Core Viewpoint - The A-share market experienced a collective rise, driven by the ongoing popularity of IPs and supportive policies, particularly in the gaming and film sectors [1][4][9] Market Performance - On June 16, the Shanghai Composite Index rose by 0.35%, the Shenzhen Component Index by 0.41%, and the ChiNext Index by 0.66%. The total market turnover was 1.21 trillion yuan, a decrease of 260.3 billion yuan from the previous trading day [1] Sector Highlights - The gaming ETF (516010) increased by 5.24%, while the film ETF (516620) rose by 4.68% [2] - Light Media, a key component of both ETFs, saw its stock price surge by 20%, contributing over one-third to the gains of both ETFs [4] Industry Insights - The "618" e-commerce event showed significant growth in the trendy toy sector, with over 2,400 merchants achieving triple-digit year-on-year growth. Sales of gaming and esports derivatives increased by over 80% [4] - A report indicated that 33 Chinese companies made it to the global mobile game publisher revenue list, collectively earning 2.02 billion USD, accounting for 36.6% of global revenue [5] Policy Support - The Zhejiang provincial government announced measures to support the international expansion of gaming companies, focusing on tax, financing, and platform promotion [5] Future Outlook - The content industry is entering a revaluation cycle, with AI empowerment and optimization of industry structure presenting significant commercial potential [6] - The rise of Z-generation consumers is expected to sustain long-term demand for IP products, with over 500 million users in China, predominantly female [7] Competitive Landscape - The gaming industry's competitive dynamics are improving, with product quality becoming the core differentiation factor. Leading companies are increasingly penetrating international markets [8] - The trend of going global is alleviating domestic market homogenization and optimizing resource allocation within the industry [8] Investment Opportunities - The current market sentiment and technological advancements in content creation and operation are providing strong support for the gaming and film sectors. Investors are encouraged to consider gaming ETF (516010) and film ETF (516620) for structural opportunities in the cultural media sector [9]

Core Viewpoint - The phenomenon of LABUBU has significantly boosted the market presence of Pop Mart, elevating its founder Wang Ning to a prominent position in the industry and showcasing the potential of the IP-driven toy market in China [2][8][12]. Company Overview - Pop Mart, founded in 2010, has evolved into a major player in the toy industry, with a market capitalization exceeding 300 billion RMB, making it one of the few companies in the A-share market to achieve such a valuation [2][3]. - The company operates as an IP operator rather than a traditional toy manufacturer, focusing on the development and marketing of unique characters and stories [3][4]. LABUBU's Market Impact - LABUBU, a character from Pop Mart's "the Monsters" series, has become a cultural icon, driving significant sales and marketing initiatives, including collaborations with banks for promotional campaigns [2][8]. - The character's popularity has led to a surge in its resale value, with prices reaching thousands of RMB in secondary markets, earning it the nickname "plastic Maotai" [2][8]. Financial Performance - In 2024, Pop Mart reported a revenue of 13.04 billion RMB, a year-on-year increase of 106.9%, and an adjusted net profit of 3.4 billion RMB, up 185.9% [8]. - The overseas and Hong Kong-Macau business segment generated 5.07 billion RMB in revenue, marking a staggering growth of 375.2% and accounting for 38.9% of total revenue [8]. IP Development and Strategy - Pop Mart's initial strategy involved launching multiple IP series to build brand recognition, which later transitioned to a focus on deepening the value of key IPs like LABUBU [9][10]. - LABUBU's success is attributed to a combination of effective marketing, collaborations with fashion influencers, and a rich narrative background that resonates with consumers [10][12]. Industry Context - The rise of LABUBU reflects a broader trend in the Chinese IP industry, which has seen significant growth despite challenges, indicating a shift in consumer attitudes towards experiential and conceptual products [12][13]. - The success of LABUBU and other IP products suggests a potential for further innovation and market expansion within the Chinese IP landscape [13][14].

Group 1 - Three new consumer concept stocks, Bruker (00325.HK), Gu Ming (01364.HK), and Mixue Group (02097.HK), have been added to the Hong Kong Stock Connect list, effective from June 9 [1][2] - Following the announcement, Bruker saw an increase of 18.35% to HKD 187 per share, with a total market capitalization of HKD 46.61 billion; Mixue Group rose by 6.80% to HKD 573 per share, with a market cap of HKD 217.52 billion; Gu Ming increased by 2.64% to HKD 27.20 per share, with a market cap of HKD 64.69 billion [1] - The three companies have shown significant cumulative growth since their listings this year, with Bruker up over 200%, Mixue Group up over 180%, and Gu Ming up over 170% [1] Group 2 - New consumer stocks are considered a rare category among large consumers, characterized by high growth, strong cash flow, and broad market potential, making them attractive to institutional investors [3] - Despite the positive outlook, there are concerns about potential selling pressure from cornerstone investors or major shareholders in the coming months, as well as high valuations compared to larger consumer categories [3] - The Hong Kong market is expected to experience a peak in lock-up expirations from June to September 2025, with significant amounts of capital being released, which could impact stock prices [3] Group 3 - There is a divergence in market sentiment regarding new consumer stocks, with some analysts expressing concerns about overvaluation and potential bubbles in the sector [4][5] - UBS downgraded Mixue Group from "Neutral" to "Sell," citing high valuations and challenges in overseas business, while domestic brokerages remain optimistic about the company's growth potential [5] - Morgan Stanley expressed confidence in the IP industry in China, highlighting companies like Pop Mart and Lao Pu Huang Jin as top picks, indicating a positive outlook for the new consumer sector [5][6] Group 4 - The IP product category is expected to achieve a compound annual growth rate (CAGR) of over 35% in sales and profits over the next three years, contrasting with traditional companies that may only see single-digit growth [6] - Analysts recommend a strategic approach to investing in Hong Kong's technology and new consumer sectors, emphasizing the importance of distinguishing between genuine growth and speculative trading [6]

