Core Viewpoint - The article discusses the concept of "deposit migration" and highlights three common misconceptions in the market regarding excess savings and their implications for investment behavior [2][3][4]. Group 1: Misunderstandings about Excess Savings - Misunderstanding 1: The market may underestimate excess savings; "deposit migration" involves more than just deposits. The total excess savings, when considering various funds, approaches 10 trillion yuan, contrary to the less than 4 trillion yuan estimated based solely on deposits [2]. - Misunderstanding 2: The speed of market entry may be underestimated; non-bank deposits are not an accurate measure of "migration." The "non-bank net liabilities" metric, which excludes disturbances from interbank business, shows two rounds of high growth since September 24, indicating a more pronounced "deposit migration" in the second half of this year [3]. - Misunderstanding 3: The investment sensitivity of excess savings is potentially underestimated. Since 2021, residents have overly allocated excess savings to fixed-income assets, which have seen declining excess returns, making it difficult to meet reinvestment intentions amid accelerating housing price declines. The process of "rebalancing" funds may continue as nominal GDP gradually recovers by 2026 [4].

Core Viewpoint - The trend of "deposit migration" is gaining attention as deposit rates decline and equity markets heat up, with potential capital inflow into the market estimated to be in the trillions [1][12]. Group 1: Deposit Migration Potential - The potential scale of "deposit migration" into the capital market is estimated to be at least in the trillion level, with over 60 trillion yuan of deposits maturing after 2024 [12]. - By 2025, approximately 105 trillion yuan of deposits will mature, with an additional 66 trillion yuan maturing in 2026 and beyond [14]. - The re-pricing of deposits is expected to lead to significant downward adjustments in interest rates, further encouraging the migration of deposits [14]. Group 2: Factors Influencing Migration - The current trend shows a slowdown in the pace of "deposit migration," but the expectation remains high due to the large volume of high-interest deposits maturing [13]. - The average savings rate has reached a 15-year high of 29.8%, indicating a significant amount of excess savings that could flow into non-deposit investments [16]. - The shift in asset allocation behavior among residents, particularly due to changes in the real estate market, has heightened sensitivity to asset prices [17]. Group 3: Financial Products and Market Impact - Financial products, particularly those with equity components, are becoming more attractive as traditional deposit rates decline, leading to a potential increase in investment in equities [19]. - The banking sector is expected to see a shift towards "solid return" products, with a projected increase in equity asset allocation in financial products, potentially bringing nearly 1 trillion yuan into the capital market by 2026 [21]. - The growth of "solid + equity" financial products is anticipated to reach a year-on-year increase of 20%, indicating a shift in investor preferences [20].

随着存款利率持续下行、权益市场热度提升，面对大量定期存款到期，银行一方面将在重定价中迎来 负债成本进一步下降，另一方面则面临存款流失压力。而作为"存款搬家"的一个重要方向，今年以 来资本市场对这一趋势的关注和讨论不断升温。 有机构测算结果显示，如果综合考虑历史经验和当前超额储蓄情况，未来"存款搬家"入市的潜在规 模至少是万亿级的。从定期存款到期规模来看，2024年之前存入、2026年之后到期的规模超过60 万亿元。但也有机构人士提示称，社会财富流向资本市场是一个长期过程，应该理性看待。相比之 下，超30万亿元规模的理财产品离资本市场更近，含权类理财的未来空间更值得关注。 2025.12. 17 本文字数：3361，阅读时长大约5分钟 作者 | 第一财经 亓宁 "女士，您有一笔定期存款快要到期了，目前我行3年期存款利率最高能到1.75%，1万（元）起存， 额度有限。一万（元）以下是1.6%，您可以考虑办理续存。"近期，家住北京的扬子（化名）收到 了来自某股份行客户经理的电话提示。这笔资金是她两年前以2.35%的年利率存入这家银行，手机 银行显示，目前该行2年期定存利率只有1.4%。 "存款 搬家"潜力来自哪里 ...

