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从景泰蓝到玉雕:越秀地产北方区域让非遗技艺,触手可及
Sou Hu Cai Jing· 2025-09-29 04:36
当行业步入深度调整期,真正的领军者以远见锚定价值。越秀地产以"城市运营者"的视角,以"构建超 配好房子穹顶"的认知,形成「布局即标杆」的市场共识。越秀地产北方区域深耕北京,秉持"品质、温 度、智慧、成长"四大核心理念及其16条内涵,在高质量"好房子"的道路上已经走出了引领之势,为北 京带来崭新的生活方式。 9 月 26 日,璞樾产品以惊艳姿态正式亮相,瞬间聚焦全行业目光。有媒体人士盛赞其为"北京今年天花 板级别的人居作品",成为北京地产市场上年度焦点之作。9月27 日热度未减,璞樾样板间正式开放, 意向客户络绎不绝,大家争相亲鉴产品细节,感受空间设计的匠心与居住体验的升级,现场咨询氛围热 烈,进一步印证了璞樾产品的强大市场吸引力。 璞樾位于北京CBD金轴,得天独厚的土地基因决定了其天然稀缺性。璞樾作为凝聚了金茂与越秀两大 顶级产品品牌的联袂之作,以深度洞察土地核心价值和时代发展趋势,重新发现当代的中国美学之心, 正成为下一个CBD的人居封面之作。今天我们就深度解析,看看璞樾是如何呈现出一个兼具"东方韵、 国际范、艺术感、传承意"的人居范本的。 园林:"可游可居"的立体山水园 璞樾将基于会所空间场景,推出24项 ...
广州多部门发力多维度支持为匠心护航 促传统技艺薪火相传
Guang Zhou Ri Bao· 2025-09-27 02:58
Core Insights - The article highlights the resilience and innovation of individual artisans in Guangzhou, who are leveraging traditional craftsmanship to create new market opportunities while receiving support from various sectors [2][3]. Group 1: Cultural Heritage and Market Integration - Guangzhou's individual businesses are crucial in preserving cultural heritage, utilizing craftsmanship and integrity to write a new chapter in commerce [2]. - The "Guangzhou Intangible Cultural Heritage Street (Yongqingfang)" has been recognized as a model for cultural tourism integration, showcasing traditional crafts like Guangcai, Guangzhong, and Guangxiu through interactive workshops [2]. Group 2: Support Mechanisms for Artisans - The local government is promoting individual businesses through a "name, specialty, quality, and innovation" recognition system, which helps artisans refine their operations and enhance their market presence [2]. - Financial institutions are providing targeted support, such as a 4 million yuan investment from Agricultural Bank of China, which has helped artisans like the founder of "Shengxiu Fang" to innovate and expand their customer base [3]. Group 3: Future of Craftsmanship - The article emphasizes the transformation of traditional skills into cultural symbols, as seen in the case of He’s Tofu Flower, which has gained official recognition and increased orders following its designation as "name, specialty, quality, and innovation" [2]. - The ongoing collaboration between cultural tourism, market regulation, and financial support is vital for sustaining the artisan spirit and ensuring the future of traditional crafts in Guangzhou [3].
