新华社北京9月28日电 题：释放潜力，增强经济发展的基本动力——扩内需、促消费观察（上篇） 新华社记者翟伟、孟含琪、金津秀 消费作为内需的重要组成部分，是驱动经济增长的关键引擎。 习近平总书记强调，"内需是中国经济发展的基本动力，也是满足人民日益增长的美好生活需要的 必然要求""要增强消费能力，改善消费条件，创新消费场景，使消费潜力充分释放出来"。 技术驱动拓展消费场景，创新业态挖掘消费需求，推动消费升级促进产业升级……纵观全国，消费 市场呈现从"量的扩张"向"质的提升"深度转型。各地创新消费供给的新故事，不断彰显我国经济的韧性 与活力。 一条游船"划"出文旅新活力 "以为只是坐船游江，没想到戴上眼镜不仅能看到盛唐锦官城的巍峨城楼，还能看到优雅的仙鹤与 火红的凤凰在天空翱翔……太神奇了！"刚体验完成都"夜游锦江"MR（混合现实技术）数字游船项目， 游客陈龙赞不绝口。 "MR数字游船项目是科技赋能文旅的又一力作。"成都文旅集团"夜游锦江"项目营销负责人杨苛介 绍，游客戴上特制眼镜，就能"穿越"时空，"亲临"盛唐，与"市集"上的人物互动，沉浸式体验千年以前 的繁华市井。 对新项目的探索，缘于传统文旅项目的发展陷入 ...

Core Points - The "2025 Buy Hubei Autumn Consumption Season" has been launched, featuring over 1,000 promotional activities across six major sectors including automotive, home appliances, and dining services [3][4] - A total of 2 million "Hubei Consumption Coupons" will be distributed, along with over 100 million yuan in subsidies for automotive purchases [3][4] - The event aims to enhance traditional consumption while fostering new business models and scenarios, particularly through cross-border e-commerce initiatives [4][5] Group 1 - The consumption season is designed to provide a one-stop shopping experience for consumers, showcasing local delicacies and cultural events [3] - The event includes a diverse range of activities such as car exhibitions and food festivals, promoting local cuisine and products [3][4] - The initiative is supported by the Hubei provincial government, which emphasizes the importance of boosting consumer spending [3][5] Group 2 - Hubei's social retail sales exceeded 1.7 trillion yuan from January to August, reflecting a year-on-year growth of 5.7%, surpassing the national average growth rate by 1.1 percentage points [5] - The launch event also introduced a "Hubei Departure Tax Refund Consumption Map," covering 115 tax refund stores across 15 cities, enhancing shopping convenience for tourists [4] - The cross-border e-commerce sector is being developed to create a global online shopping portal, with significant logistics capabilities established through Hubei's international airport [4]

消费作为内需的重要组成部分，是驱动经济增长的关键引擎。 习近平总书记强调，"内需是中国经济发展的基本动力，也是满足人民日益增长的美好生活需要的必然要求""要增强消费能力，改善消费条 件，创新消费场景，使消费潜力充分释放出来"。 技术驱动拓展消费场景，创新业态挖掘消费需求，推动消费升级促进产业升级……纵观全国，消费市场呈现从"量的扩张"向"质的提升"深度转 型。各地创新消费供给的新故事，不断彰显我国经济的韧性与活力。 为进一步推动城市特色夜间经济与生态文化深度融合，2018年，成都着手启动了"夜游锦江"项目。该项目力求实现生态、经济、美学三重价值 统一，既展现成都历史风貌，又凸显现代都市的生态魅力与人文活力。 "我们推陈出新打造'游船+科技'体验产品，推出MR数字游船项目，运用'空间定位+追踪技术'，让游客实现了虚拟'穿越'。""夜游锦江"项目副 总经理代晖说。 这是"夜游锦江"河畔的东门码头市集。（成都文旅集团供图） 如今，MR数字游船项目已成为"夜游锦江"的亮点项目之一，吸引了大量游客前来体验。2025年上半年，项目接待游客约200万人次，实现收入 约1980万元。 一条游船"划"出文旅新活力 "以为只是坐 ...

Core Insights - The article highlights the transformation of Qixing District in Guilin, particularly Chaoyang Township, into a new tourism destination by integrating rural, artistic, and ecological elements to boost consumption [1][2] - The region has seen a significant increase in tourist visits and revenue, indicating a successful shift from single attractions to a multi-scenario tourism model [2] Group 1: Tourism Development - Chaoyang Township has become a popular destination with approximately 190,000 visitors from January to September, marking a 15% year-on-year increase, and holiday traffic surged by 3.5 times [2] - The local government is collaborating with Guilin Aerospace Industrial College to develop unique tourism brands and cultural products, enhancing the visitor experience through personalized routes using AI technology [2] Group 2: Economic Impact - In 2025, it is projected that Qixing District will receive 7.03 million tourists, generating a total tourism revenue of 11.11 billion yuan, reflecting year-on-year growth of 11.8% and 5.3% respectively [2] - The 22 major accommodation enterprises in the district reported revenues of 206 million yuan from January to September, which is a 17.8% increase compared to the previous year [2] Group 3: Community and Environmental Improvement - The transformation of He Xin Village from a garbage dump to a vibrant community space has led to an annual collective economic revenue of over 1.8 million yuan and a net profit exceeding 400,000 yuan, benefiting both residents and the environment [1]

