Core Insights - North Beijing Automotive Group (BAIC) achieved impressive results in the first half of 2025, with terminal sales reaching 58,000 units, a year-on-year increase of 29%, and monthly sales exceeding 10,000 units from April to June [1][6][7] - The BJ40 extended-range model has become a phenomenon in the market, with over 10,000 orders within 48 hours of its launch and nearly 4,000 units sold in June alone [1][5] - BAIC's strong performance in the hard-core off-road vehicle segment demonstrates its ability to leverage its 60 years of manufacturing experience and adapt to modern demands [1][6][7] Market Performance - BAIC's growth in the off-road vehicle market is highlighted by its leading position in the hard-core off-road segment, with the BJ40 extended-range model being a key driver of this success [1][6] - The company aims to redefine off-road experiences with models like the BJ40 extended-range and BJ60 Thunder, which offer a range of 1,200 kilometers and a pure electric range of 153 kilometers [3][5] Strategic Transformation - The rapid growth of BAIC is attributed to systematic reforms, including comprehensive cost management and refined cost analysis across R&D, procurement, and production [2][5] - Marketing innovations, such as direct interaction with users by the chairman, have enabled BAIC to better understand customer needs and enhance product offerings [2][5] - Product innovation is central to BAIC's growth strategy, focusing on making off-road vehicles more accessible and appealing to a broader audience [2][5] Industry Significance - BAIC's strong performance in the off-road segment signifies a successful differentiation strategy amidst a crowded mainstream electric vehicle market [6][7] - The company's ability to combine traditional strengths with modern electric and intelligent technologies showcases a viable path for legacy automakers to thrive in a transforming industry [6][7]

撰文 / 涂彦平 编辑 / 黄大路 设计 / 柴文静 智能化的风还是吹到了越野圈。 电动汽车发展起来之后，人们不太相信越野车也会电动化，但后来，插电、增程、纯电的越野车都来了。智能汽车发展起来之后，人们不太相信越野车 也会智能化，但现在，东风猛士M817来了。 7月17日，东风猛士在武汉举行猛士M817预售发布会，新车共推出两个版本，Pro版预售价为32.99万元，Max版预售价为35.99万元。 32.99万元的预售价不到进口路虎卫士起售价（68.8万元）的一半，比一汽丰田普拉多起售价（44.98万元）低12万元左右。 这个价格放在中大型越野SUV阵营中相当能打。猛士也公布了预售30分钟小订5257台、预售1小时小订9713台的成绩。这不禁让人对这款豪华智能越野 SUV第三季度的上市有了十二分的期待。 作为东风猛士科技与华为携手打造的"智能越野第一车"，猛士M817由 全栈 华为技术加持，可以说是市场上含华量最高的越野车。 它意味着中国越野车从机械硬汉向数字战士的跃升，不仅重新定义了中国品牌在高端电动越野市场的新标准，更填补了豪华智能越野的市场空白。 乾崑车控HUAWEI IDVP智能汽车数字平台能学习用户 ...

当实力派演员许亚军沉稳自信的身影，与磅礴大气的坦克700 Hi4-T在辽阔天地间相遇，一场关于人生 境界与机械巅峰的对话就此展开。2025年7月，坦克品牌携手明星车主许亚军推出短片《人生张弛 自在 掌控》，不仅是一次品牌和用户的相遇，更是两种强者精神的同频共振——以从容之姿掌控人生节奏， 以无畏之心突破技术极限，共同驶向心中的"远方"。 专为越野而生的国产唯一自研9HAT混动变速器，传动效率高达97%。低速时如蛮牛般持续释放强大扭 矩，轻松征服险阻；高速时则如猎豹般敏捷高效，实现丝滑平顺的驾驭体验与优异的燃油经济性。这套 系统，代表着中国品牌在汽车工业"皇冠明珠"领域实现了从"填补空白"到"全球领先"的历史性跨越。 许亚军厚积薄发的演艺之路，这份源于积淀，成于突破，恰与坦克品牌的成长轨迹深度契合。坦克700 Hi4-T所代表的"金字塔顶端"实力，绝非空中楼阁，它深深植根于长城汽车三十五年造车经验的沃土， 凝聚了无数工程师的心血与智慧。这份执着与沉淀，最终孕育出打破技术壁垒、引领全球混动越野新赛 道的非凡成就。两者皆以时间淬炼底蕴，以实力赢得尊重，在各自的领域实现了从"追赶者"到"定义 者"的华丽转身。 以实力 ...