Investment Rating - The industry investment rating is "Positive" (maintained) [2] Core Insights - The report highlights the continuous iteration of multimodal AI and the acceleration of IP industry capitalization, driven by advancements in AI applications and new consumption trends [4][5] - Major model vendors are strengthening collaborations, leading to innovations in voice models, social applications, and agents, which are expected to enhance AI application penetration and commercialization [4] - The report suggests continued investment in AI-related companies and sectors, including AI virtual companionship, AI animation/film/short dramas, AI e-commerce/advertising, and AI education [4] Industry Data Overview - The game "Brave Land" ranked first on the iOS free chart, while "Honor of Kings" topped the iOS revenue chart as of May 24, 2025 [12][16] - The film "Dumpling Queen" achieved a weekly box office of 0.51 billion, with a cumulative box office of 3.79 billion [27] - The report notes that the A-share media sector outperformed major indices in the 21st week of 2025, with the gaming sector showing strong performance [9] Industry News Summary - The report discusses the launch of the "AI Virtual Human Podcast" feature by ShengTian Network, which aims to enhance user experience in podcast creation [4][33] - The AI comic drama business of Zhongwen Online has shown significant growth, with plans to produce 300 works in 2024 [35] - Tencent Cloud has launched a new intelligent agent development platform, marking a significant upgrade in its AI infrastructure [36] Company Recommendations - Key recommendations include Tencent Holdings and Kuaishou-W for major models/agents, with Alibaba-W and Kunlun Wanwei as beneficiaries [4] - For AI virtual companionship, recommended companies include ShengTian Network and NetEase Cloud Music, with beneficiaries like Tom Cat and Shifeng Culture [4] - In the AI animation/film/short drama sector, Shanghai Film is a key recommendation, with beneficiaries including Guomai Culture and Huace Film [4]

Core Viewpoint - Jingji Zhinong is expanding into the IP industry to create a second growth curve for profitability while maintaining its core modern agriculture business [1][3] Group 1: Company Developments - Jingji Zhinong established an IP operation company, Shenzhen Yingyunzhidi Cultural Technology Co., Ltd., to explore new business opportunities in digital cultural creativity [1][3] - The company aims to diversify its revenue streams and enhance its risk resistance through this new venture [3][4] - The company has achieved significant success in modern agriculture, with per capita profit levels entering the industry's top tier [3][4] Group 2: Market Insights - The IP industry is experiencing a golden development period, with a market size reaching trillions of yuan [2][4] - The global IP licensing market reached $356.5 billion in 2023, with China's market expected to exceed 168.9 billion yuan in 2024, showing a 40% year-on-year growth [3][4] Group 3: Strategic Focus - Jingji Zhinong's long-term vision for Yingyunzhidi is to become a global top-tier fashion and art brand, focusing on trendy art and cultural products [4][6] - The company plans to accelerate the development of its new business and strategically allocate funds based on market performance [4][6] - The company is adopting a differentiated strategy by focusing on post-link operations in the IP market, enhancing user engagement and monetization [5][6] Group 4: Competitive Advantages - Jingji Zhinong's unique joint operation model aims to deeply bind with IP partners, providing comprehensive services from derivative product development to user engagement [6][7] - The company has made substantial progress in forming strategic partnerships with emerging artists and leading game IPs, indicating strong growth momentum [6][7]

