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文化润雪城 开放谱新篇
Xin Lang Cai Jing· 2026-02-11 22:53
(来源:黑龙江日报) 转自:黑龙江日报 大型群众合唱展演活动。 劳动节专场音乐会。 2026牡丹江市中俄"百姓春晚"。 "欢腾牡丹江"文艺演出。 "汉语桥"中俄文化交流研学活动。 "欢腾牡丹江"迎新音乐会。 □孙佳 本报记者 刘晓云 欢声笑语辞旧岁,载歌载舞迎新春。2月9日,以"向北开放起新歌"为主题的2026牡丹江市中俄百姓春节联欢 晚会圆满落幕。社会各界代表齐聚一堂,共赏文艺盛宴,喜迎丙午新年。晚会节目精彩纷呈,生动融入牡丹 江"努力拼搏、不断创新、追求卓越"的城市精神,展现出市民积极向上的精神风貌。这场跨越国界的文化盛 宴,也是牡丹江市以文化为媒、深化开放合作的生动缩影。 过去一年,牡丹江市紧紧围绕"欢腾牡丹江"主题,深入实施文化惠民工程,构建"党委政府搭台、人民群众唱 戏"的生动格局。全年举办各类文艺演出300余场,组织节庆文化活动40余场,基层"蒲公英文艺小分队"开展 惠民演出超百场。从元宵秧歌巡游的万人空巷,到"百姓春晚"的草根舞台,文化如涓涓细流,浸润着城市肌 理,凝聚起蓬勃向上的民心。 新的一年,牡丹江市坚持以文塑旅、以旅彰文,持续深化文化惠民工程,推动文化事业与文化产业协同发 展,不断丰富群 ...
湖北统筹2.97亿资金激发消费活力 新春国际消费季启幕130家企业参展
Chang Jiang Shang Bao· 2026-02-09 01:58
年味渐浓启新程,乐购迎春聚荆楚。 2月5日晚,随着"购在中国 乐在湖北"新春国际消费季正式启幕,一场融合国际范与烟火气的消费盛宴 拉开帷幕。作为活动核心体验载体的新春市集同步开启,以超2000平方米的国际化多元消费场景,汇聚 130余家境内外企业参展,让市民在浓浓年味中,一站式解锁"荆楚底蕴+全球风尚"的沉浸式乐购体验。 此次活动不仅为市民送上实打实的惠民消费福利,更彰显了湖北链接全球、开放包容的发展活力,为新 春消费市场注入强劲动能,全力将湖北武汉打造成全国新春消费集聚地和目的地。 长江商报消息 ●长江商报记者 刘倩雯 在国际展区内,好物云集、风味荟萃。欧美、日韩及东南亚20多国知名美妆品牌亮相,尼泊尔文创、卢 旺达咖啡、俄罗斯进口商品等"一带一路"特色好物同步展销;西班牙伊挑火腿现场品鉴、鑫江洋集团带 来的优质三文鱼登台亮相,让市民在家门口就能畅享十余个国家的美食盛宴。 此次消费季不仅是消费场景的展示,更是政策红利的集中释放。2026年伊始,湖北省财政厅联合省商务 厅、省文旅厅等部门,统筹安排2.97亿元资金开展"乐在湖北'马'上有喜"新春消费季活动,通过系列精 准举措,着力促进传统消费与新型消费,激发全 ...
