作者 | 楷楷 编辑 | Shadow Shopee 2022年，一条东南亚主妇用中国平底锅烹制椰浆饭的短视频意外走红，评论区涌现出数万条求购留言，这股突如其来的热度，照亮了浙江永康众多代工厂的 出海之路。 浙江意可味厨具制造有限公司（以下简称"意可味"）便是其中之一。成立于2013年的意可味，早期主要从事贴牌生产，虽然积累了不少稳定客户，但代工模 式利润薄、话语权低的痛点，让意可味不得不"居安思危"。 2022年，意可味启动自有品牌Ecowin的出海计划，如今其在TikTok Shop东南亚跨境电商上的单月GMV 已突破800万元，成为永康五金产业带"品牌出海"的 一个缩影。 在跨境电商的新风口下，已有越来越多产业带工厂开始主动破局，就像Ecowin凭借直播带货与内容电商打开全球市场一样，找到了对接全球消费需求的新 路径。这些从实践中淬炼出的经验，正是传统制造业从"代工贴牌"向"品牌自主"转型的鲜活范本。 浙江永康，是中国的"五金之都"，拥有200余家炊具制造企业，500余家配件供应商。早些年，意可味也是浙江永康其中一家并不显眼的铝锅代工厂，然而， 一条东南亚主妇用中国厨具烹饪的短视频，成了这家公司转型的契 ...

此前 ，亚马逊发布了《 2025全球电商消费趋势及选品洞察报告 》 。 作为全球最大电商平台之一， 亚马逊的报告被很多商家 作为 选品指南针和商机 检测仪 。 趋势 一： AI 质感空间 现在， 家 ， 正在从一个物理空间 ， 变成一个有感知力，能与你情感互动的伙伴。全球超过 65%的欧美消费者 ， 愿意为智能家居花更多钱 。 他们 买的是什么？是安全感 、 仪式感 ， 是那种被理解被关怀的小确幸 。 想象一下 ， 你回家 把 灯光 、 音乐 、 温度 ， 自动调节到你最舒服的状态 。 这 种懂 ， 就是机会 。 未来10年，最挣钱的注定是这群懂用户需求的人。 个性化定制 、 情绪互动 、 安全隐私，这些都是 AI 质感空间背后的巨大市场，它考验的是如何让科技真正服务于人的情感需求 。 内容来源：刘润公众号（runliu-pub） 消费者愿意为睡个好觉买单 ， 买的更多是健康和生活品质 。 趋势三 ： 幸福办公 我们很多人一天大多数时间 ， 就是在公司里面度过的，所以人们对工作空间有了新期待 。 趋势二 梦想之 舱， 名字好听，指向的却是一个很多人都面临的扎心问题 —— 睡个好觉 。 晚上 11点，老板还在群 ...

Group 1 - The article highlights the journey of Jia Wei, the founder of LKK Design, who has won 79 Red Dot Awards and is recognized as a leading designer in China, combining business acumen with design talent [2] - Jia Wei's experience with his daughter's scalding incident led to the realization of unmet user needs, particularly in the design of everyday products like cups [23][24] - The introduction of the "55-degree cup," which can cool boiling water to a safe drinking temperature, generated significant market demand, achieving nearly 5 billion yuan in sales in its first year [28] Group 2 - The article emphasizes the importance of understanding user perspectives and needs in product design, which can lead to innovative solutions that address real-life problems [24][25] - It discusses the concept of "product three views" (user view, value view, and world view) as essential for creating successful products [29][30] - The upcoming Black Horse Consumption Rise course aims to teach participants about product innovation and brand expansion, featuring industry leaders and experts [33][36] Group 3 - The course will cover how Japanese companies successfully transformed technology into user-perceived value, providing insights for Chinese enterprises [40] - It will also explore the integration of AI in consumer products and how to leverage technology for market advantage [41][43] - The course is designed for founders and CEOs of consumer enterprises looking to overcome growth barriers and innovate in product development [57]

证券日报网讯老板电器（002508）9月30日在互动平台回答投资者提问时表示，公司已在美国成立销售 子公司，全力加速网点拓展；海外市场践行品牌出海战略，持续推动海外本地化营销落地。 ...