Core Insights - The independent hot pot and barbecue ingredient stores are facing significant challenges due to competition from fresh e-commerce and comprehensive supermarkets, leading to a wave of closures and financial losses for franchisees [1][10][19] - The reliance on a single product category makes it difficult for these stores to cover operational costs, especially given the seasonal nature of hot pot and barbecue consumption [3][15] - The market has shifted away from the "small but beautiful" business model, revealing that vertical retail lacks the necessary scale and competitive strength to survive against larger players [5][7][19] Industry Challenges - The current market has around 8,000 hot pot and barbecue ingredient stores, but many franchisees are struggling to break even or turn a profit [5][10] - The competition from comprehensive supermarkets like Yonghui and Hema, which offer a full range of products, poses a significant threat to standalone stores [10][19] - The rise of fresh e-commerce platforms such as Meituan and Pinduoduo, which provide quick delivery and lower prices, further exacerbates the challenges faced by independent stores [13][38] Franchisee Struggles - Many franchisees have invested substantial capital but are left with little recourse as the underlying business model is flawed, leading to reliance on luck to weather market fluctuations [21][31] - The franchise model has been exploited by some brands, focusing more on attracting investors and franchisees rather than building a sustainable consumer-facing business [23][25] - Reports indicate that a significant percentage of franchisees, such as those from Qian Dama, are operating at a loss, highlighting the unsustainable nature of the current franchise system [31][33] Market Dynamics - The shift towards online shopping has drastically reduced foot traffic to local stores, leading to a decline in survival rates for physical retail outlets [40][42] - The perception that certain retail formats are safe has been proven incorrect, as even community stores are struggling against the convenience of online alternatives [37][38] - The overall landscape for entrepreneurship in retail has become increasingly challenging, with many aspiring business owners facing harsh realities and financial losses [42][44]

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The white liquor industry is undergoing a significant transformation with a shift towards younger and more diverse brand ambassadors, moving from traditional middle-aged male figures to younger celebrities to connect with new generations of consumers [2] - The high-end beer market is experiencing a competitive shift, with local brands like China Resources and Qingdao Beer gaining ground against international players like Budweiser [4] - The banquet market is emerging as a new battleground for revenue growth, with several liquor companies reporting double-digit growth in this segment [5] - The direct sales revenue of eight listed liquor companies exceeded 640 billion yuan in the first half of the year, with Moutai and Wuliangye leading the market [6] - The low-alcohol product segment is rapidly growing, with expectations to surpass 742 billion yuan by 2025, driven by changing consumer preferences [8] Summary by Sections Industry Trends - The white liquor industry is shifting towards younger brand ambassadors, reflecting a broader trend of appealing to younger consumers through lifestyle marketing [2] - The light bottle liquor market is experiencing a split, with traditional brands struggling while high-quality products like Guojiao are in high demand [2] - The high-end beer market is seeing local brands outperform international ones, with China Resources surpassing Budweiser in revenue [4] - The banquet market is becoming a key area for growth as companies adapt to changing consumer behaviors [5] - The direct sales model is gaining traction, with significant revenue growth reported by leading companies [6] - The low-alcohol segment is expected to grow rapidly, indicating a shift in consumer preferences towards lighter beverages [8] Top Brand News - Songhe Liquor is enhancing its quality strategy and aims for long-term growth through a focus on aged products [10] - The launch of "Dazhen·Zhenjiu" marks a significant entry into the high-end liquor market, leveraging a strong sales strategy [11] - Gujing Gongjiu is integrating cultural elements into consumer experiences to enhance brand engagement [13] - The "UMEET" blueberry distilled liquor targets younger consumers by combining health and quality [20] - The collaboration between Huajun Media and Bojiangfang aims to reshape the market for sauce-flavored liquor through strategic marketing [19]