Core Insights - The trend of "deposit migration" is gaining attention as deposit rates decline and capital markets heat up, with a potential scale of at least trillions of yuan entering the market [1][2] - The upcoming maturity of a significant amount of time deposits, particularly those with high interest rates, is expected to create liquidity for capital markets [2][3] - The shift in savings behavior, driven by lower interest rates and changing investment preferences, indicates a long-term process of wealth flowing into capital markets [7][9] Deposit Migration Potential - The potential for "deposit migration" is significant, with estimates suggesting that over 60 trillion yuan in time deposits will mature after 2024, creating a substantial liquidity source for capital markets [1][3] - The current environment shows a slowdown in the growth of household time deposits, indicating a shift towards more liquid investment options [5][9] - The trend of "deposit migration" is not just about moving deposits to stocks but also involves reallocating funds into various financial products, including wealth management and bonds [8][9] Impact on Financial Products - Financial institutions are increasingly guiding clients towards stable, low-risk wealth management products as an alternative to traditional time deposits [2][8] - The growth of wealth management products, particularly those with equity components, is expected to increase, potentially bringing nearly 1 trillion yuan in additional funds to the capital market by 2027 [10] - The shift in asset allocation from fixed-income products to equity-related investments reflects changing investor preferences and the need for higher returns [6][10] Economic Context - The overall savings rate has reached a 15-year high, indicating a significant amount of excess savings that could be redirected into various investment avenues [7][8] - The decline in the attractiveness of traditional time deposits, especially those with rates above 3%, is prompting a reevaluation of investment strategies among households [6][9] - The anticipated liquidity from maturing deposits is viewed as a potential catalyst for increased risk appetite in capital markets [2][3]

Core Viewpoint - The article emphasizes that the market has misunderstood the concept of "deposit migration," highlighting three main misconceptions regarding excess savings, the speed of market entry, and the investment attributes of excess savings [2][9]. Group 1: Misunderstanding Excess Savings - There is a common misconception that resident deposits equal total savings, and a decline in deposits does not necessarily mean savings are entering the market. The discussion often focuses on time deposits, overlooking the structural impact of the conversion between deposits and wealth management products [3][10]. - The scale of excess savings is greater than excess deposits, with a significant amount of wealth management funds potentially being allocated to the stock market. Current estimates suggest that excess savings could exceed 9.4 trillion yuan, with a savings rate reaching a 15-year high of 29.8% [3][26]. - Historical experiences indicate that the potential scale of savings entering the stock market could be in the trillions. For instance, in previous bull markets, significant amounts of savings were allocated to the stock market despite lower excess savings levels [4][31]. Group 2: Underestimating Market Entry Speed - The use of "non-bank deposits" to track the scale of "migration" may lead to underestimating the speed at which residents are entering the market. Non-bank deposits, which total around 35 trillion yuan, include interbank business disturbances that do not accurately reflect resident market entry [5][34]. - The "non-bank net liabilities" indicator provides a better tracking mechanism for resident market entry, showing significant increases since September 2024, which may indicate two rounds of "deposit migration" [5][37]. - Auxiliary indicators such as margin deposits and financing balances also suggest that there has been a notable "deposit migration" phenomenon since mid-2024, with significant increases in both metrics [6][41][45]. Group 3: Underestimating Investment Attributes - Unlike overseas experiences, excess savings in China since 2021 have shown a stronger investment attribute, primarily driven by changes in asset allocation behavior rather than direct consumption support [7][49]. - The reduction in housing expenditures has significantly contributed to excess savings, with a notable decline in annual housing consumption from 7.7 trillion yuan in 2021 to 3.1 trillion yuan by 2025 [7][53]. - The current over-allocation of assets to fixed-income products, which have seen declining excess returns, may lead residents to seek new investment opportunities, especially as housing prices face downward pressure [7][63].

