精品化

Search documents
一胎生99个儿子,短剧还有什么不敢拍?
3 6 Ke· 2025-06-17 04:03
竖屏短剧已经癫到这个地步了吗? 谁家好人能一胎生99个儿子,短剧女主就能。在短剧《麒麟送子天降喜福》中,女主角临盆时出现了"麒麟踏云送子"的现象,成功诞下99个孩子,且要格 外强调,是99个儿子。 猎奇到突破现实逻辑的设定着实把观众"雷"得外焦里嫩,接生婆累到倒地、孩子被叠起来垒成了小山,画面冲击力简直不要太强,相关话题最近登上热搜 后更是被骂得不轻。 别说观众了,连这部剧的创作团队都已经无地自容了,男主角王宇威一句"他们给的太多了",导演一句"拍的时候我已经感觉自己癫狂了",都表明主创在 创作过程中已经明显意识到了不合适。 如此明显违反生理常识的剧情还能够顺利拍摄并正常播出,反映出了竖屏短剧在创作和审核阶段存在不合理和疏漏,尽管近年来呼吁严格监管短剧的声音 从未停止过,但目前来看似乎收效甚微,短剧市场仍然没有走出野蛮生长的阶段。 短剧什么都敢拍 从未有过夫妻生活的女主角被检查出意外怀孕,原因竟是一颗子弹穿过了男人,再射中了女主角的腹部,就这么水灵灵的揣上娃了,连医生都大呼"神 奇",留给短剧女主怀孕的方式已经不多了。 女主角妈妈15年嫁99个男人,每个男人婚后都活不过三天,但仍然有一长串的男人前赴后继求娶, ...
短剧之战国时代:爱优腾芒“揭竿而起”
3 6 Ke· 2025-06-17 04:02
Core Insights - The short drama industry is experiencing rapid growth, with Red Fruit Short Drama leading the market with 173 million monthly active users, a 220.3% year-on-year increase, and a significant revenue stream exceeding 500 million per month [1][3][4] - Traditional long video platforms like iQIYI and Tencent Video are facing challenges due to declining paid user numbers and profitability, prompting them to pivot towards the short drama sector [1][12] - The competition is intensifying as long video platforms innovate their business models and content strategies to compete with Red Fruit Short Drama [2][12] Market Dynamics - Red Fruit Short Drama's success is attributed to its integration within the Byte ecosystem, leveraging traffic from Douyin and content from Tomato Novel, which provides a vast resource for content creation [4][8] - The platform employs a free-to-watch model supported by advertising, appealing to a large user base, particularly in lower-tier markets [7][8] - The short drama market is projected to exceed 100 billion by 2027, indicating a robust growth trajectory despite challenges such as content homogenization and rising production costs [24][28] Competitive Landscape - Major players like iQIYI, Tencent Video, and Youku are launching their own short drama initiatives, with iQIYI introducing new theater formats and Tencent focusing on high-quality productions [20][21][22] - The competition is not only about content but also about innovative revenue-sharing models to attract quality creators, with platforms adjusting their strategies to enhance profitability [12][22][29] - Despite the aggressive entry of long video platforms into the short drama space, they are still struggling to establish a foothold against Red Fruit, which has a strong brand recognition among viewers [10][29] Content Creation and Monetization - Red Fruit Short Drama offers attractive incentives for content creators, including higher upfront payments and revenue sharing, making it a preferred platform for many [9][12] - The industry is witnessing a shift towards more diverse monetization strategies beyond traditional subscription models, with platforms exploring advertising and e-commerce integrations [28][29] - The content landscape is becoming increasingly competitive, with a focus on unique storytelling and audience engagement to differentiate offerings [24][28]
短剧“一胎生99子”,平台已下架!播放量超4500万
21世纪经济报道· 2025-06-16 15:34
近日,短剧《麒麟送子天降喜福》中的情节引发热议,剧中女主意外怀上 "龙种",临盆时 遇"天降祥瑞",为皇上诞下99个儿子,还出现把孩子摞起来,进宫面圣的猎奇画面。 6月15日,该短剧男主演王宇威直播回应称,"围读剧本时才看到这个情节,确实很癫。"他表 示,"不好意思,癫到大家了,都怪我经纪人。经纪人说一定会大爆,没看本我就接了。" 据蓝鲸新闻报道,"1胎99子"的剧情出自短剧《麒麟送子天降喜福》,根据剧情,女主意外怀 上"龙种",并在临盆时出现麒麟踏云送子的超自然现象,最终诞下99个孩子。 这部短剧共68集,截至15日18:00在短视频平台累计播放量已经超过4500万。 截至发稿,该 短剧已在短视频平台下架。 &@小星星期候 最新 "短剧1胎99子"登上微博热搜后,虽然热度有了,但显然是"黑红",网友普遍认为该剧情为了 戏剧冲突严重违背现实逻辑,背离"短剧精品化"的趋势。 本期编辑 江佩佩 张嘉钰 重大资产重组!603151,明起复牌 创新药迎来重磅利好! 格力钛18亿元股权为何被冻结?回应来了 SFC 21君荐读 从2023年短剧大爆发至今,短剧行业的市场规模已经超过电影票房规模,据《2024年微短剧 行业 ...
