Investment Rating - The report maintains a "Recommended" rating for the gaming industry, indicating a positive outlook for the sector [3][6]. Core Insights - In August 2025, a total of 173 game licenses were issued, with 166 being domestic and 7 imported, marking a significant increase in the number of licenses issued compared to the same period in 2024 [1][6]. - The report highlights key games that received approval, including titles from major companies such as Tencent, NetEase, and Bilibili, which are expected to contribute positively to their respective revenues [6]. - The issuance of game licenses has been stable and consistent throughout 2025, with a total of 1,050 domestic and 69 imported licenses issued so far this year, reflecting a strong recovery in the gaming market [6]. Industry Overview - The gaming industry is characterized by a total of 160 listed companies, with a total market capitalization of 2,014.6 billion and a circulating market capitalization of 1,832.2 billion [3]. - The absolute performance of the industry has shown a significant increase of 75.8% over the past 12 months, indicating strong growth potential [5]. - The report emphasizes the ongoing success of established games and the potential for new releases to drive revenue growth, particularly for companies like Tencent and Giant Network [6].

Core Insights - The National Press and Publication Administration released a new batch of online game licenses on August 25, totaling 173 licenses, marking a record high for the year [1] - Among the 173 approved games, 166 are domestic and 7 are imported, with notable titles from major companies like Tencent, NetEase, and Bilibili [1][2] - As of August this year, the total number of game licenses issued has exceeded 1,000, reaching 1,119, which includes 1,050 domestic games and 69 imported games [3] Company Highlights - Tencent, NetEase, Bilibili, Lingxi Interactive, 37 Interactive Entertainment, and Kaiying Network received licenses for several key products [1] - Bilibili's self-developed game "Escape from Duckov" has gained significant popularity, with over 300,000 wish list entries on Steam [1] - Tencent and Xiaoming Taiji will jointly operate the domestic version of "Kaeas Dreamland," a new dark fantasy-themed rogue card game developed by Smilegate's team [2] Game Features - "Escape from Duckov" is a PvE single-player game focused on resource accumulation and character growth, differing from other similar games by lacking multiplayer and competitive elements [1] - "Dudu Face Prank" is a collectible card RPG developed by Epid Games, set to launch globally in the second half of 2025, featuring a unique character customization mechanic [2] - "Kaeas Dreamland" combines deep strategy with light-hearted gameplay, showcasing an innovative dark universe fantasy style and a "character collapse" mechanism [2]

消息面上，据中国国家新闻出版署近日发布的2025年8月份国产网络游戏审批信息，共166款国产网络游 戏和7款进口网络游戏获批。 国泰海通证券分析师陈筱表示，8月共有166款国产游戏获批版号，创年内单月获批版号数的新高。今年 前8月中国官方已累计发放国产游戏版号共1050个，远高于去年同期的数量。考虑到政策端释放的积极 信号，加之有多款国产游戏在7月和8月等暑期旺季取得亮眼成绩，看好游戏行业在三季度的表现，并对 游戏行业的长期发展保持积极判断。 （文章来源：中国新闻网） 中新社北京8月26日电 中国A股26日(周二)表现总体平稳，主要股指涨跌互现。板块方面，游戏板块涨 幅居前，表现亮眼。 根据金融数据服务商东方财富的数据，当天游戏板块上涨2.36%，领涨A股所有行业板块。个股方面， 三七互娱股价收获涨停板(涨幅约10%)，冰川网络、姚记科技、恺英网络股价均涨逾4%。 就当天A股主要股指的表现而言，截至收盘，上证指数报3868点，下跌0.39%；深证成指报12473点，涨 幅为0.26%；创业板指报2742点，跌0.75%。 ...

Market Overview - A-shares showed mixed performance with the Shanghai Composite Index down 0.39% at 3868 points, while the Shenzhen Component Index rose 0.26% [1][2] - The total trading volume in the Shanghai and Shenzhen markets was 2.68 trillion yuan, a decrease of 462.1 billion yuan from the previous trading day [1] Sector Performance Positive Performers - The poultry and pork sectors saw significant gains, with stocks like Aonong Bio and Muyuan Foods rising over 10% and 7% respectively [4][5] - The gaming sector was active, with 166 domestic games approved in August, leading to stocks like 37 Interactive Entertainment hitting the daily limit [6][7] - The consumer electronics sector also performed well, with stocks such as GoerTek and Fenda Technology reaching their daily limits [8][9] - The beauty and personal care sector experienced a broad increase, highlighted by Jiahen Cosmetics hitting a 20% limit up [10] Negative Performers - The CRO sector faced declines, with Sunshine Guohe dropping over 9% and several other stocks falling more than 4% [12] - The rare earth permanent magnet sector also saw a downturn, with Baotou Steel and Northern Rare Earth both dropping over 6% [13] - The military industry sector experienced declines, with stocks like Feilihua and Tianqin Equipment falling over 4% [15] Regulatory Developments - The National Development and Reform Commission reported that the national average pig-to-grain price ratio has fallen below 6:1, entering a warning zone, prompting measures to stabilize the pork market [5]

