Core Insights - Douyin e-commerce is experiencing a surge in business during the Double 11 shopping festival, with various brands benefiting from the platform's upgraded promotional strategies and incentives [1] Fashion Industry Highlights - In the fashion sector, the top 10 outdoor sports brands achieved sales exceeding 100 million, with Camel, Fila, and Nike leading the pack [1] - The women's fashion category saw several brands surpassing 100 million in sales, with Yaya, Bosideng, and AP taking the top three spots [1] - Men's fashion brands such as Romon, Woodpecker, and Pierre Cardin also reported sales exceeding 100 million, ranking them as the top three in the trend men's fashion category [1] Jewelry and Luxury Goods - The consumption of jewelry and luxury goods continues to rise, with gold being a favorite among consumers; the top three jewelry brands are Lingfeng Gold, Houde Gold, and China Gold [1] - The luxury brand leaderboard is led by Ralph Lauren, ICICLE, and Hugo Boss [1] Fast-Moving Consumer Goods (FMCG) Highlights - There is a strong demand for stockpiling in the FMCG sector, with significant sales increases in beauty, food and health, household cleaning, personal care, pet products, alcoholic beverages, and parenting education brands [4] - Beauty remains a key category for stockpiling during Double 11, with Pechoin, Proya, and THE WHOO ranking as the top three beauty brands [4] - Health food brands are gaining traction, with Nutrend leading the food and health category [4] - Leading brands in household cleaning and personal care include Vinda and Feminine Care, respectively [4] - In the pet product category, emerging brand Jingu leads the rankings, while top alcoholic beverage brands like Moutai, Fenjiu, and Jianan Spring have also surpassed 100 million in sales [4] - The parenting education sector is strong, with brands like Dutch Lady taking the top spot [4] Durable Goods Highlights - Consumers are increasingly purchasing durable goods such as mobile phones, 3C digital products, small appliances, and home goods through Douyin Mall, leading to significant growth for various brands [6] - The top 10 mobile phone brands all exceeded 100 million in sales, with Apple, Huawei, and Xiaomi leading the new mobile phone category [6] - In the 3C digital product category, DJI, Lenovo, and ASUS ranked as the top three brands [6] - The small appliance category is led by Ecovacs, Youwang, and Roborock, while the home goods category features Xilinmen, ZhiHuaShi, and Linshi Home as the top three brands [6] Overall Market Trends - The Double 11 shopping festival on Douyin e-commerce is activating consumer purchasing power, leading to continuous business achievements for merchants [9] - The platform plans to support merchants through traffic assistance, exposure incentives, and logistics guarantees to capitalize on the promotional opportunities [9]

Group 1 - The importance of the Chinese market for global sports brands is increasing, as evidenced by the frequent visits of CEOs from major companies like Adidas and Nike [1][2] - Adidas CEO Bjoern Gulden expressed confidence in the Chinese market, noting that 95% of products sold in China are "Made in China" and that the company is gradually achieving original designs in China [1][2] - Nike's revenue in Greater China has declined by 10% to $1.512 billion (approximately 107.75 billion RMB) for the latest fiscal quarter ending August 31, 2025, while Adidas reported an 11% increase in revenue to €798 million (approximately 66.53 billion RMB) [2] Group 2 - The competition between international brands in China is intensifying, with Adidas' market share in China at 8.7%, lower than Nike's 16.2%, Anta's 10.5%, and Li Ning's 9.4% [2] - The decline in Nike's sales is attributed to decreased foot traffic, a competitive promotional environment, and ongoing inventory clearance pressures [2] - Adidas has faced challenges in the Chinese market, including a decline in revenue for eight consecutive quarters prior to the recent growth, leading to a drop in its market position from second to fourth [2][3]