微而不弱 短而益精
Ren Min Ri Bao· 2025-06-11 08:18
制作上,《狮城山海》摆脱了"粗制滥造"的标签,向"长剧质感""电影感"靠拢。为还原最具真实感的场 景,该剧全程在海外取景,单在马来西亚就拍摄了95天,并在当地的影视基地打造了超过2.4万平方米 的南洋历史文化街。正因此般精雕细琢,南洋风情才能跃然屏上,尽收眼底。 前不久,书写南洋华人传奇的微短剧《狮城山海》在央视电视剧频道和网络平台收官。剧里的华人群体 最终完成了使命,以上一代人的艰辛打拼,换来下一代人的和谐安宁,中华文化的种子在南洋大地生生 不息。 众所周知,微短剧近两年虽发展迅猛,但也屡遭诟病,相关部门陆续出台管理新规和创作提示,加强行 业监管,明确精品化方向。在这一背景下,投资过亿的《狮城山海》从一开始就被寄予了更多期待。 价值表达上,该剧用观众喜闻乐见的热血故事,反映了首批华人"下南洋"筚路蓝缕的艰苦历程,也对当 时现实进行了错落有致的描摹,最终谱写出一曲慷慨激昂的海外华人奋斗史。正如剧集结尾所言:山海 帮只是一段传奇故事,故事中的山海魂却生生不息,吃苦耐劳、团结互助、勇于拼搏、不畏强权,是华 人屹立于世界的精神根基。 《狮城山海》既有微短剧所必需的爽感,又完成了主流价值观的表达;既有微短剧的快节奏, ...
小红书要和红果「抢女人」了
3 6 Ke· 2025-06-05 12:08
短剧,正在成为中文互联网世界离不开的"万金油","流量新贵"小红书自然也不能错过。 在今年春节档开赛前,小红书就提前入局短剧之战——开辟短剧入口、免费供给100部短剧、还有抽奖送礼多种运营方式,其中风芒分销的短剧《坠入春 夜》热度显著,为小红书短剧争得姓名。 而到了年中,小红书短剧终于迎来了自己的"第二声炮响"——一部名为《痴人之爱》的情感类短剧成为站内爆款,上线两周天后,该剧在小红书站内的正 片播放量超7000万,相关话题讨论量破2亿。 在小红书首页的"发现"栏目,"短剧"频道已经自动置入了靠前的位置,与"推荐""直播"并列,都无法编辑删除,用户点击即可进入该频道。 从排序情况来看,优先展示小红书独播短剧,如《痴人之爱》《夏娃之女》等四部短剧。值得注意的是,这四部短剧是固定的展示位,不会由于页面刷新 而变动位置,意味着它们是小红书现阶段的主推剧集。 小红书截图 从剧情类型来看,《痴人之爱》将"替身文学"与悬疑元素深度结合,与常见的霸总短剧相区分。4K高清画面进一步凸显小红书短剧的精品化路线,评论 区的高赞留言就包括"像电影,不像短剧",小红书官方也是喊出了"全网首部4K画质竖屏短剧"、"电影级审美定义短剧标 ...
