为什么Mega热销： 理想官方对于Mega遇冷的态度是，外形遭攻击，市场接受度低。但MegaHome外形依旧， 但销量为什么上升了？这是一个非常开放的问题，我不觉得市场调研可以说明什么问题。 解读如下： 1. Special，人类总是想找一点与众不同，想让别人知道自己的与众不同。MegaHome这次热销， 其实恰好说明这一点。很多人就是因为Mega的辨识度极高才去看这个车的，才考虑买这个车的。 在聊蔚来之前，我们可以先看看理想的Mega Home，看看有钱人被谁收割了，也看看理想在Mega遇冷之后， 理想的反应是什么 两代Mega的销售情况： Mega Home当前的情况，定单过万，并且在增长中。 一代Mega，月销不过千，很多 车被内部消化（0公里二手车、租车公司）。 2. 打动人心的点，Mega Home没有什么行业第一的更新，但是旋转座椅确实很好的打中了很多有钱人的点， 觉得这东西不错，立马下单。这一点可以从同样热销的领克900身上看到影子。而最早推出旋转座椅的极氪 MIX，我只能说营销太糟。 3. 品牌力，不得不说理想在相当多的地区，已经建立起了充足的品牌力。网上热传的"理想网上从没赢过，销 量从没输 ...

Core Viewpoint - The company's 1HFY25 performance met expectations, with revenue of 3.156 billion yuan and a net profit of 600 million yuan, reflecting year-on-year growth of 5.0% and 4.7% respectively [1] Performance Review - The company declared an interim dividend of 0.45 HKD per share, corresponding to a payout ratio of approximately 37% [1] - Revenue breakdown by channel for 1HFY25 showed a decline in direct sales by 7.7% to 1.117 billion yuan, while distribution and e-commerce channels grew by 14.2% and 11.9% to 1.437 billion yuan and 602 million yuan respectively [1] - The number of direct stores decreased by 24 to 491, while distribution stores increased by 126 to 1,614, indicating a strategic channel optimization [1] - Comparable store sales showed a modest increase of 0.1% year-on-year, indicating stability in sales performance [1] Brand Performance - Revenue from the mature brand JNBY increased by 3.6% to 1.760 billion yuan, demonstrating strong growth resilience [2] - The emerging brands saw significant growth, with revenue increasing by 147.3% to 194 million yuan, albeit from a low base [2] - Active membership accounts slightly declined to 540,000, attributed to reduced foot traffic, while high-value members (spending over 5,000 yuan) increased by 30,000 to over 330,000 [2] Cost and Profitability - The gross profit margin remained stable at 65.1%, while the selling expense ratio increased by 1.1 percentage points to 32.3% due to marketing activities for the brand's anniversary [2] - The management expense ratio rose by 0.4 percentage points to 8.6%, but government subsidies increased and the effective tax rate decreased, keeping the net profit margin stable at 19.0% [2] Development Trends - The company has been focusing on brand strength, successfully launching multiple "JNBY+" concept stores and investing in digital retail channels [2] - The company completed acquisitions of a children's clothing brand and a 100% stake in a department store brand, expanding its multi-brand portfolio [2] Earnings Forecast and Valuation - The earnings forecasts for FY25 and FY26 are maintained at 870 million yuan and 930 million yuan respectively, with the current stock price corresponding to 10 and 9 times the FY25 and FY26 earnings [3] - The target price has been raised by 16% to 20.00 HKD, reflecting an expected upside of 13% from the current stock price [3]

Core Viewpoint - The company reported stable growth in FY2025 H1, with a mid-term dividend of 0.45 HKD per share, and is expected to maintain its leading designer brand advantage in FY2025 H2, resulting in steady performance [1][2]. Financial Performance - In FY2025 H1, the company achieved revenue of 3.156 billion RMB, a year-on-year increase of 5.0%, and a net profit of 604 million RMB, up 5.5% year-on-year, meeting expectations [1]. - The company's gross margin remained stable during this period [1]. Brand Performance - The mature brand JNBY generated revenue of 1.76 billion RMB in H1, growing by 3.6% year-on-year, while emerging brands saw significant growth with a total revenue of 190 million RMB, up 147% year-on-year [2]. - The growth rates for other brands were as follows: Su Xie at 390 million RMB (-6.0%), jnby by JNBY at 480 million RMB (-0.6%), and LESS at 340 million RMB (+0.8%) [2]. Channel Performance - Revenue from self-operated, distribution, and online channels in H1 was 1.12 billion RMB (-7.7%), 1.44 billion RMB (+14.2%), and 600 million RMB (+11.9%) respectively [2]. - The company has a total of 491 self-operated stores and 1614 distribution stores in China, with a net decrease of 24 self-operated stores and a net increase of 126 distribution stores in H1 [2]. Membership and Consumer Engagement - Membership sales accounted for over 80% of total sales, with active members spending over 5000 RMB increasing to 330,000, contributing to a sales increase of 8% to 4.68 billion RMB [2]. - The company is focusing on enhancing brand strength and refining membership management for steady growth in FY2025 [2]. Dividend and Shareholder Returns - The company announced a mid-term dividend of 0.45 HKD per share, with an expected annual dividend yield of approximately 8% [2].