Core Viewpoint - The article emphasizes that the market has misunderstood the concept of "deposit migration," highlighting three main misconceptions regarding excess savings, the speed of market entry, and the investment attributes of excess savings [2][9]. Group 1: Misunderstanding Excess Savings - The discussion around "deposit migration" often equates a decrease in deposits with an increase in market investments, overlooking the role of wealth management products [3][10]. - The constructed comprehensive savings indicator shows that excess savings are significantly larger than excess deposits, with current excess savings estimated at over 9.4 trillion yuan, reflecting a 29.8% savings rate, the highest in 15 years [3][26]. - Historical analysis indicates that potential market entry from excess savings could exceed one trillion yuan, with past bull markets showing substantial amounts of savings entering the stock market [4][31]. Group 2: Underestimating Market Entry Speed - The reliance on "non-bank deposits" to track migration is flawed, as it includes interbank business disturbances, leading to an underestimation of the speed at which residents are entering the market [5][34]. - The "non-bank net liabilities" metric provides a more accurate reflection of market entry, showing significant increases since September 2024, suggesting a potential addition of 8,000 billion yuan to securities trading margin [5][37]. - Auxiliary indicators, such as margin deposits and financing balances, indicate a notable "deposit migration" phenomenon, with significant increases in both metrics since mid-2024 [6][41]. Group 3: Investment Sensitivity of Excess Savings - Unlike overseas experiences, excess savings in China since 2021 have shown a stronger investment characteristic, primarily influenced by changes in asset allocation rather than direct consumption support [7][49]. - The reduction in housing expenditures has been a major contributor to excess savings, with a significant decline in housing consumption from 7.7 trillion yuan in 2021 to 3.1 trillion yuan by 2025 [7][53]. - The current environment of declining fixed-income asset yields is pushing residents to seek new investment opportunities, indicating a potential shift in asset allocation behavior [7][63].

Group 1: Misunderstandings about Excess Savings - The scale of excess savings is underestimated; excess savings exceed excess deposits, with a potential market entry scale of over 9.4 trillion yuan[2][33] - The current household savings rate has reached a 15-year high of 29.8%, indicating a significant increase in excess savings[2][33] - The market's calculation of excess savings based on deposits alone (approximately 3.7 trillion yuan) ignores the impact of wealth management products[2][30] Group 2: Underestimating Market Entry Speed - The use of "non-bank deposits" to track the scale of "deposit migration" may lead to underestimations of household funds entering the market, as this figure includes interbank business disturbances[4][38] - Non-bank deposits amount to 35 trillion yuan, while the actual funds entering the stock market (settlement margin) are only 2.8 trillion yuan, indicating a significant discrepancy[4][39] - The "non-bank net liabilities" indicator provides a better tracking mechanism for household market entry, showing substantial increases since September 2024[4][41] Group 3: Investment Sensitivity of Excess Savings - Unlike overseas experiences, China's excess savings since 2021 have a stronger investment attribute, primarily driven by changes in asset allocation during real estate adjustments[6][59] - The reduction in housing expenditure has significantly contributed to excess savings, with annual housing consumption dropping from 7.7 trillion yuan in 2021 to 3.1 trillion yuan by 2025[6][59] - Areas with high excess savings are experiencing more pronounced downward pressure on housing prices, indicating a pressing need for asset reallocation among residents[6][64]

Group 1: Misunderstandings about Excess Savings - The market underestimates the scale of excess savings, which is greater than excess deposits, with current excess savings estimated at over 9.4 trillion yuan[2][34]. - The household savings rate has reached a near 15-year high of 29.8%, indicating a significant increase in excess savings[2][34]. - The potential scale of household savings entering the stock market could exceed 1 trillion yuan, based on historical experiences from previous bull markets[3][38]. Group 2: Misunderstandings about Market Entry Speed - The use of "non-bank deposits" to track the scale of "deposit migration" may lead to underestimations, as this figure includes interbank business disturbances[4][42]. - Non-bank deposits total approximately 35 trillion yuan, while the actual funds entering the stock market are only about 2.8 trillion yuan, indicating a mismatch in tracking methods[4][42]. - The "non-bank net liabilities" indicator provides a better tracking mechanism for household market entry, showing significant increases since September 2024[4][44]. Group 3: Misunderstandings about Investment Attributes - Unlike overseas experiences, China's excess savings since 2021 have a stronger investment attribute, primarily driven by changes in asset allocation during real estate adjustments[6][63]. - The reduction in housing expenditures has significantly contributed to excess savings, with annual housing consumption dropping from 7.7 trillion yuan to 3.1 trillion yuan by 2025[6][63]. - Areas with high excess savings are experiencing more pronounced downward pressure on housing prices, suggesting a greater urgency for asset reallocation among residents[6][69].