Core Insights - 52TOYS is set to go public in Hong Kong, becoming the fifth trendy toy company to do so, following names like Miniso and Pop Mart [1] - The company operates with a dual model of self-owned IP and top-tier licensed IP, holding 35 self-owned IPs and 80 licensed IPs as of 2024 [2] - 52TOYS has shown significant growth in overseas markets, with revenue increasing from 35 million to 147 million yuan from 2022 to 2024, reflecting a compound annual growth rate (CAGR) of over 100% [3] Group 1: Company Position and Financials - 52TOYS is the second-largest multi-category IP toy company in China, with projected revenues of 630 million yuan in 2024, growing at a CAGR of 16.7% from 2022 to 2024 [1] - The company reported losses of 1.71 million yuan in 2022, 71.93 million yuan in 2023, and 122 million yuan in 2024, although it achieved adjusted profits of 19.01 million yuan and 32 million yuan in 2023 and 2024 respectively [1] Group 2: Revenue Composition and IP Strategy - The revenue composition shows that licensed IP contributes 64.5% of total income, with self-owned IP accounting for 24.5% in 2024 [2] - Notable licensed IPs include popular franchises like Crayon Shin-chan and Disney characters, with Crayon Shin-chan toys alone generating over 380 million yuan in GMV in 2024 [2] Group 3: Market Dynamics and Challenges - 52TOYS has the lowest gross margin among its peers, at 39.9% in 2024, compared to Pop Mart's 66.8% and other competitors [4] - The reliance on distributors and online discounts has negatively impacted profit margins, with distributor sales accounting for 67% of revenue and online direct sales contributing only 31% [4] Group 4: User Loyalty and Product Development - Building user loyalty is essential for improving profit margins, as seen in competitors like Pop Mart, which avoids discounting and relies on strong direct sales [5] - 52TOYS focuses on developing its own IPs across various categories, including trendy, sci-fi, and cultural IPs, with a particular emphasis on the "Beast Box" series that expands into comics and novels [5][6] Group 5: Industry Outlook - The trendy toy industry is experiencing explosive growth, with the Chinese market expected to exceed 110.1 billion yuan by 2026 [6] - Recent investments and public listings in the sector indicate strong investor interest and potential for future growth, positioning trendy toy companies as valuable assets in the capital market [6]

Investment Rating - The industry investment rating is "Positive" [2][67] Core Insights - The collectible card game industry in China has experienced rapid growth, with the market size projected to increase from 2.8 billion RMB in 2019 to 26.3 billion RMB in 2024, reflecting a compound annual growth rate (CAGR) of 56.6%, significantly outpacing the overall growth rate of the broader entertainment toy market at 15.8% [4][13] - The leading company, Kayo, holds over 70% market share in the collectible card game sector, indicating a highly concentrated industry with limited competition [4][20] - Kayo's revenue for 2024 is expected to reach 10.06 billion RMB, representing a year-on-year growth of 277.8%, with adjusted net profit increasing by 378.3% to 4.47 billion RMB, achieving a net profit margin of 44.4% [5][28] Summary by Sections 1. Industry Overview - The collectible card game market in China is rapidly expanding, with a market size projected to reach 26.3 billion RMB by 2024, driven by strong consumer demand [4][13] - The industry is characterized by a high concentration of market share, with Kayo being the dominant player [20][23] 2. Kayo's Performance - Kayo's revenue growth in 2024 is expected to be explosive, with a significant increase in both revenue and net profit compared to previous years [5][28] - The company primarily sells collectible cards through a dealer model, with over 90% of sales coming from this channel [33][40] - Kayo has diversified its product offerings beyond collectible cards to include toys and stationery, enhancing its market presence [5][30] 3. IP and Product Development - Kayo's product strategy is heavily reliant on licensed intellectual properties (IPs), with a focus on popular franchises such as Ultraman and My Little Pony [47][51] - The company has expanded its IP portfolio to 70 by 2024, indicating a proactive approach to product development and market engagement [47][48] - Kayo has introduced trading card game (TCG) mechanics to enhance consumer interaction and engagement, which is expected to drive further growth [53] 4. Competitive Landscape - Other listed companies in the collectible card space, such as Pop Mart and Aofei Entertainment, have lower revenue contributions from card-related products, indicating Kayo's strong market position [6][56] - Kayo's competitive advantage is reinforced by its extensive distribution network and brand recognition across China [5][43] 5. Investment Outlook - The report suggests that the IP industry holds long-term investment value due to its ability to create emotional connections with consumers, leading to stable demand and higher profit margins [57] - Kayo's strong market share and extensive sales network position it well to continue leading the collectible card game industry in China [57]

将投中网设为"星标⭐"，第一时间收获最新推送 在普遍缺乏信心的情况下，明星投资人们的人脉、口碑、社会影响力，那就是最有说服力的核心资源 。 作者丨蒲凡 来源丨 投中网 这两年，投资圈的明星效应越来越明显。尤其是在募资这件事上，动不动就能看到某明星投资人宣布离职，成立自己的Solo VC，然后第一支基金就能募到5亿10亿的，碾压一众有头有脸的明星机构。 这个热潮在2024年12月达到了一个顶峰，包括A16z的合伙人米歇尔·沃尔兹与斯里拉姆·克里希南、Two Sigma的维利·伊尔切 夫、红杉位于欧洲市场的合伙人马特·米勒、Lightspeed Venture的合伙人亚历克斯·陶西格等有头有脸的大佬，先后宣布自己将 另谋高就。 这其中，除了陶西格，他们选择的新方向都是成立自己的基金。 维京海盗们在苦寒之地上建立起来神话体系，完美契合了摇滚乐寻求通过实验、噪音重新解构世界的精神内核，为摇滚乐坛三 大流派death/black/gothic（也就是死亡、黑金、哥特）贡献了大量文化意象，比如兽人、骷髅、倒十字架/五星、自然之神、 阴森古堡。瑞典金属名团Amon Amarth就是一个典型的例子，他们将自己的风格定义为"维 ...