Core Viewpoint - The local bank's market influence relies on building a marketing team that is deeply rooted in the local community and understands customer needs, which is exemplified by Nantong Rural Commercial Bank's strategic focus on talent development and localized marketing efforts [1]. Group 1: Localized Talent Selection - The bank emphasizes selecting marketing personnel who are "down-to-earth," possessing rich grassroots service experience and a deep understanding of local industry chains. In 2023, local marketing personnel accounted for 78% of the team, achieving a 15 percentage point higher business completion rate compared to externally hired staff [2]. Group 2: Scientific Talent Development - The bank has established a comprehensive training system that includes "multi-level training + multi-position experience." The training approach combines internal and external training, focusing on local market characteristics and introducing cutting-edge industry concepts. A dual communication mechanism between headquarters and branches allows talent to grow through diverse experiences [3]. Group 3: Precise Talent Utilization - The bank has innovatively created a talent management mechanism characterized by "selective entry and elimination." This involves regular tracking and dynamic management to break the comfort zone of talent growth. For key cultivated talents, a targeted appointment mechanism is employed, while specific positions are filled from a reserve talent pool of 200 individuals [4]. Group 4: Service Efficiency and Economic Contribution - The marketing team's effectiveness has significantly improved, with personnel engaging directly with local businesses. In 2023, the bank served over 1,200 small and micro enterprises and provided wealth management services to more than 50,000 households, demonstrating a strong alignment between the bank's growth and local economic development [5].

主要原因是中日关系回暖，这又与关税战有关。在美国关税大棒的共同威胁下，从贸易安全 的角度考虑，中日都需要彼此加强经济合作以对冲风险。 研究院专稿 上周值得关注的日企动态有：日本对华投资在外商投资中逆势增长；一些日本中小企业通 过中国市场获得壮大；优科豪马轮胎公司加大在华投入。 近年来外资撤离中国似成趋势，商务部的数据显示，自从2022年之后，中国实际使用外资连续三年下 滑，2023年下滑8%，2024年下滑27.1%，2025年前6个月下滑15.2%。 杭州神林电子有限公司就是这样的典型代表。这家日本投资的中外合资企业创建于1994年，一开始专门 为某一家日资企业做零部件供应，后来拓展了海尔、美的、方太、科勒等中国客户，逐步在中国市场发 展壮大。目前公司属于浙江省高新技术企业，产品行销中国著名家用电器制造商，并远销东南亚各地。 近日优科豪马轮胎公司正式完成对其合资企业——山东横滨橡胶工业制品有限公司（YRSC）剩余 22.98%股权的收购。至此，YRSC已成为优科豪马橡胶旗下全资子公司。 在此情形下，日本对华投资却出现逆势增长，格外引人关注。 7月19日，商务部的最新数据显示，2025年前6个月，日本对华投资 ...

Core Insights - Apple's Q3 FY2025 revenue reached $94 billion, a 10% year-over-year increase, with net profit at $23.4 billion, up 9.3% [1] - The Greater China region showed significant growth, with revenue increasing by 4.4% to $15.37 billion, reversing a two-quarter decline [1] Group 1: National Subsidy Policy - Apple's CEO Tim Cook highlighted that the "National Subsidy" policy significantly supported sales in China [3] - The subsidy program, launched in late April, offers discounts up to 20% on various products, including the iPhone 16 series, iPad, Apple Watch, and Mac series, with potential savings of up to 3,000 yuan [3][5] - The Tmall Apple Store, as Apple's only direct brand store on a third-party platform, has enhanced market competitiveness following the subsidy rollout [3] Group 2: Sales Performance - The iPhone 16 Pro, after subsidy adjustments, saw its price drop to 5,499 yuan, making it one of the best-selling models during the "618" shopping festival [5] - On the first day of the Tmall 618 event, Apple's sales exceeded the total sales of the previous year's opening day within just 20 minutes, indicating strong consumer demand [6] Group 3: Strategic Implications - The collaboration with Tmall and the implementation of the subsidy policy reflect Apple's successful localization strategy in China [6][7] - Apple's ongoing investment in China aims to enhance supply chain quality and adapt to local market dynamics, which is crucial for maintaining its competitive edge [7][8] - The competitive landscape remains challenging with domestic brands like Huawei and Xiaomi innovating rapidly, necessitating Apple's continued focus on local partnerships and product innovation [7] Group 4: Consumer Benefits - The National Subsidy policy allows consumers to purchase Apple products at more attractive prices, fostering a mutually beneficial relationship between the brand and its users [9]

