6月6日，"6.6给'荔'节——广东荔枝全球品鲜嘉年华"在广州举行，现场，网络达人发出邀约，喊全网吃 广东荔枝，邀全球共赴广东佳果盛宴。 "日啖荔枝三百颗，不辞长作岭南人。"荔枝，这种承载着千年文化底蕴的岭南佳果，不仅以其清甜多汁 的口感征服了无数食客的味蕾，更在新时代的浪潮中，成为推动农业增效、农村增活力的重要力量。 在"给'荔'节"活动现场，饱满鲜红的荔枝在聚光灯下闪耀，网络达人们向全球发出邀约，共同品味这份 来自广东的甜蜜。这场嘉年华远不止一场农产品展销会，以新媒体、新理念、新业态为支点，撬动了整 个荔枝产业的转型升级。可以说，荔枝虽小却不平凡，因为它承载着乡村振兴的大梦想。 本次活动的最大亮点在于营销模式的全面创新。传统的农产品销售往往局限于产地周边或批发市场， 而"给'荔'节"打破了这一桎梏。网络达人直播带货、社交媒体话题营销、线上线下（300959）联动促 销，这些新营销手段让广东荔枝突破了地域限制，直达全国乃至全球消费者的餐桌。活动集聚了产地果 农、经销商、物流商、品牌商等多方力量，构建了完整的产业链条。 文化名人的参与则将荔枝从单纯的农产品提升为文化符号，赋予了荔枝超越物质层面的精神价值。这种 ...

人口不足30万的美国辛辛那提孕育了宝洁，19万人口的阿克伦市诞生了斯凯奇，但中国北方工业和电商 最靓的仔——河北，能拿得出手的品牌还是将近30年前就成立的君乐宝。 最近看到一份比较权威的报告，北京大学国家发展研究院、北京大学数字金融研究中心、中山大学商学 院合作推出，利用阿里巴巴、淘天集团提供的消费大数据，刻画了我国的品牌消费现状。 报告中的一份榜单显示，中国市场上1000个能拿得出手的消费品牌里，678个是中国内地制造，但却有 超过一半集中在上海、杭州、深圳、广州和北京五个城市。一些具备产业带优势的区域，品牌表现却乏 善可陈。 这种产业带和品牌带的割裂，最显著的就是河北。 河北有很多产业强县，论产业集群仅次于浙江、江苏、山东、广东和湖南，与四川并列全国第六。而且 河北产业起步不比东南沿海晚，增速甚至有超越的趋势。但在产业规模占优的情况下，河北在品牌500 强的榜单上几乎全军覆没，仅有一个品牌排名404名的君乐宝，1000强中，河北也仅占6席。 这种巨大反差，不禁让人疑问，河北为什么产得出货却长不出牌呢？ 从河北白沟箱包产业上，也许可以看出端倪。白沟箱包发端于1970年代，如今年产箱包10亿只，占全国 产量的 ...

Core Viewpoint - The 9th China-South Asia Expo will focus on "Unity and Cooperation for Development," enhancing Yunnan's role as a hub connecting China with South Asia and Southeast Asia, with significant improvements in scale and content, emphasizing "Internationalization, Professionalization, Marketization, and Branding" [1] Group 1: Internationalization - Sri Lanka will be the theme country, and Thailand will be the special partner country, celebrating 50 years of diplomatic relations with China [1] - Two South Asia pavilions with nearly 800 booths have been set up, with India and Pakistan having the most booths, each with 140 [1] - The expo has attracted participation from 54 countries and regions, with over 1,400 registered exhibitors, including more than 120 well-known companies from the Fortune Global 500 and China’s top 500, marking a 36% increase from the previous year [1] Group 2: Professionalization - The expo will feature 11 specialized pavilions, including manufacturing, green energy, coffee, and traditional Chinese medicine, with specialized pavilions accounting for nearly 70% of the total [2] - Nearly 1,000 professional buyers from South Asia, RCEP member countries, Europe, America, and Africa have registered to attend [2] - Six industry inspection routes have been planned to facilitate effective economic and trade cooperation [2] Group 3: Marketization - The expo will operate on a fully market-oriented basis for the first time, with promotional roadshows conducted nationwide [2] - A Beijing promotional event was attended by diplomats from nine countries and representatives from over 80 institutions and enterprises [2] - Collaborations with various trade associations and the utilization of Yunnan's overseas business representatives have been established to invite domestic and foreign enterprises to participate [2] Group 4: Branding - The expo will introduce the "South Asia Expo Release Hall" for exhibitors to launch new products, technologies, and services, with 29 companies already registered to showcase innovations [3] - The digital platform for the expo will be enhanced, featuring cloud displays, live broadcasts, and online negotiations [3] - Special invitations have been extended to ambassadors, consuls, international students, and influencers to promote the expo and its unique offerings [3]

