Core Insights - The central meeting has finalized significant policies for the real estate market in September 2025, aiming to stabilize the market amidst ongoing economic challenges [1][3]. Policy Adjustments - The real estate policies have shifted to a "loose mode" since the second half of 2024, with a continuation of this trend into 2025, particularly in first-tier cities where restrictions on purchases are being relaxed [3]. - Notable changes include the reduction of down payment ratios to historical lows, with first-time homebuyers now able to secure loans with as little as 15% down, and mortgage rates declining, with some cities seeing rates drop below 3.5% [3]. - The central bank has implemented multiple reserve requirement ratio cuts and interest rate reductions to enhance liquidity and encourage financial institutions to support real estate companies [3]. Intentions and Goals Behind Policies - The policies aim to stabilize the real estate market, which is crucial for macroeconomic stability, and to support the development of related industries such as construction and home appliances [5]. - There is a focus on meeting reasonable housing demands as urbanization progresses and living standards rise, allowing more residents to achieve homeownership [5]. - The adjustments also encourage the transformation of the real estate sector towards more sustainable and diversified development models, promoting investments in green buildings and smart homes [5]. Current Market Analysis - The supply-demand relationship shows that new construction starts are lagging behind sales, leading to price declines in new homes, while inventory turnover periods in cities like Hangzhou and Chengdu have decreased to 14 months [6][8]. - In contrast, demand is constrained by economic slowdowns and stagnant income growth, particularly in third- and fourth-tier cities where population outflows are prevalent [8][10]. Price Trends - Nationally, new home prices have been declining for 18 consecutive months, with first-tier cities experiencing price drops in both new and second-hand homes [9]. - However, there is a divergence in price trends, with first- and second-tier cities like Hangzhou and Chengdu seeing increased demand and potential price increases of 3%-5% in core areas during the "golden September and silver October" period [9]. - Third- and fourth-tier cities are expected to continue facing downward price pressures due to high inventory levels and population declines, leading to promotional pricing strategies by developers [10]. Strategies for Homebuyers - First-time homebuyers are encouraged to act decisively in the current market, taking advantage of low interest rates and relaxed policies to secure properties in well-located areas [11][12]. - Buyers looking to upgrade their living conditions should focus on special offers and consider the timing of property sales to optimize their housing quality [13]. - Real estate investors are advised to be cautious, particularly in third- and fourth-tier cities, while focusing on long-term value in first- and second-tier city core areas [14]. Conclusion and Outlook - The policies introduced in September 2025 are designed to promote a stable and healthy real estate market, with a focus on meeting housing needs and enhancing living standards [15]. - The market is expected to gradually return to its residential property focus, with improved supply-demand dynamics and more stable price trends in the long run [15].

Core Insights - The real estate market in China continues to show a downward trend in key indicators such as new home sales area, sales volume, and new construction area for the first seven months of the year [1][3] - Despite the decline in market demand, financing conditions for real estate developers have improved slightly [3][6] Market Performance - From January to July, the sales area of new commercial housing reached 51,560 million square meters, a year-on-year decrease of 4.0%, with residential sales area down by 4.1% [1] - The sales volume of new commercial housing was 49,566 billion yuan, down 6.5%, with residential sales volume decreasing by 6.2% [1] - The total funds available to real estate developers amounted to 57,287 billion yuan, a year-on-year decline of 7.5%, primarily due to weak sales [3] Price Trends - In July, housing prices in first-tier cities continued to decline month-on-month, with Beijing remaining flat, Shanghai increasing by 0.3%, and Guangzhou and Shenzhen decreasing by 0.3% and 0.6%, respectively [4] - Among second-tier cities, Sanya has seen a continuous increase in new home prices for four consecutive months [4] - In the second-hand housing market, only Taiyuan experienced a month-on-month price increase in July, while major cities like Beijing, Shanghai, Guangzhou, and Shenzhen saw declines of 1.1%, 0.9%, 1.0%, and 0.9%, respectively [4] Financing and Investment - From January to July, domestic loans for real estate developers reached 920.7 billion yuan, a slight increase of 0.1%, while self-raised funds decreased by 8.5% [3] - Personal mortgage loans totaled 791.8 billion yuan, down 9.3% [3] - The overall financing environment for developers has shown some signs of improvement despite the ongoing market challenges [6] Market Sentiment and Policy Impact - The market demand remains weak, with a notable decline in buyer confidence reflected in longer listing times and reduced search activity [6] - Recent policy changes, such as the relaxation of purchase restrictions in Beijing and further optimization of regulations in Hainan, have led to a slight increase in market activity in August [6] - The real estate market is experiencing a divergence, with core cities showing resilience while non-core areas face significant challenges [6]

