phases that resulted in a reduction of management fees by 20.286 billion yuan and trading commissions by 4.136 billion yuan [9] - The upcoming reforms may include adjustments to subscription fees and sales service fees, with a focus on reducing costs for investors [9] Group 3: Performance Benchmarking - A performance benchmark library is expected to be launched by the end of Q3, which will help standardize performance comparisons across funds [10] - The adjustments to performance benchmarks will allow fund companies to tailor them to their specific situations while maintaining core investment parameters [10] Group 4: Evaluation and Compensation Reforms - The reforms emphasize a shift away from "star fund managers" towards a more team-based approach, particularly in public REITs and index funds [11][13] - Fund managers will be evaluated based on long-term performance metrics, with a significant weight placed on investment returns [11] Group 5: Transparency in Disclosure - New regulations are expected to enhance transparency in fund disclosures, including investor profit and loss information, which may be implemented next year [14] - The industry is discussing the reduction of disclosure costs to improve overall transparency [14]

Core Viewpoint - The newly released "Action Plan for Promoting the High-Quality Development of Public Funds" introduces significant reforms aimed at aligning fund company revenues with investor returns, enhancing long-term performance assessments, and implementing a reward and punishment mechanism for fund managers based on their performance relative to benchmarks [1][2][4]. Group 1: Key Measures of the Reform - The plan includes 25 measures focusing on optimizing fund operation models, establishing a performance-linked floating management fee system, and enhancing long-term assessment and incentive mechanisms [2][3]. - A floating management fee model will be implemented for newly established actively managed equity funds, linking fees to performance relative to benchmarks, with a target for leading firms to issue at least 60% of their new funds under this model within a year [2][3]. Group 2: Performance Assessment and Manager Accountability - The plan emphasizes the importance of performance benchmarks, with strict regulations on how fund companies select and use these benchmarks to ensure they effectively guide investment strategies and assess performance [4][6]. - Fund managers whose products underperform benchmarks by over 10 percentage points for three years will see a significant reduction in their performance-based compensation, while those who exceed benchmarks may receive increased compensation [4][5]. Group 3: Market Impact and Future Outlook - The reforms are expected to shift the focus of fund companies from scale to returns, encouraging managers to prioritize long-term performance and investor interests, thereby enhancing market stability and resource allocation efficiency [6][7]. - The introduction of clear performance benchmarks aims to improve investor confidence in public funds, potentially attracting more long-term capital into the stock market [6][7].