Core Viewpoint - The recent forced auction of Zhang Xiaoqin shares due to the debt crisis of its controlling shareholder has sparked significant discussion, highlighting the rapid decline of a 400-year-old brand that had only been publicly listed for less than four years [2][12]. Group 1: Company Background and History - Zhang Xiaoqin, a well-known brand in the knife and scissors industry, was acquired by the Zhang brothers in 2007, who transformed it from a struggling collective enterprise into a profitable company [4][5]. - The company saw a remarkable turnaround, with profits increasing tenfold by 2017, leading to a successful IPO in September 2021, where its stock price surged by 331.88% on the first day, achieving a market capitalization of 46 billion yuan [6][8]. Group 2: Recent Challenges and Decline - A significant incident in July 2022, where a customer broke a Zhang Xiaoqin knife while using it improperly, led to a public relations disaster, damaging the brand's reputation and resulting in a sharp decline in sales across major e-commerce platforms [8][9]. - The company's net profit fell by 46% in 2022 and continued to decline by 33% in 2023, as it struggled to maintain market share amidst rising competition and negative consumer perception [10][11]. Group 3: Debt Crisis and Ownership Change - By May 2024, Zhang Xiaoqin's controlling shareholders faced severe financial difficulties, with total overdue debts exceeding 59 billion yuan, leading to the forced auction of their shares [13][19]. - The auction resulted in the acquisition of 18% of Zhang Xiaoqin's shares by Wang Aoyan, a young entrepreneur, at a significantly discounted price, raising questions about the future direction of the company under new ownership [22][25]. Group 4: Future Prospects - The new ownership under Wang Aoyan presents both opportunities and challenges, as he aims to leverage his experience in the e-commerce sector to revitalize the brand [23][26]. - The future of Zhang Xiaoqin remains uncertain, with the potential for a turnaround dependent on effective brand management and market repositioning in a competitive landscape [26].

武夷笋作为南平市另一张生态名片，以"肉质丰盈、口感爽脆、滋味鲜甜、色泽玉润"四大核心品质 著称。白皮书指出，武夷笋营养组成均衡、色白肉厚，氨基酸组成齐全、质脆味鲜，活性成分丰富、功 能多样。南平市年产鲜笋106万吨，约占全国产量的10%，已形成涵盖种植、加工、研发、流通的全产 业链体系，拥有62家专业化生产企业，年加工转化能力达50.3万吨，其中水煮笋全球市场占有率稳定在 30%以上、手剥笋产品占据国内市场份额超1/3。 近日，国际竹藤中心与福建省南平市人民政府联合编制的《武夷竹》《武夷笋》白皮书正式发布， 成为我国首部笋竹产业领域白皮书。两部白皮书系统梳理了武夷竹、武夷笋的资源禀赋、产品特性和产 业发展路径，科学分析了产业发展广阔前景，为南平市打造千亿竹产业集群、建设"以竹代塑"示范城市 提供科学指引，为全国竹产业高质量发展贡献"南平方案"。 南平市是全国毛竹林核心产区和竹资源战略储备基地，拥有"南方林海""中国笋竹之都"等国家级生 态名片。武夷竹依托世界自然与文化双遗产地的独特生境，形成了"壁厚、节长、径大、质优"等性状优 势，其优良材性处于全国前列，竹质工程板材种类齐全、技术先进，日用产品精深加工技术水 ...

Core Viewpoint - The fifth China Arts and Crafts Expo (2025CACE) will be held in Fuzhou, focusing on the theme "Crafts of China, Prosperity through Quality" and addressing the development of the arts and crafts industry through brand strategies and cultural heritage [1][2]. Group 1: Industry Overview - The arts and crafts industry in China has an annual output value nearing 3 trillion yuan, with over 6.5 million direct employees and more than 13 million related workers [1]. - The industry is experiencing significant growth following the central government's initiative to revitalize traditional crafts, but it faces challenges such as homogenized competition and a lack of international influence [1]. Group 2: Brand Development - The development of the arts and crafts industry is closely tied to brand building, which is essential for cultural inheritance, economic activation, and industry upgrading [2][5]. - The forum will explore effective paths for industry upgrading, emphasizing the importance of brand development in overcoming homogenization and achieving high-quality growth [2]. Group 3: Regional Focus - The city of Quanzhou, known as the "Capital of Chinese Arts and Crafts," will showcase its cultural heritage and industrial foundation at the expo, highlighting the integration of traditional crafts with cross-border e-commerce [3]. - The forum aims to create a positive ecosystem for brand upgrading by leveraging regional characteristics and promoting a "one city, one product" strategy [3]. Group 4: Internationalization and Innovation - The forum will focus on enhancing the influence and competitiveness of the industry through brand building, transforming traditional crafts into modern intellectual property that resonates with younger generations [4]. - The event will feature discussions on revitalizing traditional crafts, brand innovation, and the concept of "light luxury aesthetics," providing a platform for over 300 exhibitors and participants [4].