Core Viewpoint - Adidas has achieved "quality growth" in the Greater China region for nine consecutive quarters, demonstrating strong performance in both revenue and profit metrics [3][4]. Financial Performance - In Q2 2025, Adidas reported global revenue of €6 billion, a 12% year-over-year increase, with operating profit reaching €546 million, up 58% [2]. - For the first half of 2025, global revenue was €12.105 billion, a 14% increase, and operating profit was €1.2 billion, a 70% increase [2]. - The gross margin improved by 0.9 percentage points to 51.7% in Q2 and 51.9% in the first half of 2025 [2]. Regional Performance - In the Greater China region, Q2 revenue was €798 million, a year-over-year increase of 11%, contributing €1.827 billion in the first half, up 13% [3][4]. - The CEO expressed pride in maintaining double-digit growth and emphasized the importance of local market strategies [3][4]. Product and Market Strategy - Adidas has focused on localizing its strategy in China, enhancing its product offerings and marketing to meet local consumer demands [4][13]. - The ADIZERO 0 series has significantly contributed to the running category, with over 25% growth in running revenue [2][9]. - The company is actively engaging in sports events to boost brand visibility and consumer interest [6][7]. Innovation and Marketing - Adidas is embracing the "first launch" economy, collaborating with celebrities and designers to enhance its product appeal [11]. - The company is committed to nurturing young sports talent in China, partnering with educational institutions to promote sports education [13]. Future Outlook - Despite facing cost increases due to tariffs, Adidas maintains its revenue growth forecast for 2025, expecting double-digit growth and operating profit between €1.7 billion and €1.8 billion [13].

Core Viewpoint - Kose Group is committed to the Chinese market, viewing it as a core part of its global strategy and a key driver for innovation and sustainable growth. The company has transitioned from a defensive to an offensive strategy in China, emphasizing its long-term development plans [2][5][17]. Group 1: Strategic Positioning - Kose Group's chairman, Shinohara Kazuhiko, emphasized that the channel optimization and brand restructuring starting in the second half of 2024 is not a retreat but a necessary evolution for long-term growth [5][17]. - The company aims to redefine high-end value and strengthen brand presence in the competitive Chinese market, particularly through its premium brands Decorte and Sekkisei [7][12]. Group 2: Market Performance and Challenges - The high-end cosmetics market in China is experiencing a compound annual growth rate decline of 3% from 2021 to 2024, with market size shrinking from 257.8 billion yuan to 236.4 billion yuan, indicating a loss of 21.4 billion yuan [10]. - Kose recognizes the need to adapt to changing consumer demands and has initiated a structural reform to enhance its competitive edge in the high-end segment [12][32]. Group 3: Product Strategy and Innovation - Kose is focusing on three high-end product lines to enhance brand loyalty and consumer desire, including the Decorte AQ series, which has seen significant online engagement and sales growth [15][21]. - The company plans to introduce new products targeting high-end segments, such as the LIPOSOME lip essence and a quantum-computed formula for a new skincare product, aiming to capture market attention [17][18]. Group 4: Marketing and Consumer Engagement - Kose is enhancing its marketing strategies by leveraging social media and e-commerce platforms to reach a broader audience, including younger consumers and male demographics [22][23]. - The company is also simplifying its product lines to better align with market demands while maintaining its classic offerings [24][32]. Group 5: Localization and Talent Development - Kose is committed to localizing its research and development efforts, having stationed researchers in China since 2004 to better understand consumer needs [38][40]. - The company emphasizes the importance of cultivating local talent to drive innovation and responsiveness in its operations, with plans for ongoing training and leadership development [44]. Group 6: Future Outlook - Kose is optimistic about the long-term growth potential of the Chinese beauty market, focusing on personalized and effective product offerings to meet evolving consumer expectations [48]. - The company's strategic transformation is seen as a comprehensive restructuring that integrates R&D, marketing, and organizational frameworks to foster sustainable innovation capabilities [48].