江苏推出超4200项文旅活动迎“超长黄金周”,全省89家博物馆将延时开放
Yang Zi Wan Bao Wang· 2025-09-25 15:22
Core Points - The 2025 National Day and Mid-Autumn Festival will coincide, creating an 8-day "super golden week" with over 4,200 cultural and tourism activities planned across Jiangsu Province [1][2] - The provincial cultural and tourism department aims to enhance local cultural experiences by integrating various art forms and organizing performances in towns and cities [2][3] - A significant focus on non-material cultural heritage will be highlighted through 155 events and over 620 activities, promoting traditional customs and arts [3][4] Group 1: Cultural Activities - Over 4,200 activities will be organized, including 25 performances of excellent stage art and folk art in towns [2] - Major events include the Wuxi Taihu Water Music Fireworks Festival and the Xuzhou Han Culture Tourism Festival, covering diverse experiences such as nature sightseeing and culinary tourism [2][3] - The province will host 464 commercial performances, with expectations of over 600,000 attendees [2] Group 2: Nighttime Cultural Consumption - 89 museums will extend their operating hours during the holidays, with some open until 22:00, enhancing nighttime cultural experiences [4][5] - Events like the "Night Tour" at museums will combine traditional culture with modern technology to attract visitors [4] - Various districts will promote "events + cultural tourism" integration, enriching nighttime consumption scenarios [4][5] Group 3: Discounts and Promotions - The province will launch over 150 measures for public benefit, including ticket discounts and free transportation services [6][7] - Specific initiatives include 800 million online consumption subsidies in Xuzhou and free public transport for tourists in Changzhou [6][7] - Additional measures will include free parking and ticket exemptions for visitors with specific names during the holiday [7]
当刺绣遇见新能源:中国平安携手岚图汽车探索"非遗+新能源汽车"公益新模式
Jing Ji Guan Cha Wang· 2025-09-23 04:23
Group 1 - The event "Mom's Needlework" is a public welfare project that combines intangible cultural heritage with modern technology, aiming to promote traditional craftsmanship and cultural values through innovative formats like "intangible heritage + new energy vehicles" [1][2] - The event featured traditional clothing showcases from various ethnic groups, hands-on experiences for children, and stories from heritage artisans, emphasizing the importance of cultural transmission and community engagement [2][3] - The project is supported by multiple organizations, including China Ping An and Lantu Automotive, highlighting the collaborative effort to integrate cultural heritage into modern consumer products, thereby enhancing cultural significance in everyday life [3][4] Group 2 - Lantu Automotive aims to blend Chinese culture with modern technology in its high-end electric vehicles, positioning itself as a bridge for cultural value transmission and social responsibility [3] - Ping An Insurance emphasizes its commitment to social responsibility through initiatives like the "Orange Workshop," which supports rural women in entrepreneurship and skill development, thereby contributing to poverty alleviation and cultural preservation [4] - The collaboration between Ping An and Lantu Automotive seeks to leverage the automotive industry’s resources to foster public welfare, encouraging more enterprises and individuals to engage in cultural heritage and rural development initiatives [4]
聚焦群众需求 丰富文化供给 官塘桥街道奏响文化惠民新乐章
Zhen Jiang Ri Bao· 2025-09-22 23:32
Group 1 - The core idea of the articles revolves around the promotion of cultural activities and community engagement through innovative programs that blend art, theory, and local heritage [1][2] - The "Moli Flower Blooming · Cultural Seeding" initiative focuses on addressing community needs by integrating theory with artistic performances, creating a new cultural service model [1] - The street has organized various activities centered on local agricultural culture, tea culture, and traditional crafts, aiming to enhance community participation and cultural awareness [2] Group 2 - The street leverages local resources to conduct immersive experiences related to agricultural culture and tea culture, engaging youth in hands-on learning [2] - The establishment of a "Non-Heritage Experience Classroom" allows residents to appreciate traditional crafts through interactive demonstrations and practical experiences [2] - Special events, such as the "Clever Hands Shaping Non-Heritage" activity, are designed to instill a sense of cultural heritage in children, fostering a connection to traditional arts [2]
从剪接烫染发到复原《大闹天宫》:北京“手艺人”征战全国大赛
Xin Jing Bao· 2025-09-21 23:06