Core Insights - Tmall's 2025 Double 11 event saw significant sales growth, with over 80 brands achieving over 100 million yuan in sales within the first hour, surpassing last year's opening day performance [1] - The beauty category performed exceptionally well, with brands like Proya and Estée Lauder reaching 100 million yuan in sales within minutes of the event's start [1] - The home appliance and decoration sector benefited from government subsidies and Tmall's discounts, leading brands like Haier and Midea to achieve rapid sales growth [2] - The 3C digital products category was notably boosted by new product launches, with the iPhone 17 series achieving sales exceeding last year's total within two hours [2] - Live streaming sales also saw a strong performance, with multiple hosts breaking the 100 million yuan sales mark in the first hour, exceeding last year's figures [2] Group 1 - Tmall reported that 30,516 brands doubled their sales compared to last year, with 18,919 brands surpassing last year's total sales in the first hour [1] - The beauty category had eight brands entering the "billion yuan club" within the first ten minutes, indicating a strong market demand [1] - Major sports brands like Fila and Nike also achieved over 100 million yuan in sales within minutes, with several brands showing double-digit growth compared to last year [1] Group 2 - Discounts in the home appliance sector reached as low as 50%, driving significant sales for brands like Stone and Source Wood [2] - The launch of new products in the 3C category, including the iPhone 17 series, contributed to a surge in sales, with Apple Store's iPhone sales exceeding last year's total in under two hours [2] - Tmall's promotional strategy included a total of 500 billion yuan in consumer coupons, marking the largest discount effort of the year [2]

Core Insights - Tmall's 2025 Double 11 event will officially start selling in-stock products at 8 PM on October 20, featuring significant discounts and promotional offers for consumers [1][2] Discounts and Promotions - Consumers can enjoy an official 15% discount on top of a no-threshold 10% coupon, with the 88VIP no-threshold coupon reaching a record high of 1350 RMB, which can be combined with other platform discounts [1] - Various industry-specific coupons for beauty, apparel, and outdoor sports have been introduced, with record-high amounts available for consumers, including a 3000 RMB off 400 RMB coupon for beauty products and apparel [1] - In the home appliances and 3C digital sector, consumers can benefit from a combination of discounts, including a 15% discount, a 10% coupon, up to 20% national subsidies, and 5% brand store red envelopes, leading to prices as low as 50% off [1] Special Offers and Bundles - Tmall will launch a "billion-dollar subsidy" program featuring 100 bundled products from brands like Apple, Huawei, and Lego, with significant discounts available starting at 8 PM [2] - For example, the Apple bundle, originally priced at 10,897 RMB, will be available for 8,999 RMB during the event [2] - The payment period for the final amounts will be from 8 PM on October 20 to midnight on October 25, with in-stock sales continuing until November 14 [2]

Core Points - The 2025 Tmall Double 11 event officially starts selling in-stock items at 8 PM, offering the best discounts of the year with multiple benefits including an 85% discount and additional coupons [1] - Customers can maximize their savings by obtaining coupons before 8 PM and placing orders after the sale begins, with record-high coupon values available for 88VIP members [2] - The event features significant discounts on popular products, including a special "family bucket" deal for brands like Apple and Huawei, with prices significantly reduced compared to market rates [3][4] Summary by Category Discounts and Coupons - Tmall Double 11 offers an 85% discount combined with a no-threshold 9% coupon, with additional category-specific coupons available, allowing for substantial savings [2] - 88VIP members can access a record-high no-threshold coupon worth 1350 yuan, and various category coupons for beauty and apparel with high discount values [2] Product Highlights - The event includes a "family bucket" promotion featuring 100 popular products, such as the Apple bundle priced at 8999 yuan, significantly lower than the market price of 10897 yuan [3] - Notable discounts on beauty products and electronics, including a 3.6-fold discount on popular skincare items and significant reductions on appliances like air conditioners [3] Event Timeline - The payment for orders can be made from October 20 at 8 PM until October 25 at midnight, with the in-stock sale running until November 14 at 24:00 [4]