随着"百千万工程"深入推进，乡村图景已然更新：村口闲聊的主题从"外出打工"转为"家门口创业"；返 乡青年的行囊里，不再是离乡愁绪，而是电商订单与民宿规划图。 2025年作为广东"百千万工程"实现"三年初见成效"的关键之年，5月29日召开的2025年广东省委农村工 作会议暨深入实施"百县千镇万村高质量发展工程"推进会进一步明确，以 "统筹新型工业化、城镇化和 乡村振兴" 为导向，加速推进 22 个新型城镇化试点及第三批典型镇村培育，着力构建 "产业强、生态 美、治理优" 的县镇村发展新范式，承上启下之意显著。 针对县域经济薄弱、区域发展不均衡的短板，广东以"百千万工程"重塑经济地理格局，推动县镇村 从"发展洼地"跃升为"潜力板"。数据显示，2024年全省57个县（市）经济增速超全省均值，17区县跻身 全国百强。 三年攻坚成效初显 在过去两年多时间里，广东的乡村县域历经多领域、多轮次改革，实现了接二连三的蜕变。 40多年前，广东以农村改革为起点，蹚出一条乡镇经济跨越发展的创新路径。 当下，乡村现代化已是中国式现代化的核心命题。推动"人地钱技"等要素在城乡、区域间自由流动、平 等交换，"百千万工程"是破题的关键举措 ...

近日，一份"全球品牌中国线上5 0 0强榜单"（CBI 5 0 0）引起了消费行业广泛关注，与之前的 消费品排名不同，这份由北京大学国家发展研究院牵头编制的消费指数和榜单，完全以消费者 实际购买行为为依据，并且还公布了每个品牌的项分项评分，覆盖了市场上近百个美妆个护品 牌，非常值得研究。 由于获得了淘宝天猫的技术支持，该榜单在设计指数维度时避免了"唯规模论"，在销售收入等 规模指标外，同时纳入消费品牌的新品、会员、1 8 - 2 4岁用户增速等指标，对引导线上消费高 质量发展有重要价值。《FBe a u t y未来迹》分析发现，这份2 0 2 5年一季度榜单，揭示了当下化 妆品行业在新周期下的两大关键趋势： 1、美妆是日用品行业消费「品牌指数」最高的行业，行业份额多集中于头部品牌，品牌化竞争趋势明显； 2、国际品牌总体评分及上榜数量超过国货品牌，依旧占据一定优势。这也说明，国货美妆当下的关键"任务"在于品牌化 建设。 天猫最新公布的"首轮6 1 8美妆抢先购首日成交榜"，也侧面佐证了这一趋势。随着行业头部效 应加剧，头部品牌正虹吸市场份额，无品牌及低质产品加速退场。流量也不再成为品牌发展的 唯一解药， 品牌力 ...

老铁们好，我是帮主郑重。这两天刷手机点咖啡的朋友可能发现了，瑞幸突然甩出王炸——多款饮品直接降到6块9一杯，以前最低可是9块9啊！更有意思的 是，隔壁库迪早就把价格压到3块9、4块9，这咖啡奶茶圈的价格战，现在简直像菜市场甩卖一样热闹。今天咱就掰开揉碎了聊聊，瑞幸这波降价到底啥套 路，中长线投资者该盯紧啥。 作为盯中长线的老司机，我得提醒大伙儿：别光看价格战热闹，得盯紧瑞幸的财报细节。比如这次降价后，外卖订单量有没有暴增？高毛利产品的销售占比 有没有提升？更关键的是，净利润率会不会被压缩。瑞幸去年刚实现盈利，要是为了打价格战把利润又打没了，那可得小心。但换个角度想，要是能用短期 降价稳住市场份额，把中小品牌挤出局，长期看反而是好事——毕竟咖啡市场就像块蛋糕，吃的人少了，剩下的人才能分得多。 最后说句掏心窝的话：现在的消费赛道就像坐过山车，一会儿降价促销，一会儿新品刷屏。但中长线投资看的不是短期热闹，而是这家公司有没有"护城 河"。瑞幸的优势在于门店密度和供应链效率，只要这些根基没动，价格战顶多是场"皮肉伤"。怕就怕为了打价格战，把产品质量和用户体验搞砸了，那才 是伤筋动骨。 我是帮主郑重，咱看市场不看表面热闹 ...