创新型艺术设计人才培养模式的探索与实践
Xin Lang Cai Jing· 2026-02-08 19:34
Group 1 - The core viewpoint of the article emphasizes the need for innovative talent in the art and design industry, shifting from traditional skill-based education to a focus on creativity, cross-disciplinary integration, and practical application [1][2][7] - The article discusses the importance of updating talent cultivation concepts to establish innovation-oriented training goals, which should integrate innovative thinking throughout the educational process [1][2] - It highlights the necessity of reconstructing the curriculum system to break down disciplinary barriers and enhance students' innovative capabilities by incorporating interdisciplinary knowledge [2][3] Group 2 - The article suggests building a diverse practical platform that includes on-campus and off-campus bases, as well as innovation and entrepreneurship platforms, to deepen the integration of education and industry [4][5] - It emphasizes the importance of fostering an innovative culture and creating a regionally distinctive educational system that aligns with local cultural characteristics, enhancing students' creative inspiration [6][7] - The article concludes that cultivating innovative art and design talent is crucial for the transformation of higher education in the arts and for driving the high-quality development of the cultural and creative industry [7]
运动品牌上演时装秀,米兰冬奥开幕式入场服哪家强?
Xin Lang Cai Jing· 2026-02-07 03:23
北京时间2月7日凌晨三点,2026米兰科尔蒂纳冬奥会开幕式在圣西罗体育场举行。 19天内将有116个项目开展比赛;预计来自90多个国家奥委会的2800名运动员将在2026年米兰科尔蒂纳 比赛中亮相。 从品牌营销的角度来看,奥运舞台是不可多得的金矿。面对全球观众展示产品的科技感与设计,以奥运 舞台作为大型T台,品牌都在花心思交出自己的答卷。 最受关注的是中国代表团,中国代表团由286人组成,其中运动员126人,将参加7个大项15个分项91个 小项的比赛,创下中国代表团境外冬奥会参赛项目、运动员规模之最。 2月7日上午,"中国队蓝羽绒服好看"登上微博热搜,走进开幕式现场时中国队身着李宁品牌出场服。智 通财经了解到,该服装以"冰穹蓝"、"雪山白"为主色调,采用科技感光泽轻薄面料,整体设计融汇现代 冰雪意象,传递"破冰前行"的竞技精神。 国冬奥旗手/图片来源:张楚桐微博 从服装细节来看,双胜纹应用于拉链、袖口、充绒绗线及女款出场服腰带等细节部位。在"双胜纹"基础 上衍生出的"双胜雪花纹",则运用于后幅"CHINA"字母纹饰,以复合工艺将反光材料融入印花,细腻的 材料勾勒出双胜雪花纹样交叠,在反光材料的映衬下渐次绽开。 ...
“小谷子”助力城市文化消费“大破圈”
Xin Lang Cai Jing· 2026-02-06 21:01
Core Insights - The "Guzi Economy" refers to the consumption culture and economic model surrounding secondary IP peripheral products, characterized by small size, high repurchase rates, low costs, and strong social attributes, rapidly emerging in the Chinese market [3] - The market size of the "Guzi Economy" in China is projected to reach 168.9 billion yuan in 2024, with a year-on-year growth of 40.6%, and is expected to exceed 240 billion yuan by 2025 [3] - The "Guzi Economy" serves as a new growth point for the economy and an important driver for the urban transformation towards youthfulness and fashion [3] Group 1: Marketing and Consumer Experience - Establishing a comprehensive marketing network and innovating new consumption experience scenarios, such as creating cultural creative workshops in areas rich in opera atmosphere and introducing diverse business formats [4] - Developing offline experience landmarks with "Guzi" specialty stores that incorporate elements of opera stage design to create immersive shopping spaces [4] - Constructing an online marketing matrix through collaborations with platforms like Bilibili and Weibo, promoting topics like unboxing opera "Guzi" products, and leveraging social media for viral marketing [4] Group 2: Industry Ecosystem and Cultural Integration - Completing a full-chain industry ecosystem that meets new cultural consumption demands, including an "IP authorization—design—production—sales" closed loop [5] - Supporting local cultural and creative enterprises and collaborating with high-quality manufacturing resources from regions like the Yangtze River Delta and Beijing-Tianjin-Hebei to attract excellent design teams [5] - Promoting cross-industry integration and releasing new multiplier effects by combining "Guzi" with tourism and technology, designing themed tourism routes, and developing new cultural consumption products using advanced technologies like big data and AI [5]
零下30度满员冬测,含华量拉满的华境S「葫芦里卖的什么药」?