Core Insights - The article emphasizes the importance of understanding the core business model before seeking financing, suggesting that funding should accelerate growth rather than clarify business strategies [1] - It highlights the significance of product innovation and understanding consumer needs, drawing lessons from successful Japanese companies like Sony and Uniqlo [8][9] Group 1: Financing and Business Strategy - Financing should be aimed at accelerating growth rather than changing the core business model [1] - Companies must have a clear understanding of their operational core before seeking investment [1] Group 2: Product Innovation and Market Understanding - Successful companies convert technology into user-perceived value, as seen in Sony's Walkman and Uniqlo's comfortable basics [8] - AI is reshaping consumer products by redefining their inherent value, with future champions being those who integrate demand with algorithms [8] Group 3: Learning from Japanese Companies - The article discusses how Japanese companies have successfully transformed from technology followers to rule-makers by understanding consumer scenarios [8] - It suggests that Chinese companies can learn from Japan's experience in product innovation and brand globalization [13] Group 4: Course Offerings and Expert Insights - The article promotes a course that includes insights from industry leaders on product innovation, supply chain management, and global branding strategies [9][10][11] - Key speakers include experts from Sony, Uniqlo, and other successful brands, focusing on how to navigate the current market landscape [19][20][21]

新华网北京9月30日电题：宠物产业发展呈现四大趋势 新华网记者 李楠 李亚 近年来，全球宠物产业步入快速增长轨道，已成长为规模可观、业态多元的庞大产业。 2014年至2024年我国宠物食品（犬猫粮）产值分析图 （中国农业科学院饲料研究所宠物营养团队供图） 中国农业科学院饲料研究所宠物营养团队数据统计显示，2024年我国宠物犬猫饲养量达1.4亿只，宠物产业总规模突破3000亿元，其中宠物食品市场占 比最高。到2024年，宠物食品犬猫粮市场规模达到900亿元，比2023年增长8.3%。 随着宠物产业的发展，宠物食品国产品牌不断丰富。（图由新华社采编助手AI生成） 王宗礼认为，宠物产业链带动效应突出，已成为扩大内需、推动消费升级、赋能实体经济的力量，其上游连着农业原料，中游有线上线下品牌销售网 络，下游衍生出医疗美容等服务。 中国饲料工业协会数据显示，2024年全国宠物饲料（主粮）产量达160万吨，比五年前增长66.7%，连续多年保持两位数增长。2025年前7个月，产量达 100.6万吨，同比增长14.5%。 专家指出，中国宠物产业虽起步较晚，但发展迅猛，实现了从代工贴牌向自主创新的重大转变。当前，宠物产业正呈现出 ...

Core Insights - The event "Bay Area Quality Products Live Streaming Night" highlighted the integration of cross-border e-commerce and live streaming commerce, emphasizing new opportunities for growth in the industry [2] Group 1: Industry Development - Global digital trade is experiencing robust growth, with China's cross-border e-commerce becoming a new driving force for foreign trade [2] - The "Macau + Hengqin" area is emerging as a new hub for cross-border e-commerce and brand expansion, leveraging the advantages of the Greater Bay Area [2] Group 2: Strategic Recommendations - The industry must focus on three key areas for high-quality development: 1. Leading platforms and top enterprises should optimize industry layout, promote product innovation, and enhance communication mechanisms to maintain market order and foster a competitive environment [2] 2. There should be an advocacy for technology that promotes positive values, opposing price wars and algorithm dominance [2] 3. Emphasis on brand value creation and enhancement of brand systems is crucial, encouraging companies to integrate into the industry chain and expand their networks [2] Group 3: Case Studies and Innovations - The event featured discussions on how live streaming e-commerce can drive brand promotion, product sales, and fan growth, with insights from industry leaders [3] - Notable case studies were released, including categories such as "Outstanding Cases of Bay Area Influencer Construction" and "Outstanding Cases of Global Market Promotion by Bay Area Cross-Border E-Commerce Platforms" [3]