Core Insights - At the five-year mark of its online mall operation in China, Atomy has demonstrated significant market influence and popularity, emerging as a benchmark enterprise in the competitive cross-border e-commerce sector [1][3]. Group 1: Strategic Breakthroughs - Atomy has successfully navigated the challenges posed by the COVID-19 pandemic, maintaining steady growth through a systematic development methodology [4]. - The company has benefited from favorable policies and a supportive business environment since its establishment in Yantai, Shandong Province, receiving tax incentives and streamlined approval processes [5]. - Atomy's "mass premium" strategy has allowed it to effectively position itself in the rational consumption market, offering high-quality products at competitive prices, leading to a high repurchase rate [6]. Group 2: Localization and Innovation - Atomy has implemented a deep localization strategy, transitioning production from South Korea to China and developing local products, which has enhanced its market presence [8]. - The company has integrated AI technology into its operations, improving customer experience through personalized recommendations and smart logistics, thus standing out in the e-commerce landscape [12]. - Atomy's commitment to social responsibility is evident through its various community initiatives, which have helped shape a positive corporate image and foster consumer trust [23]. Group 3: Industry Impact and Value Creation - Atomy has redefined traditional business logic by proving that high-quality products can be offered at lower prices, thus transforming consumer expectations and market dynamics [15]. - The establishment of Atomy's health industry park has allowed it to evolve from a mere seller to an integrator of the supply chain, enhancing its role in the local economy [16]. - By creating a comprehensive operational system that includes local production and global distribution, Atomy has revitalized the cross-border e-commerce model, contributing to industry growth [22]. Group 4: Long-term Strategies and Cultural Integration - Atomy's focus on long-term value through product quality over marketing has resulted in a high repurchase rate of 96% and a low return rate of 0.19%, showcasing the effectiveness of its strategy [26]. - The company's cultural principles, such as "principle-centered culture," have become a core driver of its business innovation and competitive advantage [27]. - Atomy's localization efforts have not only enhanced its market position but also provided a new pathway for multinational companies to compete globally [28]. Group 5: Digital Transformation and Future Directions - The integration of digital technology into Atomy's operations is not just an upgrade but a redefinition of its business logic, emphasizing the importance of combining digital and human elements [31]. - Atomy's success story serves as a reference for other enterprises, illustrating how to balance efficiency with social responsibility and contribute to societal progress [31].

Group 1: Impact of the China International Import Expo (CIIE) - The CIIE serves as a comprehensive platform for international brands to connect with local governments and supply chains, enhancing brand visibility and business opportunities [1][4] - The eighth CIIE is expected to showcase a growing number of international brands, reflecting the event's expanding influence and the ongoing relationship between new and returning exhibitors [1][3] Group 2: Company Strategies and Market Focus - CASETiFY views China as a core market in its global strategy, planning to increase both online and offline investments while expanding its product range [3] - Sony has redefined itself as a creative entertainment company and is significantly increasing its exhibition space at the CIIE to showcase diverse business segments [5] - Sonova aims to leverage the CIIE to penetrate the Chinese market more deeply, with plans for high double-digit growth driven by an aging population and increased awareness of hearing health [6] Group 3: Local Partnerships and Product Innovations - Inne is focusing on local partnerships and clinical research to adapt its products to meet the needs of Chinese consumers, highlighting the importance of scientific backing in product development [8] - Swiss pump manufacturer Aeg Pump is enhancing its localization strategy, increasing its revenue share in China from 15% to 20% [8] Group 4: Investment and Growth in China - Straumann is investing in a high-end implant production facility in Shanghai, reflecting its commitment to the Chinese market and the anticipated annual revenue of 1.4 billion RMB [11] - The semiconductor industry in China is experiencing rapid growth, with companies like Panshi planning to expand production capacity to meet increasing demand [12] - Wärtsilä is capitalizing on strong demand in China, with its Shanghai facility operating at full capacity and serving as a key production base for dual-fuel engines [12]

Group 1 - The advantages and status of China's super market remain strong, with multinational companies leveraging China's manufacturing scale and complete industrial chain to expand into the Asia-Pacific and larger international markets [3][4] - The 9th China International Import Expo (CIIE) has already seen over 40 companies sign up as early exhibitors, with a total exhibition area of 30,000 square meters [1][10] - Companies like GE Healthcare, Novartis, Honeywell, Mitsubishi Electric, Jaguar Land Rover, L'Oreal, and HSBC are among the first exhibitors to commit to the 9th CIIE [1] Group 2 - Emerson views the CIIE as a crucial bridge for global companies to deepen their engagement with the Chinese market, having established a complete localized value chain in China [4] - Boston Scientific plans to showcase over 80 innovative minimally invasive products at the CIIE, with several making their debut in Asia and China [5][8] - Medtronic will present over 100 innovative medical technology products at the CIIE, emphasizing its commitment to local medical innovation and value chain development in China [9] Group 3 - International brands are increasingly recognizing opportunities in China's high-end market and demographic trends such as aging and declining birth rates [11] - New Zealand's New Zealand Dairy is set to launch new products targeting the elderly market at the CIIE, reflecting the growing demand for high-quality nutritional products [11] - The Argentina (Shanghai) Innovation Center, a product of the CIIE, has expanded its services to include a bonded display and trading center for Argentine goods, benefiting local SMEs [12] Group 4 - The D商集团 has participated in the CIIE for eight consecutive years, showcasing nearly 200 products from six countries, demonstrating the expo's spillover effects [13] - Shanghai is the largest import port for consumer goods in China, with significant growth in imports of dairy products and fruits in the first half of the year [13][14] - Cross-border e-commerce imports in Shanghai have seen substantial growth, with a 24.5% increase in import value in the first half of the year [14]