Investment Rating - The report maintains an "Outperform" rating for the real estate sector [1] Core Insights - The second-hand housing market is under increasing pressure, with Beijing's second-hand housing transaction area at 266,900 square meters, a week-on-week decrease of 1.14%, nearing levels seen in May 2024. Shanghai's second-hand housing transaction area is 366,500 square meters, close to levels in October 2024 [5][10] - The targeted easing of purchase restrictions outside the Fifth Ring Road in Beijing is expected to help reduce inventory in that area, signaling a positive outlook. Continuous monitoring of policy developments in Shanghai and Shenzhen is advised [5] - In the new housing market, developers are expected to increase supply towards the end of August to prepare for the "Golden September." High-quality products in core areas are likely to see stable sales, benefiting brands like China Resources Land, Binjiang Group, and Jianfa International Group [5] - The real estate sector outperformed the market indices, with the Shanghai Composite Index rising by 2.11%, the CSI 300 Index by 1.23%, and the real estate sector by 2.16%, outperforming the Shanghai Composite by 0.05 percentage points and the CSI 300 by 0.93 percentage points [10] Market Performance - The report highlights that the real estate sector has shown resilience, with key A-share real estate stocks such as Heimu Dan, *ST Rongkong, and Yatong shares leading in gains [10] - In the Hong Kong market, companies like Huayin International Holdings, Shun Tak Holdings, and Hongyang Real Estate also showed significant gains [10] - The report notes that the transaction area for new homes in 30 major cities decreased week-on-week, with a cumulative year-on-year decline of 3.71% [5][39] Policy Changes - Beijing's adjustment to purchase restrictions allows eligible families to buy an unlimited number of properties outside the Fifth Ring Road, which includes both new and second-hand homes [5] Sales Trends - The report indicates that new home sales in 30 major cities have decreased, with a total sales area of 1.2645 million square meters last week, reflecting a year-on-year decline of 3.71%. First-tier cities saw a slight increase in sales, while second-tier cities experienced a more significant decline [5][39] Company Valuations and ETF Performance - The report provides a detailed valuation of key real estate companies, highlighting their market capitalization and expected earnings per share (EPS) for 2025 to 2027 [85] - It also reviews the performance of real estate ETFs, noting weekly returns and net inflows for various funds [88]

Core Viewpoint - The Shenyang Real Estate Bureau has officially abolished eight real estate-related documents, reflecting a shift in policy to enhance clarity and efficiency in the real estate market [1][2][3] Group 1: Policy Changes - The abolished documents, spanning from 2017 to 2022, include various regulations on land price limits, purchase restrictions, loan limits, and subsidies, with only one being a tightening policy [1] - The removal of these policies is seen as a necessary step due to significant changes in the market environment, which rendered some policies ineffective or contradictory [1][2] Group 2: Market Implications - The decision to abolish both tightening and loosening policies signals a potential shift towards more targeted new policies in the second half of the year [3] - Other regions, such as Chengdu, are also implementing new measures to promote real estate development, indicating a broader trend of policy adjustments across cities [3]

Core Viewpoint - The Shenyang Real Estate Bureau has officially abolished eight real estate-related documents, reflecting a shift in policy to enhance clarity and authority in response to changing market conditions [1][2][3] Group 1: Policy Changes - The abolished documents span from 2017 to 2022, covering various aspects such as land price limits, purchase restrictions, loan limits, and subsidies for homebuyers [1] - Among the eight documents, only one was a tightening policy, while the others were aimed at loosening restrictions and reducing costs for homebuyers [1][2] - The removal of these policies is seen as a necessary step to avoid confusion and improve the effectiveness of new policies [2] Group 2: Market Implications - The decision to abolish both tightening and loosening policies signals a potential shift towards more targeted new policies in the second half of the year [2] - Cities are actively implementing new measures to stimulate the real estate market, such as Chengdu's recent introduction of 17 measures to enhance supply quality and meet diverse demands [2] - The cleaning up of existing policy documents in Shenyang is viewed as a systematic organization of the policy library, paving the way for more effective policy implementation in the future [3]

Group 1 - The maximum limit for the second personal housing provident fund loan in Wuhan has been increased from 1 million to 1.2 million yuan, aligning it with the first loan limit, which is expected to stimulate the housing market further [1][2] - In June, the transaction volume of new housing in Wuhan reached 12,600 units, a year-on-year increase of 57.6%, indicating a significant recovery in the housing market [1][3] - The land market in Wuhan has also shown signs of recovery, with 28 residential land transactions in the first half of 2025, totaling 11.407 billion yuan, and an average premium rate of 7.03%, which is nearly ten times higher than the previous year [1][4] Group 2 - Policies such as the increase in loan limits and the ability to combine rental withdrawal amounts with provident fund balances are expected to lower the threshold for home purchases, enhancing market activity on both supply and demand sides [2][3] - The "Han Nine" policy provides subsidies for families with multiple children and extends tax exemptions, further encouraging home purchases [2][3] - The average premium rate for land transactions in the core urban area has reached 12.63%, reflecting strong demand and competition for prime locations [4]