Core Viewpoint - Beijing Automotive aims to revitalize its brand and expand its market presence by transitioning from traditional off-road vehicles to a broader audience through a "five transformations" strategy [2] Group 1: Market Position and Challenges - Beijing Automotive, established in 1958, has a rich history but faces challenges such as low brand awareness and market presence [2] - The hard-core off-road vehicle market has seen a slight increase in market share from 1.98% in 2020 to 2.91% in Q1 2025, but it remains a niche segment within the overall SUV market [2] Group 2: Strategic Transformations - The company is focusing on making off-road vehicles more accessible by introducing smarter and more fuel-efficient models, aiming to shift from a niche to a mass market [5] - Beijing Automotive is leveraging new energy technologies to redefine off-road vehicles, addressing concerns about fuel consumption and range anxiety with extended-range technology [5][6] - The BJ40 extended-range version and BJ60 Thunder models achieve a remarkable 1200 km range, catering to both off-road and urban commuting needs [5] Group 3: User-Centric Approach - The company is transitioning from a production-oriented to a user-oriented business model, emphasizing direct communication with customers to better understand their needs [6] - Engaging with users through social media and direct feedback is a key strategy for building trust and improving product offerings [6][7] Group 4: Brand Building and Long-Term Vision - Brand building is viewed as a long-term commitment, with a focus on delivering high-quality products and reliable services to gain user trust [7] - The importance of user-centered brand development is highlighted, with a belief that genuine user engagement leads to better brand loyalty [7][8] - The company acknowledges the challenges of building a strong brand in a competitive market, emphasizing the need for consistent quality and service over time [8]

Core Viewpoint - The bankruptcy of GAC Fiat Chrysler (GAC FCA) serves as a warning for joint venture car manufacturers in China, highlighting the urgent need for transformation in response to declining market share and increasing competition from domestic brands [4][21]. Group 1: GAC FCA's Decline - GAC FCA, once a "joint venture dark horse" with annual sales of 220,000 vehicles, has seen a dramatic decline in sales since 2018, with figures dropping to just 1,861 vehicles in 2022 [3][8]. - The company faced multiple challenges, including slow product iteration, lack of electric vehicle strategy, and quality issues such as oil consumption problems, leading to a collapse in consumer trust [3][12]. - The joint venture's assets, including land and production facilities, failed to attract buyers during five public auctions, indicating a significant loss of value [7][12]. Group 2: Industry Context - The market share of joint venture brands in China has plummeted from 50% five years ago to 27.5% as of 2024, reflecting a broader trend of domestic brands gaining ground [4][18]. - Other joint venture companies, such as GAC Mitsubishi and various French and Korean brands, are also experiencing significant challenges, including production halts and declining market presence [17][18]. - The rapid rise of domestic electric vehicle manufacturers has further exacerbated the challenges faced by joint ventures, which have been slow to adapt to the electric and smart vehicle trends [18][19]. Group 3: Strategic Shifts Needed - Joint venture car manufacturers must enhance their local R&D capabilities to better meet the evolving demands of Chinese consumers, moving away from a reliance on foreign headquarters for product development [19][20]. - Companies are beginning to decentralize decision-making to local teams, allowing for quicker responses to market changes and consumer preferences [19][20]. - Collaborations with local tech firms are becoming essential for joint ventures to bridge technological gaps and improve competitiveness in the rapidly changing automotive landscape [20].