3 6 Ke· 2026-02-05 15:38
Core Viewpoint - The successful winter testing of the Huajing S in extreme conditions demonstrates the vehicle's reliability and performance, positioning it as a flagship model for SAIC-GM-Wuling and Huawei's collaborative efforts in the high-end SUV market [2][14]. Group 1: Testing and Performance - The Huajing S underwent comprehensive cold-weather testing in Black River, showcasing its readiness for the market launch in the second half of 2025 [3][14]. - The vehicle's testing included scenarios such as sudden obstacle avoidance and extreme slope climbing, where it exhibited stability and control, thanks to its robust chassis tuning and advanced stability systems [5][6]. - The Huajing S successfully managed challenging conditions, including 20% and 30% incline tests, demonstrating its intelligent four-wheel drive capabilities and effective power distribution [5][6]. Group 2: Technological Integration - The Huajing S is the first product resulting from the deep integration of SAIC-GM-Wuling and Huawei's "Three Intelligence" strategy, featuring the Huawei QianKun ADS 4 system as standard [6][10]. - The vehicle's advanced driving assistance system showed strong adaptability in low-temperature conditions, effectively detecting obstacles and ensuring safety during testing [6][10]. - The collaboration between SAIC-GM-Wuling and Huawei has led to a clear division of responsibilities, enhancing the vehicle's manufacturing efficiency and precision [8][10]. Group 3: Market Positioning and Strategy - The Huajing S represents a shift in the Chinese automotive industry towards high-end market competitiveness, moving away from traditional practices of merely stacking features and high pricing [13][14]. - The successful winter testing validates a new model of "smart manufacturing-supply chain collaboration-extreme performance verification," which could serve as a replicable framework for the development of high-end domestic vehicles [13]. - The vehicle is expected to set a benchmark in the industry, promoting a shift towards value-driven competition rather than price competition [14].
张兴海做客央视《微对话》:跨界融合新模式为行业升维提供新路径
Quan Jing Wang· 2026-02-04 11:04
Core Insights - In 2025, China's automobile production and sales are expected to exceed 34 million units, with new energy vehicle (NEV) sales surpassing 16 million units, highlighting the increasing penetration of NEVs in the market [1] - The chairman of Seres Group, Zhang Xinghai, emphasized the importance of cross-industry integration and industrial upgrading for future development, committing to high-end aspirations and promoting industry growth [1] Group 1 - Seres Group's first five years focused on electric transformation, while the subsequent five years will involve collaboration with Huawei for cross-industry integration, leveraging strengths from both companies [2] - Since 2021, Seres has partnered with Huawei to pioneer the integration of automotive and ICT industries, resulting in the launch of the high-end NEV brand "AITO" [2] - The AITO brand includes models such as M5, M7, M8, and M9, covering price ranges from 200,000 to 600,000 yuan, with M9 achieving over 270,000 deliveries and being the sales champion in the 500,000 yuan segment for 21 consecutive months [2] Group 2 - Zhang revealed that Seres is building an "industrial brain" through cross-industry collaboration, integrating government, society, industry, and enterprises to attract innovation, capital, and talent [3] - The company aims to deepen cross-industry integration practices and focus on the high-end NEV sector, contributing to China's transition from a major automotive nation to a strong automotive power [3] - This approach is seen as a pathway for high-quality development in the automotive industry, marking a new chapter in China's automotive industry's cross-industry upgrades and global expansion [3]
