泸州老窖 20250923 摘要 受中秋国庆连假旅游倾向及禁酒令影响，预计 2025 年双节白酒动销或 不及去年，下半年白酒行业整体仍面临挑战，消费需求复苏缓慢。 泸州老窖经销商备货谨慎，公司坚持控价策略，维持品牌影响力和渠道 利润空间，库存保持良性可控，避免短期降价促销。 泸州老窖将以国窖 1,573 为重心，资源倾斜至中档和大众产品，推进 "终端大基建"战略，扩大乡镇县域市场覆盖，提升有效终端至 110 万 家。 低度白酒占比提升，国窖 1,573 高低度比例接近五五开，公司顺应低度 化趋势，推广低度产品，满足消费者多元需求，不设定特定营收目标。 面对五粮液批价下跌，泸州老窖短期内坚持稳价策略，旨在提升品牌影 响力，缩小与五粮液的价格差距，伺机实现价格反超。 公司已启动 2025 年营收规划，但受行业深度调整影响，需深入研究市 场并与相关部门沟通，暂未确定 155 亿营收目标。 中档产品如老字号特曲和特曲 60 版表现稳定，上半年实现个位数增长， 宴席市场表现良好，下半年将加强推广和导入，尤其在主销区和宴席市 场。 Q&A 今年（2025 年）双节临近，白酒行业的市场动态如何？泸州老窖对未来的展 望是什么 ...

Core Viewpoint - Luzhou Laojiao has reported stable performance in the first half of the year, with a slowdown in growth, while maintaining a strong product portfolio and exploring new market channels [2][3][4]. Group 1: Financial Performance - In the first half of the year, Luzhou Laojiao achieved revenue of 16.454 billion yuan and a net profit of 7.663 billion yuan [3]. - The compound annual growth rate of net profit over the past five years reached 22.38% [3]. - The overall Chinese liquor industry is undergoing an adjustment cycle, with a decline in volume but an increase in quality, transitioning from "stock competition" to "value creation" [3]. Group 2: Product and Market Strategy - Over 90% of Luzhou Laojiao's revenue comes from mid-to-high-end liquor, with a revenue of 15.048 billion yuan from these products, an increase of 1.46 percentage points year-on-year [4]. - The company is implementing a "dual brand, three product lines, and major product" strategy, which has helped maintain a solid market base [4][5]. - New emerging channels have seen a revenue increase of approximately 30%, reaching 932 million yuan, with a gross margin of 83.52% [5][6]. Group 3: Research and Development - Luzhou Laojiao has significantly increased its R&D investment, with an 11.65% year-on-year growth, while sales expenses have decreased by 6.86% [6]. - The company has invested a total of 1.035 billion yuan in R&D over the past five years, with a compound annual growth rate of 26.40% [6]. - The company is focusing on low-alcohol and younger consumer trends, with plans to develop and promote new drinking methods, including a 28-degree version of Guojiao 1573 [7]. Group 4: Future Outlook - Luzhou Laojiao aims to innovate and adapt to changing consumer demands for low-alcohol, healthy, and diversified products [7]. - The company is expected to further enhance its presence in the low-alcohol segment, leveraging its existing advantages [7].

Investment Rating - The investment rating for Luzhou Laojiao is "Buy" (maintained) [1] Core Views - The company is focusing on strengthening its foundation and preparing for future challenges, with a development theme of "gaining momentum and refining growth" [9] - The company has implemented various strategic actions, including the "Hundred Cities Plan" and "East China Strategy 2.0," to enhance market penetration and product innovation [9] - The company anticipates a short-term pressure on high-end liquor demand but has adjusted its profit forecasts for 2025-2027 to 12.2 billion, 12.7 billion, and 14.1 billion yuan respectively, reflecting a year-on-year decrease of 9% for 2025 [9] Financial Performance Summary - Total revenue for 2023 is projected at 30,233 million yuan, with a year-on-year growth of 20.34% [1] - The net profit attributable to shareholders for 2023 is expected to be 13,246 million yuan, representing a year-on-year increase of 27.79% [1] - The earnings per share (EPS) for 2023 is estimated at 9.00 yuan, with a price-to-earnings (P/E) ratio of 15.24 [1] - The company reported a revenue of 164.5 billion yuan for the first half of 2025, a decrease of 2.7% year-on-year, and a net profit of 76.6 billion yuan, down 4.5% year-on-year [9] Market Data Summary - The closing price of the stock is 137.19 yuan, with a market capitalization of approximately 201.9 billion yuan [6] - The price-to-book (P/B) ratio is 4.34, and the company has a net asset value per share of 31.62 yuan [6][7] - The company has a debt-to-asset ratio of 33.49% [7] Strategic Initiatives - The company plans to expand its core terminal count from 500,000 to 4 million over the next five years [9] - Product innovation is being driven by trends towards lower alcohol content and healthier options, with new products in development [9] - The company is focusing on digital marketing and channel transformation to optimize cost allocation and inventory management [9]