抖音下场“管版权”,盗版和烂剧要凉了
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-29 10:59
Core Viewpoint - The establishment of the Short Drama Copyright Center by Douyin Group aims to enhance copyright management and improve the quality of short dramas, addressing the rapid growth and challenges in the short drama market [2][5]. Industry Overview - The short drama market in China is experiencing explosive growth, with a projected market size of 504 billion yuan in 2024, representing a year-on-year increase of approximately 35%. By 2025, the market is expected to exceed 680 billion yuan, and by 2027, it may surpass 1 trillion yuan [2]. - The micro-short drama market's revenue has already outstripped the national box office for films, indicating a significant shift in consumer preferences [2]. Challenges in the Industry - The short drama industry faces severe issues, particularly concerning copyright, with rampant piracy and infringement that undermine healthy market development. The lifecycle of micro-short dramas is typically less than three months, leading to significant financial losses for copyright holders due to early piracy [3]. - Data from Hongguo Short Drama indicates that top series experience piracy within 72 hours of release, with legal compensation often falling below 50,000 yuan, while litigation can take 6 to 18 months, creating a high-cost, low-penalty environment for infringement [3]. Content Quality Concerns - The quality of short dramas varies widely, with many creators prioritizing quick monetization over quality, resulting in formulaic and low-quality content. This has led to viewer fatigue and dissatisfaction with repetitive storylines [3][4]. - Users have expressed frustration over the lack of originality in short dramas, with many series following predictable plots [4]. Douyin Group's Strategy - Douyin Group's Short Drama Copyright Center will consolidate resources from Hongguo Short Drama and Douyin Short Drama, aiming to enhance collaboration with creators and improve overall content quality [5]. - The center's core mission is to strengthen copyright management and support high-quality creators, reflecting a shift towards a more refined and sustainable industry model [5][6]. - The trend in the short drama industry mirrors that of the long video sector, where only high-quality productions survive, indicating a move towards a "survival of the fittest" approach in content creation [6].
我在游戏里学冲咖啡,转头发现咖啡市场已经卷上天了
3 6 Ke· 2025-05-29 01:06
前段时间,我玩了一款叫《可口的咖啡》的模拟经营游戏。 不同于《沙威玛》那种狂点屏幕的快节奏,这款游戏简直像个专业的咖啡师培训软件——从研磨咖啡粉、精准压实,到萃取咖啡液、打奶拉花,每一个步 骤都需要细致操作,严格到如果稍有偏差,你就一天白干倒贴钱。 在沉迷游戏几天后,一个偶然的发现突然击中了我:原来现实中的咖啡制作真的就是游戏里呈现的这样,带着这份新奇的认知,我开始有意识地在观察起 身边的现制咖啡店。 上海,果然被誉为全球咖啡馆数量最多的城市,无论是连锁咖啡店、精品咖啡馆,还是便利店角落里默默工作的全自动咖啡机,现磨咖啡那浓郁的香气总 是无处不在。 我不禁好奇,这现制咖啡市场,到底热闹成啥样了? 01 一路狂飙的增长曲线 最近看到一组数据还挺有意思的,《2024咖啡品类线上消费与行业洞察》里指出,2020年到2024年中国咖啡产业规模直接翻倍了,四年前1364亿元,到 2024年已经翻了一番。 细琢磨背后原因,其实挺明显的。现在生活节奏越来越快,喝咖啡早就不是小众习惯了,我身边的一些同事和朋友基本每天都得来一杯,早上来一杯唤醒 活力,下午来一杯对抗疲惫。 我发现 自己 特别喜欢在 休息的时候线上打工 上班,我 ...