Core Viewpoint - La Chapelle is undergoing a judicial restructuring process approved by the Shanghai Third Intermediate People's Court, marking the beginning of its return to the market with a focus on fashion business and leveraging its main brand's competitive advantages [1][4][8]. Group 1: Restructuring Plan - The restructuring plan has received high approval from creditors and investors, with significant investments pledged to help La Chapelle settle debts and improve its financial situation [4][5]. - La Chapelle has signed a restructuring investment agreement with investors, including a 220 million yuan investment from Guangsu Jin Investment Holdings and a 199 million yuan interest-free liquidity support from Dongzheng Innovation [4][5]. - The company aims to enhance its operational efficiency and profitability by focusing on core brand development, optimizing its business structure, and improving its credit system [5][8]. Group 2: Market Position and Challenges - La Chapelle was once a leading domestic women's clothing brand, achieving revenues of 10 billion yuan in 2018, but has faced significant declines since then, with revenues dropping to 1.819 billion yuan in 2020 [7]. - The company has struggled with a growing debt crisis, leading to bankruptcy proceedings and the termination of its A-share listing in 2022 [7]. - Analysts express skepticism about La Chapelle's ability to regain its former market position, citing the evolving competitive landscape in the women's fashion market and the need for innovation and brand differentiation [5][8]. Group 3: Future Strategy - La Chapelle plans to concentrate on its women's clothing brand while differentiating its other brands to cater to diverse consumer needs [9]. - The company aims to reshape its brand matrix and explore multiple growth avenues by enhancing brand storytelling and emotional connections with consumers [8][9]. - The focus will be on sustainable development, quality, and consumer experience to align with current market trends towards personalization and diversity [8].

| 场，酒鬼酒在这方面有无布局？ | | --- | | 答:您好，酒鬼酒正在布局小酒产品，满足各消费 | | 人群的需求。 | | 12.2025 年 5 月修订的《党政机关厉行节约反对浪 | | 费条例》明确禁止公务接待用酒，请问酒鬼酒当前政务 | | 消费渠道占比是多少？新规是否会导致经销商信心进 | | 一步受挫？公司在 2025 年规划中，对于当前酒鬼酒营 | | 收下降的问题，特别是对于高端的内参销售，有何破局 | | 之道？ | | 答:您好，公司目前产品销售场景中政务消费的占 | | 比极小，此类政策对公司影响较小。2025 年，公司以 | | "一切为了高质量销售"为核心，提升品牌力、产品力、 | | 渠道力、系统力四方面能力，实现销售质量的提升。品 | | 牌力方面，以"文化+产区"为双核，构筑差异化壁垒， | | 提升品牌张力，强化差异化优势，突出酒鬼酒的产区优 | | 势、香型优势和文化优势。产品力方面，梳理产品价值 | | 链，升级产品矩阵，构建"2+2+2"战略单品体系，即 2 | | 个战略单品（内参、红坛）、2 个重点单品（妙品、透 | | 明装）、2 个馥郁香基础单品（内品、 ...

Core Viewpoint - The company aims to enhance sales quality by focusing on brand strength, product strength, channel strength, and system strength in 2025, with a core strategy of "everything for high-quality sales" [1][4]. Group 1: Sales Strategy - The company has identified that government consumption currently represents a minimal portion of its product sales, indicating that related policies have a limited impact on the company [1]. - The company plans to implement a "2+2+2" strategic product system, which includes two strategic products, two key products, and two basic products, while reducing its SKU by 50% to eliminate low-performing products [1][3]. - The company is focusing on a full-chain layout to drive scale breakthroughs and enhance channel dynamics, with a target of establishing 24,000 effective core terminals [1]. Group 2: Market Dynamics - The high-end liquor market is experiencing a significant decline in demand due to industry weakness, leading to increased competition and price pressure from leading companies [2]. - The company is actively developing small liquor products in response to strong market performance in Hunan [3]. - The company has seen a notable increase in both distribution and sales volumes since the implementation of the BC linkage marketing model, with both metrics exceeding 100% in 2024 [3][4]. Group 3: Product Development - The company is upgrading its "Neican" brand with the launch of the "Neican Jiachen" version, which is expected to support overall sales but will take time to establish [4]. - The company has streamlined its distributor network, focusing on improving the quality of distributors and discontinuing contracts with low-performing ones [4]. Group 4: Future Outlook - The management team is committed to enhancing consumer engagement through increased promotional spending and improving the product value chain, which has already shown positive results in terminal sales [4]. - The company emphasizes the importance of safety, efficiency, innovation, and competitiveness in its operations to drive improvements across all areas [4].

时间： 6月6日—8日(周五-周日)，3天2晚 地点： 上海 费用： 原价12800元/人， 早鸟价9800元/人（名额有限） 大课详情如下 ↓↓↓ 贸易战会打多久？全球脱钩成定局？中小企业怎么活？将有哪些新机会？如何用AI？如何扎马 步？ 在这个充满挑战和未知的关键时期，你和你的企业该怎么办？ 这里认真 推荐你： 报名参加 2025黑马营年中精选大课 ，沉浸式听听 牛文 文、卫哲、香帅、章苏阳、江南春、 杨明超、贾伟 他们从不同纬度不同视角为你带来的 《2025，要么进化，要么淘汰！》。你， 敢不敢成为下一个破局者？ 每日金句 如果你的组织面临商业灾难，你却只能抢救一样东西，你会选什么？我选的是 信誉，因为只有它才是属于我的品牌力。一个创业者最大的不幸，是把偶有所 得，当成了实至名归。 张浩 丨快乐学习、疯狂老师创始人 黑马营2期成员 ...