Core Viewpoint - The story of a Shenzhen Huaqiangbei merchant, A Teng, reflects the challenges faced by millions of merchants in the area, highlighting a battle for survival and rebirth in a competitive market [3]. Group 1: Profit Decline and Market Changes - A Teng's profit margin has plummeted from 20% to around 5%, with a significant reduction in shipment volume [5][4]. - The increasing transparency of prices has led to rapid product obsolescence, requiring constant updates to offerings [5]. - Customers have become more knowledgeable, often dictating product specifications based on their own research [5]. Group 2: Strategies for Recovery - A Teng aims to regain control by actively seeking customers through trade shows, which provide direct access to end clients and better conversion rates [8]. - The shift from being perceived as a trader to a manufacturer is crucial, allowing for price and brand optimization [9]. - A Teng emphasizes the importance of service quality, ensuring timely delivery and product guarantees to retain large-volume clients [9]. Group 3: Upcoming Events and Opportunities - The first "Good Life Expo" will be held from June 27 to 29 in Beijing, aimed at stimulating consumer activity and supporting quality brand growth [11]. - The expo will feature a unique online-offline integration model, connecting quality product/service companies with domestic distribution channels [11].

1965年，经原化学工业部批准，中国化学六化建在青海西宁成立，负责建造原子弹急需的重水生产 装置，并参与"两厂一所"（原光明化工厂、黎明化工厂、黎明化工研究所）的建设。1969年，公司东迁 襄阳，完成了鄂西化工厂、湖北制药厂、湖北钢丝厂等项目建设任务。改革开放以后，中国化学六化建 参与市场化竞争，中标齐鲁石化乙烯工程等项目，步入发展新阶段。 彼时，中国化学六化建改革发展刚刚起步，条件艰苦。然而，公司干部职工始终保持乐观向上的精 神面貌，不断寻找新的突破口。一批批年轻人的加入，更为公司发展带来了"活水"。 追忆当时情景，公司党委书记、董事长胡二甫向记者讲述了一段有趣的往事。1989年，刚刚大学毕 业的胡二甫和几个同学加入公司，并趁五一假期坐火车专程前来"认门"。当他们看到环境艰苦的办公场 所时，顿时有些失落，有人当即半开玩笑说："要不违约算了。"玩笑之余，这群年轻人还是选择了留下 来，他们的想法很简单："把公司建设好，才是我们的本事！" "这一干就是一辈子。"胡二甫说，那些年加入公司的年轻人们接过前辈的旗帜，凭着一股不服输的 劲头闯出了新天地。 "1995年，我在贵阳分公司做副经理。团队几个人开着江西五十铃的皮 ...

本次活动由杭州市农学会和杭州市农业技术推广中心（杭州市植保植检中心）联合举办，邀请了来 自浙江省农业技术推广中心、浙江省农业科学院、浙江大学、浙江省种子管理总站、杭州市农业科学研 究院的专家们组成评审组，围绕参评的番茄果实外观、内在品质以及包装进行综合打分。 其中，"颜值考核"占了20分，果实形状、大小、着色、整齐度、果面有无病斑、有无裂果、萼片完 整等都是重要参考要素；内在品质的分数占比最大，有75分，甜不甜对这个分数尤其重要；最后5分押 宝创意包装，让番茄也能穿出"高定范儿"。 5月15日，2025杭州"十大精品番茄"品鉴评比活动热闹举行，26家生产主体带着38个精心培育的番 茄样品亮相赛场，其中樱桃番茄样品28个、大中果型番茄样品10个。 "本次活动既是一场比赛，也是一个很好的交流平台，有助于引导农业主体不断更新好品种、好的 栽培方式，种出更好吃、质量更好的番茄，进而推进杭州番茄的整体水平，丰富市民餐桌。"本次专家 评委、杭州市农业科学研究院蔬菜研究所所长郑积荣介绍。 "本次活动选送样品中樱桃番茄、口感型番茄占比90%以上，且包装精美、商品性佳，87%样品均 有注册品牌，说明近年来我市番茄优质化、品牌化 ...

Core Insights - Chinese潮玩 has gained significant attention at international exhibitions, reshaping overseas consumers' perceptions of "Made in China" products [1] Group 1: Market Trends - Chinese潮玩 brands, such as Labubu from Pop Mart, have seen price increases from $22 to $28, yet consumer enthusiasm remains high, with long queues forming outside stores [2] - In Thailand, consumers are willing to pay a premium of 10% to 20% for Chinese潮玩, indicating strong demand and market acceptance [3] Group 2: Industry Transformation - The share of self-owned brands in China's toy export market is projected to rise to 65% by 2024, reflecting a shift from low-cost manufacturing to brand-driven strategies [4] - Chinese潮玩 brands are leveraging AI and big data for innovative product design, enhancing their appeal in international markets [4] Group 3: Marketing Strategies - The "blind box" sales model has increased consumer engagement and excitement, driving demand and interest in unboxing videos [4] - Chinese潮玩 is adopting a "culture + design" premium model, collaborating with international artists and localizing IP to cater to diverse consumer bases [5]