Investment Rating - The report provides a positive outlook for the wealth management industry, projecting an 8% growth in 2026, with potential expansion to 36 trillion yuan, and possibly up to 37.4 trillion yuan if market conditions improve [12][14]. Core Insights - The wealth management industry is expected to benefit from the trend of deposit migration and the release of existing floating profits, leading to unexpected growth in 2025 [3][14]. - In 2026, wealth management institutions will have opportunities for multi-asset allocation and a further decline in household savings rates, but they will also face pressure from valuation adjustments [3][4]. - The report emphasizes the importance of understanding the changes in residents' risk preferences and the implications for asset allocation, indicating a shift towards more liquid deposits and asset management products [23][39]. Summary by Sections Resident Risk Preferences - The report suggests that in 2026, residents will have a slight increase in risk appetite, leading to a trend of liquid deposits and asset management products [4][23]. - The potential for increased allocation to rights products is noted, although the growth elasticity may not be significant at this stage [4][23]. Deposit Migration Trends - In 2025, the average decline in retail deposit rates was approximately 30 basis points, with a notable slowdown in the growth of fixed-term deposits [4][44]. - The report anticipates that in 2026, 32 trillion yuan of fixed-term deposits will mature, with a re-pricing range of 70-170 basis points, creating conditions for further deposit migration [4][45]. Fund Flow from Excess Savings - The report estimates that from 2020 to 2025, there will be a total of 14.4 trillion yuan in excess savings, with a potential additional 2-4 trillion yuan flowing into non-fixed deposit investment areas in 2026 [5][46]. - A decrease in the savings rate by 1 percentage point could lead to an additional 0.9 trillion yuan in new funds directed towards wealth management, funds, insurance, and real estate [5][46]. Wealth Management Asset Allocation Outlook - The report predicts that pure fixed-income wealth management products will grow by 7.5% to 24.9 trillion yuan in 2026, contributing significantly to the overall growth of the industry [13][14]. - The demand for public fund outsourcing, particularly for bond ETFs and rights funds, is expected to grow rapidly, driven by the need for enhanced returns [13][14]. Valuation Adjustment and Market Conditions - The report highlights that wealth management products will face "true" net value adjustment pressures starting in 2026, which may lead to increased product volatility [11][54]. - The need for wealth management institutions to effectively meet investor demands for stable value growth while managing expectations is emphasized as a key challenge [11][54].

Core Viewpoint - The wealth management industry is expected to achieve unexpected growth in 2025, driven by deposit migration and the release of existing floating profits, while facing valuation adjustment pressures in 2026 [2] Group 1: Resident Risk Preference Insights - In 2026, residents are expected to show a slight increase in risk appetite, leading to a trend of more liquid deposits and asset management products [4] - The average decline in retail deposit rates in 2025 was approximately 30 basis points, with a significant slowdown in new fixed-term deposits, while demand for liquid deposits and wealth management products increased [4] - A total of 32 trillion yuan in fixed-term deposits will mature in 2026, with a repricing range of 70-170 basis points, indicating potential for further deposit migration [4][19] Group 2: Fund Flow from Excess Savings - From 2020 to 2025, an excess savings of 14.4 trillion yuan was generated, with a projected decrease in the savings rate to around 14.6% in 2025 [5][26] - A 1 percentage point decrease in the savings rate could release approximately 0.9 trillion yuan into wealth management, funds, insurance, and real estate [5][26] - The potential for an additional 2-4 trillion yuan in activated funds flowing into non-fixed deposit investments in 2026 is anticipated [5][26] Group 3: Wealth Management Asset Allocation Outlook - The wealth management industry is expected to see a growth rate of 8% in 2026, expanding by 2.6 trillion yuan to reach 36 trillion yuan, despite challenges from valuation adjustments [29] - Low-volatility fixed-income products will remain the core offering, while the growth of rights-based wealth management products is expected to accelerate [30][31] - The supply of long-term closed-end wealth management products is anticipated to increase due to the need for stable liabilities and the development of retirement financial products [36] Group 4: Market Impact and Fund Inflows - Wealth management institutions are projected to increase their equity asset allocation by 0.8 percentage points to 2.3% in 2026, potentially bringing nearly 1 trillion yuan in incremental funds to the capital market [6][39] - The demand for bond ETFs and rights-based funds is expected to grow rapidly, driven by external collaborations and the need for wealth management institutions to enhance returns [6][39] - The third phase of public fund fee reform may lead to increased allocation of bond ETFs by wealth management institutions, while short-term pure bond funds may face redemption pressures [6][39] Group 5: Supply-Side Reform Opportunities - The supply-side reform in wealth management is accelerating, with smaller banks exiting the wealth management business, creating opportunities for leading institutions to increase market share [49] - The market share of the top five wealth management institutions is expected to rise as regulatory tightening continues to limit the issuance of new wealth management licenses [49]