Core Viewpoint - Haier's growth in Indonesia is a result of its localized strategy and innovative product offerings, allowing it to capture significant market share despite overall industry decline [1][2][3] Group 1: Market Performance - Indonesia, as Southeast Asia's largest economy, has a population of 271 million, with 66% under the age of 30, presenting a vibrant market for consumer goods [1] - In the first four months, the overall white goods industry in Indonesia declined by 5.9%, while Haier's white goods segment achieved the fastest growth, securing a 12.3% market share as the leading Chinese brand [1] - In the refrigerator sector, where the market declined by 0.7%, Haier Indonesia recorded a 4.2% growth, leading the market [2] - In the home air conditioning sector, which saw a 14.5% decline, Haier Indonesia achieved a 9% growth, further establishing its market leadership [1][2] Group 2: Localization Strategy - Haier's success in Indonesia is attributed to its deep localization strategy, which began with the acquisition of Sanyo's white goods business, transforming its factory into a multi-category manufacturing center with an annual capacity exceeding 2 million units [2] - In April, Haier Indonesia achieved a milestone of producing 10 million home appliances, showcasing its robust local manufacturing capabilities [2] Group 3: Product Innovation - Haier has tailored its products to meet local needs, such as the TM refrigerator that can produce ice in one hour, catering to the high demand for ice in Indonesian households [2] - The company also introduced low-power AI smart air conditioners to address local power limitations and voltage instability, enhancing energy efficiency while maximizing cooling output [2] Group 4: Channel Strategy - Haier's flexible channel strategy includes deep partnerships with local chains like Atlanta to penetrate the mid-to-high-end market [2] - The company has embraced e-commerce by leveraging platforms like Shopee and Lazada, facilitating a synergistic online and offline sales approach that drives rapid growth [2] Group 5: Future Outlook - Haier Indonesia's achievements reflect the strength of Chinese brands in breaking through markets with localized strategies and technological innovations [3] - The company plans to continue focusing on user needs to enhance product competitiveness and explore additional market growth opportunities [3]

Core Insights - The export of new energy vehicles (NEVs) from China has significantly increased, with a 75.2% year-on-year growth in the first half of the year, while traditional fuel vehicle exports declined by 7.5% [1] - BYD has emerged as a leading player in the NEV export market, achieving a 130% increase in exports to 472,000 units, closing the gap with Chery, the current leader [1][2] - The strategy of Chinese automakers is shifting from simple export to localization, with companies like BYD establishing production bases in various countries to enhance their global supply chain [2][3] Market Performance - In the first half of the year, NEV exports reached 1.06 million units, with passenger car exports accounting for 1.01 million units, reflecting strong demand in international markets [1] - BYD's sales in Brazil have been particularly strong, with a market share of 92.16% for pure electric models and 35.8% for plug-in hybrids [1] Localization Strategy - Chinese automakers are increasingly adopting a localization strategy, with BYD establishing factories in Brazil, Thailand, Uzbekistan, and Hungary to support local production and reduce import reliance [2][3] - BYD's factory in Brazil has an initial capacity of 150,000 units per year, with plans for further expansion [3] Industry Trends - The automotive industry is witnessing a shift towards technology export, with Chinese companies aiming to become industry enablers rather than just product exporters [3] - The establishment of local factories not only creates jobs but also stimulates the local automotive industry, as seen with BYD's Brazilian operations employing over 1,000 local workers [3][4] Future Outlook - BYD is expected to continue its aggressive expansion into overseas markets, with a focus on high-end products and increased investment in various countries [6] - The second half of the year is anticipated to present further growth opportunities for Chinese NEV exports, as logistical challenges and policy fluctuations are expected to stabilize [6]