从困局到破局,网络电影期待精品化
Qi Lu Wan Bao Wang· 2025-05-28 08:29
Core Insights - The online movie market is experiencing a significant downturn in both volume and box office revenue, with a drastic reduction in the number of films generating over 10 million yuan in box office revenue [1][4][9] - The industry is facing increased competition from micro-short dramas, which are gaining popularity and surpassing online movie box office revenues [7][8][13] Production and Revenue Trends - The production of online movies has decreased from over 700 films in 2020 to only 200 in 2023, with projections for 2024 remaining low [1][2] - The number of online films achieving over 10 million yuan in box office revenue has dropped from 50 in 2021 and 2022 to just 15 in 2024 [1][2] - The average number of production companies behind films that grossed over 10 million yuan fell from 14 in 2023 to 7 in 2024, indicating a cooling interest from investors [2][4] Market Dynamics - The traditional formula of "action + comedy" in online movies has led to audience fatigue, making it difficult to attract viewers even with star power [4][9] - The rise of micro-short dramas, with a projected market size of 50.44 billion yuan in 2024, has further squeezed the online movie market [7][8] Strategic Shifts - Some companies are pivoting towards micro-short dramas to seek new opportunities, with notable examples including Qishu Yuying, which plans to significantly increase its output of short dramas in 2025 [7][11] - Despite the downturn, certain companies like Lianrui Film and Qingdao Kuai Ma are maintaining a foothold in the market by focusing on high-quality productions [11][13] Future Outlook - The online movie industry may need to embrace a strategy of creating high-quality, boutique films to survive and thrive in the current landscape [11][13] - Exploring new distribution models, such as simultaneous online and theatrical releases, could provide fresh avenues for growth [13]
“优酷原创”厂牌亮相,内容精品化战略持续推进
Sou Hu Cai Jing· 2025-05-28 05:22
关旭认为,"好故事"的底层创作逻辑是强叙事、系列化和国际视野。强叙事是剧集高审美、高浓度、高密度的一种体现,"如今的审 美习惯让观众和行业对强叙事的需求更迫切,所以无论是现在还是未来,我们都会反复强调这一点。" 系列化则是基于观众反馈,在未来形成高效的标准化制作体系,对剧集进行系列化探索。在系列IP打造上,优酷此前已有多个成功案 例。"比如基于人气IP开发的精品漫改剧《异人之下》系列,在粉丝中引发追剧热潮;《我叫赵甲第2》是第一部收获观众良好反馈后 进行了续集制作;待播的还有'周木楠少年江湖宇宙'的《暗河传》,讲述《少年歌行》和《少年白马醉春风》衍生人物的故事。"关 旭介绍。 5月28日,"优酷原创"新厂牌推出,将以强叙事、系列化、国际视野追求"好故事"。优酷副总裁关旭表示,该厂牌是优酷对内容精品 化战略更深层次的沉淀,也是在精品内容创作道路上"向新而生"的又一探索。 近年来,优酷在"为好内容全力以赴"的品牌主张下,不断挖掘观众审美需求。相继推出了《墨雨云间》《边水往事》《难哄》等多部 优质作品,以及《新生》《异人之下之决战!碧游村》《沙尘暴》等13集以下精品剧,让强叙事、极致风格化、更高的美学体系成 为优酷 ...
Switch2发售火爆,京东全球购发布“反黄牛公告”;《鬼泣5》销量突破1000万份|游戏早参
Mei Ri Jing Ji Xin Wen· 2025-05-25 22:29
Group 1 - Capcom's "Devil May Cry 5" has surpassed 10 million units sold, with 9.1 million from the original game and 1 million from the "Special Edition" released in November 2020 [1] - The success of "Devil May Cry 5" highlights the strong brand value and product strength of Capcom's classic IPs, providing a good reference for the gaming industry regarding long-lasting successful titles [1] Group 2 - JD Global Purchase has initiated a special "anti-scalper" action in response to scalpers using technical means to monopolize reservation slots for the newly launched Switch2 [2] - The platform's decision to adjust reservation and pricing strategies reflects its commitment to maintaining market order, which may raise concerns about platform governance capabilities in the cross-border e-commerce and retail sectors [2] - The incident illustrates the complexities of maintaining market order amid supply-demand imbalances for popular consumer electronics [2] Group 3 - The developer ConcernedApe has indicated that there is still "a lot of work to do" on the new game "Haunted Chocolate Factory," aiming for a release within the next five years [3] - The long development cycle and high standards for "Haunted Chocolate Factory" demonstrate the developer's commitment to quality, emphasizing the trend towards high-quality independent game development [3] - The extended development timelines for high-quality games may lead to new market expectations regarding the output rhythm of the gaming industry [3]