Core Viewpoint - The article highlights the risks associated with purchasing liquor from unauthorized online retailers during major e-commerce sales events, emphasizing the need for consumer caution regarding product authenticity and quality [1][2]. Group 1: Company Actions - Wuliangye has issued a consumer notice during the Double 11 shopping festival, warning that products sold by unauthorized stores are not included in their official product control and traceability system [1][2]. - This is the fourth time Wuliangye has released such a notice during e-commerce promotional periods [2]. - For the first time, Wuliangye disclosed a list of 46 unauthorized stores across various e-commerce platforms, including major ones like Douyin and Meituan [2][5]. Group 2: Market Dynamics - The article discusses the complexity of supply chains in e-commerce, where different stores may have varying levels of reliability based on their authorization status [5][6]. - Many e-commerce platforms' promotional channels do not source products directly from liquor companies, leading to potential quality issues [6][7]. - The presence of counterfeit products is significant, with a market survey revealing that 29 out of 31 purchases from instant retail were counterfeit [8]. Group 3: Consumer Risks - Wuliangye provided free authentication services for 1,610 bottles sold on e-commerce platforms, identifying 268 counterfeit products, which accounted for 16.65% of the total [8]. - In a previous Double 11 event, 12% of the 148 bottles authenticated were found to be counterfeit [8]. - Moutai also reported purchasing counterfeit products from five stores that sold below the official price [9].

Core Viewpoint - The article highlights the risks associated with purchasing liquor from unauthorized online retailers during major shopping events like Double 11 and 618, emphasizing the importance of buying from official channels to ensure product authenticity and quality [1][4]. Group 1: Consumer Warnings - Wuliangye issued a consumer notice warning about the risks of purchasing from unauthorized stores, including potential issues with product authenticity, quality assurance, and lack of official after-sales service [1][4]. - This is the fourth time Wuliangye has released such a notice during an online shopping event, indicating a persistent concern over counterfeit products [1][6]. Group 2: Unauthorized Retailers - Wuliangye disclosed a list of 46 unauthorized stores across various e-commerce platforms, including major players like Douyin, Meituan, and Tmall [1][2]. - The article notes that while consumers often trust official channels, there can be significant differences in reliability among different stores and channels on the same platform [4]. Group 3: Market Dynamics - E-commerce platforms' promotional channels, such as "Billion Subsidy" and "Famous Liquor Line," often source products from market vendors rather than directly from liquor companies, complicating the supply chain and increasing the risk of counterfeit products [5][6]. - The article mentions that during the 618 shopping event, Wuliangye provided 1,610 free product authentication services, discovering that 268 bottles, or 16.65%, were counterfeit [6]. Group 4: Industry Response - In response to the rising counterfeit issue, other liquor brands like Moutai and Xijiu have also begun to disclose their official authorized channels to consumers [5][6]. - The complexity of supply chains in the current e-commerce landscape, especially with the rise of instant retail, has made it more challenging to verify product authenticity [5].

Core Viewpoint - The article highlights the risks associated with purchasing liquor, particularly famous brands like Wuliangye, from unauthorized online retailers during major shopping events like Double 11 and 618. It emphasizes the importance of verifying the authenticity of products and the potential dangers of counterfeit goods in the e-commerce space [1][4]. Group 1: Company Actions - Wuliangye issued a consumer notice on October 19, warning about the risks of purchasing from unauthorized stores, stating that products from these sources may lack verification, quality assurance, and proper after-sales service [1][4]. - This is the fourth time Wuliangye has released such a notice during an e-commerce promotional period, indicating a persistent issue with counterfeit products [1]. - The notice included a list of 46 unauthorized stores across various e-commerce platforms, highlighting the presence of both third-party and official channels that may not guarantee product authenticity [1][2]. Group 2: Market Dynamics - The article discusses how e-commerce platforms' promotional strategies, such as "hundred billion subsidies," have led to price disruptions for premium liquor brands, particularly in a weak demand environment [5][6]. - It notes that many e-commerce platforms do not source products directly from liquor companies but rather from market suppliers, complicating the supply chain and increasing the risk of counterfeit products [5][6]. - A market survey revealed that a significant percentage of liquor purchased through instant retail channels was counterfeit, with one case showing 29 out of 31 purchases being fake [7]. Group 3: Industry Trends - The rise of instant retail has made the sourcing of products more complex, with many platforms relying on third-party suppliers for their inventory [6]. - Other liquor brands, such as Moutai and Xijiu, have also begun to disclose their authorized channels in response to the counterfeit issue, indicating a broader industry concern [6]. - Wuliangye reported that in the first five months of the year, 16.65% of the products it authenticated from e-commerce platforms were counterfeit, highlighting the scale of the problem [7].

