白酒企业也在健康化和年轻化的方向上努力追赶 2025年上半年，白酒行业的深度调整依然在持续，也迫使酒企主动作出改变。近日记者了解到，在五粮液宣布将推出29度五粮液产品后，泸州老窖内部也在 研发更低度的创新白酒产品。在业内看来，今年上半年，白酒降度成为一个新趋势。 在近期举行的五粮液股东大会上，五粮液管理层透露，将系统性地推进年轻化战略，考虑到年轻人对低度酒的偏好占比超过60%，五粮液将在下半年推出29 度五粮液等契合年轻人口味和审美的新产品。 29度五粮液流行于上世纪90年代，随着白酒饮用高度化的趋势而停产。今年6月份，五粮液已经在针对29度五粮液进行市场测试，测试内容也更偏重于香 气、口感、饮后反应等体验感。 记者了解到，不仅仅是五粮液，泸州老窖内部人士透露，公司也在研发更低度的白酒产品，但具体计划尚不能透露。 此前，洋河在春季糖酒会期间也推出了多款33.8度的微分子白酒新品，根据其此前公布的计划，今年9月还有多款低度新品上市。 头部白酒企业扎堆低度化，并非降低成本的考量。 曾操盘浓香型酒企的白酒独立评论员肖竹青告诉第一财经记者，浓香型白酒取酒的酒精度是70度，低度酒需要通过勾兑来降度，但白酒降度会导致酒体 ...

Group 1 - Yang Weiguo resigned from the board of Yanghe Co., Ltd. due to work adjustments, raising concerns about corporate governance and strategic stability [1] - Zhangyu A announced the sale of its 100% stake in French ETABLISSEMENTS ROULLET FRANSAC for €2.6 million and related real estate for €2.2 million, totaling approximately ¥39.32 million, which may improve cash flow but reduce overseas business scale [2] - Yanjing Beer has implemented a "beer + beverage" marketing strategy targeting young consumers, focusing on dining scenarios, which may attract investor attention towards its market expansion capabilities [3] Group 2 - The China Alcoholic Drinks Association is soliciting opinions on the group standard for "multi-grain low-alcohol fragrant liquor," aligning with the trend towards lower alcohol content and potentially guiding product structure adjustments in the liquor industry [4]