Group 1 - The third National Skills Competition will be held from September 19 to 23 in Zhengzhou, Henan, featuring 106 competition projects with 3,420 contestants and 3,275 judges from across the country [1] - The Beijing delegation includes 105 contestants competing in 96 projects such as hairdressing, graphic design, and traditional Chinese pastry [1] - The event showcases both advanced technology and traditional craftsmanship, including the revival of a 20-year-lost animation production technique and demonstrations of robotics and traditional glass-making skills [1][4][6] Group 2 - The hairdressing competition consists of seven modules over three days, testing various skills such as cutting, coloring, and styling, aligning with international standards [2] - Young contestants, particularly those born after 2000, make up over 60% of the participants, indicating a trend of increasing youth involvement in skilled trades [3] - The competition features innovative technologies like a hydrogen-powered robot dog capable of navigating complex terrains and an AI examination system that can recognize over 40 dialects with 99% accuracy [4][5] Group 3 - The event includes a showcase of 40 selected traditional skills and crafts, highlighting the importance of preserving cultural heritage [6] - The revival of the cel animation technique, once a dominant method in animation production, is being led by a team from Beijing, emphasizing the educational value and craftsmanship involved [7][8]
任晨阳:一针一线千层底,巧把朝靴变潮鞋
Xin Jing Bao· 2025-09-21 23:01
Core Viewpoint - The article highlights the efforts of Ren Chenyang, a fifth-generation inheritor of the traditional craft of making "Qian Ceng Di" cloth shoes, to innovate and preserve this cultural heritage by integrating modern elements and collaborating with popular brands [1][2][10]. Group 1: Background and Personal Journey - Ren Chenyang has dedicated 20 years to the craft of shoe-making at Neiliansheng, transitioning from a hotel management student to a skilled artisan [3][4]. - His childhood experiences with traditional cloth shoes instilled a deep appreciation for this craft, motivating him to pursue a career in shoe-making [3][4]. - Ren's initial training involved rigorous observation and practice, emphasizing the importance of patience and precision in mastering the craft [5][6]. Group 2: Craftsmanship and Techniques - The process of making a complete pair of "Qian Ceng Di" shoes involves over 90 steps and requires more than 40 tools, with a skilled artisan taking about a week to complete a pair [7][9]. - Key techniques include the "fan zhuang" method, which requires meticulous attention to detail, with each shoe needing to be sewn with over 50 precise stitches [6][8]. - The final step involves hammering the shoe soles to ensure durability, showcasing the traditional wisdom embedded in the craft [8]. Group 3: Innovation and Cultural Preservation - Ren Chenyang has initiated efforts to revive the nearly lost art of making Qing Dynasty official boots, successfully recreating the traditional techniques after extensive research [9][10]. - The revival of these traditional crafts is complemented by modern innovations, such as incorporating popular cultural elements into the designs to attract younger consumers [10][11]. - Collaborations with trendy brands and the introduction of themed collections have led to significant sales success, demonstrating the potential for traditional crafts to thrive in contemporary markets [11].
北京文化守护人丨杨宇辰:让京剧盔头进校园,打造孩子喜欢的非遗
Xin Jing Bao· 2025-09-19 14:40
Core Viewpoint - Yang Yuchen, a third-generation inheritor of traditional Chinese cultural heritage, is actively promoting the art of Peking Opera headdress making and other intangible cultural heritage (ICH) projects through innovative teaching methods and digital platforms [3][6][11]. Group 1: Background and Personal Journey - Yang Yuchen was born into an artistic family in Beijing, with a strong influence from his grandparents and parents, who are all recognized inheritors of traditional crafts [5][6]. - Initially pursuing a career in computer science, Yang Yuchen later realized his passion for art and returned to China to study traditional crafts [5][6]. - He underwent rigorous training in traditional techniques, which he considers crucial for his artistic development [6][8]. Group 2: Teaching and Curriculum Development - Yang Yuchen began teaching ICH in schools, adapting his lessons to engage children by integrating storytelling and cultural history into the curriculum [8][9]. - His teaching approach has evolved, leading to increased demand for his classes and higher fees, reflecting the growing interest in traditional crafts among younger generations [8][9]. - He collaborates with other ICH inheritors to develop suitable teaching materials for children, ensuring safety and accessibility in the learning process [9]. Group 3: Innovation and Cultural Promotion - Yang Yuchen is working on a "Panda Headdress" series, blending traditional Peking Opera elements with contemporary trends to attract younger audiences [9][10]. - He utilizes social media platforms to promote ICH, creating engaging content that resonates with modern audiences and expands the reach of traditional arts [9][10]. - His workshop has transformed into a cultural hub that combines teaching, research, and creative development, showcasing the potential for traditional crafts to thrive in contemporary society [11][12].
