Core Insights - The article discusses the emerging trend of "Cosplay Commission" services, where consumers pay for Coser (cosplayers) to dress as specific characters for real-life interactions, moving from niche to mainstream appeal [2][4][7] Group 1: Market Overview - The concept of Cosplay Commission involves consumers, referred to as "single owners," hiring Coser to embody characters for various activities, gaining popularity particularly among young women who are fans of anime culture [2][4] - On social media platforms like Xiaohongshu, discussions around "Cosplay Commission" have garnered over 1.6 billion views and 12 million discussions, indicating significant interest in this service [4][6] Group 2: Service Dynamics - The service has evolved to include pre-appointment consultations, where Coser gathers information about the client's preferences to enhance the experience, creating a more immersive interaction [7][8] - Pricing for these services varies significantly, with daily rates in major cities like Beijing and Shanghai exceeding 1,000 yuan, while other regions may charge several hundred yuan [8][15] Group 3: Pricing Trends - There has been a noticeable increase in service costs, with rates in Beijing rising from approximately 700 yuan per day in 2023 to around 900 yuan for shorter engagements, leading to total costs of 2,000 to 3,000 yuan for a single commission [15][22] Group 4: Quality and Consumer Experience - Many consumers report dissatisfaction with service quality, likening the experience to "opening a blind box," where the outcome can be unpredictable, leading to complaints about low-quality service despite high fees [16][19] - Issues such as misrepresentation of Coser's appearance and last-minute changes to arrangements have been highlighted as common grievances among clients [19][22] Group 5: Regulatory Challenges - The industry currently lacks formal regulation, with transactions often conducted informally through social media, making it difficult to resolve disputes and leading to potential privacy violations during conflict resolution [22][24] - Legal experts suggest that the unique nature of these services complicates regulatory oversight, and there is a call for the establishment of a third-party platform to facilitate contracts and ensure service quality [23][24]

Core Insights - The development of commercial real estate is shifting from "functional consumption" to "scenario consumption," reflecting a change in consumer preferences towards emotional and experiential spending [1][6]. Group 1: Urban Renewal and Commercial Projects - Two major urban renewal commercial projects were launched in Beijing in the first half of the year, with a total area of 240,000 square meters [2]. - The Zhonghai Dajixiang project, featuring traditional courtyard-style architecture, has become a top commercial destination in Beijing, achieving high occupancy rates [2][3]. - The overall opening area of commercial projects in the northern Beijing region reached 430,000 square meters, contributing to new commercial vitality [2]. Group 2: Cultural and Community Integration - The urban renewal strategy emphasizes "preserving the old while renewing," focusing on protecting cultural heritage and integrating commercial activities within historical contexts [2][5]. - The "micro-renewal" concept is being applied in certain neighborhoods, preserving traditional structures while introducing modern commercial elements [4][5]. - The integration of local cultural symbols into commercial experiences aims to create sustainable community development through resident participation and cultural preservation [5]. Group 3: Consumer Trends and Market Outlook - The rise of IP and emotional consumption is becoming a driving force in the commercial sector, with collectibles and experiential products gaining popularity among consumers [6]. - The second half of the year is expected to see over 390,000 square meters of retail properties opening in secondary business districts in Beijing, indicating ongoing growth in the market [8]. - Government initiatives are promoting the development of fashion and technology sectors to stimulate consumer activity and enhance the shopping experience [8].