Core Viewpoint - The bankruptcy of GAC Fiat Chrysler (广汽菲克) marks the end of an era for Jeep in China, but it also represents a new beginning for the brand as it shifts to a more agile and focused operational model, emphasizing imported vehicles and customer service [1][2][3]. Group 1: Impact of Bankruptcy - GAC Fiat Chrysler's bankruptcy does not directly affect the Jeep brand, as the brand continues to operate independently with a focus on imported models [2][3]. - The bankruptcy leaves nearly 800,000 domestic Jeep owners without after-sales support, creating a significant challenge for the brand [2]. Group 2: Brand Responsibility - Stellantis, Jeep's parent company, has stepped in to provide after-sales service for affected Jeep owners, demonstrating a commitment to customer care and brand responsibility [3]. - Stellantis has initiated a "parts rescue operation" to ensure continuity of service for Jeep owners, contrasting with the struggles faced by other new entrants in the market [3]. Group 3: New Operational Model - Jeep is transitioning to a "light asset" model, focusing on imported vehicles like the Wrangler, Gladiator, and Grand Cherokee 4xe, which enhances brand vitality and market responsiveness [4][5]. - The new model allows Jeep to streamline decision-making processes and quickly adapt to market changes, including the introduction of special edition models [4][5]. Group 4: Sales Performance - Jeep's sales have shown resilience, with a 97% year-on-year increase in June 2025, marking the highest sales in nearly a year [6]. - Overall retail sales for Jeep in the first half of 2025 increased by 15% compared to the second half of 2024, indicating strong market adaptability and growth potential [6]. Group 5: Competitive Position - The growing off-road culture in China provides a favorable environment for Jeep's revival, despite increasing competition from new brands like Tank and Equation Leopard [7]. - Jeep's historical legacy and unique off-road capabilities create a competitive barrier that new entrants struggle to overcome [7][8]. Group 6: Product Quality and Brand Loyalty - Jeep's vehicles, particularly the Wrangler, have demonstrated high durability and reliability, with 80% of the 5 million units sold still on the road [8]. - Jeep ranks first among American brands in terms of resale value, with a three-year retention rate of 51.77%, reinforcing consumer trust [8]. Group 7: Customer Engagement - Jeep is building a robust off-road ecosystem through initiatives like the "China Off-Road Roadbook" and community events, enhancing customer relationships beyond mere transactions [9]. - Recent activities, including media events and customer engagement campaigns, reflect Jeep's commitment to fostering a loyal customer base [9].

今年的比赛首次采用抽签的形式确定参赛资格，共有超过2万名越野跑爱好者报名并获得抽签机会， 11117人获得参赛资格，其中包括外籍选手153人、精英运动员106人，参赛选手覆盖了全球22个国家和 地区。赛事设置9个竞赛组别，最小参赛年龄6岁，最大为65岁，其中比赛的最长组别168km的赛道串联 了7大滑雪小镇的环形赛道。选手们将在崇山峻岭间展开激烈角逐，挑战自我极限，展现越野跑运动的 独特魅力。 （原标题：万名中外跑者竞逐崇礼！2025崇礼168超级越野赛鸣枪开跑） 7月11日上午8时，随着发令枪响，2025崇礼168超级越野赛首个竞赛组别——崇礼100公里组在张家口市 崇礼区庆典广场鸣枪开跑，标志着本项赛事正式拉开帷幕。本届赛事由耐克ACG独家冠名赞助，作为 户外装备供应商和官方指定专用装备商，将为参赛者提供最先进的装备，提升比赛体验。 本次赛事将历时三天，首日除已开跑的崇礼100公里组外，备受瞩目的崇礼168公里组将于17:00鸣枪； 次日将陆续展开太舞50公里组、阿那亚10公里女子组、阿那亚10公里青少组和雪如意70公里组的争夺； 第三比赛日还将进行云顶30公里组、萌娃酷跑3公里组和萌娃酷跑1公里组的角逐 ...