月映湾区非遗生辉,麻章匠心珍品首秀湾区飞地
Nan Fang Nong Cun Bao· 2025-09-19 14:33
Core Viewpoint - The event in Guangzhou's Baiyun District showcased the cultural heritage products from Mazhang District, emphasizing the importance of these products in promoting local culture and economic development through collaboration with the Bay Area [2][10]. Group 1: Event Overview - The event was themed "Celebrating Mid-Autumn with Craftsmanship and Harvest" and marked the debut of Mazhang's intangible cultural heritage products in the Bay Area [2][3]. - Nearly a hundred attendees, including leaders, business representatives, and media, gathered to witness the event and enjoy a vibrant "Intangible Cultural Heritage Carnival" [4][5][6]. Group 2: Cultural Significance - The Mazhang District Committee highlighted that products like "Taiping Bao Dan Cake" represent local flavors and the people's aspirations for a better life [8]. - The event is seen as a crucial step for Mazhang culture to "go global," creating new opportunities for resource complementarity and industrial collaboration [9][10]. Group 3: Product Promotion - A "Mazhang Quality Product Selection Center" was inaugurated, serving as a permanent exhibition and sales platform for Mazhang's intangible cultural heritage and specialty agricultural products [13][14]. - The event featured performances of traditional dances and operas, showcasing the cultural richness of Mazhang, which attracted significant audience interest [18][21]. Group 4: Consumer Engagement - The event included a market for intangible cultural heritage products and interactive experiences, allowing attendees to taste local delicacies and engage with the culture [23][24]. - Special promotions, such as discounts and giveaways, encouraged consumer participation, with many expressing satisfaction in supporting heritage preservation while enjoying authentic local cuisine [25][28]. Group 5: Future Initiatives - The Mazhang District plans to conduct further activities aimed at empowering rural revitalization and regional collaboration, exploring sustainable development paths for intangible cultural heritage [31][32]. - The district aims to leverage media resources to enhance market outreach and promote Mazhang's cultural products nationwide [34][37].
琼剧《黄道婆》、黎锦技艺走进沪上社区
Hai Nan Ri Bao· 2025-09-19 01:57
Core Viewpoint - The event "Tracing the Footsteps of Huang Daopo, Understanding the Scientific Wisdom in Traditional Textile Techniques" successfully introduced Shanghai students to Hainan's intangible cultural heritage, including Qiong Opera and Li ethnic traditional weaving techniques, fostering cultural exchange between the two regions [1][6]. Group 1: Event Overview - The event took place on September 18 at the Lingyun Cultural Center in Xuhui District, Shanghai, where students engaged with traditional crafts and performances [3]. - Students interacted with national-level inheritor of Li weaving, Hu Chunfang, asking questions about dyeing techniques and the time required to weave scarves [3][4]. - The event featured storytelling about Huang Daopo, a historical figure in textile history, captivating students' attention [3][5]. Group 2: Student Engagement - Students actively participated in hands-on experiences, such as weaving Li brocade, expressing their enjoyment and interest in learning more about the craft [4][5]. - The Qiong Opera performance was adapted for the event, allowing students to sing and dance along with the actors, enhancing their engagement with the cultural content [5][6]. - Students expressed a desire to learn more about Qiong Opera and visit Hainan to experience its rich culture firsthand [5][6]. Group 3: Cultural Significance - The event highlighted the historical connection between Shanghai and Hainan, emphasizing Huang Daopo's role in cultural exchange over 700 years ago [6]. - Experts noted the importance of such activities in fostering cultural confidence among young people and promoting a deeper understanding of Chinese culture [6].