Core Insights - Urban renewal and consumption upgrade have become hot topics this year, with the term "consumption" appearing 32 times in the government work report, indicating its importance in driving domestic demand [1] - The integration of urban renewal and commercial consumption is crucial for the future development of commercial real estate, as highlighted by industry experts [1] Urban Renewal as a Supply Leader - In Q2, urban renewal projects became the main source of new supply in the retail property market, with notable projects like Zhonghai Dajixiang in Beijing's old city area achieving high opening rates [2] - The total commercial area of the newly opened Changping Super Extreme He Shenghui West District reached 430,000 square meters, catering to diverse consumer needs and revitalizing the commercial landscape in the northern region of Beijing [2] - Despite a 3.7% decline in restaurant revenue from January to May, the restaurant sector showed resilience with a 48% share of all new openings in Q2, while other sectors like tea and juice experienced slower expansion [2] Rental Market Trends - The average rent for shopping centers in Beijing continued to decline in Q2, down 0.7% from the first half of the year to 30.8 yuan per square meter per day, influenced by increased competition and a cautious approach from high-rent brands [3] - The overall net absorption in Beijing for the first half of the year was 162,000 square meters, with a slight increase in the vacancy rate to 7.5% [3] Reshaping Commercial Logic - The shift from functional consumption to experiential consumption is reshaping commercial logic, with urban renewal reflecting three key characteristics: cultural activation, content-driven experiences, and symbiotic operations [4][5] - Projects are increasingly focusing on emotional connections and immersive experiences to attract consumers, as seen in the integration of designer stores and cultural elements in community commercial spaces [6] Future Outlook - The Beijing government is promoting four key development areas in the fashion industry to stimulate consumption, with a focus on technology, health, creativity, and fashion [6] - Predictions indicate that over 390,000 square meters of retail properties will open in secondary business districts in the second half of the year, amidst a reshuffling of the commercial landscape [7]

Group 1: Core Insights - Labubu, an original IP character by Chinese brand Pop Mart, is designed by Hong Kong artist Long Jiasheng, featuring a unique aesthetic that challenges traditional beauty norms [1] - The character is a small sprite living in a mysterious monster forest, inspired by Nordic mythology [1] Group 2: Market Drivers - Emotional economy is a key driver, with over 40.1% of young consumers motivated by emotional satisfaction in their purchases, which Labubu effectively addresses through surprise and social sharing [4] - Global cultural symbols are constructed through Labubu's design, avoiding specific cultural labels and fostering emotional resonance in various markets with localized versions [5] - Strong manufacturing and supply chain support from Dongguan, China, enables high-quality production and rapid product iteration, with the region accounting for 85% of global toy production [6] Group 3: Market Performance - Pop Mart achieved overseas revenue of 5.07 billion yuan in 2025, a staggering increase of 375.2% year-over-year, with Q1 2025 overseas income surging by 475% [7] - Labubu has gained cultural recognition, being named "Magical Thailand Experience Officer" and achieving chart success in Spain, while its app ranks first in the US shopping charts [8] Group 4: Industry Implications - Labubu's success signifies a new era for Chinese original IP, emphasizing de-labeling narratives and connecting with global youth through universal emotions [9] - The shift towards emotional consumption highlights a growing need for products to serve as emotional anchors rather than just practical items [9] - The integration of design, manufacturing, and data exemplifies a new paradigm of Chinese innovation, showcasing the global appeal of brands resonating with universal emotions [9]

Core Viewpoint - The article discusses the rise and volatility of Labubu, a collectible toy from Pop Mart, highlighting its impact on luxury brands and the broader consumer market, particularly among younger demographics [3][10]. Group 1: Labubu's Market Performance - Labubu achieved sales exceeding 100 million units in 2023, marking a growth of nearly 40%, making it the fastest-growing IP for Pop Mart [10]. - The stock price of Pop Mart experienced significant fluctuations, reaching a peak of 283.40 HKD per share on June 12, followed by a sharp decline of 6% on June 17, resulting in a market value loss of 22.3 billion HKD [3][10]. - Following a sudden restock of Labubu, the prices of popular series dropped by approximately 50%, with some hidden models losing nearly 40% of their value [3]. Group 2: Cultural and Social Impact - Labubu has become a cultural phenomenon, with celebrities and influencers prominently featuring it, thus enhancing its status as a social currency among younger consumers [3][6]. - The concept of "bag charms" has gained traction, with predictions that it would be a significant trend in 2024, reflecting a shift in how luxury brands engage with consumers [5][6]. - The collaboration between Labubu and luxury brands like LV and Hermès illustrates a new interactive model where brands and consumers co-create narratives, moving away from traditional one-way brand messaging [7][10]. Group 3: Emotional and Social Consumption - The rise of Labubu is linked to the "attention economy," where consumers seek identity and belonging through purchases, often driven by social media and celebrity endorsements [10]. - Labubu effectively taps into consumer psychology by leveraging mechanisms such as scarcity, collectibility, and emotional gratification, which stimulate dopamine release and enhance the shopping experience [10]. - However, there are concerns about the sustainability of products that rely heavily on emotional value and short-term trends, as they may lack long-term value and could lead to market volatility [11][12].