Investment Rating - The report maintains a "Buy" rating for the company, with a target price of 145.44 yuan over the next six months [3][5]. Core Insights - The company reported a revenue of 31.196 billion yuan for 2024, reflecting a year-on-year increase of 3.19%. The net profit attributable to the parent company was 13.473 billion yuan, up 1.71% year-on-year [1]. - The company is focusing on maintaining a stable growth trajectory while managing costs effectively. The gross profit margin for 2024 was 87.54%, a slight decrease of 0.76 percentage points year-on-year [2]. - The company plans to increase its dividend payout ratio steadily, with targets of at least 65%, 70%, and 75% for the years 2024, 2025, and 2026, respectively [2]. Financial Summary - For 2024, the company achieved a revenue of 31,196 million yuan, with a projected revenue growth of 2.01% for 2025 and 3.70% for 2026 [4][13]. - The net profit attributable to the parent company is expected to grow from 13,473 million yuan in 2024 to 15,773 million yuan by 2027, indicating a compound annual growth rate of approximately 8.66% [4][13]. - The earnings per share (EPS) are projected to increase from 9.18 yuan in 2024 to 10.72 yuan in 2027, with corresponding price-to-earnings (PE) ratios of 13.64x and 11.53x [4][13]. Market Performance - The company's stock has shown a relative performance of -3% over the past month and 8% over the past three months, while it has declined by 31% over the past year [8]. - The average daily trading volume is reported at 8 million shares, with a total market capitalization of approximately 181.93 billion yuan [5].