记者 吴卫群 到了品牌成熟期，《行动计划》又提出支持具有较强领先优势的国内外知名品牌集聚发展，升级首 发经济支持政策，支持新产品、新业态、新模式、新潮流在上海首创、首发；支持知名品牌企业设立全 球品牌管理中心和品牌总部，加快向产业链供应链上下游延伸，实现规模化、集团化发展。 "与纽约、伦敦、巴黎、东京等国际消费中心城市相比，上海有着独特的发展优势。"中商数据联合 创始人周长青认为，上海培育品牌的底气就在于1小时都市圈内覆盖世界级制造产业链与外贸航运枢 纽，为品牌发展提供了坚实的产业基础，而乐于尝新求变的消费群体，又为品牌创新提供了广阔的市场 土壤。《行动计划》将加速上海消费价值链闭环的形成，为国际消费中心城市建设注入持久动力。 精准施策"人和钱"布局 品牌竞争的核心，始终是要素支撑的竞争。《行动计划》在人才与金融领域的布局，恰是直击品牌 发展痛点的精准施策。 对新锐品牌急需的高级管理人才，"落户直通车"打破人才流动壁垒；对老字号品牌，加强掌门人、 传承人与工匠队伍建设。更值得关注的是，上海将着力引进国际一流商业品牌管理人才、建立全市专业 人才库。 品牌强，则企业强；品牌兴，则城市兴。昨天，《加强上海商业品牌建 ...

Core Viewpoint - Today's consumers expect a balance of "value for money," "aesthetic appeal," and "emotional value," indicating that companies must cater to all three aspects to succeed in the current market [1] Group 1: Consumer Expectations - Consumers are increasingly focused on the combination of social status, product quality, and emotional connection when making purchasing decisions [1] Group 2: Course Promotion - The article promotes a course titled "Black Horse: Rise of Consumption," featuring industry experts who will discuss product innovation and brand expansion strategies in the context of the current market [2][5][6] Group 3: Japanese Manufacturing Insights - The success of Japanese brands in the 1980s serves as a model for emerging markets, emphasizing the importance of translating technology into consumer-perceived value [7] - Companies like Sony and Uniqlo exemplify how understanding consumer needs and integrating technology can lead to successful product development [7] Group 4: AI and Consumer Products - AI is reshaping the essence of consumption, with future market leaders being those who can effectively merge consumer needs with algorithmic solutions [7] - Examples include Plaud's recording card and Haivivi's toys, which leverage AI to enhance user experience and emotional connection [7] Group 5: Market Strategies - The course will cover strategies for navigating the saturated market, focusing on how to become leaders in niche segments through innovation and differentiation [10] - Emphasis will be placed on identifying clear market positioning and leveraging AI for product development [10] Group 6: Globalization and Localization - Successful globalization requires aligning Chinese supply chain capabilities with local market demands, moving beyond simple export strategies [11] - Building trust with local consumers is crucial for Chinese brands entering foreign markets, necessitating a focus on solving local problems rather than merely selling products [19]

过去十年，超过百亿美金的 C端App，几乎全是中国创业者做的。 所以，现在美国的 VC都不怎么投Consumer了，因为过去十年美国没有一个本土的C端App能 跑出来。 这就像中国的SaaS投资人也受了很重的伤一样，美国的Consumer VC也一样。 所以， 面向 C端的中国创业者，打全球市场必须要无比自信，因为你没有对手。 但面向企业端， Go-to-Market （进入市场战略/方案） 是很大的挑战 ，尤其是卖给美国的 大型企业。唯一的例外可能是Zoom，但它也是靠疫情才迎来大爆发。 中国的To B应用 ，靠PLG（产品驱动增长）可能做到一两千万美金ARR（年度经常性收 入），但 要突破三五千万美金的瓶颈，就必须转型SLG（销售驱动增长），组建一个有经验、 有关系的本地销售团队， 这个难度对中国创始人来说非常大。 你能不能吸引有能力的国外Sales（销售人员）？因为在中美国都是一样的， 大企业的 Sales 都是靠关系的 ，这个是很大一个挑战。 最近有人问我： 中国企业出海，应该先去哪个海外市场？ 其实，还是看每个创业者自己的背景、经验和人脉。 我打个不一定恰当的比喻：如果你认为自己是F-35，那就直接 ...