Market Overview - A-shares experienced a rebound after a low opening, with the three major indices turning positive by midday. The Shanghai Composite Index rose by 0.11%, the Shenzhen Component increased by 0.73%, and the ChiNext Index gained 0.21% [2][3] Sector Performance - The micro-cap stocks showed strong performance, with the Small and Medium 100 Index rising over 1%. The market saw a mixed bag of hot sectors, with Huawei-related stocks, pork, gaming, and chemical fiber leading the gains, while rare earth permanent magnets, innovative drugs, banks, semiconductors, and robotics faced declines [4] Huawei Concept Stocks - Huawei concept stocks surged, with the Huawei Kunpeng Index rising over 2% and the Huawei Harmony Index increasing by 2.54%. Notable performers included Junyi Digital, which hit the daily limit up, and other stocks like Tuowei Information and Aerospace Hongtu also saw significant gains [5][6] AI and Cloud Computing Developments - Huawei is expanding its AI footprint, with a new AI SSD product launch scheduled for August 27. Additionally, a new vehicle model developed in collaboration with SAIC, featuring Huawei's ADS 4 intelligent driving system, has begun pre-sales [7] Pork Industry Insights - The pork sector saw notable activity, with Muyuan Foods rising by 8.93%. The Ministry of Agriculture emphasized the need for capacity regulation in the pig industry, which is expected to lead to a gradual increase in pork prices as supply tightens [11] Gaming Sector Growth - The gaming sector is experiencing a surge, with the gaming index rising by 2.48%. The National Press and Publication Administration has issued a significant number of game licenses, with over 1,000 licenses granted in 2025 alone, including titles from major companies like Tencent and NetEase [16] Chemical Fiber Sector - The chemical fiber index showed strong performance, with Haiyang Technology hitting the daily limit up. Other companies in the sector, such as Huafeng Chemical and Dongfang Shenghong, also reported significant gains [17]

Core Viewpoint - A-shares experienced a rebound with the three major indices turning positive, led by sectors such as Huawei concepts, gaming, and chemical fibers [2][5]. Market Performance - As of the midday close on August 26, the Shanghai Composite Index rose by 0.11% to 3888.00, the Shenzhen Component increased by 0.73%, and the ChiNext Index gained 0.21% [2][3]. - The total trading volume in the Shanghai and Shenzhen markets reached 1.67 trillion yuan, a decrease of nearly 400 billion yuan compared to the previous trading day [6]. Sector Highlights - Huawei concept stocks surged, with the Huawei Kunpeng Index rising over 2% and the Huawei Harmony Index increasing by 2.54% [8]. - The gaming sector saw significant gains, with the gaming index up by 2.48%, and several stocks like Sanqi Interactive Entertainment hitting the daily limit [24]. - The chemical fiber index also performed well, with Haiyang Technology and other stocks showing notable increases [26]. Notable Stocks - In the Huawei concept sector, Junyi Digital and Tuowei Information hit the daily limit, while Aerospace Hongtu rose over 11% [9][10]. - In the gaming sector, Sanqi Interactive Entertainment's stock price increased by 10.01%, reflecting a strong performance year-to-date [25]. - In the chemical fiber sector, Haiyang Technology saw a 10.01% increase, leading the gains [27]. Industry Developments - Huawei is expanding its AI capabilities, with new product launches and partnerships in the automotive sector, including the upcoming release of the AI SSD and a new vehicle model with advanced driving assistance [12][13]. - The satellite internet sector is gaining momentum, with expectations of upcoming licenses for commercial operations [15]. Agricultural Sector - The pork sector showed volatility, with Muyuan Foods rising by 8.93% amid discussions on production capacity control [17][19]. - The chicken industry also saw active trading, with Xiaoming Co. increasing by over 10% [20]. Consumer Sector - Consumer sectors such as food and beverages experienced upward movement, with the food index rising by 2.62% [21].

Core Viewpoint - The approval of 166 domestic games and 7 imported games in August 2025 indicates a significant recovery and growth potential in the gaming industry, driven by policy support and an increase in game licenses issued [1][2][3]. Domestic Game Approval - A total of 166 domestic games received approval in August 2025, marking a new high for monthly approvals in recent years [3]. - Among the approved domestic games, 107 are mobile games, 39 are mobile casual puzzle games, 17 are both mobile and client games, 1 is a console game (PS5), and 2 are client games [2]. - Major companies like NetEase and Bilibili have notable titles approved, such as NetEase's "Tianxia: Wanxiang" and Bilibili's "Escape from Duckkov" [2]. Imported Game Approval - In August, 7 imported games received approval, including titles from major players like Bilibili and Tencent [2]. - The presence of established companies in both domestic and imported game approvals suggests a strong competitive landscape [2]. Industry Growth and Support - As of August 2025, a total of 1,119 games have received approval this year, with 1,050 being domestic and 69 imported, showing a significant year-on-year growth [3]. - Companies like Baotong Technology and Tom Cat have highlighted the positive impact of license issuance on the recovery of the domestic gaming industry, contributing to an improved overall industry ecosystem [3]. - Tom Cat also noted that various regions, including Beijing, Shanghai, and Guangdong, have introduced supportive policies for the gaming industry, fostering innovation and development [4].