Core Insights - The report by KPMG China highlights the rapid growth of the pet economy in China, driven by the rise of "self-economy" and "emotional consumption" [2] - By 2024, the number of pets in China is expected to reach 430 million, with urban dog and cat populations at 120 million [2] - The report anticipates that the pet population will grow to 570 million by 2029 [2] Group 1: Market Dynamics - The increase in late marriage, smaller families, and single-person households has made pets an important emotional connection [2] - The pet ownership demographic is increasingly dominated by younger generations, particularly those born in the 1990s and 2000s, who prioritize pet quality of life and personalized needs [3] - Social media has become a core influencer in consumer decision-making, with online channels now being the largest sales avenue for pet food [3] Group 2: Consumer Behavior - Pet owners are focusing more on brand image and values rather than just product specifications, with recommendations from friends, pet stores, and influencers playing a significant role in purchasing decisions [4] - The report identifies four key trends in the pet economy, including the restructuring of the supply chain and accelerated domestic substitution [4] - There is a growing demand for high-quality pet food, with trends towards premium categories like baked and fresh food [4] Group 3: Technological Integration - The integration of technology in pet health management is on the rise, with over 70% of pet hospitals in first-tier cities adopting AI diagnostic tools [4] - Cross-industry collaborations are expanding the pet economy's boundaries, with various sectors like hospitality and commercial real estate engaging in partnerships [4] Group 4: Market Expansion - The silver economy and lower-tier markets are emerging as new growth areas, with more elderly individuals viewing pets as family members, leading to diverse consumption needs [5] - Local governments are actively supporting the pet food industry, exploring new import models through cross-border e-commerce initiatives [5]

Core Insights - The pet industry in China is experiencing significant growth, with a market size projected to reach 811.4 billion yuan by 2025, up from 97.8 billion yuan in 2015, reflecting a compound annual growth rate (CAGR) of 25.4% [1] - The consumer demographic is increasingly younger and more educated, with over 60% of pet owners being born in the 1990s and 2000s, who prioritize quality and personalized pet care [3] - The shift in pet ownership perception is moving from functional companions to family members, driving emotional and quality-based spending in the pet sector [4] Market Dynamics - The pet food market is evolving towards high-quality and refined products, with trends such as "human-pet synergy" becoming prominent, leading to increased demand for premium offerings like baked and fresh pet food [4] - The integration of technology in pet care is notable, with over 70% of pet hospitals in first-tier cities adopting AI diagnostic tools, enhancing health management for pets [4] - The number of new businesses in the pet sector has surged from 25,000 in 2014 to 1.895 million in 2023, indicating a robust growth trajectory with a CAGR of 54.9% [4] Consumer Behavior - The rise of "self-consumption" and "emotional consumption" trends is influencing spending patterns, with consumers willing to invest more in pet-related services and products that enhance their pets' quality of life [4][5] - The diversification of pet consumption is leading to innovative applications across various industries, creating new revenue opportunities for brands and businesses [5]

Core Insights - The global pet food market is experiencing strong and sustained growth driven by changing consumer perceptions and the increasing status of pets as family members rather than mere companions [1] - The market is evolving not only in terms of consumption volume but also in consumer philosophy and product structure [1] Group 1: Market Trends - In Italy, the pet food market is set for significant expansion in 2024, with the total number of pets stable at approximately 65 million, and cat ownership rising from 10.2 million in 2023 to 11.9 million in 2024, reflecting a growth rate of 16.7% [2] - The growth of cat ownership is attributed to urbanization and the increasing proportion of single and empty-nester populations, making cats more appealing due to their lower care costs and interaction demands [2] Group 2: Product Categories - The global pet food market is primarily divided into wet and dry food, with the wet food market expected to reach $35 billion in 2023, accounting for 27% of total sales [3] - Cat food dominates the wet food segment, holding a 61% market share, and is projected to grow significantly faster than dog wet food over the next five years [3] - Despite a temporary stagnation in wet food growth in 2022, the market has regained momentum in 2023, with a projected annual growth rate of 1.4% due to increased consumer focus on quality [3] Group 3: Emotional Consumption - The rapid growth of the pet food market is driven by the emotional value pets hold in human lives, with pets now seen as family members and emotional supporters [4] - The younger generations, particularly Gen Z and Millennials, exhibit diverse and refined consumption attitudes towards pet food, seeking high-quality ingredients and emotional satisfaction from their purchases [4] Group 4: Premiumization - The trend towards premiumization in pet food is becoming increasingly evident, with the global premium pet food market expected to grow by 2% in volume and 10% in market value in 2023 [5][6] - Consumers are willing to pay a premium for higher quality, healthier, and more personalized products, reflecting a deeper concern for their pets' overall well-being [6] Group 5: Future Outlook - The evolution of the pet food market is shifting from mere functional satisfaction to emotional resonance and cultural co-creation, focusing on quality, health, and personalization [7] - Competition among brands is transitioning from product strength to emotional connection and understanding of pet owners' lifestyles, indicating a new consumer landscape that integrates technology, culture, and social attributes [7]