亮点新营销:搞懂一门生意要三年,搞砸一门生意只需跨界
Xin Lang Cai Jing· 2026-02-03 15:21
Core Insights - The article emphasizes that understanding a business requires years of dedication, while failing in a business can happen quickly due to impulsive decisions and following trends [1][6] - It argues that true success in marketing comes from deep industry knowledge and expertise rather than chasing fleeting concepts like private domains, AI marketing, or cross-industry ventures [3][5] Group 1: Market Trends and Risks - The current market is filled with rapidly changing marketing concepts, leading many to blindly follow trends without understanding the underlying business logic [3][4] - Many entrepreneurs have lost money by abandoning their established businesses to pursue trendy ventures like live-streaming sales or community group buying without the necessary knowledge [3][4] Group 2: Importance of Industry Expertise - Successful cross-industry ventures are often led by individuals who have transferred their core competencies rather than by outsiders entering unfamiliar fields [4][5] - Examples include successful figures like Luo Yonghao and Dong Yuhui, who leveraged their existing knowledge and skills to excel in new areas, demonstrating that effective cross-industry moves are based on solid foundations [5][6] Group 3: Recommendations for Entrepreneurs - Entrepreneurs are advised to focus on refining their existing skills and deepening their understanding of their current industries rather than venturing into unknown territories [5][6] - The article suggests that maintaining a strong focus on one's strengths and continuously improving product quality, service experience, and operational skills is a more reliable path to success than following trends [5][6]
加力以旧换新、加大金融支持 2026“乐购新春”活动将启
Group 1 - The Ministry of Commerce and nine other departments have issued the "2026 'Happy Shopping Spring Festival' Special Activity Plan" to stimulate holiday consumption and enrich cultural life during the Spring Festival from February 15 to 23, 2026 [1] - The plan encourages local governments to increase subsidies for trade-in programs during the Spring Festival, enhance support for offline retail, and promote exhibitions of automobiles, home appliances, and smart products [1] - Financial support is emphasized, with encouragement for financial institutions to collaborate with key merchants to launch exclusive activities, including consumption red envelopes and discounts, to expand the reach of these initiatives [1] Group 2 - The plan promotes cross-industry collaboration, urging businesses in sectors like dining, accommodation, tourism, and entertainment to offer bundled benefits, such as hotel stays with free attraction tickets [2] - It aims to facilitate inbound consumption by encouraging the release of multilingual maps of Chinese customs and increasing flight capacity on international routes to enhance the experience for international travelers [2] - The plan focuses on improving payment environments for inbound tourists, ensuring convenient access to various payment methods, including mobile payments and cash services [2]
九部门联手为春节消费“添火”:以旧换新补贴扩容,商旅文体全面融合
Jin Rong Jie· 2026-02-02 12:04
中国农历马年春节的9天假期,将不仅是阖家团聚的日子,也是全民参与消费盛宴的欢乐时刻。从 以旧换新补贴到跨场景优惠福利,一场政府引导、市场主导的消费狂欢即将上演。 春节将至,年味渐浓。2026年2月2日,商务部等九部门联合印发《2026"乐购新春"春节特别活动方 案》,正式揭开为期9天的春节促消费大幕。此次政策涵盖范围之广、措施之具体,被视为国家层面推 动内需恢复和消费升级的重要信号。 01 国家牵头的促消费活动 2026年春节将迎来9天假期,为繁荣节日市场、丰富群众文化生活、激发假期消费活力,打造全域 联动、全民乐享的春节消费盛宴,结合农历马年文化内涵与春节消费特点,制定本方案。 九部门联合发文的阵容庞大。商务部牵头,会同中央宣传部、文化和旅游部、中国人民银行、金融 监管总局、广电总局、体育总局、中国民航局、中国国家铁路集团有限公司共同研究制定了这一方案。 方案的印发时间精准瞄准春节消费高峰期。发布时间恰好在春节前,给各地各部门留出了充足时间 部署实施。 各方对该方案寄予厚望,认为其将有效扩大内需、提振消费,更好满足人民美好生活需要。 02 政策聚焦六大消费领域 方案的核心内容围绕"好吃、好住、好行、好游、好 ...