Core Insights - The meeting marked the initiation of the construction of a national standard system for off-road vehicles in China, highlighting the growing demand for standardization in the rapidly developing off-road vehicle market [1][2] - Great Wall Motors, as a leading brand in the off-road vehicle sector, is committed to leveraging its technological expertise to enhance industry standards [1][2] Group 1: Event Overview - The "China Off-Road Vehicle National Standard System Construction Demand Launch Meeting" was successfully held in Baoding, organized by the China Automotive Standardization Research Institute and Great Wall Motors [1] - Over 60 industry experts from various organizations, including Great Wall Motors, FAW, Changan, and Geely, participated in discussions about the construction needs of the off-road vehicle standard system [1] Group 2: Industry Insights - In 2024, domestic brands are expected to surpass 80% market share in the off-road segment, with Great Wall's Tank series leading sales [1] - The application of new technologies such as electrification and intelligence in off-road vehicles is raising the bar for standard formulation [1][2] Group 3: Technical Contributions - Great Wall Motors' technical team emphasized the need for a comprehensive national standard system that covers the entire lifecycle of off-road vehicles, integrating various levels of technology [2] - The company has established a matrix of three off-road brands—Haval, Tank, and Great Wall Cannon—addressing a wide range of market needs from urban SUVs to professional off-road vehicles [2] - Great Wall Motors has developed a tripartite standard system focusing on core areas such as four-wheel drive technology, chassis design, and power systems, providing significant reference for industry standard formulation [2]

坦克品牌是长城汽车于2021年打造的越野车品牌，首款车型坦克300一经推出就成为越野车市场销量头 牌，单月销量一度超过万辆。 " 今年下半年，坦克将推三款新车，智驾系统搭载激光雷达。 " 作者丨王瑞昊 编辑丨田哲 2024年，长城汽车旗下高端越野SUV品牌"坦克"全年销量达23.1万辆，同比增长42.12%。其中，国内市 场贡献18.35万辆。基于此，坦克提出2025年全球销量至少增长40%的目标，即全年至少需完成超32万 辆销量。 雷峰网独家获悉，长城坦克2025年国内市场销量目标为24万辆，这意味着，其海外销量至少达到8万辆， 才能完成全年目标。 不过，从上半年表现看，距离目标仍有不小差距。 根据易车网统计数据，2025年上半年坦克全球累计销量仅10万辆出头，距离全年32万辆全球销量目标和 24万辆国内销量目标差距明显。 上半年销量未达预期，既与坦克将重要新品集中在下半年发布有关，也与越野车市场竞争加剧、玩家增多 密切相关。 毫无疑问，坦克下半年将承担更大的增长任务，如何通过新品等手段快速实现正增长，将成为其全年销量 能否达标的关键。 01 竞争对手增多，市场份额被蚕食 当时硬派越野市场极为小众，主要由路 ...

Group 1 - In June 2025, Jietu Automobile sold 55,741 vehicles, representing a year-on-year growth of 32.4%. For the first half of the year, total sales reached 299,368 units, up 33.9% year-on-year, marking a strong development momentum with a historic semi-annual sales breakthrough of 290,000 units [1] - Jietu's three major segments—fuel vehicles, electric hybrid off-road vehicles, and luxury off-road vehicles—are performing well in the global market, with the Jietu X70 series being the "champion of seven-seat SUVs in China," selling 15,725 units in June and surpassing 930,000 cumulative sales globally [3] - The Jietu Mountain Sea T1 and T2 models have contributed to the electric hybrid off-road segment, with cumulative sales of 6,140 units, while the new Mountain Sea L9 has gained popularity among families for its spacious and comfortable design [3] Group 2 - The luxury electric hybrid off-road segment, represented by the Zongheng G700, is gaining traction with its advanced power system and design philosophy, establishing a strong presence in the global luxury off-road market [5] - Jietu is entering the "Off-Road 3.0 Era," expanding its product lineup to cover various off-road categories, making off-roading a more accessible lifestyle choice for a broader audience [7] - The Zongheng G700 showcased its capabilities by participating in the 2025 Rally, achieving a personal runner-up position and demonstrating the brand's commitment to overcoming challenges in extreme conditions [8] - The Zongheng G700 made its debut at the Hong Kong Auto Show, highlighting its robust off-road performance and luxury experience, reinforcing Jietu's strategic intent to penetrate the global high-end market [9] - The strong performance in the first half of the year sets a solid foundation for Jietu's growth trajectory in 2025, with plans to accelerate product innovation and aim for the title of "global number one electric hybrid off-road brand" [11]