Core Insights - The "Heartfelt List" launched by Douyin Life Services aims to connect offline businesses with diverse consumer needs by focusing on user preferences and experiences rather than traditional metrics like taste or facilities [3][6][7] Group 1: Heartfelt List Overview - The "Heartfelt List" is based on user interactions such as likes, shares, and reviews, creating a "Heartfelt Index" that reflects real consumer preferences [3][6] - The list covers 101 cities and includes 3,300 restaurants, while the hotel list features 443 lifestyle hotels across 39 cities, highlighting contemporary consumption trends [1][3] - The initiative emphasizes understanding consumer needs to enhance visibility and connection for quality businesses [7][10] Group 2: Impact on Consumer Behavior - Consumers benefit from the list by alleviating the "choice dilemma," allowing them to select experiences based on preferred themes like "Eastern Aesthetics" or "Cultural Exploration" [3][4] - The emotional experience is becoming a new currency in physical commerce, with 76% of consumers willing to pay a premium for emotional satisfaction [8] - The average transaction growth for businesses on the list is reported at 30%, indicating a significant impact on foot traffic and sales [8] Group 3: Broader Industry Implications - The list serves as a reflection of consumer upgrades, cultural innovation, and the social responsibility of platform economies [6][9] - It effectively mitigates the downsides of pure online recommendations and traditional evaluations, balancing technical and value rationality [7] - The initiative is seen as a new growth engine for offline businesses, driving engagement through content and emotional resonance [4][10]

Group 1: Consumer Trends - The upcoming "Golden Week" in Shanghai is witnessing a shift towards high-quality and experiential consumption, indicating a change in consumer demand from mere availability to quality [1] - Young consumers are increasingly willing to pay for enhanced experiences, as evidenced by the significant rise in searches for premium services at Shanghai Disneyland [9][11] Group 2: Health and Food Safety - The hot pot brand "Lao Wang" has achieved a "low purine" certification for its signature soup base, setting a new benchmark in the health-conscious dining sector [3][5] - The certified soup base contains less than 50 milligrams of purine per 100 grams, catering to health-conscious consumers, particularly those needing to control purine intake [5] - The soup base also boasts high nutritional value, with each serving containing approximately 77.2 grams of protein, equivalent to about 23 cups of milk or 10 eggs [5] Group 3: Service Upgrades in Tourism - Shanghai Disneyland is enhancing visitor experience by offering "fast pass" privileges to high-tier members, reflecting a growing consumer focus on time efficiency and quality of experience [9][11] - The number of young visitors to Shanghai Disneyland has surged by 110% year-on-year, highlighting the increasing importance of immersive experiences among younger demographics [11] - There is a notable trend towards "one-stop, deep travel" experiences, with significant increases in searches for food and accommodation options near Shanghai Disneyland, indicating a shift towards comprehensive vacation packages [12]

Group 1 - The core viewpoint of the article highlights the significant growth of the consumption-oriented parenting products market in China, driven by the "three-child policy" and consumption upgrades, with the market size expected to reach 87.2 billion yuan in 2024 [1][12] - Consumption-oriented parenting products are characterized by their consumable nature, high-frequency usage, and the need for regular replenishment or updates, distinguishing them from durable parenting products [5][6] - The industry chain of consumption-oriented parenting products includes upstream raw material supply, midstream production and brand operation, and downstream sales and distribution, with each segment closely interconnected [8][9] Group 2 - The competitive landscape of the consumption-oriented parenting products industry is intense, with international brands like Huggies and Pampers historically holding significant market shares, but local brands such as Babycare are rapidly gaining ground due to their cost-effectiveness and understanding of the local market [2] - The market structure for consumption-oriented parenting products in 2024 shows that baby care products dominate with a 76.6% share, followed by bedding products at 12.2% and feeding products at 11.2% [14][15] - The report utilizes various analytical models such as SCP, SWOT, PEST, and regression analysis to comprehensively assess the market environment, industry policies, competitive landscape, technological innovations, and market risks [2]

甜品店开展线下活动，市民带着孩子一起制作月饼。罗雨雪 摄 新疆 Seimao 21 市民在甜品店内选购月饼。克拉玛依融媒记者 寇瑜 摄 D. L ● 和蒸乐腿面 远座生运 一次和多斯米 超市设置月饼销售专区。克拉玛依融媒记者 寇瑜 摄 中秋佳节将至，克拉玛依大街小巷的节日氛围日渐浓厚，月饼消费市场也迎来销售旺季。9月20日，记者走访了我市多家大型商超及甜品店，发现今年的月 饼不仅品类丰富，更在口味创新与文化创意上呈现出诸多新亮点。一块小小的月饼，正承载着愈发多元的消费需求，折射出人们对美好生活的新期待。 口味推陈出新 兼顾"老味道"与"新风尚" 走进各大商场超市，月饼专区、专柜设置在入口处等显眼位置，"月满中秋"的宣传牌温馨雅致，各式礼盒堆叠成山，吸引着消费者驻足挑选。 从坚守传统到大胆跨界，从满足口腹之欲到引领健康风尚，月饼口味的迭代升级，清晰地勾勒出一条消费提质升级的轨迹。 包装巧思不断 文化赋能彰显"国潮范" 月饼，不仅是味蕾的享受，更是情感的寄托与文化的载体。如今，越来越多的商家意识到，消费者购买的不仅是月饼本身，更是一种文化体验和情感表达。 在包装设计上，今年的月饼市场刮起了一股浓郁的"文化风"。和 ...