Core Insights - Vipshop's 11.11 sales event will officially start on October 20 at 8 PM, featuring significant discounts on a wide range of products, including fashion, beauty, electronics, and health supplements [1][4] - The event will include limited-time offers and a "surprise flash sale" day, where thousands of products will be at their lowest prices of the year within a 24-hour period [1][4] Group 1: Discounts and Promotions - The 11.11 event will offer discounts as deep as 85% off regular prices, with specific items like Bosideng down jackets starting at 199 yuan and MO&Co. down jackets seeing price cuts of up to 3399 yuan [1] - Sports brands will also participate, with Under Armour offering discounts as low as 1.4 times off, Fila reducing prices by up to 580 yuan, and New Balance starting at 2.5 times off [2] - Beauty products will feature additional promotions, such as a coupon for 100 yuan off purchases over 800 yuan [2] Group 2: Consumer Engagement and Incentives - The "Haizhu Enjoy Consumption Season" will launch on October 21, providing consumers with government consumption vouchers worth up to 200 yuan, applicable to various product categories [4] - The promotional strategy focuses on single-item discounts to simplify the shopping experience for consumers, eliminating the need for minimum purchase requirements [4] - Following the opening ceremony, Vipshop will introduce various themed events and promotions to maintain consumer interest and provide ongoing value [4]

Investment Rating - The report maintains a "Positive" outlook on the cosmetics and medical beauty industry [2]. Core Views - The cosmetics and medical beauty sector has shown stronger performance than the market, with the Shenwan Beauty Care Index declining by 2.5% from October 10 to October 17, 2025, which is better than the overall market performance [4][5]. - The Tmall Double 11 event has seen significant success for domestic brands, with brands like Maogeping experiencing high demand and sold-out products [10]. - The overall performance for Q3 2025 is expected to meet expectations, with a continued upward trend into Q4, driven by promotional events [11][12]. Summary by Sections Industry Performance - The cosmetics and medical beauty sector outperformed the market during the specified period, with the Shenwan Cosmetics Index down by 1.1%, which is 2.3 percentage points better than the Shenwan A Index [4][5]. - Key stocks in the sector included Jiaheng Jiahua (+35.0%), Yiyi Co. (+18.6%), and Yanjing Co. (+15.6%) [6]. Market Trends - The Tmall Double 11 event on October 15 attracted over 10 million viewers, with domestic brands like Maogeping experiencing supply shortages due to high demand [10]. - The overall sales performance is expected to improve in the coming weeks, particularly with the upcoming Douyin Double 11 event [10]. Q3 Performance Outlook - The demand for cosmetics remains robust, with retail sales growth in July and August outpacing the overall market [11]. - The total retail sales of cosmetics for the first eight months of 2025 reached 291.5 billion yuan, a year-on-year increase of 3.3% [11]. - Domestic brands are leveraging online channels effectively, with Han Shu achieving over 2 billion yuan in GMV in Q3 [12]. Company Highlights - Han Shu announced a global partnership with Wang Jiaer, enhancing its international presence and brand recognition [19][22]. - The report recommends focusing on companies with strong channel and brand matrices, such as Maogeping, Shanghai Jahwa, and Up Beauty [14]. E-commerce Data - The report highlights significant growth in e-commerce sales for various brands, with Han Shu achieving a 37% increase in GMV [15]. - The overall e-commerce landscape for domestic brands is expected to continue thriving, supported by promotional events and strategic partnerships [15][18]. Market Dynamics - The report notes that the Chinese skincare market is projected to reach 271.2 billion yuan in 2024, despite a slight decline in growth [26]. - Domestic brands are increasingly capturing market share, with a notable presence in the top ten rankings [26][27]. Investment Recommendations - The report suggests investing in companies with strong growth potential and robust product pipelines, particularly in the cosmetics and medical beauty sectors [14]. - Specific recommendations include Maogeping, Up Beauty, and Shanghai Jahwa for cosmetics, and Aimeike for medical beauty [14].