Core Insights - The Chinese gaming market experienced a year-on-year revenue growth of 14.08% in the first half of 2025, despite a quarter-on-quarter decline of 5.89% [1][2] - The growth is attributed to strong performance from evergreen products, updates, and IP collaborations that attract players, alongside a stable issuance of game licenses [1][2] Group 1: Market Performance - The actual sales revenue of the overall Chinese gaming market reached 168 billion yuan, with a quarter-on-quarter decline of 5.89% and a year-on-year growth of 14.08% [2] - The mobile gaming sector generated 125.31 billion yuan, showing a quarter-on-quarter decline of 4.12% but a year-on-year increase of 16.55% [2] Group 2: Global Market Trends - Tencent's "Honor of Kings" was the only mobile game to surpass $1 billion in revenue in the first half of 2025, maintaining a dominant position in the market [3] - Other top revenue-generating games included "Last War: Survival Game" and "Endless Winter," while "PUBG MOBILE" and "Pokémon TCG pocket" led in revenue growth [3] Group 3: Revenue Rankings - In June 2025, Tencent's games occupied four out of the top five spots in the App Store's iPhone game revenue rankings in China, highlighting its market dominance [4] - The top five games included "Honor of Kings," "Peace Elite," "Endless Winter," "Gold Shovel Battle," and "Dungeon & Fighter: Origin" [4] Group 4: International Market - Chinese self-developed games generated $9.501 billion in overseas sales in the first half of 2025, reflecting a year-on-year increase of 11.07% despite a quarter-on-quarter decline of 5.02% [5] - "Endless Winter" by Point Interactive led the overseas mobile game revenue, with total global revenue exceeding $2.8 billion [5]

Investment Rating - The industry is rated as "Outperforming the Market," indicating a projected increase of over 10% relative to the market index in the next six months [5][30]. Core Insights - The Chinese gaming market saw a revenue increase of 14.08% year-on-year in the first half of 2025, reaching 168 billion yuan, despite a quarter-on-quarter decline of 5.89% [1][11]. - The mobile gaming sector specifically achieved a revenue of 125.31 billion yuan, with a year-on-year growth of 16.55% and a quarter-on-quarter decline of 4.12% [1][14]. - Strong performance from evergreen products and stable issuance of game licenses contributed to the market growth [1][28]. Summary by Sections Chinese Gaming Market - The overall gaming market in China generated a revenue of 168 billion yuan in the first half of 2025, marking a year-on-year growth of 14.08% and a quarter-on-quarter decline of 5.89% [1][11]. - The mobile gaming market's revenue reached 125.31 billion yuan, with a year-on-year increase of 16.55% driven by strong performances from popular titles and new product launches [1][14]. Global Gaming Market - Tencent's "Honor of Kings" was the only mobile game to surpass $1 billion in revenue in the first half of 2025, leading the global revenue rankings [2][17]. - The top three games in revenue growth included "PUBG MOBILE," "Endless Winter," and "Pokémon TCG pocket," each achieving over $170 million in growth [2][17]. Revenue Rankings - In June 2025, Tencent's games occupied five spots in the top ten revenue rankings on the Chinese App Store, maintaining a dominant market position [3][19]. - The top five games included "Honor of Kings," "Peace Elite," and "Endless Winter," with Tencent holding four of the top five positions [3][19]. Overseas Market - Chinese self-developed games generated $9.501 billion in overseas revenue in the first half of 2025, reflecting an 11.07% year-on-year increase [4][23]. - "Endless Winter" led the overseas revenue rankings, with total global revenue exceeding $2.8 billion [4][26]. Investment Recommendations - The report suggests focusing on companies with abundant game license reserves, strong R&D capabilities, frequent high-quality IP collaborations, and stable content output [4][28].

Core Insights - The gaming industry in China is experiencing a significant increase in game license approvals, with 134 licenses issued in July, including 127 domestic and 7 imported games. The total number of licenses issued from January to July reached 946, marking a 19% year-on-year growth [1] Industry Developments - Multiple supportive policies from central and local governments are being implemented to foster the long-term development of the gaming industry [1] - Major traditional gaming companies like Tencent, NetEase, and miHoYo have not released any blockbuster titles this year, creating a user gap that provides an opportunity for mid-sized companies to launch new products [1] - Non-headline gaming companies are beginning to benefit from new product cycles, showing a clear trend of performance recovery [1] Market Dynamics - Recent adjustments in the gaming sector are primarily driven by structural market changes rather than fundamental factors. If capital shifts from high to low valuations, the adjusted gaming sector may demonstrate higher cost-effectiveness in terms of valuation and growth potential [1] - The gaming ETF (516010) tracks the anime and gaming index, selecting listed companies in the A-share market related to the anime, gaming, and associated industries, serving as an important indicator of the development of China's anime and gaming industry [1]