Investment Rating - The report maintains a "Strong Buy" rating for the company with a target price of 159 CNY, while the current stock price is 125.36 CNY, indicating a potential upside of over 25% [2][5]. Core Insights - The company is focusing on high-quality development and has set a conservative growth target of 15% for 2024, prioritizing channel health over aggressive expansion. This strategy has led to a release of reporting pressures as expected [1][5]. - For 2025, the company aims for steady progress while increasing its dividend payout ratio to reward shareholders, with projected dividend yields of 5.3% and 6% for 2025 and 2026, respectively [1][5]. - The report highlights that the company’s cash flow quality is better than the apparent growth rate, with significant increases in sales cash receipts and a reduction in receivables [5]. Financial Performance Summary - In 2024, the company achieved revenue and net profit of 31.2 billion CNY and 13.47 billion CNY, respectively, representing year-on-year growth of 3.2% and 1.7% [5]. - The fourth quarter of 2024 saw a decline in revenue and net profit, down 16.9% and 29.9% year-on-year, attributed to year-end discounts and increased production costs [5]. - The company’s gross margin for 2024 was 87.6%, slightly down from the previous year, with a net profit margin of 43.2% [5]. Product Performance - The company reported revenue of 27.59 billion CNY from mid-to-high-end liquor products in 2024, with a volume increase of 14.4% but a price decrease of 10.2% [5]. - The report notes that the company is focusing on inventory digestion and the expansion of mid-tier products, which has positively impacted sales [5]. Dividend Policy - The company has announced a dividend payout plan for 2024-2026, with a minimum payout ratio of 65%, 70%, and 75% for the respective years, ensuring a minimum cash dividend of 8.5 billion CNY (before tax) each year [5].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company demonstrates stable operations, with an upward revision in dividends highlighting its long-term value [1] - The company achieved a total revenue of 31.2 billion yuan in 2024, reflecting a year-on-year growth of 3.2%, and a net profit attributable to shareholders of 13.5 billion yuan, up 1.7% year-on-year [9] - The company plans to maintain a dividend payout ratio of no less than 65% for 2024, 70% for 2025, and 75% for 2026, with a minimum cash dividend of 8.5 billion yuan [14] Revenue and Profitability - In Q1 2025, the company reported a revenue of 9.35 billion yuan, a year-on-year increase of 1.8%, with a net profit of 4.59 billion yuan, up 0.4% [9] - The sales net profit margin decreased by 0.5 percentage points to 49.3% in Q1 2025, primarily due to a decline in gross sales margin [3] - The gross margin for Q1 2025 was 86.5%, down 1.9 percentage points year-on-year [3] Financial Forecasts - The company forecasts total revenue of 31.9 billion yuan for 2025, with a net profit of 13.8 billion yuan, and projects a net profit of 16.5 billion yuan by 2027 [1][15] - The projected P/E ratios for 2025, 2026, and 2027 are 13, 12, and 11 respectively [14] Market Position and Strategy - The company is focusing on enhancing its marketing strategies, including the integration of dining and wine experiences, which has shown positive results in sales [3] - The company has successfully implemented digital initiatives, achieving a nearly 30% opening rate for core products through QR code scanning [9] Shareholder Returns - The company has a planned dividend yield of 4.7% for 2024, indicating strong shareholder returns [14] - The company’s total market capitalization is approximately 184.5 billion yuan [6]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company demonstrates stable operations, with an upward revision in dividends highlighting its long-term value [1] - The company achieved a total revenue of 31.2 billion yuan in 2024, reflecting a year-on-year growth of 3.2%, and a net profit attributable to shareholders of 13.5 billion yuan, up 1.7% year-on-year [8][3] - The company plans to maintain a dividend payout ratio of no less than 65%, 70%, and 75% for 2024, 2025, and 2026 respectively, with a minimum total dividend of 8.5 billion yuan [3][8] Revenue and Profitability - In Q1 2025, the company reported a revenue of 9.35 billion yuan, a year-on-year increase of 1.8%, with a net profit of 4.59 billion yuan, up 0.4% year-on-year [3][8] - The sales net profit margin decreased by 0.5 percentage points to 49.3% in Q1 2025, primarily due to a decline in gross sales margin [3][8] - The gross margin for the company was 86.5%, down 1.9 percentage points year-on-year [3][8] Financial Forecasts - The company forecasts total revenue of 31.9 billion yuan for 2025, with a net profit of 13.8 billion yuan, and projects a net profit of 16.5 billion yuan by 2027 [1][8] - The projected P/E ratios for 2025, 2026, and 2027 are 13, 12, and 11 respectively [1][8] Market Data - The closing price of the company's stock is 125.36 yuan, with a market capitalization of approximately 184.5 billion yuan [6][8] - The company has a price-to-book ratio of 3.68 [6][8] Operational Insights - The company has implemented refined marketing strategies, including the integration of dining and wine experiences, which have shown positive results in sales [3][8] - The company has successfully managed inventory and sales strategies to prepare for seasonal demand, particularly for the upcoming Dragon Boat Festival [3][8]

Investment Rating - The report maintains a "Strong Buy" rating for Luzhou Laojiao (000568) with a target price of 206 CNY [1]. Core Insights - The report highlights that the company has reached a turning point in its fundamentals, with digitalization becoming a key operational focus. The management's strategies have proven effective in stabilizing prices and reducing inventory levels, which are now at a historically low point. The company aims for healthy growth in 2025, primarily focusing on inventory digestion in the second quarter [7]. Financial Performance Summary - **Revenue Forecast**: - Total revenue is projected to grow from 30,233 million CNY in 2023 to 36,326 million CNY in 2026, with a compound annual growth rate (CAGR) of approximately 12.1% [3]. - **Net Profit Forecast**: - Net profit attributable to shareholders is expected to increase from 13,246 million CNY in 2023 to 15,860 million CNY in 2026, reflecting a CAGR of about 12.9% [3]. - **Earnings Per Share (EPS)**: - EPS is forecasted to rise from 9.00 CNY in 2023 to 10.77 CNY in 2026 [3]. - **Valuation Ratios**: - The price-to-earnings (P/E) ratio is projected to decrease from 15 in 2023 to 12 in 2026, while the price-to-book (P/B) ratio is expected to decline from 4.7 to 3.2 over the same period [3]. Operational Highlights - **Digitalization**: - The company has achieved a leading position in digitalization within the liquor industry, implementing digital solutions across production, packaging, management, and marketing. This includes a fully automated packaging line and a comprehensive marketing system that enhances consumer engagement and inventory management [7]. - **Inventory Management**: - The company has effectively reduced channel inventory to a manageable level of 2-3 months, indicating a strong focus on maintaining market order and pricing stability [7]. Market Position - **Competitive Advantage**: - Luzhou Laojiao's management has demonstrated flexibility and pragmatism in its strategies, which have helped maintain price stability and improve sales quality. The company is well-positioned to capitalize on potential demand recovery in the future [7].