Group 1 - The next decade is considered the "golden decade" for Chinese IP, driven by the rise of "new consumption" themes in the Hong Kong stock market, particularly favored by younger generations and women [1][4] - The emotional consumption preferences of women are identified as a primary driver of the new consumption trend, with a focus on products that resonate emotionally rather than just functionally [2][3] - Companies like Pop Mart and others are experiencing significant stock price increases, indicating a growing interest from long-term foreign investors in high-margin themes related to Chinese innovation [3][4] Group 2 - The emotional connection to IP products is seen as a key factor in their global appeal, with the loneliness experienced by the only-child generation enhancing their emotional reliance on these products [4][7] - The growth of new consumption is expected to continue, with projections indicating that sectors like trendy toys and new beverage brands will benefit from changing consumer behaviors and the increasing popularity of domestic brands [4][6] - The valuation of new consumption companies is becoming challenging, with some companies reaching high static PE ratios, necessitating a focus on growth metrics like PEG [5][6] Group 3 - The importance of international expansion is emphasized, with companies like Pop Mart planning significant store openings in Southeast Asia and Australia, and experiencing substantial revenue growth in these regions [7] - Sustained innovation is crucial for maintaining high profit margins, with a shift from traditional low-margin manufacturing to high-margin businesses driven by proprietary IP and technological advancements [8][9] - Companies in various sectors, including toys, gold retail, pharmaceuticals, and semiconductors, are achieving high gross margins, indicating a broader trend of improving profitability through innovation and R&D investment [9]

Core Insights - The demand for pet travel has surged since 2025, prompting domestic airlines to introduce "pet in cabin" services as a new revenue strategy to counter declining passenger yields [1][3] - The "pet in cabin" service is not only enhancing airline revenues but also expanding the "civil aviation + pet" service industry chain into areas such as quarantine, insurance, and tourism [1][13] - Challenges remain in balancing pet safety, passenger experience, and regulatory frameworks, which are crucial for the future normalization of "pet-friendly flights" [1][15] Airline Initiatives - Multiple airlines, including Hainan Airlines, China Southern Airlines, and Eastern Airlines, have initiated or upgraded their "pet in cabin" services since 2025, reflecting a growing trend in the industry [3][5] - Hainan Airlines was the first to launch this service in 2018 and has since expanded its offerings, including a new "pet seat" service [3][5] - The pricing for "pet in cabin" services varies, with fees generally under 1500 yuan, and can reach up to 2000 yuan depending on additional seat purchases [7][8] Market Demand and Trends - The pet economy in China is experiencing significant growth, with a market size of 592.8 billion yuan in 2023, projected to reach 1.15 trillion yuan by 2028 [13] - Social media discussions indicate high consumer interest in pet travel services, with 370,000 related posts on platforms like Xiaohongshu [4] - The shift in consumer perception of pets as family members is driving increased spending on pet-related services, including travel [13] Revenue Generation - The introduction of "pet in cabin" services allows airlines to tap into high-value consumer segments, enhancing revenue streams amid declining passenger yields [9][12] - Airlines can charge additional fees for extra seating for pets, significantly increasing potential revenue per flight [8][9] - The average ticket price for economy class has dropped over 10%, making the "pet in cabin" service a strategic move to boost profitability [8] Industry Challenges - Current regulations regarding pet size and breed restrictions pose challenges for the implementation of "pet in cabin" services [15] - Airlines must ensure a balance between the needs of pet owners and other passengers, addressing concerns such as allergies and fears of animals [15] - Safety protocols for pets during flights, including vaccination checks and secure transport containers, are essential for maintaining operational integrity [15][16]