Core Viewpoint - The measures introduced by Zhongshan City aim to promote high-quality development in the real estate market through various initiatives, including financial incentives and policy adjustments to attract talent and facilitate home purchases [2][4]. Group 1: Policy Initiatives - The "Old for New" housing consumption voucher program will be launched, allowing residents to exchange their old homes for new ones [2]. - The "New Zhongshan Residents Settle in Zhongshan" initiative will provide tiered subsidies for home purchases based on the applicant's qualifications and employment status [3][4]. - The extension of the housing provident fund loan term to five years beyond the applicant's legal retirement age is introduced [3][12]. Group 2: Financial Adjustments - The personal housing provident fund loan interest rate is reduced by 0.25 percentage points, with new rates set at 2.1% for loans under five years and 2.6% for loans over five years for first-time buyers [3][15]. - For a typical family loan of 1.2 million yuan over 30 years, the interest savings amount to approximately 57,100 yuan for first homes and 59,100 yuan for second homes due to the interest rate adjustment [3][15]. Group 3: Tax and Transaction Policies - The measures include the cancellation of distinctions between ordinary and non-ordinary residential properties, aimed at simplifying transactions [2]. - The policy outlines various tax incentives related to personal housing transactions, including adjustments to personal income tax and land value-added tax [17][18]. Group 4: Housing Supply and Demand - The initiative encourages the acquisition of completed stock housing for use as affordable housing, with a focus on ensuring the quality and suitability of the properties [22]. - The government will enhance the coordination of real estate financing mechanisms to support these initiatives [2].

Core Viewpoint - The article highlights the positive effects of real estate policies in China, indicating improvements in market transactions, price reductions, and funding sources, suggesting a stabilization in the real estate market [2][8][9]. Group 1: Market Transaction Improvements - The sales volume of new commercial housing decreased by 3.5% year-on-year in the first half of the year, a reduction of 15.5 percentage points compared to the same period last year [8]. - The sales amount of commercial housing fell by 5.5%, with a reduction of 19.5 percentage points compared to the previous year [8]. - The trading volume of second-hand houses has increased compared to the same period last year, indicating a relatively active market [8]. Group 2: Price Reduction Trends - In June, the year-on-year decline in new home prices in first-tier cities was 1.4%, narrowing by 0.3 percentage points from the previous month [6]. - The year-on-year decline in new home prices for second and third-tier cities was 3.0% and 4.6%, respectively, with reductions of 0.5 and 0.3 percentage points compared to the previous month [6]. - The overall decline in market prices has narrowed, with some cities experiencing price increases [9]. Group 3: Improvement in Funding Sources - The funding for real estate development companies saw a reduction in decline by 16.4 percentage points compared to the same period last year, with domestic loans increasing by 0.6% [9]. - The inventory reduction has been positive, with the total area of unsold commercial housing decreasing by 4.79 million square meters at the end of June compared to the end of May [9].

Core Viewpoint - The Wuhan Municipal Housing and Urban Renewal Bureau is intensifying policy measures to stabilize the real estate market, focusing on various strategies to enhance housing supply and support specific buyer groups [1] Group 1: Policy Measures - The bureau plans to improve its policy toolbox, particularly for the de-stocking of commercial and office properties, subsidies for specific buyer groups, and increasing the supply of high-quality housing [1] - There is an emphasis on conducting cross-district "old-for-new" exchanges by city platform companies [1] Group 2: Investment and Market Confidence - The bureau aims to encourage enterprises to increase investments to bolster market confidence [1] - A target has been set to secure over 50 billion yuan in credit for "white list" projects throughout the year [1] Group 3: Project Development - The initiative includes promoting "land acquisition followed by immediate construction," with a goal of launching 100 new real estate projects for sale this year [1]

Investment Rating - The report rates the real estate industry as "Outperform" [1] Core Insights - New home transaction area has turned negative on a month-on-month basis, with a year-on-year decline expanding. The transaction area for second-hand homes has also decreased, with both month-on-month and year-on-year declines widening [6][17] - The inventory of new homes has decreased on a year-on-year basis, while the de-stocking cycle has increased month-on-month and decreased year-on-year [6][42] - The land market shows a decrease in premium rates month-on-month, while total land transaction area has increased significantly [6][42] Summary by Sections 1. New Home Market Tracking - In the week of May 31 to June 6, 2025, new home transaction volume in 40 cities was 18,000 units, a month-on-month decrease of 30.6% and a year-on-year decrease of 16.6% [18] - The new home transaction area was 189.5 million square meters, with a month-on-month decline of 32.7% and a year-on-year decline of 16.6% [29] - Transaction volume and area for first, second, and third/fourth-tier cities showed significant declines [20][23] 2. Land Market Tracking - Total land transaction area across 100 cities was 1,819.7 million square meters, with a month-on-month increase of 76.4% and a year-on-year increase of 11.8% [6][42] - The total land transaction price was 37.24 billion yuan, reflecting a month-on-month increase of 44.4% and a year-on-year increase of 6.9% [6][42] - The average floor price of land decreased by 18.2% month-on-month and 4.4% year-on-year [6][42] 3. Policy Overview - Local governments are implementing various measures to stabilize the real estate market, including tax support and housing policies aimed at boosting consumption and optimizing housing supply [2] 4. Company Performance and Recommendations - The report suggests focusing on companies with stable fundamentals and high market share in core cities, as well as those showing significant breakthroughs in sales and land acquisition since 2024 [7]